Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriving, sustainable business.What You’ll Learn in This Episode:Why staying broad might feel safe but often holds your agency backThe most common objections agency owners have about niching—and how to reframe them into opportunities for growthReal-life examples of how niching can amplify your opportunities, attract higher-value clients, and build long-term successTips for starting small, testing your niche, and transitioning existing clients without disrupting your businessWhether you’re already exploring a niche, niche-curious, or hesitant to take the plunge, this episode will give you the clarity, focus, and actionable tips you need to move forward confidently.Show LinksJoin the Agency Together Strategic Partnership Mixer to connect with other niche-curious agency owners and grow together.Subscribe to the Agency Together Newsletter for insights on building referral-ready networks and driving growth through collaboration.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep116Podcast Edits by Lindsay Curtis

How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you.Today, we’re breaking down a big misconception in the agency world: the belief that a bigger network equals better results. Spoiler alert—it doesn’t.What often gets overlooked is a huge opportunity: agency-to-agency referrals. But let’s address the common concern: Won’t we step on each other’s toes? If one agency gains a client, doesn’t another lose?Not at all. Collaboration, when done with the right intent, is far more powerful than competition.In this episode, I’m diving into:Why a large network isn’t the key to consistent, high-quality referrals.How to build deeper, trust-filled connections with other niche agencies.Actionable steps to create a referral-ready network that actually delivers results.Let’s rethink what it means to have a network that truly works for your agency!Show Links:Join the Agency Together Newsletter: https://audreyjoykwan.com/newsletterExplore Agency Together: https://audreyjoykwan.com/Agency-Together/Connect with Audrey on LinkedIn: https://www.linkedin.com/in/kwanaudrey/Don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep115Podcast Edits by Lindsay Curtis

What’s the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-performing, purpose-driven vibe. We’ll cover:Three core principles that help keep a team connected, aligned, and motivated as you grow.A unique 'growth committee' model that connects employees with multiple leaders for mentorship, fostering shared purpose and top performance.And how to empower your team to make impactful decisions without constant oversight.If you’re looking to build a dynamic, motivated team, this episode is full of practical tips to help you grow while staying true to your agency’s core values. Let’s dive in."Show LinksLinkedIn: Victoria GrayConversion Digital: conversiondigital.caAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep114Podcast Edits by Lindsay Curtis

If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getting into details with actionable insight you can put into practice even if you’re not fully ready for the four-day workweek. You’ll meet Teylor, who leads a thriving five-person agency that has fully embraced the four-day workweek for three years. So, even if having a shorter work week isn’t on your radar, this episode is jam-packed with ideas to help your business save time and have happier clients. Tune in to hear: The practical steps her agency took to transition from a traditional five-day work model to a four-day work week.How they scrapped busywork, leveraged automation, and improved productivity without sacrificing client relationships.The impact of the four-day work week on employee morale and client satisfaction and how it has strengthened relationships.How Teylor and her team handle urgent client requests and busy seasons without compromising their four-day structure.Why transparency with clients is key when implementing shorter work weeks—and what to communicate that leads to better client relationships Listen in as Teylor offers insights to building a work-life balanced agency without sacrificing productivity or client satisfaction.Show LinksBook Recommendation: Shorter: Work Better, Smarter, and LessTools Mentioned: Harvest, BasecampLinkedIn: Teylor SchiefelbeinEmail: Teylor@ArmadaDigitalCoAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep113Podcast Edits by Lindsay Curtis

Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you:Break out of a growth plateauAttract bigger, higher-paying clients who truly value your expertiseGain clarity on your niche and stand out in a crowded marketBuild a reputation as a go-to expert in your industryWondering if it’s time to reposition? I’ll walk you through the four key signs that indicate a shift is needed and share actionable steps to successfully reposition your agency and reignite growth.Key Takeaways:The benefits of repositioning and why it can transform your agency’s prospectsPractical insights on how to realign your services and messaging to attract the clients you truly wantHow to shift your positioning to open doors to higher-value clients and more lucrative opportunitiesLet me know your thoughts after you listen—I’d love to hear from you!Show LinksAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep112Podcast Edits by Lindsay Curtis

