Ray Edwards Show

Today I talk with the genius, the master, the go-to-guy, the king of all things LinkedIn…John Nemo. As one of the top promoters of Copywriting Academy, John Nemo joined me at my Joint Venture Mastermind at The Coeur d'Alene Resort in Alene, Idaho. No one knows the subject of LinkedIn like John Nemo. John transformed my LinkedIn profile, he's the real deal when it comes to LinkedIn and he's here to teach us all how to cash in on LinkedIn. The 3 core components of his LinkedIn Riches training program: Profile Prospecting Profiting                                       John's free LinkedIn training is available at rayedwards.com/nemo. Click here to download or listen to this episode now. Spiritual Foundations Proverbs 16:3, "Commit to the LORD whatever you do and your plans will succeed." It doesn't mean you have to be a believer, but you see your work as holy and sacred and you commit that to God, then I think you'll find, more often than not, you'll: Do better work Perform at a more excellent standard Succeed Something to try, just see what happens. Tip of the Week The tip of the week is the Behmor Connected Customizable brewer, a coffee brewer that simulates the results you get with a specialty coffee pour-over. It simulates the pour-over without having to do the pour-over. You can control it with your iPhone. Feature Presentation: "How To Cash In On LinkedIn" Uncover Why LinkedIn Is the Biggest Underused Secret Weapon in Your Online Marketing Arsenal Here are some snippets from our conversation: Frustrated, not getting anywhere online? – How changing this one common mistake will skyrocket your success.  5:17 The ONE thing almost no one understands – How to go viral on LinkedIn. 6:40 People Pleasing – Why repelling people is a good idea (and being all things to all people kills your business). 9:50 The shocking secret to LinkedIn success – How much personal sharing is too much? 10:33 The surprising tip to leveraging LinkedIn – How to draw people into your story with one simple tweak to your posts. 11:16 LinkedIn's image problem – How proactive entrepreneurs can use it to your advantage.  13:45 The world's biggest professional coffee shop – Why most people misunderstand LinkedIn (and how you can cash in from this podcast).  14:52 500 million users in 200 countries – How to tap into LinkedIn and use it as your infinite lead generator. 14:25 99% do this wrong – Why flipping your profile upside down changes everything. 15:10 4 simple questions – How transforming your LinkedIn profile will multiply your lead generation by making it client-facing 15:58 Where all the money is made on LinkedIn – How to find and engage your ideal prospects (it's easier that you think). 17:35 Scaling up and bypassing the gatekeepers – How to quickly harness the power of LinkedIn. 20:03 Don't freak them out – Why communicating with prospects in a non-spamy way is the only way to make LinkedIn work for you. 20:45 The world's biggest professional search engine – How to personalize and automate your engagement on LinkedIn so you can maximize your relationships.  21:23 Courtship & Dating – Why asking for time or money on your first interaction is guaranteed to backfire. 23:14 The Power of the ASK – How stepping back and asking permission builds trust and like-ability (and sets you apart).  24:40 Should you send an ebook? – Why understanding what your prospects value is the key to lead generation.  26:43 You don't see cat videos – The business mindset of LinkedIn users and how professionals are searching for your content, direction, tips, and advice. 33:00 The Biggest Underused Secret Weapon in your Online Marketing Arsenal – What I really think about the power of LinkedIn and why you must act today. 33:59 Rayedwards.com/nemo – How to get more business and more profit for yourself.  34:15 A Powerful Online success tip – Why LinkedIn helps you scale up faster and more effectively. (It's all about relationship building.) 35:47 Writing LinkedIn profiles for high profile clients – How to implement the same system used by Ray Edwards, Chris Brogan, and John Lee Dumas. 35:15 Resources Mentioned In This Episode LinkedIn Riches by John Nemo LinkedIn Riches online course by John Nemo Behmor.com Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript

We're talking about prosperity. That's the word of the year with my company and with me. What does it mean to prosper? We know that it means to do well financially, but it's so much more than that. It's your health, your relationships, it's the ways you are fulfilled in life (such as growing as a person and contributing in a meaningful way to other people). Prosperity is a fullness of life and a fulfilling way of living in every way possible. Click here to download or listen to this episode now. Spiritual Foundations This week, I'm reading from Psalm 1 (the New Living Translation). "Oh, the joys of those who do not follow the advice of the wicked, or stand around with sinners, or join in with sinners, or join in with mockers. But they delight in the law of the LORD, meditating on in day and night. They are like trees planted along the riverbank, bearing fruit each season. Their leaves never wither, and they prosper in all they do." Tip of the Week One of my goals this year is to read through the Bible again in a year. My tip of the week is the Daily Audio Bible Mobile app. I used the Daily Audio Bible app last year. The new mobile app is a very pleasant and nearly effortless way to read through the Bible in a year. Brian, the guy who does the reading, is an excellent reader, that makes all the difference. He reads different translations throughout the year. The Daily Audio Bible Mobile app is available for android or iOS. Feature Presentation: "The Pathway To Prosperity This Year" As I've been writing my book, Permission to Prosper, I've been thinking about how one can be more intentionally prosperous. For instance, let's take