Beyond Your WHY

Meet Evan Tardy. His WHY is Simplify. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Since 2010, Evan has built and led the Dr. Axe organization from $0 in revenue and no employees, to over 150 employees with revenue exceeding $100M. He cut his teeth in digital performance marketing and ecommerce where he helped build profitable direct response campaigns of $1M+/month. He then led the company to grow a 2M+ person email list, over 4M social media subscribers, and SEO traffic reaching 20M+ visitors per month. As the President, he landed the company on the INC. 5000 Fastest Growing Companies in America list two years in a row, becoming the fastest growing company in Tennessee in 2017. In 2018, they sold a portion of the company for $103M. Hosted on Acast. See acast.com/privacy for more information.

Meet Ara Suppiah. His WHY is Better Way. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Dr. Ara is a highly sought after personal physician on the PGA and LPGA Tour, a practicing ER Physician & Chief Wellness Officer for Florida Emergency Physician and an Assistant Professor in Clinical Medicine at the University of Central Florida Medical School. As the Chief Medical Analyst on the NBC Sports Golf Channel he shares his knowledge on various player injuries, ailments, and how they can be avoided and remedied by the viewers at home. This varied practice ensures his knowledge remains at the forefront in his field. Hosted on Acast. See acast.com/privacy for more information.

Meet Michele WuckerHer WHY is Mastery. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Michele Wucker coined the term "gray rhino" to draw attention to the obvious risks that are neglected despite – indeed, often because of- their size and likelihood. The metaphor has moved markets, shaped financial policies, and made headlines around the world. Michele’s recent TED Talk has attracted more than two million views. She is the author of three books, most recently the international bestseller, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore, which China’s leadership has used to frame and communicate its crackdown on financial risk. Drawing on three decades of experience in financial media and think tank management, turnarounds, and policy influence, Michele is founder of the Chicago-based strategy firm Gray Rhino & Company. She speaks regularly to high-level global audiences on risk management, macro strategy, and decision-making, and is quoted often in leading global media. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors.Visit her website at www.thegrayrhino.comFollow her on twitter Hosted on Acast. See acast.com/privacy for more information.

Meet Kim Walsh Philips. Her WHY is Contribute. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Kim is the founder of Powerful Professional, a business coaching and education company. She was recently named #475 in the Inc 5000 and is a multi-seven-figure business entrepreneur with no business degree and a tendency to say “crazy pants” more than is socially acceptable.She is one of the top business authors by Forbes, and the best-selling author of The Ultimate Guide to Instagram for Business and The No BS Guide To Direct Response Social Media Marketing. (Fun fact: she uses a thesaurus when she writes or she would use the word “awesome,” “cool,” or “very” 7,452,675 more times than she already does.) Hosted on Acast. See acast.com/privacy for more information.

Meet Alan Stein Jr. His WHY is Trust. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines. A successful business owner and veteran basketball performance coach, he spent 15 years working with the highest-performing athletes on the planet (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant). In his corporate keynote programs and workshops, Alan reveals how to utilize the same approaches in business that elite athletes use to perform at a world-class level. He delivers practical lessons that can be implemented immediately. Father of 3 (10-year-old twin sons and an 8-year-old daughter), professional keynote speaker and author, and former basketball performance coach. He shares that his entire life, personally and professionally, revolves around maximizing performance and happiness! Hosted on Acast. See acast.com/privacy for more information.

Meet Lenny Fresquez. His WHY is Right Way. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Lenny Fresquez is a dreamer. The notion of wealth awed him. “I’d just see these crazy things on TV and said ’I’m going to do that too,’” now CEO of Fresquez Companies, a 430-employee operation that includes airport concession, restaurant, and boxing promotion businesses. Fresquez dropped out of Valley High during his sophomore year because he didn’t feel he was learning marketable skills. Fresquez was still a teenager when he started his first business – a landscaping business – and when he started dating Linda, his future wife. She’s been the supportive-but-grounding force in his life ever since. Fresquez went on to acquire – and ultimately sell – 16 Arby’s. Today Fresquez owns many different restaurants and is also the master concessionaire at the Albuquerque International Sunport, and has contracts for airport eateries in Tulsa, Okla., and El Paso.Approached about sponsoring Albuquerque Hall of Fame boxer Danny Romero in the mid-1990s, Fresquez decided to try being a promoter. He promoted his first fight card nearly 20 years ago. He made money and got hooked.Whereas he once worked with up to 40 fighters, his main focus now is former world champion and UFC Fighter Holly Holm.Fresquez is lightening his load around the office, too. Although semi-retired he still works about 40 hours a week – well below his previous average of 80-100 – but has taken up golf and is living part-time in Maui. It’s a good life, he says – one even a dreamer like Fresquez couldn’t imagine. Hosted on Acast. See acast.com/privacy for more information.

