The InvestHER Podcast

EPISODE 472: If you’ve ever found yourself stuck with a single-family property that simply doesn’t seem profitable, then this episode is for you! In it, we’re sitting down with the brilliant Deena Laugen, a real estate investor who, since 2015, has been turning neglected properties into thriving long-term rentals.   With an impressive portfolio boasting 100% ownership of sixteen units, acquired through savvy strategies like 1031 exchange, conventional financing, and out-of-the-box solutions, Deena stands as a testament to her innovative approach. In this week’s episode of The Real Estate InvestHER Show, Deena will be sharing with us the step-by-step process she has used to scale her business by converting single-family homes into money-making multifamily properties. She will also be sharing with us her thoughts on the importance of finding the right opportunities for you and your business, how to engage with city planning and zoning departments, the best financial strategies for property conversions, and more. Are you ready? Tune in now! Key Takeaways:  Introduction (00:00) How to find the right property (01:02) Is the conversion worth it? (05:49) How to find your perfect contractor (10:12) Let’s talk time frame! (12:32) Are you confident enough for this? (15:52) The importance of honoring your thinking time (20:14) Why you should learn to delegate (24:41) Additional Resources: ✨Join our STRIVE membership program: https://mentorship.therealestateinvesther.com/ --  ✨ Connect with Deena Follow Deena on Instagram: https://www.instagram.com/deenalaugen/ Learn more about Deena’s work: https://www.deenalaugen.com/ --  ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 471: Hi everyone, Andresa here!  This week’s minisode of The Real Estate InvestHER Show is a little bit special, because in it, I sit down with a very important guest: My son, Lorenzo. Lorenzo is 8 years old, and I wanted to sit down with him and have a conversation about money.  It is our opinion here at The Real Estate InvestHER Show that it’s never too early to start discussing money and financial literacy with your children. And so, because we like to lead by example, I wanted to share my own conversation with my child with you. I hope you enjoy this as much as I did! Are you ready? Let’s dive in. Key Takeaways:  Introduction (00:00) Being wealthy vs being rich (00:57) Making money with a vending machine? (03:08) Talking about the future (05:20) Additional Resources: ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 470: Do you ever feel like you’re talking but not truly connecting? That’s because you need to work on your communication skills! Knowing how to communicate, not just as a person, but also as a business, can make or break things for you. And if you really want to not just survive, but thrive, in the world of real estate investing, then communication is key! To discuss this in more detail, we’ve brought in an expert to today’s episode of The Real Estate InvestHER Show. Her name is Renée Marino, and she is a communication coach, TEDx speaker, and best-selling author named by Yahoo Finance as one of the "Top 10 Communication Coaches to Follow in 2021."  Renée helps business professionals effectively communicate with confidence through simple and easy tools.   Her mission is all about empowering her clients to make authentic communication a priority, and today, she’ll do that for you too! In this episode, Renée will be discussing the importance of self-communication, why you need to own your story, why you should always stay well-informed, how to use storytelling as a connection tool, and more. Are you ready to take your real estate business to the next level? Then tune in now! Key Takeaways:  Introduction (00:00) Meet Renée (00:47) Are you an effective communicator? (01:48) Self-care is not selfish! (08:42) Own who you are (09:28) Stay informed (14:20) Next-level storytelling (19:42) Energize through movement (26:04) Complete listening (30:15) Talk from the heart (35:51) Our fabulous three questions (38:20) Additional Resources: ✨ Connect with Renée  Follow Renée on Instagram: https://www.instagram.com/iamreneemarino/ Follow Renée on Facebook: https://www.facebook.com/IamReneeMarino Learn more about Renée’s work: https://www.reneemarino.com/ --  ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 469: If you’re finding yourself struggling with setting healthy boundaries with those around you or if you struggle with saying the word ‘no’, then this is THE episode for you! Establishing healthy boundaries can have a profound impact on your personal and professional life, and as a woman in real estate, this should be a quintessential part of your business life –that is, if you want to succeed! In this episode, we discuss with you the top lessons we’ve learned from one of the best books you’ll ever read about this subject: Boundary Boss by Terri Cole. Want to learn how to navigate life’s challenges (and say no a little bit more)? Tune in now! Key Takeaways:  Introduction (00:00) Boundary Boss (00:23) The importance of saying ‘no’ (03:00) How are you leading? (05:09) Why you should heal your inner child (08:19) How