Psalm one at face value, and recognize that if we're in the group that God refers to as the righteous, then we are like trees planted by the river and everything we do prospers. That's what He wants for us. The world is not perfect, of course, but what He wants for us is for us to prosper in all that we do. How do we do that? I've developed a 7 Step Prosperity Practice you can engage in every day as part of your morning routine. This practice will move you in the direction of your goals and dreams. This is an amalgam of wisdom that I've learned from other people (great passages of Scripture and books by people like Jim Rohn, Tony Robbins, and Brian Tracy). I practice these seven steps everyday. They are constructed in a way that is meant to mirror the actual needs of your psychological self. If you're familiar with Tony Robbins' Six Human Needs psychology, then you know his hypothesis is that we have six psychological needs that are wired into our nervous system. So, the steps I've chosen are not arbitrary. 7 Step Prosperity Practice Calibrate Your State      The three components for putting yourself into peak state are: Physical – what you do with your body (get moving and breathing) Mental – what you do with your mind (practice gratitude) Verbal – what you speak out of your mouth (declare truths over your life) Experience Gratitude Close your eyes and let gratitude flood your body and your mind. Match Your Desire with ClarityReview your goals and visualize experiencing the outcome of those goals.  Address Problems as QuestionsTransform the problem in your mind from a problem to a question and ask … What's great about this problem? What can I learn from this? What's not perfect yet? What am I willing to do to make it the way I want it? What am I not willing to do to make it the way I want it? What does this make possible? How can I enjoy the process of dealing with this situation? Contribute in Some WayContribute in some way to the joy, peace, and prosperity of another human being. Make a Connection with Other People by Being Present with ThemLook them in the eyes, listen to them, value their presence and be present. Learn Something New Every DayLearn a new word, a Bible verse, a scientific fact or tidbit. Each morning, in my journal I write down the answers to the seven questions based on my 10 Minute Prosperity Practice Journal Template. It only takes me about 10 to 15 minutes to write all of this down, but writing it down is where the value is. As Dave McCullough says, "Writing is the doing part of thinking." You haven't done it until you write it down. It's not real until you write it down. If you want my 10 Minute Prosperity Practice Journal Template, then simply text the word "prosper" to 33444. (You'll also receive an invitation to join our Facebook community for Permission to Prosper. I'll be sharing more about the upcoming book. If you join our community, you may get an early glimpse of the book.) Remember the word this year is PROSPERITY. Here are some snippets from our conversation: The relationship between goals and prosperity – Why you are focusing on prosperity whether you have any money goals or not. 1:12 A seismic shift in thinking – Uncovering the catalyst that's guaranteed to change your attitude about goals, intentions and resolutions. 2:11 Getting off your BUT – How thinking life is happening FOR you instead of TO you changes everything. 2:42 Prosperity isn't just about you – Discovering why your prosperity benefits everyone, not just you and your family. 6:12 Make everyday like New Year's Day – Unlocking your power to decide, "Today is the day everything changes!" 7:10 Prosperity is a choice – How to be intentionally prosperous in the new year. 7:21 The power of our six psychological needs – Discovering how meeting them in a low-class way makes you unhappy. 7:57 The 7 Step Prosperity Practice – Creating this morning routine will move you toward your goals and desires. 8:52 Change your physical state in order to change your mental state – Unlocking how to put yourself at peak state with the "triad." 10:00 The power of daily declarations – How speaking the truth out loud over your life changes your thought patterns. 11:44 Tools to get you through the tough spots – Overcoming habit patterns that are not getting you what you want. 16:20 The power of cultivating presence – How to instantly feel more connected and more loved. 26:00 Next week's episode: Business, Money, Prosperity, and the Gospel Resources Mentioned In This Episode The Prosperity Academy rayedwards.com/tpa 10 Minute Prosperity Practice Journal Template (Text the word "prosper" to 33444) The Daily Audio Bible Mobile App Awaken the Giant Within Tony Robbins How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript

This week is a special edition of the podcast. It's 100% Spiritual Foundations – so, if you're not into that, you may want to skip this one. During today's episode… * The one theme found throughout the Bible that applies to your goals, dreams, and desires. * One of the most familiar verses in Scripture (even most atheists know this one!) … and how it has been woefully mis-translated in most English Bibles. When you find out what Jesus actually, said you may be surprised! * What we can learn from the "midnight pest" who was really a "privileged guest". * The simple, biblical, 3-step process for getting your desires, needs, and goals met! (Really!) * …and so much more! Click here to download or listen to this episode now. How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript

