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Medical Spa Insider

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Mar 19, 2025 • 40min

How to Leverage AI to Transform Your Business as a Solopreneur

This week, Kiiyonna Jones, founder of Luxe Beauty and Wellness Boutique and a nurse practitioner with a PhD, shares her insights on leveraging AI for medical spa businesses. She reveals how AI tools like ChatGPT streamline tasks and enhance efficiency, allowing solopreneurs to reclaim precious time. Dr. Jones discusses the importance of data privacy, effective AI prompting techniques, and the potential for generative AI to transform the med spa industry. Her passion for empowering fellow entrepreneurs shines through as she emphasizes continuous learning in this technological age.
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Mar 14, 2025 • 29min

MSS Speaker Highlight: Dr. Croley, Deuber, Baxter-Holder, Duke, Worth, Gregory

In this Medical Spa Show speakers series, we hear from W. Chistopher Croley, MD, of Skin & Tonic; Cary Deuber, CRNFA, CANS, of Lemmon Avenue; George Baxter-Holder, DNP, APRN, CANS, of SkinSpirit; Katie Duke, NP-BC, of KD Creative; Riley Worth, NP, of Elase Medical Spa; and Nicole Gregory of Urban You. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! W. Christopher Croley, MD Saturday, April 12: 9:35 - 10 a.m. | Beyond Binary Beauty: Elevating Transgender Care in Medical Aesthetics Saturday, April 12: 10:35 - 11 a.m. | Male and Female Facial Balancing Cary Deuber, CRNFA, CANS Saturday, April 12: 10:10 - 10:35 a.m. | "Snatched": Advanced Lower Face Filler Injection George Baxter-Holder, DNP, APRN, CANS Thursday, April 10: 12 - 4 p.m. | The AART of GAIN: Education on the Galderma Aesthetic Portfolio Friday, April 11: 9:25 - 9:40 a.m. | The Secrets to an Unbreakable Spirit Friday, April 11: 2:15 - 2:40 p.m. | Full Face Assessment Demo Sunday, April 13: 7:30 a.m. - 4 p.m. | AIA Cadaver Training Katie Duke, NP-BC Saturday, April 12: 3:50 - 4:15 p.m. | Making the Pivot: How to Find Your Authentic Path in Aesthetics and Beyond Riley Worth, NP Saturday, April 12: 5 - 5:25 p.m. | The Importance of Facial Mapping and How to Obtain a Sharp Jawline Using HA Fillers Nicole Gregory Friday, April 11: 8:55 - 9:25 a.m. | PANEL: Dangerous Practices, Devastating Consequences: A Compliance Perspective Music By Ghost Score
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Mar 12, 2025 • 35min

Building a Future in Aesthetics with Randi Boyette, PhD

This week, Alex R. Thiersch, JD, speaks with Randi Boyette, PhD, CEO of Spark Medical Marketing and CMO of NewBeauty, to explore her inspiring career journey and vision for the future of the medical aesthetics industry. As Corporate Development Advisor at AmSpa, she shares her passion for elevating the industry by focusing on compliance, culture, and collaboration. Tune in to hear about making your own opportunities, maintaining a strong business culture, and why AmSpa is pivotal in shaping the industry’s future. Randi’s transition from corporate sales to medical aesthetics marketing Building a sense of community in the medical aesthetics industry The importance of compliance and ethical practice in med spas Randi’s role in AmSpa’s strategic growth and vision for the future Music By Ghost Score
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Mar 7, 2025 • 28min

MSS Speaker Highlight: Kim Burke, Julie Bass Kaplan, Dr. Kiiyonna Jones, Dr. Josie Tenore, Audrey Neff

