Ray Edwards Show

On today's show, we will take a one week break from our Five Phases Series and talk about the 7 lessons we learned at Copywriting Academy Live! Click here to download or listen to this episode now. Spiritual Foundations “Therefore be imitators of God as dear children. And walk in love, as Christ also has loved us and given Himself for us, an offering and a sacrifice to God for a sweet-smelling aroma.” (Ephesians 5:1-2) Tip Of The Week Scrivener for iOS Feature Segment: 7 Lessons Learned at Copywriting Academy Live Live events are expensive, risky, and time-consuming … but worth it. Teamwork makes the dream work. No plan survives contact with reality. Adapting to the needs of your customers and clients is paramount. Don’t pretend you have everything figured out – everybody else knows that’s not true. Trust your team, your audience, your gut… and God. Nothing builds community like bread, love, and laughter How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Have you asked and answered all the questions in Phase 1 for your business?

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap. We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting! Click here to download or listen to this episode now. Spiritual Foundations “But seek first the kingdom of God and His righteousness, and all these things shall be added to you.” (Matthew 6:33). (NKJV) Tip Of The Week How to Write Copy That Sells Feature Segment: How to Sell With Copy Copy is salesmanship in print. PASTORING and shepherding. Marketing something you do FOR people , not TO them Long copy vs short     How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Do you struggle with writing your copy?

Last week we began to outline the 5 Phases of Business Development Today we’ll cover Phase 2: How to Know Your Product Will Sell. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends for you. It can ruin your life. Anxiety makes us sick. Sometimes the solution for that is medical. But often we are trying to use a medical solution to a spiritual problem. There are 365 “fear not” commands in the Bible. That’s one for every day of the year. Angels, and the post-resurrection Christ, always said, “Fear not!” The cure for fear? The opposite of fear is not courage. It’s love. The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV). God is love, and the more you fill your life with God, the less fear you are going to have. Tip Of The Week Will It Fly Book by Pat Flynn Feature Segment: The 5 Phases of Business Development You Must Not Skip Phase 2: How to Know Your Product Will Sell How are you solving this problem? This is the stuff. Course? Coaching? Physical Product? Do you really know what they will buy? When will it be ready? How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Have you ever launched a product that just flopped? Why do you thnk that happened?

So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things? Turns out you can neatly break them into 5 sections, or  phases of business development. Today we’ll cover Phase 1. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends for you. It can ruin your life. Anxiety makes us sick. Sometimes the solution for that is medical. But often we are trying to use a medical solution to a spiritual problem. There are 365 “fear not” commands in the Bible. That’s one for every day of the year. Angels, and the post-resurrection Christ, always said, “Fear not!” The cure for fear? The opposite of fear is not courage. It’s love. The Bible says, “There is no fear in love. But perfect love drives out fear …” (1 John 4:18 NIV). God is love, and the more you fill your life with God, the less fear you are going to have. Tip Of The Week Dragon Anywhere Dictation for iOS Feature Segment: The 5 Phases of Business Development You Must Not Skip Phase 1: Problem-Pain-Person, Initial Analysis The ‘P’ from the Pastor Framework What problem are you solving? What is the pain the person is experiencing? Who is the person feeling this pain? Do many people have this problem? Are they willing and able to pay money to solve it? Are they already buying? Are others already selling? How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Are you in Phase 1? Did you “skip” it? Or are you about to start?

Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so. This week, we're tackling the issue that really holds most people back – their conflicting beliefs about money and prosperity. And even if you were born after 1990, even if you were raised on Adam Smith and your mama read you bedtime stories by Ayn Rand… you probably still have some of these inner conflicts you're gonna have to deal with someday if you ever want to reach your full entrepreneurial potential. Click here to download or listen to this episode now. Spiritual Foundations Do you  need wisdom to make decisions in your business? Ask God! He is ready to help. Then Pharaoh said to Joseph, “Inasmuch as God has shown you all this, there is no one as discerning and wise as you. You shall be over my house, and all my people shall be ruled according to your word; only in regard to the throne will I be greater than you.” – Genesis 41:39-40 No matter how bad things got, Joseph always trusted God as the source of his wisdom. Joseph started out “in the pit” – literally. Then he was sold into slavery. Then he was thrown into prison. But no matter where he was thrown, or what was thrown at him, Joseph turned to God for wisdom to make decisions. He ended up running the household of his master. He ended up running the prison. And in the end, he ended up running the foreign nation that had taken him captive – Egypt!   Tip Of The Week Goodnotes tips from Cliff Ravenscraft: Get the Goodnotes app from the App Store for your Mac. You can copy hand-written notes as an image and paste them into emails, web pages, or text messages. The note Cliff sent to my iPhone! Feature Segment: Prosper With Purpose What does it mean to “prosper with purpose?” What is prosperity? Your money represents your life. Money is barter on steroids. The shocking truth about money. Not all value can be represented by money. Our 3 Foundational Conclusions… How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Final Thought Sean: “Not only do you have permission to prosper, but if you want to change the world, you have a mandate to prosper.” Ray: My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself! Live life fully alive, refuse to suffer, go forth and prosper with purpose! Do you deal with any of the inner conflicts about money, wealth, and possessions? How has this episode affected you?

Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible. This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product? Anyone with a good product can promote it – by mastering a specific method of persuasive communication. Copywriting. Today we'll give you a basic framework for that, plus some cool cheat sheets you can use right away. That, plus we SOLVE the “Instagram Problem”, and provide you with a secret backdoor to the Copywriting Academy LIVE conference… a $5,000 conference you can attend for FREE. AND… the return of LISTENER QUESTIONS! Click here to download or listen to this episode now. Spiritual Foundations Are you in a “valley” in your life? Are you lonely? Depressed? Afraid? Maybe it's a minor valley – a day where you seem to be slightly off schedule and unproductive, ineffective, and uninspired. Maybe it's more serious: an argument with your spouse, a problem with a child who has gone astray, or you've just lost your job. Or maybe it's worse: you or someone you love received a devastating medical diagnosis. Someone close to you may have died or been horribly injured. These are all valleys – and all can lead to hopelessness and the fear of facing the valley alone. There's even a song about it, written by Woody Guthrie: You gotta walk that lonesome valley, You gotta walk it by yourself, Nobody here can walk it for you, You gotta walk it by yourself. This is actually a Christian song, full of references to Biblical heroes. It's well-written. It's catchy. And it is 100% wrong. Jesus is our Great and Good Shepherd, and He promises every believer that he will “never leave you nor forsake you.” (Hebrews 13:5-6). He said, “I will be with you always.” (Matthew 28:20) You are never alone. You don't walk ANY valley by yourself – not even the darkest one. Yea, though I walk through the valley of the shadow of death, I will fear no evil; for You are with me; Your rod and Your staff, they comfort me.” Psalm 23:4 Notice it's the valley of the SHADOW of death. Not death itself. For Christians, there is no such thing as death. We go on. We transition. We are resurrected – but it's even better than that. We are placed into bodies and lives BETTER than any we EVER have in this present age. Jesus walked the valley of death so we wouldn't have to. Then he snatched the victory from death, rose again, and handed us back the keys of the kingdom. It's worth noting that up until this point in the 23rd Psalm. God is LEADING us… and then suddenly we WALK into the valley of the SHADOW of death. But even though walking into the FEAR of death may be our choice… or perhaps we even contributed to the DANGER TO OURSELVES by smoking, driving drunk, cheating in a marriage – or whatever… Jesus is not there to WHACK us with his Shepherd's staff and say “I TOLD you so!” But see how Jesus, our good shepherd, watches over and delivers us even though we walk—not by His leading—into the valley of the shadow of death. He is still with you in the valley. It's NOT a lonesome valley. You DON'T have to walk it by yourself. Somebody else DID walk it for you. His name is Jesus. Tip Of The Week Let's solve the Instagram Problem. Problem: you want to post to Instagram from your computer, but you can't. You have to do it from your phone. Problem: you want to schedule your Instagram posts ahead of time, but you can't… unless you use an app that runs on your phone all the time. Grum to the rescue. Scheduling your Instagram posts for a whole week is easy. Upload photos from your computer and they will be published in your Instagram account on the required day and at the right time For your convenience Grum lets you set up hashtags, emojis and there's a calendar for your posts. Post your content to as many accounts as you need at the same time. No need to log in and out of the Instagram app to switch accounts! Feature Segment: Promote Your Product Last time, in episode 239… 3 Converging Forces That Make “Idea Businesses” Possible Global Networks Instant Commerce Systems Digital Distribution These 3 converging forces make it possible to take your life's passion and turn that passion into a book, a product, or a business. We gave you a method for determining WHAT to package into a product. So if you need that, go back and listen to episode 239. Now, this is where people get STUCK. “How do I make a product?” “I don't have a video studio/camera/produce/face.” “I'm shy.” “I can't write, or I hate writing.” The “how” to make the product is NOT THE MAIN ISSUE. It's a detail. People get stuck, but it's easy to overcome. This is all a smokescreen for the REAL problem. The REAL problem is: we don't like to sell. GET OVER YOUR INNER CONFLICTS Your product is good. Business only works when both sides prosper. The way to sell without manipulation: the P.A.S.T.O,R, framework. P – Person, Problem, Pain A – Amplify, Aspiration S – Story, Struggle, Solution, System T – Transformation, Testimonials O – Objections, Offer R – Reverse the Risk, Raise the value, Request a Response We have a free video training series on this which you can access at this link. Next week we will dive deep into how you can Prosper With Purpose. What's the PURPOSE behind all this prospering? How can you prosper and feel positive about it? Listener Questions This week we bring back listener questions. We have questions from: Kevin Lageer asks how do you go about finding your passion when there's nothing you feel passionate about. Julie wants to know how to get this free book about LinkedIn marketing from John Nemo. Tyrone Barton from Alabama says he loves the show – and has some suggestions for us. Matt Champagne  takes issue with something Ray said a few episodes back. How To Help Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Get The Transcript Right-Click and “Save As” to Get the PDF Transcript. Final Thought My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself! Live life fully alive, refuse to suffer, go forth and prosper with purpose! Do you have any lingering questions about how to Package Your Passion, or how to Promote Your Product? Any questions you'd like to make SURE we include in out next episode, entitled ‘Prosper With Purpose'?

