Ray Edwards Show

Where did you get your beliefs about money? Chances are they were not consciously chosen, and that they aren't a well thought-out integrated "philosophy of money." The most commonly held misconceptions about money are actually dangerous deceptions… contradictory beliefs in a reality that punishes those who try to navigate life based on contradictory tactics. In this episode we'll bust the 21 most common – and most dangerous – money myths…and we'll expose the liberating truths that will set you free of your self-imposed limitations.   Click here to download or listen to this episode now. Spiritual Foundations One of the things we love most about our listeners is that you're a smart group of people. We're honored that you listen to this show for guidance, but when presented with the truth you're able to figure things out on your own. In that spirit, this week we're simply going to present you with a series of quotes from the Bible and let you come to your own conclusions. Let's begin… "The thief does not come except to steal, and to kill, and to destroy. I have come that they may have life, and that they may have it more abundantly." – John 10:10 "The blessing of the LORD makes rich, and he adds no sorrow with it." – Proverbs 10:22 "But if God so clothes the grass of the field, which today is alive and tomorrow is thrown into the oven, will he not much more clothe you, O you of little faith? Therefore do not be anxious, saying, 'What shall we eat?' or 'What shall we drink?' or 'What shall we wear?' For the Gentiles seek after all these things, and your heavenly Father knows that you need them all. But seek first the kingdom of God and his righteousness, and all these things will be added to you." – Matthew 6:30 -33 "For you know the grace of our Lord Jesus Christ, that, though he was rich, yet for your sakes he became poor, that you through his poverty might be rich." – 2 Corinthians 8:9 Now to Him who is able to do exceedingly abundantly above all that we ask or think, according to the power that works in us, to Him be glory in the church by Christ Jesus to all generations, forever and ever. – Ephesians 3:20-21 Tip of the Week Before I can serve my business, I have to serve you…my audience. I have to produce valuable content that you find interesting and valuable, and that's exactly what I'm doing on my YouTube channel. There's a ton of great content there and more to come. What would be awesome is if you subscribe to the channel. When you subscribe, you'll see a little bell icon. You want to click on that. That way you'll get a notification when I put out a new video. I welcome you to leave comments there and let me know what other stuff you'd like to hear about or see on that channel. Psst…here's a little secret, like the secret menu at In-n-Out Burger. We actually offer several tips in this episode, but you have to listen to hear the others. Aren't we sneaky? Feature Presentation: "21 Money Myths That Keep You Broke…and the 21 Liberating Truths That Will Set You Free" Myth: You can no longer start a business in today's economy. Myth: I don't have a product to sell. Myth: I don't have any experience in anything. Myth: Another breed of people are the only ones who can do big things. Myth: I must be shown how to do things by experts from institutions. Myth: Money isn't important. Myth: You can sell anything online. Myth: A businessman is in the low order of talent and importance in society. Myth: Selling is easy and not that important. Myth: People who just put up the money for an enterprise don't deserve much of a cut of the profit. Myth: Artistic or technical alent is rare and super expensive. Myth: Money must be made slowly. Myth: If you aren't born rich, you'll never be rich. Myth: I will be successful because I'm going to school. working for a big established organization, having talent, and working hard. Myth: People are basically bad, or people are basically good. Myth: Making a profit is sinful. Myth: Entrepreneurs are bad. Myth: I am not smart enough to do anything big because I didn't get good grades in school. Myth: Watch the pennies, and the dollars will take care of themselves. Myth: I must be certified by some recognized authority before I can do big things. Myth: To become rich another must become poor. Here are some snippets from our conversation: Same as it ever was – The truth about why it's easier than ever to start a business today (19:44) You need a Wesley – What Star Trek can teach you about building a business (22:08) It's right under your nose – The simplest way to create a product or service that people will happily pay you for (23:52) Get out of your own way – Somewhere someone is looking to pay money for knowledge you take for granted (24:55) All humans can generate wealth – Why your self-limiting beliefs are the only thing standing between you and a fortune (25:44) Climb your own ladder – How to kick the "Education Crutch" to the curb and go with what you know (29:59) Certificates