Conventional wisdom tells us that success takes time…sometimes a long time. Well, I think we've been lied to, and I can prove it. In this episode I'm going to give you a set of tools that will put you on the pathway to a brand new you in seven short days, but as you'll find out, I believe that success can happen in an instant. Stay tuned… Click here to download or listen to this episode now. Spiritual Foundations I've been reading my friend Frank Viola's giant new book called There Must Be More, a Titan's Collectible. If it's still available, you should get it. But reading this book triggered a memory for me of something I learned from Frank about the two trees. In the beginning there were two trees, The Tree of the Knowledge of Good and Evil and the Tree of Life. The Tree of the Knowledge of Good and Evil is the serpent's promise. He promised, "You will be like God, and you will decide for yourself what is good." This is what Jesus referred to when He was talking about the "leaven" of the Pharisees. Jesus is the Tree of Life (see John 15) this is the forgotten tree. This is the one we don't talk about. When we choose the forgotten tree, we take the life of God into ourselves. The Pharisees, meanwhile, ate from the first tree, the Tree of the Knowledge of Good and Evil, and so do many or most modern churches. These are the people with the protest signs, with the signs about the groups that they hate, with the signs about how America is being punished for its sins, because they are only conscious of the knowledge of good and evil. Better that we eat from the Tree of Life, Jesus. There's a term that's applied to Christians quite often. People say we are "People of the Book." We are not. We are not a people of the Book. We are a people of the Person. And the Person is He whose birth we celebrate today, on the day this show is being released, Jesus Christ. He is the Tree of Life. We must begin living under the forgotten tree (the Tree of Life) rather than eating the fruit of the forbidden one. Merry Christmas! Tip of the Week My Tip of the Week is the HabitShare app. This is an amazing free habit-tracking app that I was turned on to by my friend Cliff Ravenscraft, and I was sold on it immediately. This is a cool habit-tracking app because it allows you to share habits that you're trying to form with friends, so you get extra motivation and accountability. It's very simple to use. You can set prompts to help you remember to do your new habits, you can create custom habits that fit your specific goals, and you can make them daily or weekly. If privacy is a concern, you can control which of your habits your friends see and which ones they can't. I love this app and I recommend you check it out. They've got it both for the Apple platform and for Android, so anybody can use it. Feature Presentation: "7 Days To A Brand New You" Any person can change their life and become successful in as little as 7 days by walking through the 7 Doors of Decision and asking the 3 Crucial Questions. Decide WHAT you want Decide WHY you want it Decide if it's WORTHY of you Decide WHEN you want it Decide with WHOM you want it Decide WHERE you want it Decide HOW you're going to get it (with a big WHY you can overcome any HOW) Questions to ask: What's the cost? Is it worth it? Am I willing and able to pay the price Here are some snippets from our conversation: Break the shackles of justification – Why it's okay to want what you want just because you want it (13:30) The Power of Why – Discovering the oft-overlooked fuel that allows you to accelerate toward your dreams (15:09) Putting goodness on display – How reaching for your fullest potential is the surest way to reach your fullest satisfaction (18:29) Someday isn't on the calendar – Uncovering why a goal without a deadline is just another unfulfilled dream (20:19) Success alone is not success – Unlocking the key to picking the right partner who will never leave you nor forsake you (21:10) Location, location, location – Success includes the freedom of choosing where to succeed…you possess the power to move at will (24:23) "Why" overcomes "how" – Identifying the reason you would choose to put yourself in the place where preparation and opportunity meet (26:59) The Golden Key in your pocket – How asking the right questions will help you successfully navigate through the Doors of Decision (31:21) Are you delusional or dedicated? – How taking the next logical step is the portal to the success pathway (33:18 Resources Mentioned In This Episode There Must Be More HabitShare Wanting What You Want How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript

Content marketing is a hot industry buzzword right now, and everyone seems to have a theory about what works. I don't know about you, but I don't have time for theory, so in this episode I'm going to show what we do in our own content marketing…because it works. The key to successful content marketing is value, because we're in a current environment where you've got to give value upfront. In fact, our topic in this episode is a term I've coined called Value First Content Marketing. Stay tuned, this is going to rock your world. Click here to download or listen to this episode now. Spiritual Foundations In this episode of spiritual foundations, I want to get back to basics. One of the things I've learned as a copywriter is that the precise meaning of words is vitally important. Let me share a recent example of this… My wise wife was having a conversation with a person with whom she's acquainted, and they got into the discussion about what it means to be under grace. My wife was explaining, "Well you know our sins are covered, so we don't have to worry about sin anymore. That problem is dealt with." This person rather inappropriately took affront to that and begin to argue. She countered, "Well, what about James 2:26, it says faith without works is dead. If you don't have works, then you're not saved." My wife responded with, "Well, I didn't come prepared to have this debate, but I guess I would start with looking up the precise meaning of the word 'death' or 'dead' in that verse to see what it really means." I was so proud of her. I looked it up, and it means "inactive." It reads, "Faith with no works that flow from the faith, is inactive,"…which is a whole different