Small But Mighty Agency: How to Grow Your Agency

If you've ever caught yourself thinking, “My team should just know what to do” or “Why can’t my team read my mind?”—this episode is for you.The truth is, unspoken expectations lead to missed deadlines, miscommunication, and frustration on all sides. But there’s a better way to make your expectations so crystal clear that your team knows exactly what needs to be done—without the guesswork?Today, I’m joined by Kendra Johnson, leadership development specialist and founder of The Venned Group to noodle on one of my favourite topics, communication and leadership.We’re going to break down why unclear expectations hold teams back—and how to fix it.In this episode, we’re diving into:The biggest mistakes leaders make when setting expectations (and how to avoid them)How to create alignment so your team understands exactly what success looks likeThe difference between expectations and benchmarks—and why both matterPractical strategies to communicate expectations clearly and get your team fully bought inIf you want to spend less time micromanaging and more time seeing your team thrive, you won’t want to miss this conversation. Let’s get into it!Connect with KendraLinkedIn: linkedin.com/in/kendrajeanjohnsonWebsite: vennedgroup.comResources & Links:Find me on LinkedInDon’t forget our free build your Trust Equity Ecosystem mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates.Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep122Podcast Edits by Lindsay Curtis

Transitioning from a creative doer to an agency owner is exciting—but it can also be overwhelming. Many creatives struggle with letting go of control, building a team, and shifting from doing the work to leading the business. If you feel stretched thin trying to manage everything, this episode is for you.Today, I’m joined by Kait Day, Founder of Nowadays Studio, who shares her journey from being a burned-out freelancer to leading a thriving five-person agency. She opens up about the challenges of hiring, delegating, and trusting her team—and how doing so has allowed her agency to grow without overworking herself.What you’ll learn in this episode: The real first step to transitioning from creative doer to agency leader The best way to decide what to delegate first and how to set up processes that make it easier.How perfectionism holds agency owners back—and how to shift your mindset to trust your team.Letting  go of misaligned clients, improving team morale and making space to take on better-fit projects.The support system (and who’s in it) that’s helped her to lead betterIf you want to scale your agency without micromanaging, burnout, or bottlenecking your own growth, you won’t want to miss this conversation.Connect with Kait Day:Instagram: @nowadaystudiosLinkedin: https://www.linkedin.com/in/kait-day/ Resources & Links:Find me on LinkedInDon’t forget the free Agency Together Newsletter and free mini-course today to grow your agency. Join hundreds of agency owners receiving insights about growing and leading a small but mighty agency. As a bonus, get our free mini-course on building a Trust Equity Ecosystem, so you're not chasing clients and commanding premium rates.Get the free newsletter and bonus free mini-course today. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep121Podcast Edits by Lindsay Curtis

If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table. VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency?In this episode, I sit down with Melissa Mitchell, founder of Wandermint Creative, a YouTube marketing and video coaching agency. Melissa has mastered the VIP day model and shares how she integrated it into her agency to attract premium clients and increase revenue—without overcomplicating her business. She also reveals why she evolved her VIP days into VIP weeks and how it’s benefiting both her agency and her clients.Tune in to learn:What VIP days are and how they work in an agency settingThe biggest benefits of adding VIP days to your service suiteHow VIP days fit into the client journey and support long-term revenueThe unexpected challenges of offering VIP days—and how to overcome themWhy Melissa transitioned from VIP days to VIP weeks for even greater resultsKey tips for pricing, structuring, and selling your VIP offer effectivelyIf you’re looking for new ways to package your expertise, attract the right clients, and scale your agency without overcomplicating your operations, this episode is for you!Connect with Melissa Mitchell:Website: Wandermint CreativeInstagram: @themelissamitchellYouTube: Wandermint CreativeYouTube channel checklist freebie: https://wandermintcreative.com/youtubechecklistMy new VIP Week offer: https://videogrowthplan.com/90-day-roadmapResources & Links:Say hello on LinkedInDon’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep120Podcast Edits by Lindsay Curtis

The podcast dives into the concept of 'trust equity' and how it's reshaping agency-client dynamics. Surprisingly, 70% of agency decisions are made before showcasing results. Personal stories reveal that clients are often swayed by perceived safety rather than experience. This shift is driving newer agencies to command higher prices despite lesser track records. The conversation challenges traditional validation approaches, emphasizing the importance of trust in today's competitive landscape. It's a must-listen for agencies wanting to adapt and thrive.

Are You Missing Out On 9 Hidden Types of Agency Partnerships?Most agency owners know about basic referral partnerships. But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.)In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies. These aren't your typical "let's trade referrals" arrangements – they're growth engines that can accelerate your client acquisition.Warning: This episode might completely change how you think about growing your agency.You'll discover:The 9 partnership types most agencies don't even know existWhy traditional networking isn't enough anymore (and what to do instead)How to make your marketing and sales feel effortless through strategic partnershipsThe undercover partnership type that's transforming how agencies handle talent and scalingPlus, I'm sharing exactly how to implement each type of partnership, complete with real examples from agencies just like yours.If you want to put these strategies into action. Join us at the Strategic Partnership Mixer. RSVP at agencytogether.com/mixer-event.Stop leaving growth opportunities on the table. Let's transform your approach to partnerships!Resources Mentioned:Agency Together Community: agencytogether.com/RSVP to the Strategic Partnership Mixer Event: agencytogether.com/mixer-eventConnect With Audrey:LinkedIn: linkedin.com/in/kwanaudrey/Don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep118Podcast Edits by Lindsay Curtis