of Appreciation: Why your messed up definition of money will keep you broke forever (31:42) The brick and mortar conundrum – Why digital marketing is the most important arrow in your quiver (34:01) The Matrix Principle – Why the people who designed the current system didn't have your best interests in mind…and what to do about it (35:55) The salesperson's vacation – The real reason sales is the highest paid profession in the world and why you should take it seriously (38:51) Risk and Reward – Why the first money in should be the first money out (39:57) You aren't charging enough – Why the craftsman is worth their weight in gold (40:44) The Gospel of Speed – Why finding a high leverage tactic and putting 100% behind it is the fastest way to create wealth (41:27) Spit out the silver spoon – How to overcome the fallacy of having to be born rich (42:03) They lied to me – How Old World thinking sets you up for failure in the New Economy (45:05) You hold the pen – Why only you get to decide what you write on the blank page of a new day (46:10) Value for value – Why profit is the proof of a service well-performed (49:01) Your vision may be blurry – How to have clarity when determining whether something is good or evil (50:19) You're good enough, smart enough, and people like you – The danger of allowing academic performance determine your true worth (51:07) You get what you focus on – Why paying attention to the wrong thing can cost you millions (52:34) Stop being so needy – How to stop relying on else's approval to become successful (53:25) Make infinite pies – The real reason why there is always enough for everyone (54:22) Resources Mentioned in This Episode Panasonic GH5 Smart Passive Income Final Cut Pro Seven Steps to Freedom: How to Escape the American Rat Race The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth Zig Ziglar On Selling The Millionaire Next Door The Two-Word Therapy Session The Fountainhead How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

Most people have heard of a mastermind, but they don't truly understand the power masterminds produce or how to correctly participate in one. Even fewer people know the five reasons you need a mastermind…that and more will be revealed in this week's episode. Click here to download or listen to this episode now. Spiritual Foundations Peter Drucker is famous for asking these two questions: "What business are you in?"  and, "How's business?" Business is good. I'm not talking about having more customers or how fat your bottom line is…I mean business is morally good. Business is not morally neutral…it is inherently good. If you read through the Gospels, you'll notice that Jesus uses business and wealth as a method for teaching the principles of the Kingdom to His followers more than He uses any other subject. In this episode we're going to show you what it really means to be about your Father's business. Tip of the Week Before I can serve my business, I have to serve you…my audience. I have to produce valuable content that you find interesting and valuable, and that's exactly what I'm doing on my YouTube channel. There's a ton of great content there and more to come. What would be awesome is if you subscribe to the channel. When you subscribe, you'll see a little bell icon. You want to click on that. That way you'll get a notification when I put out a new video. I welcome you to leave comments there and let me know what other stuff you'd like to hear about or see on that channel. I want to give a shout out to my new friend, Nick Nimmin. I watched his stuff for quite some time and decided, "I want to engage this guy to help me grow our channel," so I did. I brought him in to do a little coaching and consulting, and he's really been helpful. If you are interested in building a YouTube channel, definitely check out Nick's channel. Feature Presentation: "5 Reasons You Need A Mastermind" A little over a week ago, we hosted our affiliate mastermind meeting in Coeur d'Alene, Idaho, at the Coeur d'Alene Resort. This was a meeting of our top affiliate partners from our launch of the Copywriting Academy earlier this year and it included: Mike Kim: Branding Strategist Extraordinaire John Nemo: LinkedIn Expert Mark Timm: Leader of Ziglar Family Ernie Svenson: Master of Paperless Productivity Jeff Bullas: The World's #1 Business Blogger Why am I telling you about our affiliate mastermind? Because it really underlined for me the value of mastermind meetings. Here are the Five Reasons You Need A Mastermind: Clarity Collaboration Critique Caution Confidence Here are some snippets from our conversation: The brilliance of mutual benefit – What a mastermind actually is and how it harnesses the power of the third mind (15:40) Speaking their language – The surprising ancient origins of the mastermind…you've never heard this before (16:35) You're inside the bottle – Why you need others to help you avoid pitfalls caused by your blind spots (18:51) I can see clearly now – How you