Ray Edwards Show

This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have. Click here to download or listen to this episode now. Feature Segment: An Interview with Brian Holmes Brian has generously agreed to give our listeners a free digital copy if his book and an accompanying online course. Click here to claim those free gifts now. FREE Copywriting Summit The No-Cost Copywriting Virtual Summit, starts in just two days from the release of the episode. (This free Copywriting Virtual Summit begins on Wednesday, September 21, 2016… and ends on September 30.) Click Here for FREE ACCESS to the Copywriting Virtual Summit I've "Called in favors" from the friends, colleagues, and revered mentors who have taught and mentored ME over the last 30 years… and they've all agreed to teach YOU… for no cost at all. Consider it the ultimate "pay-it-forward" gift in business. YOUR new teachers and mentors are the leaders in the field, top players like: Jay Abraham Jeff Walker John Carlton Bob Bly Ryan Levesque Perry Marshall Daniel Levis Ben Settle … and many more! Click Here for your FREE ACCESS to the Summit now. How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them. Click here to download or listen to this episode now. Spiritual Foundations "No temptation has overtaken you except such as is common to man; but God is faithful, who will not allow you to be tempted beyond what you are able, but with the temptation will also make the way of escape, that you may be able to bear it." (1 Corinthians 10:13) Tip Of The Week Facebook Lead Ads Feature Segment: How to Get Better at Everything Determine where you really are. "Neither an optimist nor a pessimist be, but be advised by reality." Determine where you want to be. Determine the cost to get there. Determine if you're willing to pay the price. Determine to PAY it. How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Are you determined to get better at whatever?

You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter… Click here to download or listen to this episode now. Spiritual Foundations "The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that any should perish but that all should come to repentance." (2 Peter 3:9) Tip Of The Week Tap Typing iOS Typing Trainer Feature Segment: 5 Reasons You Need a Sales Letter To Understand your unique value, message, and mission To articulate those things to your person… their pain… and their problem To sell your stuff To inform all your written messaging To inform all your spoken messaging How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Do you have a sales letter?  If not, what do you feel is your biggest challenge in finishing it?

Do you really KNOW your business?  Find out why Phase 5 is so important to the growth and development of your Enterprise! Click here to download or listen to this episode now. Spiritual Foundations "I thank my God always concerning you for the grace of God which was given to you by Christ Jesus, 5 that you were enriched in everything by Him in all utterance and all knowledge" (1 Corinthians 1:4-5) Tip Of The Week Sentey LS-6141 Aluminum 10 Ports – 7 port Usb Hub 3.0 and 3-charging Ports, Portable Hub for Mac or PC Desktop, Macbook Pro, Mac Mini or Any Notebook, Mini Hub with Free Transport Pouch Included. Buy it here on Amazon Feature Segment: Stats and Adjustments Log everything. Emails sent. Opens. Ad clicks. Optin conversions. Webinar show-ups. When people leave. Track video metrics. How many sales? Total conversion rate? Where are the weak links? Split test sales letter tweaks and ad tweaks. Make adjustments and see if they work. How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. This all can feel overwhelming – but which phase are you in? Don't work on Phase 4 if you're still in Phase 1 or 2.

It's time for Phase 4 – MARKETING! Let's recap the first 3 phases first, because these must be done before you get to Phase 4… Phase 1: Problem-Pain-Person, Initial Analysis (The 'P' from the Pastor Framework) What problem are you solving? What is the pain the person is experiencing? Who is the person feeling this pain? Phase 2: Product How are you solving this problem? This is the stuff. Course? Coaching? Physical Product? When will it be ready? Armand Morin Phase 3: Copy Go through Copy Academy (the entire thing… not just the quick start module), and write the first draft of your sales letter. We Review Click here to download or listen to this episode now. Spiritual Foundations "Beloved, if God so loved us, we also ought to love one another. No one has seen God at any time. If we love one another, God abides in us, and His love has been perfected in us." (1 John 4:11-12) Tip Of The Week My friend Chad Cannon has this incredibly useful free ebook that gives you a template for building an effective book marketing landing page. In this ebook, you'll discover: The 11 quick essentials that all effective book landing pages must have. How to make your landing page a "branded experience" that effectively sells books. The secret must-do's for engaging viewers and converting sales. Chad is the Founder & CEO of Chadwick Cannon Agency, a digital marketing agency that serves authors and entrepreneurs. Before that he was VP of Marketing at Thomas Nelson Publishers, where he oversaw hundreds of book marketing campaigns, with 16 of them hitting the New York Times bestseller list. He's worked with some of the most successful authors in the industry, including Dr. Henry Cloud, Lysa TerKeurst, Michael Hyatt, Donald Miller, and Bob Goff. Download your free copy of the book now.   Feature Segment: Phase 4 of Business Development – Marketing You need a marketing SYSTEM Where are these people hanging out? Better yet, where are they looking for solutions already? Overall Ad Strategy – then TACTICS Email sequences and segments Landing page copy Ad copy How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Do you feel you'd be willing to invest in an affordable guided system?