What trends will shape the agency landscape in 2025?As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead.Let’s be real: AI is everywhere right now, and unless you’ve been living under a rock, you’ve probably noticed its rapid rise. But here’s the thing—it’s not just about AI as a tool. The bigger story is how AI is reshaping human connections and changing how you market and build relationships.We’ll also look at two other key trends shaping 2025: how the misinformation economy is shaking up trust in the market and what the rise of fractional providers means for how agencies operate and innovate.Join me as I break down the opportunities:How AI impacts the growing demand for human connection in marketingWhat you need to navigate the misinformation economy with confidenceThe rise of fractional providers and how it’s changing the game for agenciesGrab your coffee or tea, and let’s tackle these trends together. Resources MentionedEpisode 116: Are You Hesitant to Niche? Let’s Talk About Why (and How to Overcome It)Agency Together Strategic Partnership MixerJoin the ConversationAre you ready to navigate these trends? Join us at the next Agency Together Strategic Partnership Mixer. This is your chance to connect with like-minded agency owners, collaborate, and build referral-ready relationships that can transform your business in 2025.🎟️ Register now at agencytogether.com/mixer-eventIf this episode resonated with you, share it with another agency owner navigating these shifts. Let’s tackle 2025 together and make it a year of meaningful growth and success!Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep117Podcast Edits by Lindsay Curtis

Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons agency owners resist niching (as shared by a network of agency owner friends, colleagues and clients) and how to overcome those fears to build a thriving, sustainable business.What You’ll Learn in This Episode:Why staying broad might feel safe but often holds your agency backThe most common objections agency owners have about niching—and how to reframe them into opportunities for growthReal-life examples of how niching can amplify your opportunities, attract higher-value clients, and build long-term successTips for starting small, testing your niche, and transitioning existing clients without disrupting your businessWhether you’re already exploring a niche, niche-curious, or hesitant to take the plunge, this episode will give you the clarity, focus, and actionable tips you need to move forward confidently.Show LinksJoin the Agency Together Strategic Partnership Mixer to connect with other niche-curious agency owners and grow together.Subscribe to the Agency Together Newsletter for insights on building referral-ready networks and driving growth through collaboration.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep116Podcast Edits by Lindsay Curtis

How many of your network connections are sending you high-quality referrals? Take a moment to think about it.If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you.Today, we’re breaking down a big misconception in the agency world: the belief that a bigger network equals better results. Spoiler alert—it doesn’t.What often gets overlooked is a huge opportunity: agency-to-agency referrals. But let’s address the common concern: Won’t we step on each other’s toes? If one agency gains a client, doesn’t another lose?Not at all. Collaboration, when done with the right intent, is far more powerful than competition.In this episode, I’m diving into:Why a large network isn’t the key to consistent, high-quality referrals.How to build deeper, trust-filled connections with other niche agencies.Actionable steps to create a referral-ready network that actually delivers results.Let’s rethink what it means to have a network that truly works for your agency!Show Links:Join the Agency Together Newsletter: https://audreyjoykwan.com/newsletterExplore Agency Together: https://audreyjoykwan.com/Agency-Together/Connect with Audrey on LinkedIn: https://www.linkedin.com/in/kwanaudrey/Don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep115Podcast Edits by Lindsay Curtis

What’s the secret to building a high-caliber, close-knit team as your agency grows?Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best.In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focused.I’m joined by Victoria Gray, COO of Conversion Digital, a boutique agency that’s doubled in size under her leadership while maintaining a high-performing, purpose-driven vibe. We’ll cover:Three core principles that help keep a team connected, aligned, and motivated as you grow.A unique 'growth committee' model that connects employees with multiple leaders for mentorship, fostering shared purpose and top performance.And how to empower your team to make impactful decisions without constant oversight.If you’re looking to build a dynamic, motivated team, this episode is full of practical tips to help you grow while staying true to your agency’s core values. Let’s dive in."Show LinksLinkedIn: Victoria GrayConversion Digital: conversiondigital.caAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep114Podcast Edits by Lindsay Curtis

If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this topic before, today, we’re getting into details with actionable insight you can put into practice even if you’re not fully ready for the four-day workweek. You’ll meet Teylor, who leads a thriving five-person agency that has fully embraced the four-day workweek for three years. So, even if having a shorter work week isn’t on your radar, this episode is jam-packed with ideas to help your business save time and have happier clients. Tune in to hear: The practical steps her agency took to transition from a traditional five-day work model to a four-day work week.How they scrapped busywork, leveraged automation, and improved productivity without sacrificing client relationships.The impact of the four-day work week on employee morale and client satisfaction and how it has strengthened relationships.How Teylor and her team handle urgent client requests and busy seasons without compromising their four-day structure.Why transparency with clients is key when implementing shorter work weeks—and what to communicate that leads to better client relationships Listen in as Teylor offers insights to building a work-life balanced agency without sacrificing productivity or client satisfaction.Show LinksBook Recommendation: Shorter: Work Better, Smarter, and LessTools Mentioned: Harvest, BasecampLinkedIn: Teylor SchiefelbeinEmail: Teylor@ArmadaDigitalCoAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don’t forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep113Podcast Edits by Lindsay Curtis