Ray Edwards Show

Not so long ago, I found my To-Do list had exceeded 100 items. None of the items were unimportant; they all needed to be completed and the sheer number of tasks was intimidating.  This week, I'm giving you precise instructions on how to work your way through an Overwhelming number of tasks. Links From This Episode Getting Things Done - This book by David Allen is an incredible resource for learning task management and, well...getting things done. Highly recommended reading. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

There are would-be entrepreneurs all over the world struggling with this question...I mean, would it be smart to sit this out for a while? This episode gives you a quick and direct answer to that question. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

"If anybody is going to change this, it has to be me. No one is coming to save me." That's a quote from my guest this week, Dawn Apuan, and it turned out to be a powerful (and profitable) epiphany for her. Dawn never saw herself as the entrepreneurial type until her family had the rug yanked from beneath their feet. Not so long ago, she and her husband both lost their jobs...they had a new baby to take care of AND were forced to move to a new city for LESS money. Somewhere amidst all the chaos, Dawn decided to take control. She didn't want to put her baby in a childcare facility while she spent her days working for low pay. You'll get the full story of her rapid climb to a six figure copywriting business in the podcast, but here's a spoiler: She made the right choice. Links From This Week's Episode Dawn Apuan: https://dawnapuan.com TCA Live: https://trainwithray.com - Get your ticket for The Copywriting Academy Live 2021 (April 7-9) How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

This week's episode contains a bit of a rant, but I think it's a rant most of us should hear. There's a sea of negativity in this world, and at the center of that sea is a giant vortex with an ever-expanding mouth, trying to pull you under…to suck you down the drain. I know that sounds like a negative outlook, but here's the thing…You shouldn't be part of that sea in the first place! Every human I know (and I know me better than the rest of them) is guilty of falling into these traps…stressing about the parts of the world they don't have the power to change while real opportunities for growth and prosperity are right in front of them. Let's have a serious talks about how to eliminate this; how to acknowledge the fact that we can't solve every problem (for me, Parkinson's Disease comes to mind.) Life is about solving the problems you can and not getting paralyzed by the ones you can't. This pandemic has taken much from many, BUT it has created new opportunities that have never existed before…it's created needs to be filled. Why not focus on those needs and HELP people? You will prosper greatly and improve the world. Links From This Week's Episode https://trainwithray.com – Get your ticket for The Copywriting Academy Live 2021 How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

The title of this week's episode is the title of John Lee Dumas's new book which I strongly suggest you add to your library. John is the host of the award-winning podcast, Entrepreneurs On Fire, and has interviewed more than 3,000 successful entrepreneurs. This book is the result of JLD sorting through all of that wisdom and boiling it down to 17 common steps that each of these entrepreneurs have taken on their path to success. It is rare that I read a business book that I feel will still be relevant and valuable for decades, but that's exactly what I believe about John Lee Dumas's book, The Common Path to Uncommon Success. Links From This Week's Episode https://uncommonsuccessbook.com – Get your copy of JLD's new book here. https://www.eofire.com/ – John's podcast, Entrepreneurs on Fire https://trainwithray.com – Get your ticket for The Copywriting Academy Live 2021 How You Can Help Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

This week's episode content was actually borrowed from my YouTube video of the same name. Even if you've already seen the video, these are some great, money-making ideas that deserve a review. Feature Presentation So you want to be a writer for hire, but those high-paying gigs you hear about seem a bit out of your reach. Keep in mind that, just like any worthwhile career, you gotta start somewhere. Here are seven ways you can get started making money as a copywriter that ARE within your reach: Creating Content for Others Affiliate Marketing Social Media Marketing Copy Copy Editing and Proofreading Ghostwriting Podcast Show Notes YouTube Descriptions Tune in to the episode to get the full explanation of these often overlooked rapid-revenue generators. Links From This Week's Episode https://trainwithray.com - Here's your invitation to join me for The Copywriting Academy Live, April 7th-9th. This intense, 3-Day workshop will teach you how to write the words that sell WITHOUT the sleaze. You can get the world's premiere Copywriting training for 1/10th the cost of the in-person event - AND you'll get the same knowledge. Click the link for details. https://youtube.com/rayedwards – If you're not subscribed to my YouTube Channel, click the link and fix that. Be sure to enable notifications so you never miss a video!

