

Ray Edwards Show
Ray Edwards
Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.
Episodes
Mentioned books
Jan 3, 2019 • 51min
If You Can Believe It, You Can Achieve It- With Amy Porterfield
Welcome to the Ray Edwards show and 2019! For the first podcast of the year, I am talking to Amy Porterfield. We tackle life coaches, how to overcome your emotions, how to accept B+ work and why, and how Amy is making significant changes in her business, and you can, too. Click here to download or listen to this episode now. Here are the highlights from today's show: • It is okay to feel emotions, in fact, it is good. But you can not let your feelings overcome you and determine your actions. • Brook Castillo teaches that it is okay to do B+ work and that you do not always have to have a perfect A+ output, despite what you were raised to believe. If doing the A+ job robs you of time with your family or any other joy, it is okay to settle for your B+ work. Your customers will never even notice the difference. • Change your thoughts to change your actions. It just takes little tweaks and commitment. If you hate working out, do it in the morning and get it done so you can do the things you need to in your day. • In your business, you need to put yourself out there and not worry about what everyone will think. Just believe in your capabilities and do the work. • Mindset is just as important in your business as the strategy and is often far more challenging to overcome. Amy has retired her old programs and has created an entirely new training for her students. Amy is teaching how you can create and sell your course online, and that everyone can do it. Everyone has something they can teach and make a business out of it. Join Amy's webinar and Masterclass. You will be happy you did. www.rayedwards.com/DCA Transcript Amy's Webinar: www.rayedwards.com/DCA Brook Castillo: https://thelifecoachschool.com/ Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.
Dec 24, 2018 • 56min
How To Make Change Stick
Today I am talking to the Mindset answer man, Cliff Ravenscraft. Cliff tells us how to make our resolutions stick. Click here to download or listen to this episode now. Right now everybody is thinking about their New Year's resolutions. A New Year's resolution is just a goal or set of goals that you set at the beginning of the new year. If setting resolutions doesn't work, can you make your goals work? Cliff says to follow this 4-step plan to achieve your goals: Believe it's possible. Write it down. Tells others about it. Work the plan as it become available to you. Do you have a belief system problem? A belief is a thought that we feel certain is true. Want, need or should -will get you in a place where you will set a goal and see a result from it, but not long term. Cliff teaches the T-E-A-R formula. T- Thoughts E- Emotions A- Actions R- Result You can change your beliefs, even if you have believed something is true from childhood. Never give up on your goals. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript. Resources Mindsetanswerman.com/freesession
Dec 17, 2018 • 25min
There Is No Obstacle In Your Way
We don't get to decide when things happen in our lives, like obstacles. We do get to choose what we do with those obstacles and what we make out of them. Perhaps these obstacles are the path to what you really want. Click here to download or listen to this episode now. In 1996, for the first and only time in my entire life – I was fired from a job. I had been recruited by Citadel Broadcasting to move to Salt Lake City and do the morning show. I moved my little family from Knoxville TN to Utah. We fell in love with Utah and her people. And then, three months after I started, I was fired. All I could think, as I looked at my wife's tear-stained face, was, "What have I done?" Book – The Obstacle is the Way by Ryan Holiday The Obstacle is not IN your way. – the obstacle IS the way. 5 Ways The Obstacle AS the Way Changes You Takes you from a catastrophe thinker to a possibility thinker. Removes mental blocks to creative solutions. Encourages faith in the future to arise. Elevates your mood and decreases cortisol levels. Allows you access to your best internal resources – and most importantly your internal resourcefulness. Questions to Ask When You Encounter What May LOOK Like An Obstacle If I believed the obstacle was actually the path to what I seek, how would I behave? What would I be thinking? What would I be doing? What does this make possible? What does this mean? What might be the long-range benefits of this? What can I learn from this? How can I use this? Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.