Are you a small agency owner wondering how to really stand out?If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Specialization and collaborative ecosystems are already opening doors to new opportunities that many small agencies might have thought were out of reach. That’s why in this episode, I’m sharing the answers to these three key questions: Why are small agencies better togetherHow choosing collaboration over competition is not just a trend—it's the future.Why the old “competition” mindset is holding you back—and how to shift it for more success If you’re of the mindset that other agencies who offer the same services are your competition, it could be limiting your potential. So stick around because if you want smarter ways to grow and shape the success of your agency, this episode will point you in the right direction.Show LinksIf I may suggest a collaborative ecosystem, check out Agency Together – a referral network designed to help busy agency owners get more consistent referrals and connections without wasting time. Don’t Forget The Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep111Podcast Edits by Lindsay Curtis

What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates?Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes?For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity.  In this episode, Matt shares how AI has drastically increased productivity at his agency, helped him streamline operations, enhanced client services, and even developed new offerings.Here’s what you’ll learn:How this agency cut task times from hours to minutes using AI Discover the AI tools this agency uses to automate tasks, reduce costs, and deliver more value to clients.Find out how using AI helped this agency create a new service with lower costs and increased profitability.If you're wondering whether AI will take over jobs in the agency space, Matt answers with a resounding yes—but with a twist. Tune in to hear how AI has changed the way this agency works and gain practical insights on how your agency can harness AI to save time, improve quality, and remain competitive.Show LinksBook: Will AI Take My Job? WebsiteLinkedInDigital Marketing Masters PodcastHook SEOGet the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep110Podcast Edits by Lindsay Curtis

Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option.But as you might guess, it’s not just about having a great business idea—it’s about having proven systems and processes that can scale.So, what does it take to transform an agency into a successful franchise?In today’s episode, we sit down with Vivian Olodun, CEO of Flourish Media, who shares her journey from agency owner to franchisor.Here’s what you’ll learn:How she created a franchise that allows franchisees to customize their approach based on their unique strengths and market positioningThe complexities of franchising and how she navigated them in record time How to create predictability without taking the human element out of the businessTune in today to hear how this agency owner is doing things differently and gain actionable insights into how to leverage your business better. Show LinksFlourish Media WebsiteInstagramVivian's InstagramGet the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep109Podcast Edits by Lindsay Curtis

What is the number one thing that stops agency owners from specializing in a niche?Fear. It’s the fear that niching down will result in fewer clients.But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization.In today’s episode, Amanda Lee Smith shares the transformative process that led her to a niche and the defining moments that made her go all in. Her agency has worked with brands like Adidas, Arcyterx, Lululemon, and Allbirds because of their specialty in outdoor sports and activities. What sets her agency apart is its deep industry knowledge and its ability to partner with clients as true experts. Specializing has made working with dream clients not just possible but a reality.Of course, the decision to specialize isn't always straightforward; it requires introspection, experimentation, and a willingness to adapt.In this episode, Amanda shares key actions that helped her claim and thrive in her niche. Including: How to shape your brand and positioning for a specific niche.Tips on leveraging niche benefits to attract and work with dream clients.Knowing when to say "yes" and when to decline opportunities outside your niche.Standing out in marketing with creative strategies catered to her nicheTune into this episode to hear the transformative journey and gain actionable insights into claiming and thriving in your own niche.Show LinksMonday Creative WebsiteInstagramLinkedInGet the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep108Podcast Edits by Lindsay Curtis

What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends who are marketing specialists in their specific niches to share what is working for them and their clients. You’ll hear three powerful insights that are generating results for each of these marketing specialists: Kim, a direct response copywriting expert, shares how she is using lazy, low-key techniques to build relationships and make marketing easier and more effective. Ashley, a launch strategist, emphasizes the need for more nurturing and shares one thing she is doing that can be connected to 30% of her sales. Melissa, a YouTube marketing strategist, highlights the impact of understanding your audience's real search habits and shares how she creates content that ideal clients actually search for. A common thread connecting each of these insights, despite their different areas of expertise, is the focus on increasing trust and building relationships.Tune in to this episode to see how the foundation of increasing trust and building relationships is being implemented across different businesses. You'll get actionable insights to enhance your marketing efforts and drive more sales.Show LinksLinkedIn: Audrey Kwan Free Discovery Call for Agency Together Get the Free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletterHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep107Podcast Edits by Lindsay Curtis