can ignite the fuel of ambition in your life and business (20:19) Many hands make light work – How working together makes your yoke easy and your burden light (22:16) Brutal compassion – Why vulnerability and the creation of a "safe space" lead to answers you would never find on your own (22:37) Running east in search of a sunset – How a mastermind can save you from the peril of unrealistic optimism and keep your business from running off the tracks (24:55) Your most important asset as an entrepreneur – Why you must protect your confidence at all costs (25:52) Keep it real – Why authenticity is your biggest advantage in the marketplace (27:08) The Impact Factor – Why sharpening your critical thinking skills can be the difference between running a business and making an impact (27:57) Who are you hanging around with? – How to avoid the extreme danger of staying confined to your own universe and thinking you've got it figured out (28:51) The power of generosity – Poor minds compete with one another, rich minds empower each other (30:38) Birds of a feather – If you want to fly like an eagle don't hang out with turkeys (31:16) Become an action figure – Why education without endeavor won't get you very far (31:30) Resources Mentioned in This Episode Ray Edwards YouTube Channel Nick Nimmin YouTube Video Tips Mike Kim John Nemo Mark Timm Ernie Svenson Jeff Bullas Jody Maberry Matt McWilliams Mark Sieverkropp Coeur d'Alene Resort How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

This is a special "Bonus Episode" of the show, which consists exclusively of my interview with author Frank Viola, discussing his new book, There Must Be More. Click here to download or listen to this episode now.  Buy a copy of Frank's book, There Must Be More, by clicking here. How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

Have you ever felt guilty about the amount of stuff you have? This is something Christian entrepreneurs deal with all the time. It goes something like this, "If you were a real Christian you would sell your stuff and give the money to the poor."  This mindset has led to some really messed up thinking like affluenza…the "sickness" of having too much stuff. This week I'm going to introduce my own term…Maximalism…and show you not only why this is a good thing, but why it may be the very thing that saves us from ourselves. Click here to download or listen to this episode now. Spiritual Foundations I recently took a trip to Hong Kong and suffered some awful jet lag in the process. I figured that because I only sleep a few hours a night as it is and because I was there to do God's work I could just struggle through the time difference and be right as rain. That got me thinking about this whole issue of, "What does God cause, what does He allow, and is there a difference?" One of the verses in the Bible that gets brought up to point out that God does cause bad things to happen to people for His own glory, is the story of the blind man who was blind from birth. The disciples come to Jesus and they say, "Who sinned that this man is blind? Was it him or was it his parents?" That was their belief system in that culture. If you were born with a handicap, it was because of somebody's sin. You get punished for someone else's sin…man that is twisted! In this episode I'll share the answer Jesus gave and reveal to you the proper context so you'll finally be able to understand what He was really saying. This will set you free. Tip of the Week I just got a drone, the DJI Mavic Pro. Right away I discovered two things about owning a drone. First of all, when you set the thing on the ground and you turn the engines on, the props spin up, and you realize you're about to send a lot of money hurtling into the sky. That's a little scary. The second thing I discovered is there are a lot of places you're not allowed to fly your drone. Funny thing is they don't mention that when you buy it. The FAA, municipalities, state and federal parks, and even private property owners all have something to say about where you can fly your magical new device. It's all very confusing…or at least it was. Now there's an app for that. It's called airmap.io and it incorporates all the available information and it marries it together with Google Maps. You pop up a map on your iOS or Android device and it shows you all the different airspaces, and who controls them. By using this app all drone owners, or Droners as they're called, can now safely and responsibly fly without fear. Feature Presentation: "Is Affluenza A Thing? In Defense of Maximalism" I was recently listening to a Cliff Ravencraft podcast episode entitled, "Do I really need all this stuff?" In this podcast he was discussing an email he received from a listener chiding him for buying all the expensive podcast equipment he uses when, in their opinion, he should have given that money to the poor. Cliff made a very impassioned argument about how that was not true, and I think he is right. It makes me want