to understand and manage your triggers (11:06) Additional Resources: ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 468: If your real estate deals are not penciling out, you might want to start thinking about alternative investments, such as the stock market. But how can you know if the stock market is right for you? This is exactly what we answer in this week’s episode of The Real Estate InvestHER Show. If you’re feeling overwhelmed by the myriad of investing options available, know that you’re not alone. Many investors feel the same, especially when they have to choose between investing in real estate and investing in the stock market. To help you make a decision, we’ve invited an expert on the podcast. Her name is Jaime Swartz and she is a professional trader, investor, and portfolio manager with over fifteen years of experience on Wall Street.  Jaime's insatiable love of learning has fueled her success through top-tier universities, competitive trading environments, and athletic endeavors.  Jaime pursues a lifetime of continuous education, both as a teacher and student, that empowers her to inspire others on their own unique journeys.  She founded Options Trading Goddess to provide stock market investing and options trading educational content in the captivating voice of the feminine. She aims to "Inspire Investing Intuition" in others to take action and proactively pursue their time, financial, and health freedom dreams. In this episode, Jaime will be discussing the importance of understanding risk tolerance before investing in the stock market, the best investment strategies for you, the difference between investing in the stock market and investing in real estate, and more. Are you ready for this? Then tune in now! Key Takeaways:  Introduction (00:00) How to evaluate the stock market (00:31) The options available to you (02:56) Why you should educate yourself about trading (06:33) Do you have transferable skills? (08:48) Why you should invest in the stock market (14:26) Understanding option trading (16:26) The next steps for you (25:18) Additional Resources: ✨ Connect with Jaime Follow Jaime on Instagram: https://www.instagram.com/jaimeswartz Follow Jaime on Facebook: https://www.facebook.com/jaime.swartz.1 Learn more about Jaime’s work: https://www.jaimeswartz.com/ --  ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 467: Investing with your spouse should never come at the expense of your relationship.  So if you want to invest with your life partner but are wondering how you can navigate marriage and business, then this episode is for you! Investing with your spouse while maintaining a healthy relationship does not have to be difficult, as long as you make sure to avoid the three crucial traps we share with you in this week’s minisode of The Real Estate InvestHER Show. Well then, what are you waiting for? Tune in now! Key Takeaways:  Introduction (00:00) Lack of communication (01:04) Overextending finances (04:47) Neglecting quality time (07:50) Additional Resources: ✨ Check out our Couples Household Audit: https://share.hsforms.com/10hcN5kgFSpeOGMj4pspYdQdi2j2 -- ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 466: If you’ve ever wanted to become an Airbnb Superhost and make money out of renting your own house, then this episode is for you! So many real estate investors are actually missing the opportunity to turn their primary residence into a money-making machine, but today, we’re going to change that. And to do that, we’ve invited the perfect guest on the podcast, the brilliant Pam Holt. Pam is a seasoned real estate broker, attorney, and bestselling author who has cultivated a multifaceted perspective on the real estate industry.  Her journey began with a degree in architecture and design, providing a creative foundation that has greatly informed her approach to real estate investing. Throughout my career, Pam has worn many hats, including that of a consultant for affordable housing projects, mixed-use communities, and not-for-profit institutions. This experience has afforded her a comprehensive understanding of the diverse needs and dynamics of real estate ventures, from high-end luxury to community-driven, accessible housing solutions. Today, Pam also rents her own house on Airbnb and Vrbo. Having achieved the esteemed titles of Superhost on Airbnb and Premier Host on Vrbo, she is dedicated to delivering exceptional guest experiences.  