

Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books

Mar 28, 2023 • 35min
The 8-Figure Business Built on Vinyl Records and Subscriptions
Matt Fiedler co-founded Vinyl Me, Please, a subscription-based vinyl-membership business, to give people the tangible connection to music they craved. After the first five years of bootstrapping, the business brought in over $11 million in revenue, and signed up more than 30,000 subscribers.For more on Vinyl Me, Please and show notes: https://www.shopify.com/blog/vinyl-me-please-subscription-business-success%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mar 23, 2023 • 32min
Artificial Intelligence: What To Expect For Your Business
Bank of Canada's director of data science Maryam Haghighi joins us for an in-depth conversation on the latest disruptive technologies, and how business owners can use and understand their customer data. For more on Maryam Haghighi & show notes: https://www.shopify.com/blog/maryam-haghighi-bank-of-canada?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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Mar 21, 2023 • 32min
Meet the Brand That’s Blending Social Impact With Wine Tastings
Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their favorite bottles. For more on The Sip & show notes: https://www.shopify.com/blog/the-sip-representation-in-the-wine-industry%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mar 16, 2023 • 29min
From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”
Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely popular among the wellness community, and can be seen on “it girls” like Kylie Jenner and Hailey Beiber. For more on SET Active & show notes: https://www.shopify.com/blog/set-active-building-community?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mar 14, 2023 • 28min
How to Take Smart Risks When Starting a Company
Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured an acquisition of her brand.For more on Briogeo and show notes: https://www.shopify.com/blog/briogeo-taking-smart-risks
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mar 9, 2023 • 39min
What Founders Need to Know About the Workforce in 2023
Connie Steele, future of work expert, researcher, and author of The Business Of You, joins us to discuss business trends and how founders can better obtain and retain employees. For more on Connie Steele & show notes: https://www.shopify.com/blog/connie-steele-the-business-of-you?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Mar 7, 2023 • 38min
Using Your Customer Base to Crowdfund, Rebrand, and More
Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters, Krisi shares how she built her customer base around students and tourists, getting their support to help fund retail expansion and rebrand the company.For more on Bird & Blend Tea Co. and show notes: https://www.shopify.com/blog/bird-and-blend-community
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Mar 2, 2023 • 29min
Unsun Cosmetics Paves the Way for Inclusive Sunscreen
Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones.For more on Unsun Cosmetics and show notes: https://www.shopify.com/blog/unsun-cosmetics-inclusive-sunscreen?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Feb 28, 2023 • 45min
100+ Product Updates from Shopify and What They Mean for You
Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motamedi - have the 4-1-1 on everything you need to know about Winter Editions 2023. They also dispel some myths about Shopify and share how their team tackles some of the biggest challenges in e-commerce today.
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Feb 23, 2023 • 34min
Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time
Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business.For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.


