

The Soul of Enterprise: Business in the Transformation Economy
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Episodes
Mentioned books

Oct 11, 2019 • 56min
Survivor's Obligation: Interview with Chris Stricklin
Ed and I are honored to have Chris “Elroy” Stricklin back on the show for the third time. We will be discussing his new book, released October 1, 2019, Survivor’s Obligation: Navigating an Intentional Life. Chris Stricklin ejected from the F-16 he was piloting during a Thunderbirds air show. Joel Neeb was diagnosed with a rare and often fatal cancer. Against the odds, both survived. Chris and Joel met years after their individual life-changing events and discovered they both had a desire to share their stories to help others. They resolved to fulfill what they call survivor’s obligation—a responsibility to live an intentional life—for themselves and their families, and in honor of those who didn’t get a second chance. In Survivor’s Obligation they tell the true stories that transformed their lives, initiating a journey of healing through gratitude, growth, and giving. You don’t want to miss this show!

Oct 4, 2019 • 56min
The Lost Chapter from Implementing Value Pricing
Join Ed and Ron as they discuss the chapter that didn't make it into Ron's book, Implementing Value Pricing: A Radical Business Model for Professional Firms. Topics such as: Is the Salvation Army the most effective organization on the planet?; why people work; becoming a lightening rod for talent; the importance of continuous learning; work-life balance; are professionals really knowledge workers?; negative human capital, and more.

Sep 27, 2019 • 54min
Free-rider Friday - September 2019 - Pacioli, Uber, and 42
In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Sep 20, 2019 • 56min
Lawyering Up: Value Pricing Down Under
Ed and Ron are honored to have our three VeraSage colleagues, and Australian lawyers, on the show for the second time: John Chisholm, Matthew Burgess, and David Wells. We will discuss what's happening with Value Pricing in Australasia, and peel back the curtain on this November's VeraSage DownUnder Symposium.

Sep 13, 2019 • 56min
Interview with Accounting Thought Leader Joe Woodard
Join us for our second interview with Accounting Profession Thought Leader Joe Woodard. Joe and his company has adopted a powerful vision: To transform small business through small business advisors. Its purpose is an extension of its vision – a single statement that shapes every task Woodard performs to achieve its vision: We empower small business advisors. We will discuss the current and future state of the accounting profession, innovation Joe sees taking place, Value Pricing diffusion, along with other topics.

Sep 6, 2019 • 54min
Third Interview with George Gilder
We are honored to have the opportunity to interview George Gilder for a third time. Writer, economist, technology advocate, and co-founder of the Discovery Institute, Georges latest book is Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy. His 1981 international bestseller, Wealth and Poverty, advanced a practical and moral case for supply-side economics and capitalism during the early months of the Reagan Administration and made him President Reagans most quoted living author. In 2013 he published Knowledge and Power: The Information Theory of Capitalism and How It is Revolutionizing Our World, which reformulated economics in terms of the information theory of Alan Turing and Claude Shannon. Ron says: George Gilder is the most profound thinker I have ever encountered, and his insights of how an economy creates wealth permeate The Soul of Enterprise. Every century needs an Adam Smith, and Gilder is ours for the twentieth and twenty-first.

Aug 30, 2019 • 55min
Free Rider Friday, August 2019
In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Aug 23, 2019 • 56min
The Soul of Silicon: George Gilder's Address to the Vatican
In May 1997, George Gilder delivered The Soul of Silicon to the Vatican, at a conference arranged and coordinated by the Acton Institute. Ron, who is a devotee of all of Gilders writings, believes that this is one of the most profound pieces George has ever written. Join Ed and Ron for a discussion of this timeless speech from one of the most seminal thinkers of our times, and Rons 38-year mentor, George Gilder.

Aug 16, 2019 • 56min
Imagine the Audience in Underwear...Not! Public Speaking Skills
American journalist Roscoe Drummond said: “The mind is wonderful thing. It starts working the minute you’re born and never stops until you get up to speak in public.” Is it really true that people fear public speaking more than they fear death? We’ve received several requests from listeners to discuss public speaking, along with many questions over the years: How did you learn to speak in public? What books did you read? Who taught you? Which public speakers do you truly admire?, etc. Join Ed and Ron as they discuss the art of public speaking, and share some of the lessons they've learned over the years.

Aug 9, 2019 • 56min
Rory - Rider Friday
We are excited to welcome back on the show Rory Sutherland, Vice Chairman, Ogilvy in the UK. Rory has delivered several TED talks, along with many others, including our favorite, a Zeitgeist talk he delivered to Google. They are all incredibly thought-provoking, and rooted in behavioral, and Austrian, economics. In his spare time, Rory collects self-aggrandizing job titles. He was President of the Direct Jury at Cannes in 2007, and was elected President of the Institute of Practitioners in Advertising in 2009 for two years, where his message was that advertising agencies needed a better understanding of how humans behave, not just how advertising works. Be sure to join us for what will be an exciting and exhilarating exchange of ideas.