Legal experts Patrick O'Brien and Grace Lee discuss the FTC's final rule on non-competes, its impact on medical spas, and the potential challenges and changes for employers, including the ban on non-competes for most workers except senior executives. They delve into the implications for medical directors, training investments, and how businesses should navigate the evolving landscape of non-compete agreements.

In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen speak with Dr. Kay Durairaj, internationally renowned facial plastic surgeon and head and neck surgeon and founder of Beauty By Dr. Kay. They chat on site at Wynn Las Vegas during Medical Spa Show 2024 in a conversation that covers: The holistic wellness solutions energizing our industry; Reversing the age process with bioregenerative therapies; Recognition and rejuvenation at the Women in Aesthetics Leadership Conference; The percentage of women owners and aesthetic patient demographics; Which classes she and her team attend at Medical Spa Show; About the Society for Aesthetic PAs and the aesthetic community; And much more! Music by Ghost Score.

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with storytelling expert and author Kindra Hall. They discuss her early experiences with storytelling, how she brought her storytelling expertise to businesses, and what attendees at Medical Spa Show 2024 will learn during her keynote presentation “Stories that Stick: The Irresistible Power of Storytelling.” Their conversation includes: The challenge and opportunity of storytelling in business; An overview of the actionable strategies she shares at Medical Spa Show; How she discovered her talent for storytelling; Finding and sharing the stories in organizations; The process of transitioning to her career as a professional storyteller; How the stories we tell ourselves influence our actions; About Hall’s books and upcoming launch; And much more! Don’t miss Kindra’s keynote presentation on Friday, April 12 at Medical Spa Show 2024 as she kicks off the General Session. Register today to reserve your spot!

This week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes: Measuring for accurate square footage and construction cost analysis; Questions to ask yourself at the start of the real estate search; Avoiding the trap of too-good-to-be-true cost estimates; Evaluating your space for efficiency and profitability; Finding ADA and city regulations before building; Designing around your patient experience; Negotiating your tenant improvement allowance; And more!

This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools.

This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Annie DePasquale, founder of Collaborating Docs. They discuss why she started connecting nurse practitioners (NPs) with a network of collaborating physicians and the compliance at its foundation. Their conversation includes: The oversight required for many NPs to become entrepreneurs; Dr. Annie’s path from Teach for America to medical school; How it works to hire a collaborating physician; Compliance, legal guidance and malpractice insurance; The monthly fee for collaboration in aesthetic practices; Requirements for the collaborating physicians; And much more!

Cameron Hemphill, CEO of Growth99, specializes in digital solutions for medical spas. He discusses the crucial role of websites in today’s market, emphasizing automated tools and data-driven design. Hemphill introduces new virtual consult technology and explores common website mistakes. He delves into the integration of CRM systems and the pros and cons of chatbots. The conversation also touches on refreshing website aesthetics while maintaining functionality for enhanced patient engagement.

This week, AmSpa President and COO, Cathy Christensen, speaks with Lora Kassaros, practice manager and partner of Dermatique Laser and Skin; Brandon Mullen, BSN, RN-BC, practice manager of Aiyana Atelier Aesthetic and Wellness Studios; and Rebecca McAbee, practice manager and COO of Disappearing Act Medical Aesthetics and Jubilant Medical Aesthetics. They discuss practice management challenges in medical spas, the impact of mentorship and networking, and their plans for the new round table workshop at Medical Spa Show 2024. Their conversation includes: Understanding the role of a practice manager in a medical spa; The resources and relationships that fueled their learning; Strategic planning for your business goals; Knowing when and how to pivot; Retaining productive employees; And much more! Don’t miss the Practice Management Round Table at Medical Spa Show 2024 on Sunday, April 14th: Collaborate with other med spa owners and practice managers in this dynamic round table setting where you, as a medical spa practice manager/owner, will dive into open discussions on these three crucial business topics. Register to attend MSS24 today!

This week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes: What elements make AmSpa’s report unique; Using analytics for business and operations benchmarking; How to take this info and incorporate it in your practice; Quality research and red flags that can indicate bias; How they collect and process data for AmSpa’s industry report; Shifting trends to watch in this new report; How they keep survey data anonymous; And more! Take 15 minutes today to complete the 2024 State of the Industry Survey! If you complete the survey, you will: receive a free copy of the full survey results when the report is completed; receive a promo code to save $200 on an AmSpa Medical Spa Boot Camp or AIA Advanced Cadaver training; and be entered in a drawing to win one of TEN chances to attend the 2024 Medical Spa Show with a free registration, valued at $1,200.

In this engaging discussion, Sarah Osmer and Victoria Voorhees from SkinSpirit share their expertise on marketing strategies for medical aesthetics. They dive into the challenges and opportunities in the industry, emphasizing the need for brand authenticity and genuine client connections. The duo highlights the importance of influencer marketing and local strategies for multi-clinic success. Exploring the nuances of PR versus marketing, they reveal how effective communication can enhance visibility and trust in a competitive landscape.