How do you take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? Can anyone do it? Should you? How do you do it? Click here to download or listen to this episode now. Tip of the Week:  How to Triple Your Productivity The trick is pretty simple: use three times as many monitors. I can keep a resource open on one monitor (research, notes, etc.) My working document on the center monitor. I can keep communication or utilities open on the third monitor. You can do this rather on the cheap (as I currently am). I use these three: my Macbook Pro 15″ Retina, and two run-of-the-mill 21″ LCD monitors. And once you decide this really works for you, you can upgrade with a specialized dock (which is what I'm doing next). I recommend you look at the Henge Dock. Why Henge Dock? Intelligent. Automated docking and full integration with Mac OS X together make the world’s most intelligent docking station. Powerful. Support for up to three external displays and 13 expansion ports, including Thunderbolt 2 – your Macbook has never been more powerful. Elegant. Metal architecture and an elegant design create a natural extension of your MacBook. Secure. Safeguard your MacBook automatically with password protected dock locking. Henge Dock for Macbook Pro is $ 449 USD Feature Segment: Package Your Passion 3 Converging Forces That Make This Possible Global Networks Instant Commerce Systems Digital Distribution These 3 converging forces make it possible to take your life's passion – the thing that lights you up inside, that brings you joy, that makes you come alive – and turn that passion into a book, a product or a business? What could you possibly package? What if you “don't have a passion”? Discover your passion with an “I Exam”: 1. Things you love to do. 2. Things you're good at (other people say so). 3. Things other people pay for that are on lists (1) and (2) A convergence here gives you a place to start. The “how” to make the product is NOT THE MAIN ISSUE. It's a detail. Park the thoughts of tech, and next week, we will explore how to “promote your products.” JP Sears “How to be a Life Coach” This is hilarious (coaches, please have a thick skin… have a laugh!) Watch the video by clicking here. You'll be taken to YouTube. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

On today's show, we'll explore how to use the most powerful website you don't understand – LinkedIn! Our special guest is John Nemo. Since 2012, John Nemo has helped hundreds of Business Coaches, Consultants, Trainers, Small Business Owners, Sales and Business Development Executives use LinkedIn to generate more business for themselves. Today he will help you! Click here to download or listen to this episode now. Feature Segment: Grow Your Business With LinkedIn On this episode you'll hear: The crazy but amazing story of how, in 2012, John quit his day job and built an entirely new business from scratch using ONLY LinkedIn. Why LinkedIn is so much more than just a “job seeker” type platform, and why it can't seem to escape that outdated narrative. What you are missing out on by ignoring or underestimating this platform right now – especially if you're NOT looking for a job. Why LinkedIn is the single BEST place online right now to find more sales leads and customers (especially if you're a small business owner, coach, consultant, entrepreneur, trainer, or sales professional. The shocking truth: 99 percent of people are using LinkedIn the wrong way. How to stop doing that. The “One Sentence Your LinkedIn Profile MUST Have” … learn exactly what the sentence is, and how to start using it today. The process to use, if you're a small business owner, consultant, or coach, and want to generate some new business on LinkedIn. (John explains EXACTLY how to make that happen.) How to balance the “personal vs. professional” side of things on LinkedIn. Why it's important you have both, and in the right proportions. John is making a special, free training available just for listeners of The Ray Edwards Show, and you can get your free gifts by clicking here: LinkedInRiches.com/ray Check out Ray's “Nemo-fied” LinkedIn profile. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

This is not just for online businesses, but how to grow ANY business… and it starts with obeying the 7 Immutable Laws of Business Growth. Listen to the episode for more detail. Click here to download or listen to this episode now. Spiritual Foundations “Without counsel, plans go awry, But in the multitude of counselors they are established.” (Proverbs 15:22) Tip of the Week Glympse app for the iPhone. Feature Segment: How To Grow Your Online Business 7 Immutable Laws of Business Growth You must create massive value You must create that value for a specific, identifiable group of people These people must have money and be willing to spend it You must effectively communicate your value so that they want it (THIS IS COPYWRITING) You must sell based on value, not on price You must test and track your results. You must seek to command the market Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.

This is not just for online businesses, but how to run ANY business… and it starts with avoiding the “5 Failings That Will Kill Your Business.” Click here to download or listen to this episode now. Spiritual Foundations Business IS Spiritual “The people will curse him who withholds grain, but blessing will be on the head of him who sells it.” (Proverbs 11:26) Tip of the Week Good Notes app for the iPad Pro Handwrite on documents and PDF's. Lined Paper Option Specialized shapes and objects  Feature Segment: How To Start Run Online Business 5 Failings of Businesses Failing to measure and track your marketing. Failing to grow. Failing to protect your confidence. Failing to be the leader. Failing to invest and reinvest. Share the Love Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, Google+, or LinkedIn. Get The Transcript Click here to get the transcript now.