to spend a little more time on this topic this week because Cliff touched on something that I think is really important to understand. Conventional wisdom says that either you have affluenza, the disease of accumulating too much stuff, or you are a minimalist. This week I would like to present a third option, Maximalism. Here are a few snippets from our conversation: Words mean things – Sean's latest Rant of the Week (20:32) The living system – Why the correct definition of a concept matters so much and the high calling of trading value for value (23:19) The wealth of selection – Why it doesn't matter how much stuff you have, but instead it matters about making your stuff meaningful to you (23:43) Think for yourself – You, yes you, get to decide how much is too much and how much is not enough (24:45) You're asking the wrong question – Why putting an arbitrary limit on how many items you can have is completely ridiculous and shows that you don't understand why you have things (26:07) The intentional decision – How to determine whether you own things, or things own you (26:35) You wasted your money on that – The truth about items you hardly use and how they amplify your creative process (27:29) I just want that – How to turn any purchase into your own personal R&D experiment (29:39) Wanting what you want – How to leave behind a world of justification and scarcity and enter a world of abundance and creativity where you're always free to want what you want (31:09) You have permission to prosper – Discover the massive difference between want and need when it comes to being successful (32:51) The mic drop moment – The shocking truth that Jesus did not make the ultimate sacrifice, and what really happened (36:14) Business is good – Here's what you're really doing when you buy stuff (37:07) The way to great wealth – How capitalism made it possible to become wealthy by serving your fellow man (39:55) Know your own mind – Why Maximalism is the key to enjoying wealth while making a difference (41:32) Resources Mentioned in This Episode Podcast Answer Man Do I Really Need All This Stuff? Dennis McIntee DJI Mavic Pro Drone io Wanting What You Want by Dan Sullivan How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

This is our time. It's time for the writers, the scribblers, the storytellers and teachers to take out those manuscripts, those Moleskins full of ideas, and those dreams of making a living as a writer and finally bring them to fruition. If you've followed me for very long, you know that I believe that the end result of our creative efforts is to become wealthy…and in this episode I will begin laying down a path to prosperity specifically for writers, or for those whose primary calling involves utilizing the written word. Click here to download or listen to this episode now. Spiritual Foundations There's this bizarre story in the Old Testament where the prophet Elijah pronounced a drought over the land because of the sin of Ahab and the nation of Israel. There was only one problem…Elijah had to live in the same land as Ahab, so he was going to suffer the same consequences. What's my point in telling this story? Well, if you think about it, the provision that Elijah received from God was the only form of wealth that was available to him in that situation and in that time. In this episode I'm going to introduce you to a simple question that could change your life, and put forth the controversial idea that God uses money to confirm direction in our lives. Tip of the Week Our tip of the week is yet another photo tip. One of the things that I have not felt like I had a good handle on was backing up my photos, because really the only backup I had was through iPhoto or iCloud. Enter Google Photos. Google Photos is a photo sharing and storage service developed by Google. It was announced in May 2015 and spun out from Google+, the company's social network. Google Photos gives users free, unlimited storage for photos up to 16 megapixels and videos up to 1080p resolution. It works with your iPhone and it works with Android…you just get the app from the appropriate app store and give it permission to grab your photos. Easy peasy. Feature Presentation: "How To Become Wealthy As An Unknown Writer" I'm giving you the roadmap to becoming a high-income writer, instead struggling as a starving artist. I started this journey a couple of weeks ago by writing a blog post entitled, "How I Work as a Million Dollar Writer" and it has taken on a life of its own. In this episode, I cover the 5 Fundamentals of building a million-dollar Copywriting Business (this one) and some thoughts on how you can ethically copy me. If you are determined to be one of The 12 at our upcoming workshop, you can get all the details on the Copywriting As a Million Dollar Business Workshop when you click here. Resources Mentioned in This Episode Google Photos How I Work as a Million Dollar Writer (blog post) How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. 