thing. Just remember that Jesus is perfect theology. Knowing that, be very careful about what you're willing to blindly accept as true. Tip of the Week Our tip of the week is a resource that we're giving you for free. Normally, we talk about other people's products or services or books, but this week we're giving you a week's worth of what we use to do our own content marketing. You can then use this as a model to structure your own…I'm just asking that you don't take this content and pretend it's yours. This will be a good way for you to look at the source material we use to create stuff and turn it into different pieces of content for your business. You can download this free resource at rayedwards.com/315. Now go forth and prosper! Feature Presentation: "How to Build Your List by Giving Away Your Best Content for Free" There's a lot of talk about content marketing, and there are a lot of content marketing experts and gurus that'll teach you content marketing, but what they do in most cases is neither content, nor is it marketing…it's a thinly disguised sales pitch. Any business that markets online can and should grow their e-mail list by using the Seven Pillars of Value First Content Marketing. The Seven Pillars There are three forces that have converged to bring us to this point. To attract attention, you've got to fight the content wars. Content marketing works for everyone, and everyone should be doing it. Give valuable content as often as possible. You must be present on every significant channel. You must have an investment mindset. Practice the Strategy of Preeminence. Here are some snippets from our conversation: Nobody was born with a list – Why you should ignore theory and model your list-building after a strategy that actually works (19:55) Words matter – Why it's important for you and your bottom line to know what content marketing is, and more importantly, what it is not (22:25) The proof is in the pudding – Meet David Robertson, who traveled 3,000 miles to give 30,000 reasons why this stuff really works (23:30) The perfect storm of content marketing – Discover the three forces that have brought us to the point where we have to think differently about how we market, and how to use those forces to your advantage (25:01) Open war is upon you – Why the key to victory in the content wars is to offer your unique value (27:35) All means all – Why every business should use Value Based Content Marketing to stay ahead of the game, win market share, and to make more money (32:24) How soon is now – Why you need to accept the uncomfortable truth that the more value first content you release, the faster you grow (33:14) Your presence is required – Why your blog, live video, podcast, and print needs to be present on every significant channel (36:42) Avoid the unsubscribe link – Why you must be willing to sacrifice short-term gain for long-term profit and value (40:30) Inside the mind of Jay Abraham – Why you don't want to be simply the superior marketer…you want to be the superior provider (42:17) Resources Mentioned In This Episode https://rayedwards.com/wp-content/uploads/2017/12/Weekly-Content-Marketing-Package.pdf Atlas Shrugged The Fountainhead How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript https://rayedwards.com/wp-content/uploads/2017/12/Ray-Edwards-Show-Transcript-315-2.pdf

If you've listened to this podcast for any length of time, you've undoubtedly heard us extol the virtues of Revel 77, our favorite coffee shop. So, when its existence was in jeopardy we stepped out and bought it. But that begs the question, "Why the heck did we do that?" In this episode we'll attempt to answer that question, and show you why we're willing to put our money where our mouth is when it comes to walking out the prosperity principles that we teach. Click here to download or listen to this episode now. Spiritual Foundations Prosperity tends to mean different things to different people, but to simplify this I've boiled prosperity down to one acronym (you guys know how much I love these). L.I.F.E. will help you determine whether you're living a prosperous life. Check it out… Love what you do, and do what you love. Invite God's presence into every part of your life. Fight evil. Empower good. If you'll do those things you're living a prosperous life. Tip of the Week In 1879 Thomas Alva Edison created the first commercially practical incandescent light. I think we can all agree that was a revolutionary moment. Now Philips has created Hue lighting which lets you easily control your light and create the right ambiance for every situation. When you experience a beautiful sunset, you realize that light can change your emotional state. Now imagine having total control over the light and color of your environment, bending it to your will so that it matches your mood…that's some pretty heady stuff. Combine that versatility with the ease of access that a company like Alexa gives you and, my friends, you are gazing straight into the eyes of progress. Feature Presentation: "7 Reasons Why We Bought A Coffee Shop" When we bought our favorite coffee shop we were inundated with questions about our reasons for doing so. We're known primarily as internet marketers, so why would we dip our toes into the brick and mortar marketplace? In this episode we reveal our reasons, and show you why we're willing to put our money where our mouth is when it comes to walking out the prosperity principles that we teach. Here are our 7 reasons: Community Ministry Investment Proof and flexing our muscles Synergy with our existing business Because we wanted to More Income Here are a few snippets from our conversation: Sean's Rant of the Week – Illuminating the hidden meaning of capitalism (16:45) The story behind the story – What specialty coffee and power outlets had to do with the purchase of Revel 77 (21:20) Assembling the wings on the way down – Why growth can be messy and good at the same time (24:18) Creating the Third Place – How a safe shared space allows a community to find an anchor and flourish (28:15) Becoming the feet of Jesus – How business can help people experience God's Kingdom through abundance, peace, and joy (30:59) The Shark Tank Factor – How to strategically invest in businesses to increase your income and wealth (35:06) Put your money where your mouth is – What a coffee shop taught us about the validity of our marketing model and forever answer the question. "Will this work for my business?" (38:39) Coffee is magical – How a delicious beverage helps us carry the atmosphere of Heaven to a thirsty world (41:19) Resources Mentioned In This Episode Philips Hue Lighting Alexa Revel 77 How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