Recently, she has also founded a membership community, The Happy Host Academy, aimed at empowering women to leverage their living spaces for profitable income streams. In this episode, Pam discusses the importance of identifying your market when renting your house, why you should adjust pricing according to demand and seasonality, how to make improvements based on your guests’ feedback, and more. Are you ready to meet this incredible woman? Then tune in now! Key Takeaways:  Introduction (00:00) What it’s like to rent your home to strangers (00:43) Is this the right opportunity for you? (04:10) Who are your ideal guests? (09:01) Guest stories from Pam (15:13) The average cash-flow numbers (18:11) Additional Resources: ✨ Connect with Pam Follow The Happy Host Academy on Facebook: https://www.facebook.com/happyhostacademy/ Learn more about The Happy Host Academy: https://thehappyhostacademy.com Check out more resources from Pam: http://pamholt.com --  ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 465: Hello everyone, Liz here! And in this solo episode, I will be sharing with you all my secrets to raising capital by showing you how I raised $1 million for a multifamily investment. So whether you’re new to the real estate game or a seasoned investor, I promise you, you don’t want to miss this episode! Why? Simply because in it, I break down the behind-the-scenes of what I did, the lessons I learned from this adventure, what worked, what didn’t, and everything in between. Basically, the good, the bad, and the ugly of raising capital for a midsize multifamily investment. Ready to learn more? Then tune in now! Key Takeaways:  Introduction (00:00) The story behind this investment (00:41) How we secured our investors (03:54) Share your story (04:59) Start creating content (06:07) Be consistent (06:51) Give your audience a way to engage with you (07:44) Additional Resources: ✨ Join our InvestHER Facebook community and share with us one takeaway from today's episode and one action you will take! Don't forget to tag us in the group so we can support you along the way: https://www.facebook.com/groups/therealestateinvesther -- ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 464: Ever felt paralyzed by the task of renovating your investment properties, unsure if the financial payoff will be worth the stress and effort?  Then this week's episode of The Real Estate InvestHER Show is for you, because it might just change your perspective and arm you with the strategies you need to make every renovation a triumphant success! Why? Simply because in it, our guest will be highlighting all the best ways to plan everything you need for a stress-free renovation. But first, who’s our guest exactly? Well, her name is Carmen Cervantes, and she is an architectural designer, a real estate investor, and a course creator who has worked in both commercial and residential real estate. With her extensive background in real estate and her expertise in design, Carmen comes with a lot of knowledge and invaluable insights on cost-saving strategies, the critical areas of investment in both flips and rentals, and the benefits of comprehensive pre-renovation planning.   In this episode, she touches on the importance of planning, why your team can make or break your renovation, why you should learn about the basics of construction and design as a female real estate investor, and more. Ready to learn how to renovate like a pro? Then tune in now! Key Takeaways:  Introduction (00:00) Where to invest your time (00:59) One team, one vision (03:19) Where to invest your money (07:24) Does every renovation add value? (13:21) Let’s talk about construction management (17:09) How to save money on construction (21:01) What happens at the end of each project (24:53) Our fabulous three questions (27:44) Additional Resources: ✨ Connect with Carmen Follow Carmen on Instagram: https://www.instagram.com/renotoforever/ Follow Carmen on TikTok: https://www.tiktok.com/@renotoforever Follow Carmen on Facebook: https://www.facebook.com/profile.php?id=100091000046282 Check out more resources from Carmen: https://linktr.ee/renotoforever Learn more about Carmen’s work: https://renotoforever.com/ --  ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!

EPISODE 463: Real estate is inherently a people business, and that means that when the time comes to let go of one of your team members (and believe us, it will come), it can be quite the difficult decision to make. However, if you’ve set clear expectations and measured performance objectively, then you should be able to make the right decision for you, your team, and your business. The act of firing someone should never rely on your personal feelings. We know this is easier said than done, which is why we’re here to help! In this week’s minisode of The Real Estate InvestHER Show, we’ll be sharing with you five extremely important questions you should ask yourself before deciding to fire someone. The answers to these questions will help you make the right decision in a fair and objective way —free from the cloud of personal bias. Ready to learn more? Then tune in now! Key Takeaways:  Introduction (00:00) Did you provide a clear scope of work? (02:04) Do you have clear KPIs in place? (04:09) Is this person taking ownership of their role? (05:37) Is this person taking from your plate or adding to it? (08:10) Additional Resources: ✨ Check out our episode with Anna Li on how to hire your first assistant: https://www.youtube.com/watch?v=XeXwPCgbtz4 -- ⚡ Join the InvestHER Movement Get your ticket for InvestHER CON 2024: https://www.therealestateinvesther.com/investhercon Join our FREE Facebook group for women in real estate today: https://www.therealestateinvesther.com/facebook-community-group Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/ Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/ -- The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!