Dec 10, 2018 • 26min
You Don't Need Easy
Think about the things in your life that you consider problems. What if these thing could actually be used to propel you forward in life and business? What if you could use the things that seem to be working against you and make them work for you instead? Click here to download or listen to this episode now. Is the way you are setting your goals keeping you from reaching them? Is your attitude standing in the way of you being able to overcome your problems? Be intentional about your goals. It is worth the effort to get the result. Are you in the Matrix? Will you choose the blue pill or the red pill. Wake up to reality or stay in the illusion? Are you doing the same thing every day over and over again. Do you need to break this cycle? I signed up for Michael Hyatt's Best Year Ever Program and this program was different, and it helped me make some decisions to change my life. After starting it, I made 1 million dollars in my business, lost 67 pounds, paid off our debt. It woke me up and forced me to complete the past. Looking back at your past gives you the ability to learn, be aware and analyze what has happened and what I will do differently in the future. Quote of the Day: "You don't need easy, You just need worth it" — Jim Rohn Resources BYE link http://bestyearever.me/a18497/2019video2 Right-Click and "Save As" to Get the PDF Transcript. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript
Dec 3, 2018 • 25min
The Amazing Story Of The Symphonic Copywriter
Today I am talking to Dr. Douglas Pew of Symphonic Copywriting. Dr. Pew is one of my copywriting students. His story of the transition from a university professor to a successful copywriter is genuinely inspiring. Click here to download or listen to this episode now. Dr. Douglas Pew www.SymphonicCoypwriting.com Hi, I'm Dr. Douglas Pew, the Symphonic Copywriter. I'm a former university professor of music turned Copywriter and Marketing Strategist. I help business owners like you compose compelling copy for your Product Launches, Sales Letters and Email Autoresponders. My experience composing powerfully emotional music for renowned opera houses, symphony orchestra and choirs taught me how to help you sing your customer's tune. "Dr. Douglas Pew is a prodigy who has seamlessly channeled his musical gifts into orchestrating copy that is powerful, persuasive prose that will bring you profits. And what's more, it will be copy you can be proud of. My advice: hire him while you still can, because he's going to be booked solid before you know it." – Ray Edwards Are You Struggling With Your Copy? I Can Help You… Rescue your customers from discordant problems with harmonious solutions using the M.A.E.S.T.O. Copywriting Framework Craft stimulating sales letters with Beethoven's Secret Sales Strategy. Construct your full-scale Product Launch using Jeff Walker's Masterpiece Method for Turning Marketing into Musical Theater. Compose emails your customers can't wait to read and buy from with The Fab-Four's Sgt. Pepper Email Formula. What Is Symphonic Copywriting? Remember Senior Prom in High School? You're dressed to the nines and rented a limo to pick up your date. Your tuxedo and bow tie are strangling you half to death, but you catch a glimpse of your slick self in the rear-view mirror. "Dang… I'm lookin' good!" And wow, your girl looks amazing in her sky-blue prom dress. Her eyes are sparkling like sapphires and she gives you 'the look'! Mama mia! As you escort your beautiful date (man… how did I get so lucky?) into the dance, the band starts to play… " Aaahhh! THAT'S OUR SONG!" She says. Perfect timing! How did the band know?! "May I have this dance?" You say with a little bow. All the excitement, all the emotion, all the fire of young love burns inside you both as you grab hands and head out to the dance floor. You were in the right place at the right time and the band played your tune. You HAD to dance! You were primed and ready. THAT'S Symphonic Copywriting! I can help you compose your marketing messages so they resonate with your customer's like a tuning fork on steroids. You'll be singing their tune! Click the link below and let's get warmed up and ready to sing! www.SymphonicCopywriting.com Resources www.symphoniccopywriting.com/book Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.
