Pressing Matters

Allie Garfinkle, Senior Finance Reporter at Fortune, shares her unique journey from aspiring theater artist to influential finance journalist. She reflects on her resilient Miami upbringing and the diverse cultural influences that shape her storytelling. The conversation dives into the evolving world of venture capital, with a keen focus on AI's impact. Allie also highlights her passion for freediving, intertwining it with life lessons from the ocean, while teasing her contributions to the upcoming Fortune Brainstorm Tech event.

This week, we're highlighting another great podcast, Misadventures in Marketing, that is produced by our friends at the American Marketing Association San Francisco (AMASF).In this, the 4th episode of Misadventures in Marketing, hosts Steve Haney and Peter Farago dive into the fun-filled world of corporate messaging, start-up style. They discuss the importance of creating a messaging house, understanding customer pain points, and the iterative nature of the process. The conversation highlights the significance of crafting compelling messaging that resonates with customers’ worries and pain points, focusing on three core pillars, and the role of repetition in delivery. Corporate messaging, product positioning, and visual identity all play a role in defining even an early-stage tech company’s success.

Annie Saunders, editor at Morning Brew's Tech Brew, is a seasoned tech journalist with a rich background in local news and commodities. She discusses the struggles of local journalism and her unique career path shaped by personal experiences, including her late mother's influence. Annie highlights the importance of generalism in tech reporting and delves into the role of AI and climate tech in this sector. With a deep love for Pittsburgh, she shares how her roots inspire her work, all while navigating the evolving landscape of technology and journalism.

Julie Bort has been in tech journalism long enough to have had not one, but two tenures of 13 plus years – first at Network World and then at Business Insider, now editor of VCs and startups at TechCrunch. You might be surprised to learn that one of the most prolific voices in B2B Tech reporting nearly became a teacher, and you'll definitely be surprised to hear that she and her husband gave it a go at being scuba bums (her term) on the island of Maui. Julie joined us to talk about tech culture, the year she spent diving off the coast of Hawaii, and where she thinks tech startups are headed for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old-fashioned relationship building, we've identified B2B Tech's, top 200 media and influencers, including Julie. Here's our chat with Julie, enjoy.

Jeremy Owens just landed a new gig as the latest editor in chief of the San Francisco Business Times. In this market, that's a minor miracle. Jeremy joined us to talk about that change, his early plans for the outlet's mission, and why he thinks San Francisco is the New Orleans of the West. That's a new one for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old-fashioned relationship building, we've identified B2B tech's top 200 media and influencers, including Jeremy. Here's our chat with Jeremy. Enjoy. 

Are you ready for RSA 2025? Matt Kapko of CyberScoop is, and he definitely doesn't want to hear about AI, although he and I–and everyone listening to the podcast today–all know he will. In addition to AI, Matt joined us to talk about his early days singing in a punk rock band in Orange County, his time in a string of hyperlocal newspapers, and more of what he expects from RSA for our annual conference preview episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old-fashioned relationship building, we have identified B2B tech's, top 200 media and influencers, including Matt. Here's our chat with Matt. Enjoy. Matt, thanks so much for joining us on the pod today. We're about a week out from RSA, and I know everyone's getting excited about the show. 

Fred Vogelstein wanted to be a Moscow bureau chief. He did manage to get to Berlin as a student in the months after the Berlin Wall fell in 1989, but he still hasn't been to Moscow. Instead, Fred became one of the most influential technology reporters of his generation, with stints at the Wall Street Journal, Wired, The Information, US News, and Fortune. Today he and fellow tech legend Oh Malik are the Co-Founders and Editors of Crazy Stupid Tech, the newsletter on innovation that's quickly building a big following. Fred joined us recently to discuss the true definition of innovation, his laments about the death of the traditional newsroom, and why he won't be covering the hot topic of tech and politics. For this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media influencers in B2B Tech. I'm Dave Reddy, Head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old -fashioned relationship building, we've identified B2B Tech's top 200 media and influencers, including Fred. Here's our chat with Fred. Enjoy.

Unlike most of our previous guests, Catherine Sbeglia Nin didn't set out to be a reporter. She was a doctoral candidate in film theory. When realizing she was miserable, she figured she'd find other ways to tell stories after dipping her toes in the journalism waters. RCR Wireless, one of the magazines of record for Telco Wireless and networking, offered her a reporter job in 2019. Within three years, she was managing editor. And if you know anything about the often arcane three letter acronym filled world of Telco and wireless, you know that rising that quickly could not have been easy. Now, among the most influential journalists in the space, Kat joined us to discuss her Italian upbringing in Brooklyn, and life as a new working mom, as well as to preview next month's Mobile World Congress in Barcelona for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old fashioned relationship building, we've identified B2B tech's, top 200 media and influencers, including Kat. Here's our chat with Kat. Enjoy.

It's pretty rare these days to find anyone in tech media who has been at the same outlet for a quarter century. But Patrick Seitz has been covering the fascinating world of tech, finance, and the stock market for exactly that: 25 years at Investors' Business Daily. A Chicago-area native who cut his teeth covering courts and crime, Pat switched to covering tech in Washington DC in the early nineties, and he's never looked back. He joined us on the pod recently to discuss how that city has changed in 30 years, the AI chip world (one of his favorite beats), and his fascination with obscure halls of fame – the latest topic on his tech media-tainment blog for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with the top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old fashioned relationship building, we've identified B2B Tech's top 200 media and influencers, including Patrick. Here's our chat with Pat. Enjoy. 

Michael Krigsman doesn't call himself a journalist. Yes, he has produced 800 podcasts and videos in the past 11 years as the founder and host of CXOTalk, but he doesn't have a journalism degree or any editorial training, and his pieces are a mix of editorial and sponsored. That said, Michael does have an innate sense of story. He's not afraid to challenge a paying client to let him produce a video that's got a newsy feel to it as opposed to an advertising one. In fact, at a time when more and more companies are trying to figure out how to utilize paid media or even what to call it, advertising, demand gen, sponsored journalism…Krigsman has a pretty clear sense of what does and doesn't work. No surprise, perhaps, that he tells us that the videos with the most journalistic feel are the ones that perform the best.Krigsman joined us recently to discuss his advice for brands looking to tell smart sponsored stories (not to mention good old fashioned PR), how he managed to spend nine years on the board of the Americas Cup Hall of Fame (even though he really doesn't like sailing), and AI ethics (another of his specialties) for this episode of Pressing Matters from Big Valley Marketing, the podcast that brings you conversations with top media and influencers in B2B Tech. I'm Dave Reddy, head of Big Valley Marketing's Media and Influencers Practice, and I'm your host. Through research and good old fashioned relationship building, we've identified B2B tech's, top 200 media and influencers, including Michael. Here's our chat with Michael. Enjoy.