

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Episodes
Mentioned books

Apr 9, 2016 • 3h 39min
April 8th 2016 : LIVE POTUS Debate at the Libertarian Party Texas Convention
Join Ron Baker and Ed Kless Host of “The soul of enterprise” as they cover the Libertarian POTUS Debate at the LP Texas Convention LIVE. Tune in to our events page to listen live at 8 pm Central time to hear the entire Debate plus before and after commentary and interviews with Ron and ED!

Apr 8, 2016 • 55min
Risk is not a Four-Letter Word
In Italian, the word risk derives from risicare, which means “to dare,” which implies a choice, not a fate. Risk is an economic positive. It is where profits come from. There are five responses when confronted with risk: avoid it, reduce it, transfer it, accept it, or increase it. In the final analysis, a business cannot eliminate risk. Attempting to avoid risk and uncertainty, as with cost-plus pricing or hourly billing, is a self-imposed ceiling on a firm’s earnings. Ed and Ron will discuss the importance of risk from the perspective of individuals, entrepreneurs, project management, society, enterprise, and government.

Apr 1, 2016 • 58min
Interview with Rabbi Daniel Lapin
“The more things change, the more you must depend upon those things that never change” is a theme that Rabbi Daniel Lapin injects into his presentations. Ed and Ron are honored to have the opportunity to interview Rabbi Lapin a second time, the first being on our November 14, 2014 show. Rabbi Lapin is one of America’s most eloquent speakers and his ability to extract life principles from the Bible and transmit them in an entertaining manner has brought countless numbers of Jews and Christians closer to their respective faiths. In 2007 Newsweek magazine included him in its list of America’s fifty most influential rabbis. He is the author of several books, including America's Real War, Buried Treasure, Thou Shall Prosper, and Business Secrets from the Bible. You won't want to miss this interview with America's Rabbi!

Mar 25, 2016 • 58min
Free-rider Friday - March 2016
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, or email us at asktsoe@verasage.com.

Mar 18, 2016 • 1h
Interview with Paul Kennedy: The OBK Story
Paul Kennedy, along with the late Paul O'Byrne, founded O'Byrne and Kennedy, Chartered Accountants, in Goffs Oak, United Kingdom. It is one of the most innovative Chartered Accounting firms in the world. The story behind how they got there is fascinating, and will be the topic of discussion in this interview with Paul Kennedy. We'll discuss strategy, firing customers, innovation, value pricing, operating without timesheets, knowledge management, and the OBK MBA. You don't want to miss this show with VeraSage Fellow Paul Kennedy!

Mar 11, 2016 • 56min
Interview with John Jantsch
John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

Mar 4, 2016 • 57min
Memorable Mentors: Milton Friedman
Ed and Ron will discuss Milton Friedman, who was one of the most influential economists of the twentieth century. He received the Nobel Memorial Prize for Economic Science in 1976, and the Presidential Medal of Freedom in 1988. He served as an unofficial adviser to presidential candidate Barry Goldwater and Presidents Nixon and Reagan. The author of many best-selling books, including Capitalism and Freedom, Free to Choose (with his late wife, Rose), among others. His PhD dissertation, written in 1941, was a fascinating study of five different professions, titled Income from Independent Professional Practice. Its publication was delayed until 1945 because of the controversy it created. Friedman (and co-author Simon Kuznets) concluded that the medical profession had monopolistic powers that enabled it to raise physicians’ incomes above a competitive level. He was also partly responsible for the tax withholding act in the 1940s, and the end of the draft during the Nixon Administration.

Feb 26, 2016 • 57min
Free-Rider Friday
The last Friday of every month Ed and Ron will do “Free-Rider Friday.” Most of our shows are “topic” driven, where we dive deep into one subject. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up. If you’d like to call-in during the live show, the listener line is: 866-472-5790. You can also participate on Twitter at #ASKTSOE, or email us at asktsoe@verasage.com.

Feb 19, 2016 • 59min
The Future of the Legal Profession
Continuing our discussion on the Richard and Daniel Susskind book, The Future of the Professions, Ron and Ed will be interviewing three Australian lawyers, two in practice, and one consultant to the profession. David Wells, Managing Principal of Moores in Melbourne, and Matthew Burgess of View Legal in Brisbane. John Chisholm is a consultant to the legal profession, and a Senior Fellow at VeraSage Institute. What should firms be doing in response to the future changes posited in the book? How should they be thinking about these changes in terms of recruitment, customer service, strategy, positioning, technology, and pricing? This promises to be a lively discussion with three of the most innovative lawyers we know.

Feb 12, 2016 • 57min
Project Manager, Proper project initiation
The stability of any project is found in the initiation of that project. Like the foundation of a building it is often barely seen, but without it even the most well-built structure above it would be weak. Initiation launches a project by the establishment of authority and responsibility for the project. Unfortunately, in many organizations initiation is done on an informal basis if at all. This then leads to poor project results. In this episode, we will explore the possibility that making project initiation more formal might have a dramatic impact on the positive results of most projects.