If you're considering writing a book, you need to check out this week's podcast. Chandler Bolt, CEO of Self-Publishing School, is THE Authority when it comes to self-publishing and he's my special guest this week. By the way, “self-publishing” doesn't have the same minor league connotation it did a few years ago. There are many situations when it's simply the smarter choice.  Chandler and I discuss how to be an authority by being an author and how your new book can have a major impact on your business. Bio: Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books including his most recent book titled “Published.“. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business. He’s currently spending his time scaling Self Publishing School, a company he’s built from 0 to $20M+ in 5.5 years. In 2020, Self Publishing School hit #1,944 on the INC 5000 as one of the 5,000 fastest growing private companies in America.

There are so many ways to make your marketing complex. Funnels, upsells, cross-sells, JVs, multivariate testing, challenges, tiny offers with a value ladder of upsells… Sometimes the best way to sell a horse is with an ad that says “Horse for sale”. But that kind of clarity only comes when you know your perfect client. Your “right fit client”. And you must know their language. The POSITIVE and NEGATIVE “triggers”. It’s like your RFC has a codebook …. And you need to know that codebook inside-out.         Spiritual Foundations How To Be Blessed Blessed is the man Who walks not in the counsel of the ungodly, Nor stands in the path of sinners, Nor sits in the seat of the scornful; But his delight is in the law of the Lord, And in His law he meditates day and night. He shall be like a tree Planted by the rivers of water, That brings forth its fruit in its season, Whose leaf also shall not wither; And whatever he does shall prosper. Psalm 1:1-3 (NKJV) Tip of the Week This week's tip is simple: Get on Clubhouse! I know there have been a few come-and-go platforms in the social media world, but this one looks like it's here to stay – already over 100 million users! What's different about Clubhouse? It's “Social Audio”. This is a place where you can host, or participate in, discussions on a particular topic. Live, audio only discussions – A great place to teach, learn and network with your people. Visit JoinClubhouse.com for more information on how to get started. Feature Presentation This week's episode is a good one to listen to multiple times because there is a lot to unpack: Who is your “Right Fit Client” – AND – Have you learned their language? That second point is the one that seems to get screwed up the most. Your RFC has certain triggers that they respond to – both positive and negative. It's like they have their own codebook…a language that they recognize and respond to. Once you decipher that code, writing copy that makes them react becomes almost trivial. In next month's Copywriting Academy Live, we'll focus on how to build this Messaging Codebook for your Right Fit Client – AND – how to keep building it, block by block. When we're done, you'll have your first, high-performance Sales Page, and you'll have the ability to easily generate subsequent offers using your Messaging Codebook. You'll know what to say and how to say it. TCA Live is only a few weeks away. Get signed up now so I can get your materials in the mail (Yeah…materials – This is a workshop, not a seminar. Be ready to be productive and profitable!) How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

This week's episode is a conversation I had with the great Lee Cockerell, former VP of Walt Disney World and a master of creating that Disney Magic. Lee is one of our favorite people to learn from. I say "our", because my company invested in The Cockerell Academy which has benefitted our entire team. Lee teaches entrepreneurs and business leaders that you don't have to be Disney-Sized to make magic. Excellence, like so many other things, is a state of mind and learning that it is within reach will motivate you to be better. Learn more about The Cockerell Academy by clicking here. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there. Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

My book is now officially available for purchase. For now, you can get it the Kindle or Nook version for only .99¢ Even though this book is one of my biggest accomplishments and, I believe, will enrich the lives of those who read it, I still felt weird doing a monologue podcast about my own writing. Instead, I got permission to borrow some audio from my friend Dan Miller's podcast. Dan recently interviewed me about the book and definitely did not softball me any sales copy disguised as questions. He really dug into the "why" behind this book and that's what made me want to share it here.