So here's the deal…you have a podcast and now you need listeners. By now you've discovered that it takes more than putting your show up on iTunes and expecting subscribers to just come out of the woodwork and become raving fans. One of the easiest ways to get those listeners is to have Apple, Google, Overcast, Stitcher, and other giant media platforms send you listeners for free…listeners who want EXACTLY what you have to offer on your show. This week my guest Daniel J. Lewis is going to show you exactly how to do that very thing. Click here to download or listen to this episode now. Spiritual Foundations Peace Is a Weapon "For God has not given us a spirit of fear, but of power and of love and of a sound mind." (2 Timothy 1:7) Fear is the enemy of faith. Fear is slavery, the Un-Maker, the Adversary, and the Resistance. Fear wants us to live in bondage to the past (guilt and shame) and even the future (depression and anxiety) – but God wants us to live in the freedom of His love and power in the present. Paul wrote, "For you did not receive a spirit that makes you a slave again to fear, but you received the Spirit of sonship. And by him we cry, 'Abba, Father.'" (Romans 8:15) To be the person God calls us to be, we must conquer fear. But what weapon can empower us to do that? This is a spiritual battle, and it can only be won with spiritual weapons. Peace is the weapon that defeats fear. Jesus told His followers, "These things I have spoken to you, that in Me you may have peace. In the world you will have tribulation; but be of good cheer, I have overcome the world." (John 16:33) The apostle Paul told the persecuted Christians in Rome, "The God of peace will crush Satan under your feet shortly." (Romans 16:20) The peace of God is our weapon against fear and Satan. Before going to the cross, Jesus told His disciples, "Peace I leave with you, My peace I give to you; not as the world gives do I give to you. Let not your heart be troubled, neither let it be afraid." (John 14:27). Fear is a natural response to adversity. Peace is the supernatural response that God gives us by His grace. Just as Jesus has authority over the wind and waves, He has authority over the storms in our lives. He has authority over our doubts, fears, and shame. "…as He is, so are we in this world." (1 John 4:17) And Jesus is now "seated … in the heavenly places, far above all principality and power and might and dominion, and every name that is named, not only in this age but also in that which is to come." (Ephesians 1:20-23) Doubts, depression, anxiety, fear, and shame are the weapons of the Great Enemy. Take hold of the peace God has already provided for you today. Tip of the Week I've been doing a lot of photography and post-photographic processing of late. And I just rediscovered something that's been around for a while…Adobe Lightroom for mobile. It allows you to access, edit, organize, and share photos on your iPad, iPhone, or Android device. Changes sync seamlessly, so updates are available from the Adobe Photoshop Lightroom CC desktop app, or from your Lightroom account on the web. Note: Syncing to Lightroom CC on the desktop and the web requires a Lightroom CC trial or a paid Adobe Creative Cloud membership. Feature Presentation: "How To Get Free Podcast Listeners From Apple and Other Media Giants: An interview with Daniel J. Lewis " As an award-winning podcaster, Daniel J. Lewis helps others share their passions and find success by improving their own podcasts. He creates training resources (SEO for Podcasters) and podcasting tools (My Podcast Reviews) and he does one-on-one consulting and group training. Daniel is a sought-after keynote speaker on podcasting and social media, and he hosts a network of award-nominated shows covering how to podcast, clean comedy, and the #1 unofficial podcast for ABC's hit drama "Once Upon a Time." He also writes about technology, productivity, and entrepreneurship on his personal blog. Here are some snippets from our conversation: The most intimate medium – How podcasting literally allows you to get inside people's heads (9:52) How do you know that? – The not-so-secret way to create community with your podcast (10:57) Sandpaper on the ears – If you want to have a successful podcast, never do these things (12:03) The sound of silence – How to interview a podcast guest without irritating them (14:30) The SEO puzzle – How to get the right content in front of the right people at the right time (15:49) The strategy behind SEO – The hidden way to create high quality, consumable content that draws listeners like a magnet (19:01) Search engines are creepy – Why your ranking in the search engines improves by being of greater service to your audience (20:32) I wouldn't do that if I were you – The lazy person's guide to bad show notes (21:35) Kissing cousins – Why treating your podcast like a blog can be the key to attracting new subscribers (22:50) It's all in the name – Why understanding copywriting can make your podcast stand out and lead the field (23:29) Dude, where's my audience? – How to leverage media giants to attract listeners for free (30:15) Even LeBron James has a coach – Why "airchecks" are a valuable tool for podcasters, and where to go to get one (33:15) Quantum leap podcasting – The fastest way to get your listeners the information they want most (37:30) Resources Mentioned in This Episode Adobe Lightroom for mobile The Ramen Noodle Clean Comedy Podcast The Audacity to Podcast The Once Podcast SEO for Podcasters My Podcast Reviews Podcasters Society Daniel J. Lewis Blog Free SEO Podcast Cheat Sheet How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