You can hardly open your email these days without seeing someone promising the super-secret key to insane business growth. I know that the title of this episode seems like over-the-top clickbait, but by the time we're done you'll see that it's no exaggeration. This kind of extraordinary growth is happening right now to my friend Michael Stelzner of Social Media Examiner. We're going to be talking with him this week and let him explain exactly how he has done this and how you can do the same for your business. Click here to download or listen to this episode now. Spiritual Foundations This week's spiritual foundations should be exciting for you because I'm about to reveal to you a secret superpower you probably did not know you had. If you're a follower of Jesus, you are part of what's called the royal priesthood. It means that you are both a king and a priest under the kingly priesthood of Jesus Christ. In the old covenant, kings and priests were two different groups of people. You could be a king or a priest, but you could not be both at the same time. Today, if we are in Christ, we are both kings and priests. A royal priesthood. That means we have double the supernatural speaking power because of our king-priesthood roles.   How do I know this? Well, if you look in Ecclesiastes chapter eight verse four it says, "Where the word of a king is, there is power." If you look at Deuteronomy, chapter 21 verse five it says of priests, "By their word, every controversy and every assault shall be settled." As a believer, if you're in business, you have an edge over other business people. There you go, I said it.   What you say about your business deals will come to pass. You have that power in your speech. If you get falsely accused of something, if people give you bad reviews online or say bad things about you as they inevitably will, you need to know that by your very word, every controversy and every assault will be settled. This doesn't just apply to your business, it also applies the rest of your life. As a king-priest, you can bless your children by speaking words of destiny over them. You have the power to set in motion the supernatural forces that will give them what they need to win the battles of life and live out their destiny.  Instead of agreeing with the devil when he says bad things about you, your life, your business, and your family, you should declare the opposite. You should say, along with me, "I live under supernatural protection. I prosper in all my relationships. God forgives all my iniquities and heals all my diseases."   You can say, straight from Scripture, "The Lord will make my way prosperous and give me good success." You've got double the speaking power of any king or priest from the old covenant. Use your double speaking power and bring these blessings to fruition in your own life. Speak what you want to see and go out there and be the royal priest that you are. Tip of the Week I'm going to confess right now that I have never understood cryptocurrency. I hear people talking about Bitcoin and I just nod politely and listen, realizing I have no idea what they're talking about. That is until I had a conversation with my friend Joel Comm who is now the co-host of The Bad Crypto Podcast. This is a great place to start getting answers to questions like: What is cryptocurrency? What is Bitcoin? Does it have a place in your future? I think after listening to a couple of episodes, the answer is, "Yes it does." I think this is the future of currency, of investing. It can be hard to understand, but these guys make it easy. My advice is to start at episode one and listen to each successive episode to get caught up. Take a listen, you'll thank me…I promise. Feature Presentation: "Make Your Own YouTube Reality Show & Grow Your Business Like Crazy" This week's guest is my friend Michael Stelzner. He's the founder of Social Media Examiner, and the author of books like Launch and Writing White Papers. Michael is also the man behind Social Media Marketing World, the industry's largest conference. He's also the host of the Social Media Marketing Podcast, founder of the Social Media Marketing Society, host of the weekly Social Media Marketing Talk Show, and the central character in the YouTube reality show The Journey, an episodic documentary about his own company. Here are a few snippets from our conversation: Take a journey – Michael discusses how an episodic YouTube channel played a significant role in growing his business by 62% (6:13) The Mother of Invention – Michael reveals the story behind "The Journey" and how he went from idea to execution in seven days (7:30) Video killed the radio star – Michael answers the questions, "Why video?" and "Why now?" (9:12) No one resonates with rosy – Why it's a good idea to reveal your flaws to your audience, even if it makes you uncomfortable (11:13) Authenticity is a contact sport – Michael talks about the dark side of being transparent and how, like a Jedi master, you can make it work for you (14:18) Swim with the sharks without getting eaten – How to draw the line between content marketing and shameless promotion (15:16)  Binge-watching as