
The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.
Latest episodes

Oct 11, 2024 • 56min
Top Ten (or so) Pricing Principles
Dive into the transformative world of pricing strategies! Discover why focusing on value rather than cost is key to boosting profitability. Learn how effective communication and pricing options can elevate client relationships. The importance of viewing pricing as a creative process is highlighted, along with avoiding common pitfalls in negotiations. Plus, understand why walking away can actually increase your pricing power, and why top companies never cap their profitability. Rethink your approach to pricing and unleash the potential of your business!

Oct 4, 2024 • 57min
AI Policy and Innovation: Second interview with Adam Thierer
Ron and Ed welcome Back Adam Thierer, now with the R Street Institute, to talk about government regulation and AI. Adam has written extensively about how government regulation potentially affects the progress of innovation, especially with regard to new technology. This episode promises to be a wide-ranging and timely conversation.

Sep 27, 2024 • 56min
Episode 509: The Gap In GAAP: Accounting’s Deteriorating Paradigm
Since Luca Pacioli’s 1494 invention of double-entry bookkeeping, accounting has seen little innovation. GAAP, designed for an industrial economy, is outdated in a world where intellectual capital drive business success. Dr. Margaret Blair’s research shows that by 1998, only 30% of a company’s value could be attributed to tangible assets, leaving 70% unaccounted for in GAAP financial statements. We’ll dive into the deteriorating paradigm of accounting and examine audit failures through the lens of a system that has become obsolete. Additionally, we’ll explore reform ideas from a free-market perspective, considering how innovations like blockchain and market-driven information and incentives could push the profession beyond GAAP’s limits. Join Ed and Ron for a provocative look at the future of accounting, auditing, and financial reporting, and why the profession needs to evolve to meet the needs of today’s knowledge economy—a bold rethinking of accounting’s past, present, and future.

Sep 20, 2024 • 55min
Taming Technology Policy: Interview with Jennifer Huddleston
Ron and Ed welcome another CATO Institute scholar, Jennifer Huddleston, to the show to discuss the effects of technology policy on innovation and economic growth. Jennifer will also share her insights about the anti-trust case against Google as well and the effects of technology regulation at the state, federal, and even international level.

Sep 13, 2024 • 55min
Interview with Brand Scientist, Reilly Newman of Motif Brands
In this episode of The Soul of Enterprise, Ron and Ed sit down with Reilly Newman to explore his manifesto: the powerful intersection of science and strategy in business. Reilly emphasizes the importance of clarity as a driver of growth, helping business leaders make confident decisions that align with their vision. He discusses how simplifying complex processes can uncover opportunities for pure progress and ensure that your business remains a cornerstone of your life. Tune in to discover how clarity not only reveals where growth exists but also how it serves as a foundation for future success and informed business decisions

Sep 6, 2024 • 55min
Bantering with Bastiat: Timeless Truths from a Free-Marketer
In this unique episode of The Soul of Enterprise, Ron and Ed embark on a journey through time as they interview the legendary 19th-century French economist, Frédéric Bastiat. Thanks to AI technology, ChatGPT will bring Bastiat back to life, offering insights in his signature style on some of today’s pressing economic issues. From his famous concept of “the seen and the unseen” to his sharp critiques of protectionism, this virtual conversation delves into how Bastiat’s timeless ideas apply in our modern world. Join us for a thought-provoking dialogue that blurs the lines between history, economics, and technology in ways you’ve never heard before!

Aug 30, 2024 • 57min
Pushing Past Practical: Pursuing Purpose with Peter Block
Dive into transformative concepts that challenge conventional thinking. Unpack how six pivotal questions hinder innovation and embrace deeper inquiries about purpose. Discover the power of a 'yes' mindset in fostering change and the balance needed in project management. Explore the intricacies of motivating change and the significance of collaborating with intentional questions. With insights from Peter Block's work, this discussion emphasizes the importance of creativity, commitment, and meaningful connections in both business and personal growth.

Aug 23, 2024 • 56min
Debunking Degrowth
In this episode of The Soul of Enterprise, Ron and Ed explore the themes presented in Doughnuts and Degrowth by Andrew Stuttaford. The article delves into the growing ideological shift from economic growth to a focus on sustainability, as advocated by figures like Olivier De Schutter and Kate Raworth. Ron and Ed provide a critical analysis of the so-called degrowth movement and its potential impact on democracy, innovation, and individual freedoms. They discuss the concept of doughnut economics and how it aligns with broader trends in global governance, questioning the practicality and desirability of this shift. Tune in as they dissect the intersection of economics, environmentalism, and human rights, offering their own perspectives on what a growth-averse future might hold.

Aug 16, 2024 • 56min
Moral Injury: Interview with Wendy Dean, MD
Co-hosts Ron Baker and Ed Kless talk with Dr. Wendy Dean, author of If I Betray These Words. Dr. Dean, a psychiatrist and co-founder of the nonprofit Moral Injury of Healthcare, explores the profound ethical dilemmas faced by professionals today. Through the lens of her groundbreaking book, Dr. Dean discusses the concept of moral injury—the psychological distress that occurs when individuals feel unable to act according to their ethical and moral values. She shares real-life stories from the frontlines of healthcare, highlighting the emotional toll on professionals who are often caught between the demands of a healthcare system and their commitment to patient care. Ron and Ed pursue with her the idea that moral injury applies to professionals in other fields as well.

Aug 9, 2024 • 56min
Geraldine's Guide to Greatness for CPAs
Geraldine Carter, a consultant to CPA firms and author of "Down to 40 Hours," shares her mission to help overworked CPAs reclaim their time without sacrificing revenue. She discusses the importance of shifting perceptions around self-esteem and value in the CPA profession. Geraldine advocates for niche specialization and modern pricing strategies to meet client needs effectively. Listeners will also learn about her adventurous life experiences and how she balances her professional coaching with family life in Idaho, along with her impressive athletic pursuits.
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