Live video is a big deal these days, and it seems like everyone is doing it. It's great for business. If you do it right. But if you're like many people, you've never dipped your toe into the video pool. Maybe it seems too complicated, or you feel like it's just too late to get started now. This week we clear out the clutter and introduce you to Luria Petrucci from LiveStreamingPros.com. Together, we're going to fill you with hope, simplify the process, and set you on the right path to confidently making live video an integral part of your marketing. Click here to download or listen to this episode now. Feature Presentation: "Why You Need To Do Live Video" My guest this week is Luria Petrucci from LiveStreamingPros.com. She has helped some of the biggest names in the business like Michael Hyatt and John Lee Dumas create and refine their live video marketing. In this interview, Luria offers practical tips and strategies to help you create more professional live streams, and integrate live video into your overall marketing strategy. Here are some snippets from our conversation: The power of connection: why live video is the single greatest lead generation tool and community builder on the planet (2:20) Are you connect-worthy? The surprising role that vulnerability plays in your live video success (3:25) "I'm good enough, I'm smart enough": How to use Google to overcome any fear you have about doing live video (4:08) Unleash your evil twin: the little-known secret to getting comfortable on video (7:16) The Alice-in-Wonderland Dilemma: what do to if you feel like you're too late to the live-video party (8:13) Taming the Adrenaline Monster: use these simple steps to overcome the most common worries about doing live video (9:19) What to do when you don't know what to do: how to use The Four Levels of Live Streaming to get started the right way (9:51) Put your best face forward: the newbie's guide to making sure you're using the right tools (10:28) You are here: the simplest way to get started using live video (13:02) Take the 5-Day Challenge: how get to a customized live video learning experience for FREE (13:52) Practice, practice, practice: how to use the tools available to you to create a "Life Stream" (15:12) Know your why: how to develop a plan to use live video as a means of creating value, establishing expertise, and inviting your audience into the process (15:56) The ageless medium: why it doesn't matter how old you are in the age of live video (18:05) Resources Mentioned in This Episode Live Streaming Pros Free 5-Day Live Streaming Challenge How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.  

Does any of the following sound familiar? You set goals but never seem to hit them…you never seem satisfied…you experience up's and down's, but always seem to live your life somewhere in the messy middle…you have that "someday I'll be happy" mentality. If that's you, here's what I know about you, you aren't productive, rich, or happy. You're familiar with the adage about keeping the same pattern but expecting different results, right? Starting right now it can all be different for you. This week I'm going to explain why you're having this problem, and I'm going to give you a roadmap to escape the messy middle.   Click here to download or listen to this episode now. Spiritual Foundations Here is a truth I was reminded of the other day, "You are the books you read, the movies you watch, the music you listen to, the people you spend time with, and the conversations in which you choose to engage." The Bible says something similar in Romans 12:2, "And do not be conformed to this world, but be transformed by the renewing of your mind, that you may prove what is that good and acceptable and perfect will of God." This week we'll show you how to develop new patterns of thought so that your life becomes "on earth as it is in heaven." Tip of the Week In this episode I encourage you to "zero base" your life. What is that you ask? Our all-knowing friends at Wikipedia describe zero-based budgeting, as an example. Zero-based budgeting is: "a method of budgeting in which all expenses must be justified for each new period." You start from zero, and every expense needs to justify itself. You can do this with your environment as well. Do the people you hang around with lift you up or drag you down? Does your office or home make you feel productive or drive you crazy? In this episode you'll get a glimpse behind the scenes as I zero-base my own life. WARNING: This gets a little weird… Feature Presentation: "Why You'll Never Be Productive, Rich & Happy" I've got seven reasons why you'll never be productive, rich, or happy. But don't worry! I've also got some suggestions about how to fix them forever if you choose to do so. Here are the seven reasons you're shackled to mediocrity… You're just as productive, rich, and happy right now as you want to be. Most people are thermostats, pre-programmed and unaware of it. Most people suffer from scotoma (partial loss of vision). Most people have no one who will tell them the truth. Most people are unwilling to experience discomfort. Most people have conditioned themselves to "scratch the itch." Productive, rich, and happy is a matter of being, not doing. I promised I would have solutions for you…here they are: Admit that you're just as productive, rich, and happy right now as you want to be. Recognize your thermostatic nature. Figure out what your scotoma are, and work to eliminate them. Find people who will tell you the truth. Embrace discomfort as an indication of growth and progress. Recondition yourself to only feel the itch being scratched by achievement, not merely by activity. Figure out who you must become to get where you want to go. Here are some snippets from our conversation: You steer the ship – If you don't like where you are, remember that you plotted the course to get there (11:40) Pay attention to the pattern – Why the unexpected is so predictable (12:24) Sean's Rant of the Week – The biological reason you need to stop making excuses and do something with your life (12:54) What you don't know can hurt you – How your pre-programmed ideas are sabotaging your success (16:10) Do you need glasses? – Your mental blind spot could lead to you getting blindsided (16:34) You can't handle the truth – Why being "kind" may be the meanest thing you can do to someone (18:04) Comfort is overrated – How to get off the fast track to becoming broke, unhealthy, and stupid (19:06) Thinking does not make it so – Why confusing activity with accomplishment is a one-way ticket to the poorhouse (19:56) The Used Car Principle – It doesn't matter what the outside looks like if what's under the hood is broken (23:10) You can't have both – You can have your excuses, or you can have results (23:55) Take ownership – How to start making the transition from renting your life to owning it (24:11) Escape The Matrix – The more you deny your programming the tighter its grip becomes (25:08) You have two ears for a reason – Why listening to truth-tellers can be a painful, but necessary process (26:48) Resistance is a compass – Why discomfort is often the most accurate map you own (28:56) Nothing succeeds like success – How to break the habit the failure by doing the one thing you don't want to do (30:50) Resources Mentioned in This Episode The Fountainhead by Ayn Rand   How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.  