a business strategy – Michael shares about the power of creating compelling content, and doing it on your own terms (18:34) Getting to know you – Why video creates a highly sought-after connection with you and your business, even if viewers have never met you in person (22:07) The thousand-mile journey begins with the first step – Michael opens up about what it takes to begin your own Journey, whether you have a team or it's just you against the world (25:45) Follow someone through a minefield – Michael shows you the most common pitfalls of creating your own Journey, and how to avoid them (27:58) Resources Mentioned In This Episode The Prosperity Academy The Bad Crypto Podcast Social Media Examiner Launch: How to Quickly Propel Your Business Beyond the Competition Writing White Papers: How to Capture Readers and Keep Them Engaged Social Media Marketing World Social Media Marketing Podcast Social Media Marketing Society Social Media Marketing Talk Show The Journey Zoom H4n Pro How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

All of us want a business that hums along, routinely churning out profits as if on autopilot, but how the heck do you do that? This week I've enlisted the help of the undisputed market leader to teach you practical steps to amplify, accelerate, and automate your profits. Amy Porterfield teaches business owners, educators, and entrepreneurs the action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease. She is one of our favorite people and what she has to say will blow your mind. Click here to download or listen to this episode now. Spiritual Foundations Is it possible to use peace as a weapon? I want to read for you a little passage of Scripture you've probably heard, even if you've never darkened the door of a church in your life. "Yea, though I walk through the valley of the shadow of death, I will fear no evil, for thou art with me." – Psalm 23:4 Marketplace minister Os Hillman has a website called TGIF…Today God Is First. In one of his devotionals he says, "In battles of the workplace, your peace is actually a weapon. The workplace creates many opportunities to rob us of our peace." He goes on to list things like cash flow, relationships, conflicts with employees, deadlines, and other things that create stress and disturb our peace. He points out that when Jesus confronted the devil, Jesus didn't react from his emotions or out of fear because He knew that the devil is a liar. Jesus just refused to be influenced by the lie. His peace overwhelmed the adversary, His authority shattered the lie, and the forces of darkness were sent scurrying away to the corner to hide. Pretty cool insight. I really enjoy a lot of stuff that Os Hillman writes, so be sure to check out his site at TodayGodIsFirst.com. Tip of the Week Everything you touch ends up on your phone…I mean everything. So how do you keep your phone, and the other tech gadgets you use, clean and sanitary? I discovered the answer to this conundrum on a recent trip to the Apple store. I noticed they use a product called WHOOSH! to keep all the high-end products free from fingerprints and Lord knows what else has been on the hands of hundreds of people who visit that store daily. I figured if it's good enough for Apple, it's good enough for me. Pick up some WHOOSH! for your devices, because the alternative is just nasty. Feature Presentation: "The One With Amy Porterfield" Amy Porterfield is one of the most interesting women on the internet, maybe even on the planet. She started out her career working for Harley Davidson and ended up working with Tony Robbins. Now through her best-selling marketing courses (List Builder's Lab, Courses That Convert, Webinars That Convert), a thriving Facebook community, and top-ranked podcast, Amy inspires a grounded, tangible and self-affirming sense of, "Wow! I really can do this," for over 250,000 online entrepreneurs. She proves that by moving away from "step-by-step" and into "action-by-action," even the newest online entrepreneurs can bypass feelings of self-doubt and being overwhelmed. Instead, they can generate exciting momentum as they move closer to building a life and business they love. Here are some snippets from our conversation: The Entrepreneurial Incubator – Why surrounding yourself with the kind of people you want to be like is the secret sauce to successfully starting a business (8:29) Burn the Boats – Amy shares the fastest way to turn a side hustle into the life of your dreams (10:31) One dollar can change the world – Amy tells the story of how Ray started writing copy for Tony Robbins, and the unusual strategy he used to write a killer sales letter (13:46) Trading one boss for many bosses – What to do if you wind up hating the business you start, and how to successfully get back on track (15:29) Authenticity will always have an audience – Amy shares the secret to overcoming your client's biggest fears and writing copy that converts like crazy (17:40) The Power of Belief – If you don't possess this one thing you're going to lose the trust of your audience forever (20:32) Connection isn't a one-time thing – Amy teaches us the extreme value in creating a follow-up sequence that is just a continuation of your webinar or sales process (21:54) You like me, you really like me! – Amy reveals the clandestine way to get inside your customer's mind and feel like you're talking to them directly (23:38) Selling after the sale – Why making the sale is just the beginning of your copy journey with your customers (24:25) Should you outsource your voice? – Why you need to become a student of copywriting…even if you plan on hiring a copywriter (26:02) Everything is copy – Why understanding the art and science of copy can improve everything from social media posts to your personal relationships (28:53) Resources Mentioned In This Episode Today God Is First WHOOSH! Listbuilder's Lab Courses That Covert Webinars That Convert How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