Nov 26, 2018 • 9min
I'm Quitting
Yes, I'm quitting. I'm quitting all the things that make me stressed, unhappy — anything that makes me or others miserable. Click here to download or listen to this episode now. Spiritual Foundations Jesus talked about serving God and serving riches, but he did not condemn money. Read what he said in Matthew 6:24. Feature Presentation Here's a list of some things I'm quitting: Worry Anxiety Doubt Depression Jealousy Anger Addiction Compulsion Manipulation Comparison Competition Deception Fear Violence Revenge Punishment The 3 most important things I am quitting: 1. Caring what other people think of me. 2. Expecting other people, places, or things to be responsible for my happiness. 3. Putting off my happiness until "someday when". There is no someday. There is no when. There is only now. A few thoughts about quitting… I say "I am quitting" and not "I quit" because I recognize it's a process, not an event. Do I still expect to experience these feelings or behaviors ("behavior" the doing part of feeling)? Yes, I will no doubt still experience them. But I am "quitting" my identification with these things. Let me explain what I mean by "identification"… I am not surprised when I feel anxiety, anger, or fear. However, I no longer identify with these things. I don't say, "I am angry" – that is inaccurate. It is more accurate to say, "I feel the emotion of anger". What is the difference? The world. When I realize that I am NOT my feelings, I become impervious to them. They cannot pierce my flesh, nor can they lacerate my heart. I may experience a moment of fear, but it cannot attach to me – it passes through me and I disregard it. Including the fear of death. It has been said that a man who knows how to live, has no place for death to enter. You might understandably ask if I don't care what other people think, then why am I even writing this? Why am I pressing the "publish" button? For myself. I am my audience. I write what I want to read. Because doing so seems fun, and possibly helpful (mostly to me, but if you benefit, that's cool too). So now you know THAT I'm quitting, and you know WHAT I'm quitting. How about you? Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.
Nov 19, 2018 • 28min
3 Things I Learned From Jeff Walker
Today I'm sharing 3 Things I Learned from Jeff Walker at LaunchCon. I just returned from a week in Orlando where we held our ESP Certified Copywriter Workshop. (Link: www.rayedwards.com/espcc) Shortly thereafter, we attended LaunchCon with Jeff Walker. Click here to download or listen to this episode now. Spiritual Foundations Today's Spiritual Foundation is about having faith and trusting God. How worried or stressed are you? How often do you have to remind yourself to trust God about these things? Do you let go of your worries and release them all to Him? Are you actually letting them go? In Mathew 21:22, Jesus said, "And whatever things you ask in prayer, believing, you will receive." In Mark 11:24 He says, "Therefore I say to you, whatever things you ask when you pray, believe that you receive them, and you will have them." So just let go, and let God Tip of The Week My tip of the week is the Canon 6D. It is an incredible camera. It has a full frame, super high resolution and gives you a much better picture. It is a great camera, but it is too heavy if you are carrying it around for the entire day, so what do I suggest? Even have a vlog, you don't need a giant camera. You can still have excellent video and picture with a tiny camera like the Canon M50. This is a great camera, and your arm and neck will thank you for carrying this around instead. Feature Presentation 3 Things I Learned from Jeff Walker: We might want to explore being kinder to ourselves. What you believe about your capability is true. There is no time BUT the present. If you want to make a change, you have to do it now. If you are thinking about making a change, do it right now. In fact, do this exercise. Write down 5 things that you want. How many of those things are things that you already have? Now, write down 5 things that you want that you already have. Remember what Jesus said? "Therefore I say to you, whatever things you ask when you pray, believe that you receive them, and you will have them." To change: Stop wanting and do it now. Resources Cann 6D Mark II. https://www.usa.canon.com/internet/portal/us/home/products/details/cameras/eos-dslr-and-mirrorless-cameras/dslr/eos-6d-mark-ii 24-70mm Lens https://www.usa.canon.com/internet/portal/us/home/products/details/lenses/ef/standard-zoom/ef-24-70mm-f-2-8l-ii-usm Canon M50 https://www.usa.canon.com/internet/portal/us/home/products/details/cameras/eos-dslr-and-mirrorless-cameras/mirrorless/eos-m50-ef-m-15-45mm-is-stm-kit www.rayedwards.com/rayday Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.
Nov 12, 2018 • 16min
Creating Disney Magic With Lee Cockerell
This week I am talking to Lee Cockerell. He is the former executive vice president of operations for the Walt Disney World resort. As the Senior Operating Executive for 10 years, Lee led a team of 40,000 cast members. He was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping and entertainment village, the ESPN sports and recreation complex, in addition to the ancillary operations which supported the number one vacation destination in the world. That is just a portion of his list of accomplishments and the things Lee Cockerell has been able to do. Now Lee is helping other folks learn to create Disney magic. He's doing public speaking, and he's written four books. Some of the reasons Lee has been so successful is that he is so disciplined and very organized. Lee shares that by hiring better with more clarity, they train better, and have a better culture. He boils that down to "hire right, train them right, and treat them right" and the people will do a good job for you. He teaches others how to "hire slow and fire fast" so companies are more successful. Combined with his principles of time management, Lee imparts wisdom for organization and dealing with the world. For more from Lee, go to www.leecockerell.com or check out one of his books. Click here to download or listen to this episode now. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.