Meet Coach Jim Johnson. His WHY is Trust. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).In his many public-speaking appearances, Rochester, New York resident Coach Jim Johnson relates his role in a basketball game that got Hollywood calling. He also emphasizes the importance of teamwork and sportsmanship, delivering his talks with a heartfelt style that has brought audiences to their feet.Coach Johnson has developed winning high-school basketball teams for 30 years, taking over three losing varsity programs and turning them into winners in short periods of time. Coach Johnson was named Coach of the Year in 2006 by several Rochester-area organizations and was also presented with a National Sportsmanship Award. Coach Johnson has rolled his accomplishments and experiences into two speaking presentations, “Dreams Really Do Come True” and “Leadership Lessons from Half-Court”.Now that he has retired from full-time teaching, he will continue delivering these messages to various businesses, associations and educational organizations around the country. You should ask him about his favorite moment in basketball. It will probably have to do with a time when he had one of his autistic players go into a basketball game and then the kid ended up playing GREAT! Hosted on Acast. See acast.com/privacy for more information.

Meet Ron Pattison. His WHY is Trust. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Ron Pattison grew up in rural Montana. Ron graduated from the University of Montana with a B.A. in Business Administration in 1980. He specialized in Accounting. While there he was a walk on to the basketball team as a freshman. After graduating, Ron moved to New Mexico in 1982, where he began working in Public Accounting and received his CPA Certificate in August of 1984. After working for a national/international employee benefits firm, Ron opened Pattison Pension Specialists in Dec. of 1990. Ron has specialized in the design and administration of Defined Contribution Plans (DC), also known as 401 K plans, as well as many others. He is an avid sports enthusiast, as well sports fan and follows many different favorite teams. Hosted on Acast. See acast.com/privacy for more information.

Meet Cara Parrish.  Her WHY is Challenge.  Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way).Cara's marketing agency helps people who have a story to tell grow their impact and monetize their story.As founder, she made the decision to pivot her focus to personal brands after she found success in a variety of markets from startups and small business to Fortune 5’s. Throughout her work with dozens of companies, she noticed that companies with C-suite executives who grew their personal brand had more brand loyalty, faster growth, and found business development opportunities with much more value. She then pivoted her company to helping those C-suite individuals become the personal brands their companies needed.Since then, her agency has grown. She now has custom programs for all avenues of personal brands including podcasters, authors, coaches, and consultants. She's a past and current client referral only company. If you'd like to work with her you will need one of her clients to refer you. She does this to keep her success directly linked to the success of her clients.She's not leading an average marketing company. She's your mentor's mentor's marketing company.You can find Cara at www.caraparrish.com. Hosted on Acast. See acast.com/privacy for more information.

Meet Dale Armstrong. His WHY is Make Sense. Interviewed by WHY Institute Founder Dr. Gary Sanchez (Better Way). Dale Armstrong was raised in rural western New Mexico and graduated from San Juan College in 1984. He worked in the plumbing trade while attending NMSU, and continued working in plumbing until 1987. In 1987, Dale started TLC Plumbing & Utility. Over the past 32 years Dale has grown the business from a one man shop into a thriving company that employs over 500 people that live and work in New Mexico.Dale has raised his family and grown his company in his home state. He knows New Mexico's potential. After a visit to Santa Fe during the2017 legislative session to testify as a business owner and advocate for bills impacting the business community, Dale became frustrated with how carelessly some politicians were casting their votes. To him, it appeared to be more of a competition between parties, rather than what was right for constituents.He came back from the experience discouraged by how he and other citizens were being served on common ground issues. As such, he decided to find a way to educate the public and encourage positive change. Ultimately, this led to the creation of Viante New Mexico.Business Philosophy:• Do the right things for the right reasons every day.• Develop leaders and allow them to grow.• Champion personal & technical development of the workforce.• Teach life skills to all employees.• Develop systems to benefit the client & employees.• Support the needs of the community.Professional Accomplishments:• NM Ethics in Business Award• Pinon Award - Quality New Mexico• Developed a 4 year Apprenticeship Program at TLC• Best Places to Work in New Mexico - Winner for 3 consecutive years• Top Performing CEO - State of New Mexico• The Safety-man Award for our commitment to our employee's safety• The Cooper Award for outstanding dedication to excavation law safety• The STEP Award for Safety Training Evaluation ProcessYou can learn about Viante New Mexico here: www.viantenm.org/dale-armstrong/.You can find out more about TLC Plumbing here: www.tlcplumbing.com, or email Dale at darmstrong@tlcplumbing.com. Hosted on Acast. See acast.com/privacy for more information.