As entrepreneurs, we have one mandate…get as rich as possible. How did you react when you read that? Did it make you feel uncomfortable and even a little squeamish? Money is not a "zero sum game" (meaning in order for me to win you have to lose) – it is quite the opposite. Money is infinite, a representation of the wealth created by entrepreneurs, tradesmen, and investors. So if money is infinite, why don't you have more? That's part of the fabric of my discussion with Perry Marshall on today's show. Perry is one of the most expensive and sought-after business consultants in the world. I think you'll enjoy the conversation. Click here to download or listen to this episode now. Spiritual Foundations The Bible often uses the natural world to teach us lessons about how to live an abundant life. A perfect example of this is found in Proverbs 6: 6-11… Go to the ant, you sluggard! Consider her ways and be wise, Which, having no captain, Overseer or ruler, Provides her supplies in the summer, And gathers her food in the harvest. How long will you slumber, O sluggard? When will you rise from your sleep? A little sleep, a little slumber, A little folding of the hands to sleep— So shall your poverty come on you like a prowler, And your need like an armed man. As entrepreneurs, we're like the ant. We have no boss to force us to do what's necessary. Either we do it, or it doesn't get done. Now go forth and prosper! Tip of the Week Imagine me mentoring you each and every month. What would that make possible for you? We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like. Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business. We'll be opening the doors to this new, group coaching/mentoring/training program in the near future. If you would like more information, go immediately to rayedwards.com/reic to get on the VIP notification list. Feature Presentation: "Optimizing for Picnics" Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek him out for his ability to integrate engineering, sales, art, and psychology. He has launched two movements in modern marketing. His Google Adwords books laid the foundation for the $100 billion Pay-Per-Click industry, and techniques he pioneered are still standard best practices. Perry wrote the world's best-selling book on web advertising, Ultimate Guide to Google Adwords. More recently, he's turned "80/20" into a verb. His book 80/20 Sales and Marketing is mandatory reading in many growing companies, and his books are course material in several business schools. Here are some snippets from our conversation: The Universal Law of Cause and Effect – How to work less and make more (19:34) The world is skewed – Why this is the best time ever to become a serial entrepreneur (20:47) Everything is connected – Why 20th century thinking will strand you on the Island of Misfit Toys (23:59) Optimized for picnics – What ants can teach us about business (27:53) Upsetting the corporate apple cart – Why Dilbert thinking is so destructive, and what to do about it (29:15) Arranging the deck chairs on the Titanic – How your business myopia is causing missed opportunities for massive growth (32:20) Extreme Inequality – How 80/20 is running your life whether you know it or not (34:15) The frictionless internet – The speed of your business is entirely dependent on the speed of your platform (36:41) The rise of the business state – Why Instagram is more powerful than 100 countries in the world (37:59) The center is the edge – How mastering principles the key to your leap forward (38:58) Better than Bruce Lee – Why specific focus is the key to competing with the masters (40:11) Look for the levers – The secret of turning a little input into a whole lot of output (41:44) How to create an addict – Why Minecraft is fifty-two times more effective a creating addition than alcohol (44:05) The Swiss Connection – Learn why Perry recommends deleting all your social media apps from your phone (45:47) The Tsunami Effect – Why one person's catastrophe is another person's opportunity (49:40) The six-year old marketer – What Perry's daughter taught him about what we really sell (50:35) Polishing turds – Why the standard eight hour work day is a joke (53:05) The Star Principle – How to spot opportunity and how it can make you rich (1:01:19) Islands of profit in a sea of red ink – How to determine which of your customers are costing you money (1:04:13) Resources Mentioned in This Episode The Bible The Science of Success: The Secret to Getting What You Want by Wallace Wattles The Fountainhead by Ayn Rand Atlas Shrugged by Ayn Rand Psycho-Cybernetics by Maxwell Maltz How To Win Friends and Influence People by Dale Carnegie The Magic of Thinking Big by David Schwartz Think and Grow Rich by Napoleon Hill It's Not How Good You Are, It's How Good You Want to Be by Paul Arden Perry Marshall 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall Ultimate Guide to Google Adwords by Perry Marshall StarPrinciple.com The 80/20 Summit   How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.   "The best way to help the poor is first not to be one of them, and second to become as rich as you possibly can." – Ray Edwards