Nov 5, 2018 • 30min
The One Thing That Changes Everything
What if I told you that one thing can change everything? In fact, the only thing that changes everything is one thing. Find out how to make use of this one thing now. Click here to download or listen to this episode now. Spiritual Foundations Some people who are super religious about foul language, and through I think there is a better way to express yourself than using profanity, there are a few passages in the Bible that I feel are misrepresented using profanity. Ephesians 4: 29 says "Let no corrupt word proceed out of your mouth, but what is good for necessary edification, that it may impart grace to the hearers." The dictionary says that "corrupt" means having or showing a willingness to act dishonestly for personal or financial gain. This sounds like it is talking about the morals of the person, not using foul language. Edification means it is something that would be improving you and building up of the soul. So this to me means that you are not to let anything that encourages people to be immoral or that demeans people, controls people, or steals their money. Tell them things that lifts them up and fills them. Say things that impart grace to people. Jesus said "They will know that you are my disciples, by your love for one another" This is something to think about. Tip Of The Week This is one of my new favorite apps, and it costs you nothing. Google Tasks integrates with G-mail, Google Drive and your Google Calendar so everything is in one place. It is sleek and easy to use. Feature Presentation "The One Thing That Changes Everything" Can one thing really revolutionize your life, double your income or simplify your life? Even though I had so many distractions that could have derailed my year, the one thing kept me on track and get to this place where I have had my best year yet. There is always 1 thing that we want, and when we can identify it, everything else will change. You just need to decide it. You need to decide to not make too many decisions. Gary Keller's book, "The One Thing", tells you how to find that one thing you need to do to change your life or business. Read his book and decide what is the one thing and focus on it. Finding out what the one thing for you can be difficult. It is different for everyone and can take years of trial and error. Here is what you do. Sit quietly and close your eyes and breathe deep and relax. Take all the stress, guilt, pain you exhale out and leave it there. Just be in the moment where you are and ask "what is the one thing I am meant to be doing right now".Pay attention to what you hear. The thing that comes into your head is the thing you should do. It is going to be totally different than what you have been doing your whole life. You may need to change what you are doing now and start doing the thing that you feel most drawn to, even if it means changing your entire life. I know it is scary and can be so difficult because it involves other people, but you do need to do this. You will not be happy and have great success until you do. Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.
Oct 29, 2018 • 31min
The One Hour Launch
What If I told you that you could get all the financial and list building benefits from doing a launch in just one hour? Well, you can. My guest, Pete Vargas, will tell you how. Click here to download or listen to this episode now. Spiritual Foundations A lot of people think that if you run a business, in order to do good, you need to give your money away…but that is not what the Bible says. Proverbs 11:26- The people curse him who holds back grain, but a blessing is on the head of him who sells it. Tip Of The Week This is one of my new favorite apps, and it costs you nothing. Google Tasks integrates with G-mail, Google Drive and your Google Calendar so everything is in one place. It is sleek and easy to use. Feature Presentation "The One Hour Launch" Stu Mclaren told me I needed to get my Permission to Prosper message out, and Pete Vargas was the one who could help me do. Pete was influenced by speakers on stage when he was young, and he wanted to be able to influence people for the good, too, and so he developed "The One Hour Launch". This is the best way to get your message in front of more people and give them your message all at once, instead of waiting for them to spend a year finishing your course, or podcast, etc… You have a captivated audience for an entire 60 minutes, and they are far more impacted by what you are saying while you are on a stage. Your message is important and was put there for a reason, so get out there and share it. Even if you do not want to be a speaker that is on stage all the time, that is okay. You just need to do it a few times a year, and you will still be building your business and getting your message out. Pete will help you outline your signature talk and show you how to use online and offline stages. Check out more here: www.rayedwards.com/AYR Resources www.rayedwards.com/AYR Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript.