Just like you, Marie Forleo started her business with nothing more than a laptop and a dream. Now she commands a socially-conscious digital empire that touches millions of people, and makes millions of dollars. In this episode we're going to talk with Marie and get some little-known insight into how she created such a remarkable business, a business that has allowed her to design the life she always wanted to live. Click here to download or listen to this episode now. Spiritual Foundations Recently I did a podcast on the truth about Parkinson's. I've received lots of responses, which has been a real blessing because I think it has helped a lot of people. I think there's an opportunity for us to use our circumstances, whether good or bad, to advance the gospel…the Good News. In Philippians 1:12 the Apostle Paul says, "Now, I want you to know brothers that what has happened to me has really served to advance the gospel." It would serve us well to remember that Paul was a businessman…he was a tent maker. As far as I can tell, this was not something that he did just because it was an easy way to make money. It required skill, and he did it because he didn't want to rely on the church for his income. He took it seriously. He had an overall ministry objective for his business, and that meant that sometimes he was thrown in prison, he was persecuted, he was beaten. It's easy to be a shining example of God's grace when everything is rosy, but when things get tough most people want to give up and quit. When things get stormy and rough we go through periods where maybe we're tempted to say, "I don't even know why I'm doing this, it just seems pointless." First off, remember that God didn't cause these things to happen to you. There is an enemy that seeks to steal, kill, and destroy…but a loving Father that wants you to have an abundant life (John 10:10). Your temporary negative circumstances can be used to advance the Kingdom, to bring more of the reality of God to the world around you, to transcend your circumstances and transform them into something that is in your favor and to your advantage. I think our friend Paul serves as a good example of that. Selah. (Think about it.) Tip of the Week It's time for me to convince you to spend money on an app, and I'm playing no favorites this week. The app is called PORTRA and it's available for both iOS users and Android people. There are a lot of apps out there that will put your photos through an art filter, but I've never seen anything that does as a good job as PORTRA. They really do look like paintings, it's pretty amazing. I also have a little secret tip for you. If you use a high-resolution photo to do this, you could take that resulting artwork and send it off to fractureme.com. These people will print your photos on glass, which just amplifies the cool factor. You could use PORTRA to make a very unique photo into something that looks like a work of art, and then have it printed on glass and it would be a very groovy gift. Check it out, I think you're going to like it. Feature Presentation: "The One With Marie Forleo" Marie Forleo has an award-winning show called Marie TV, which when it first started up, I thought, "Oh, come on. Really?" And now she's like Oprah on the Internet. She's got a world-class online training program called B-School. She also has a book that's in 16 languages, and an audience in 195 countries. Marie helps people dream big and then back it up with meaningful action to get results, and she's also an extraordinary copywriter. Up until very recently, she wrote every word of copy that you saw come out of her business, which I think is just amazing. So, let's get into it. Here are some snippets from our conversation: Persuade with Purpose – Marie reveals the absolutely vital skill you must learn to authentically communicate with your audience (10:58) Achieving copy consciousness – The surprising way that your everyday world can become a copywriting classroom (12:55) Fail in public – Why allowing your tribe to watch your progression serves as both inspiration and education (14:34) Look spontaneous and brilliant – Marie talks about the importance of taking the time to really understand your audience and craft complete comprehensive answers to their questions (16:23) The fine line of web design – Marie discusses the value of intertwining copy and simple, clean design that causes your audience to become emotionally engaged with your brand (17:25) Sales doesn't have to be slimy – Why modern marketing, which includes generosity, compassion, and value is the key to overcoming the fear of sales (21:11) The virus that's killing your business – Why learning the art of writing copy is the single most powerful tool you have to grow a healthy, robust enterprise (24:22) Your voice matters – Should you write your own copy, or should you hire someone to do it for you? Marie tackles this question and provides a unique and wise perspective (26:46) The Steven Spielberg Test – Marie shares a way to check whether your copy is too ambiguous…is your copy so specific and clear that if Steven Spielberg read it he could make a scene from it that comes to life? (31:39) Get out of your head – Marie reminds us that when people buy they make emotional decisions, not logical ones, and that our copy not only needs to make sense, it needs to touch their heart (33:55) Manipulation vs Persuasion – Why the way you craft your offer makes the difference between adding value and taking advantage (35:02) Are you Luke Skywalker or Yoda? – There can only be one hero in a story. The key to writing copy that gets acted upon is to remember that your customer is the hero. They are Luke Skywalker, you are Yoda. (37:08) Resources Mentioned In This Episode PORTRA (iOS) PORTRA (Android) com Marie Forleo's B-School Marie TV The Copy Cure How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.