On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live! Click here to download or listen to this episode now. Spiritual Foundations "Therefore be imitators of God as dear children. And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma." (Ephesians 5:1-2) Tip Of The Week Scrivener for iOS Feature Segment: 7 Lessons Learned at Copywriting Academy Live Live events are expensive, risky, and time-consuming … but worth it. Teamwork makes the dream work. No plan survives contact with reality. Adapting to the needs of your customers and clients is paramount. Don't pretend you have everything figured out – everybody else knows that's not true. Trust your team, your audience, your gut… and God. Nothing builds community like bread, love, and laughter How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Have you asked and answered all the questions in Phase 1 for your business?

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap. We're talking about the "deadliest mistake you can make in business" – the failure to sell. Which means, we're talking about copywriting! Click here to download or listen to this episode now. Spiritual Foundations "But seek first the kingdom of God and His righteousness, and all these things shall be added to you." (Matthew 6:33). (NKJV) Tip Of The Week How to Write Copy That Sells Feature Segment: How to Sell With Copy Copy is salesmanship in print. PASTORING and shepherding. Marketing something you do FOR people , not TO them Long copy vs short     How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Do you struggle with writing your copy?

Last week we began to outline the 5 Phases of Business Development Today we'll cover Phase 2: How to Know Your Product Will Sell. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends for you. It can ruin your life. Anxiety makes us sick. Sometimes the solution for that is medical. But often we are trying to use a medical solution to a spiritual problem. There are 365 "fear not" commands in the Bible. That's one for every day of the year. Angels, and the post-resurrection Christ, always said, "Fear not!" The cure for fear? The opposite of fear is not courage. It's love. The Bible says, "There is no fear in love. But perfect love drives out fear …" (1 John 4:18 NIV). God is love, and the more you fill your life with God, the less fear you are going to have. Tip Of The Week Will It Fly Book by Pat Flynn Feature Segment: The 5 Phases of Business Development You Must Not Skip Phase 2: How to Know Your Product Will Sell How are you solving this problem? This is the stuff. Course? Coaching? Physical Product? Do you really know what they will buy? When will it be ready? How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Have you ever launched a product that just flopped? Why do you thnk that happened?

So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things? Turns out you can neatly break them into 5 sections, or  phases of business development. Today we'll cover Phase 1. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends for you. It can ruin your life. Anxiety makes us sick. Sometimes the solution for that is medical. But often we are trying to use a medical solution to a spiritual problem. There are 365 "fear not" commands in the Bible. That's one for every day of the year. Angels, and the post-resurrection Christ, always said, "Fear not!" The cure for fear? The opposite of fear is not courage. It's love. The Bible says, "There is no fear in love. But perfect love drives out fear …" (1 John 4:18 NIV). God is love, and the more you fill your life with God, the less fear you are going to have. Tip Of The Week Dragon Anywhere Dictation for iOS Feature Segment: The 5 Phases of Business Development You Must Not Skip Phase 1: Problem-Pain-Person, Initial Analysis The 'P' from the Pastor Framework What problem are you solving? What is the pain the person is experiencing? Who is the person feeling this pain? Do many people have this problem? Are they willing and able to pay money to solve it? Are they already buying? Are others already selling? How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Are you in Phase 1? Did you "skip" it? Or are you about to start?

Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so. This week, we're tackling the issue that really holds most people back – their conflicting beliefs about money and prosperity. And even if you were born after 1990, even if you were raised on Adam Smith and your mama read you bedtime stories by Ayn Rand… you probably still have some of these inner conflicts you're gonna have to deal with someday if you ever want to reach your full entrepreneurial potential. Click here to download or listen to this episode now. Spiritual Foundations Do you  need wisdom to make decisions in your business? Ask God! He is ready to help. Then Pharaoh said to Joseph, "Inasmuch as God has shown you all this, there is no one as discerning and wise as you. You shall be over my house, and all my people shall be ruled according to your word; only in regard to the throne will I be greater than you." – Genesis 41:39-40 No matter how bad things got, Joseph always trusted God as the source of his wisdom. Joseph started out "in the pit" – literally. Then he was sold into slavery. Then he was thrown into prison. But no matter where he was thrown, or what was thrown at him, Joseph turned to God for wisdom to make decisions. He ended up running the household of his master. He ended up running the prison. And in the end, he ended up running the foreign nation that had taken him captive – Egypt!   Tip Of The Week Goodnotes tips from Cliff Ravenscraft: Get the Goodnotes app from the App Store for your Mac. You can copy hand-written notes as an image and paste them into emails, web pages, or text messages. The note Cliff sent to my iPhone! Feature Segment: Prosper With Purpose What does it mean to "prosper with purpose?" What is prosperity? Your money represents your life. Money is barter on steroids. The shocking truth about money. Not all value can be represented by money. Our 3 Foundational Conclusions… How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Final Thought Sean: "Not only do you have permission to prosper, but if you want to change the world, you have a mandate to prosper." Ray: My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself! Live life fully alive, refuse to suffer, go forth and prosper with purpose! Do you deal with any of the inner conflicts about money, wealth, and possessions? How has this episode affected you?