

The Soul of Enterprise: Business in the Transformation Economy
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Episodes
Mentioned books

Mar 6, 2020 • 55min
The Placebo and Nocebo Effects
The flip side of the placebo effect is the nocebo effect. The nocebo effect can see us manifest side effects of a 'treatment', which can be as broad as vomiting, pain, headaches and even, it is argued, death. In a new feature, the BBC calls the nocebo effect the contagious thought that could kill you. Join Ed and Ron as they discuss these two effects.

Feb 28, 2020 • 56min
Free-Rider Friday, February 2020
In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free Rider Friday As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Feb 21, 2020 • 56min
Subscription Pricing, Part III
Join Ed and Ron as they discuss updates on the Subscription Business Model, and how it could be adapted to various industries, including professional firms.

Feb 14, 2020 • 57min
Subscription Pricing in Law Firms with Matthew Burgess
Matthew Burgess co-founded View Legal in 2014, having been a partner and lawyer at one of Australia’s leading independent law firms for over 17 years. Matthew’s passion is helping clients to successfully achieve their goals. Matthew specialises in tax, estate and succession planning, providing strategic advice to business owners and high net worth individuals, and recognised in the ‘Best Lawyers’ list since 2014 in relation to trusts and estates and in ‘Doyles’ either personally or as part of View since 2015 in relation to taxation. In 2017 he was also nominated as Tax Partner of the Year (Lawyers Weekly). In part leveraging off the skills he has developed working in the SME market space, Matthew has been the catalyst in developing a number of innovative legal products for advisers and their clients. As an author, Matthew is widely recognised as an expert in his field, who constantly creates bespoke revenue related strategies for the growth, management and protection of wealth.

Feb 7, 2020 • 56min
Memorable Mentors Clayton Christensen
Join Ed and Ron as they discuss the contributions of Clayton Christensen, one of our favorite business authors and thinkers. According to Wikipedia: Clayton Magleby Christensen (April 6, 1952 – January 23, 2020) was an American academic and business consultant who served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS). He was best known for his theory of disruptive innovation, first introduced in his 1997 book The Innovator's Dilemma, which has been called the most influential business idea of the early 21st century. He was also a prominent mid-level leader and writer in The Church of Jesus Christ of Latter-day Saints (LDS Church). Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation.

Jan 31, 2020 • 56min
Free-Rider Friday, January 2020
In the glorious tradition of afternoon naps and Taco Tuesday, we are fast approaching the last Friday of the month which can only mean one thing…Free-Rider Friday! As many know, our typical show is “topic” driven. We dive deep into one subject for the length of the show, usually with a guest or two. Free-Rider Fridays are designed to be “event” driven, whatever issues are in the news that we (or you) find worthy of commentary. In economics, free riding means reaping the benefits from the actions of others and consequently refusing to bear the full costs of those actions. This means Ed and Ron will free ride off of the news, and each other, with no advanced knowledge of the events either will bring up.

Jan 24, 2020 • 56min
More Metric Mania
What you can measure you can manage. Tying metrics to strategy has become critical in business, and this can create all sorts of moral hazards. An article from the September-October 2019 issue of Harvard Business Review explored some of these hazards in “Don’t Let Metrics Undermine Your Business,” by Michael Harris and Bill Tayler. Join Ed and Ron as they discuss why “what you can measure you can manage” is actually dangerous thinking, and what to do instead.

Jan 17, 2020 • 56min
The Best Books We Read in 2019
Thousands of books are published each year. Some are worthless, fewer still have lasting value, but a handful possess the ability to transform your business (and possibly, your life). Yet with today’s busy and demanding schedules, do you feel you don’t devote enough time to reading and absorbing new ideas? Then this show is for you. Ed and Ron will explore the best books they read in 2019.

Jan 10, 2020 • 54min
Subscription-Based Law Firm: Jon Tobin, Counsel for Creators
Lawyers skeptical about the possibility of offering a subscription-based service for legal services should join Ed and Ron for our discussion with Jon Tobin, founder of Counsel for Creators LLP, a next-generation law firm focused on the needs of creative businesses and individuals. They have reengineered and redesigned the law firm experience for the 21st century. By leveraging cutting-edge technology they are able to make legal services more cost-effective and accessible, on a subscription-based pricing model. As a result, they work with some of the most innovative people in the world in technology, media, and the arts.

Jan 3, 2020 • 56min
2019: Year in Review
Ed and Ron will discuss some of their favorite shows and guests from 2019, comment on the notable people we lost, and other notable events from the year.