There's a shift happening in the world of copywriting. People are beginning to recognize the wisdom that can be gleaned from studying the fundamentals of copy directly from the masters themselves. In this episode, we're going to help you walk that path by introducing you to the most ripped-off copywriter alive. John Carlton is one of the guys who got me started in the world of professional copyrighting. He's got a degree in psychology, understands how the human mind works and how people make buying decisions, and he uses his knowledge of behavioral psychology to sell stuff…which I think is a pretty smart idea. Click here to download or listen to this episode now. Spiritual Foundations I've been doing some reading from John Maxwell's Leadership Bible, and I discovered he has an interesting take on one of my favorite Scriptures… "Go to the ant, you sluggard. Consider her ways and be wise. Which having no captain, overseer or ruler provides her supplies in the summer and gathers her food in the harvest." Proverbs 6:6-8 Maxwell came up with an acronym that explains what we can learn from the ant. Attitude of Initiative: Ants don't need a boss to tell them how to get started. I like that. Nature of Integrity: Ants work faithfully and need no outside accountability to keep them doing things the right way…because if they don't they'll die. Thirst for Industry: Ants work hard and will replace their anthill when it gets ruined…they don't give up and go look for ant welfare. Source of Insight: Ants store provisions in the summer because they know there's a lean time coming. Go to the ant and be wise. Tip of the Week Our tip this week comes from the book Rest: Why You Get More Done When You Work Less by Alex Soojung-Kim Pang. This is a topic that a lot of people discuss, but not very many people have studied the psychology behind the idea of rest as this guy does. He says in the front of his book, "For most of us, overwork is the new normal and rest is an afterthought." In our busy lives, rest is defined as the absence of work, something to do once we've finished everything else on our to-do list. Dismissing rest stifles our ability to think creatively and truly recharge. The author works in Silicon Valley and posits that rest is not the opposite of work if they are part of the same cycle. Instead, without one you can't really enjoy and benefit from the other. I'm reading this as part of Michael Hyatt's monthly reading program LeaderBox. This program gets you reading two books a month, which is pretty awesome! You should sign up for it at LeaderBox.com. Feature Presentation: "John Carlton: The Most Ripped-Off Copywriter Alive" Some people call John Carlton the most ripped-off copywriter alive and that's because there was a period of time when everybody was ripping off his one-legged-golfer headline. He's the guy who wrote the headline: The Amazing Secrets of the One-Legged Golfer, and it was for a course on how to play better golf. The premise is so obvious, if a one-legged golfer shoots a good game of golf, he must be doing something right. Or she, could be a one-legged lady. Well, that became the most swiped headline in history for a long time. The list of well-known marketers who freely reference John Carlton as their primary mentor for writing sales messages is staggering. In fact, I went to a conference with the sole intention of spending $5,000 to buy his swipe files. So, let's get into my interview with John Carlton. Here are some snippets from our conversation: The grooming of a guru – The process that took John Carlton from introvert to a commanding stage presence (11:14) Share your best stuff – Why John Carlton made the decision to give the world a license to steal his stuff (12:34) My greatest joy – Why sharing and hands-on mentoring can become an accelerant for your business (13:50) Birds of a feather – Why copywriters are a rare tribe of scribes, and are the ones who will write history (14:42) The ultimate calling card – Why you should have a book, and the easiest way to get that done quickly (16:33) Is your marketing working? – Why direct-response copy matters and the reason mastering this art form is the fastest path to the cash (21:42) The Father of the Hot Seat – How a random idea in an elevator created a powerful way to solve even the most difficult business problems (27:15) Operation Money-Suck – How a crisis revealed what your number one job should be, and how focusing on this one task can save your business (34:25) Turning failure into success – John Carlton reveals his simple secret to writing highly effective sales copy (44:17) You are who you hang around – John explains the power of the mastermind and why tapping into brilliant minds makes everyone better (48:05) Unleashing the Power Within – What John Carlton learned from Tony Robbins that made him a better marketer (50:05) The Freelance Epiphany – How a stolen book launched John Carlton's writing career, and what that experience taught him about becoming a successful freelance copywriter (55:20) The Simple Writing System explained – John Carlton takes you behind the curtain and shows you the simplest way to write anything from a paragraph to a 24-page sales letter (61:02) Stalking the desk – How to put yourself in the right frame of mind to do your best work and make your mark in the marketplace (66:06) Moving the sloth – How a controversial visualization technique can lead you to writing copy that causes your prospect to take out their wallet and give you money (69:04) The Two-List Solution – John Carlton shares his hard-won advice about what it takes to become a successful copywriter (77:47) Resources Mentioned In This Episode Rest: Why You Get More Done When You Work Less LeaderBox The Maxwell Leadership Bible Simple Success Secrets No One Told You About The Entrepreneur's Guide To Getting Your Shit Together John Carlton's Official Blog Simple Writing System How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.