Hosting a live event is complex, expensive, risky, and stressful. Yet for some of us, live events seem like a necessity due to our business model. Even if you have decided that hosting a live event, seminar, or workshop is just too big a pain…Even if you have decided you have no interest in pursuing live events as part of your business model… I urge you to reconsider. Why? Because if you pass this up, you could be passing one of the most rewarding, enjoyable, life changing, and profitable business activities available to you. Click here to download or listen to this episode now. Spiritual Foundations We in the entrepreneurial and human potential field are fond of quoting Napoleon Hill and his mastermind alliance principle which states… "The coordination of knowledge and effort between two or more people who work towards a definite purpose in a spirit of harmony…no two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind." Sounds kinda spooky, right? There is another book which states something similar, "For where two or three are gathered together in My name, I am there in the midst of them." – Matthew 18:20 (NKJV) But wait, there's more. "And let us consider one another in order to stir up love and good works, not forsaking the assembling of ourselves together, as is the manner of some, but exhorting one another, and so much the more as you see the Day approaching." – Hebrews 10:24-25 (NKJV) In this episode I'll weave these concepts together and prove to you that there is power in the proximity created by people gathered in agreement. Tip of the Week Imagine me mentoring you each and every month. What would that make possible for you? We would start with an intensive training about how to get your online marketing system set up and running, no matter what type of business you own. Then, each month, we would do a live video training session where you could ask me any question you like. Each month I would sit down and write you a 12-page memo about what to do, and then I would deliver a proven marketing campaign you could copy and use in your business. We'll be opening the doors to this new, affordable group coaching/mentoring/training program in the near future. If you would like more information go immediately to rayedwards.com/reic to get on the VIP notification list. Feature Presentation: "10 Reasons Why You Should Host Your Own Live Events" Despite the fact that live events can be complex, expensive, risky, and stressful…we still came up with ten reasons why you should host your own live events. Here they are: The Honored Prophet Phenomenon Credibility Community Culture Networking Authority Leverage Product Clarity Money And, as always, here are some well thought out snippets from our conversation: Putting more pep in your step – An invitation to enjoy our all-new intro music (11:25) Can you hear me now? – What Jesus can teach you about going from tolerated twit to honored prophet (12:42) Set yourself on fire – Why putting yourself on a platform will draw others to you (16:43) Connected but still lonely – The magic power of developing a vibrant community (17:24) The courage to commit – Discovering the real reason why authenticity will always have an audience (18:16) It's not just about yogurt – How to consciously create a culture (19:18) Give your audience Champagne – Why getting our attendees sideways was one of the best decisions we ever made (21:55) Connect and Conquer – The simple step to go from event idiot to treasured advisor (22:09) The audacity of authority – Why sticking your neck above the crowd is risky, but worth it (25:38) A lever to move the world – Why the right kind of pressure can be the most effective way to bring out the best in people (27:47) From passion to profit – How to translate great content into multiple streams of income (30:03) It's a bright sunshiny day – How knowing your desired outcome can guide you from failure to freedom (32:11) The Grand Design Game Plan – Ray's super secret strategy that leads to live event success (35:43) Oh behave! – Why the way you conduct yourself in the marketplace is your best source of branding (36:44) Resources Mentioned in This Episode VIP Notification for The All-New Ray Edwards Affordable Group Training/Coaching/Mentoring Program Matt Champagne Gail Mercer-Mackay Andy Mason Ernie Svenson Mike Kim Cliff Ravenscraft Jack Ainley How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.