In this Medical Spa Show speakers series, we hear from Kim Burke, APN, FNP-C, of Kiss Aesthetics; Julie Bass Kaplan, FNP-BC, CANS, of Disappearing Act Medical Aesthetics; Kiiyonna Jones, PhD, FNP-C, of Luxe Beauty and Wellness Boutique; Josie Tenore, MD, of Trevi Longevity & Aesthetics; and Audrey Neff, of PatientNow. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Kim Burke, APN, FNP-C Sunday, April 13: 9 - 10:30 a.m. | When Is It Right to Say "No" Sunday, April 13: 10:45 - 11:15 a.m. | Facial Balancing on a Budget Julie Bass Kaplan, FNP-BC, CANS Saturday, April 12: 1:05 - 2:05 p.m. | PANEL: Perfect Partners: Medical Spa Owners and Practice Managers Saturday, April 12: 3:50 - 4:50 p.m. | Panel: The Worst I Ever Had: Complications and How to Overcome Them Sunday, April 13: 9 - 10:30 a.m. | When Is It Right to Say "No" Sunday, April 13: 11:15 - 11:45 a.m. | Addressing Lower Face Laxity Kiiyonna Jones, PhD, FNP-C Saturday, April 12: 2:15 - 2:40 p.m. | Team AI: How Solopreneurs Can Maximize Profits and Reclaim Time With AI Systems and Automation Josie Tenore, MD Saturday, April 12: 9:35 - 10 a.m. | The Value of IV Services in Your Aesthetic Practice Audrey Neff Saturday, April 12: 4:25 - 4:50 p.m. | Developing High-value Membership Programs That Enhance Patient Loyalty and Practice Revenue Music By Ghost Score
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Mar 5, 2025 • 47min

Understanding the Hidden Costs of Starting a Medical Spa

What is a realistic investment from seed to success? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Ashley James, CEO of DermAesthetic Consulting and MedSpa Mobile Solutions. They discuss the financial must-knows when opening a medical spa for the first time. Their conversation includes: The unique challenges of running an aesthetic business; Hidden costs that could derail your business plan; Equipment purchasing dos and don’ts; What services to bring on based on ROI and direct costs; Predictions for the future of aesthetics and functional wellness; The latest updates on MedSpa Mobile Solutions, and more! AmSpa Members receive a complimentary Strategy Session valued at $349 for new customers. Listen to learn more about MedSpa Mobile Solutions: Innovative Mobile Med Spa Solutions: Why and How They Work Music By Ghost Score
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Feb 28, 2025 • 25min

MSS Speaker Highlight: Erika Barry, Savanna Boda, Jacklyn Halpin, Rana Kennelly, Steven Sorr

In this Medical Spa Show speakers series, we hear from Erika Barry, NP-C, of Resculpt Aesthetics; Savanna Boda, LE, of Savanna Boda Aesthetics; Jacklyn Halpin, DNP, APRN, FNP-C, of Aesthetic Couture Medical Spa and Skin of Color Aesthetics; Rana Kennelly, AGNP-C, CANS, of The Confidence Bar; and Steven Sorr, NMD, of Source of Health. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Erika Barry, NP-C Thursday, April 10: 2 - 4 p.m. | Mastering Social Media with Injector Bunny and Social by Libby Saturday, April 12: 9 - 10 a.m. | All-Star Owners Panel Saturday, April 12: 10:10 - 11 a.m. | The Aesthetic Revolution (Things We Don't Hate): Thought Leader Nexts and Bests Saturday, April 12: 9 - 10 a.m. | Trendy Tox: Traps, Tips, Necks and Facial Slimming Savanna Boda, LE Saturday, April 12: 9:35 - 10 a.m. | How to Create Influence in a Competitive Industry Jacklyn Halpin, DNP, APRN, FNP-C Saturday, April 12: 10:10 - 10:35 a.m. | Energy-based Device Safety Protocols for Skin of Color: How to Choose and Prevent Adverse Events Rana Kennelly, AGNP-C, CANS Saturday, April 12: 9 - 10 a.m. | All-Star Owners Panel Saturday, April 12: 10:35 - 11 a.m. | The Art of Dissolving Hyaluronic Acid Fillers Saturday, April 12: 1:05 - 2:05 p.m. | PANEL: Perfect Partners: Medical Spa Owners and Practice Managers Steven Sorr, NMD Friday, April 11: 1:05 - 2:05 p.m. | Advancing Sexual Wellness Treatments in Your Practice Saturday, April 12: 5 - 5:25 p.m. | How to Incorporate Functional Wellness Into Your Practice Music By Ghost Score
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Feb 26, 2025 • 48min

300 Episodes Later: Celebrating Successes, Lessons, and What’s Next

In this special milestone episode, we’re celebrating over 300 episodes of Medical Spa Insider, a journey that started in 2018. AmSpa’s Alex R. Thiersch, JD, Cathy Christensen, and Michela Bailey reflect on their favorite moments, from their very first episode to unforgettable conversations with guests who’ve gone on to achieve incredible success in the industry. Tune in for a look back at the most memorable episodes, evolving industry trends, and what excites them for the future—plus a sneak peek at what’s coming at Medical Spa Show 2025 (April 10 - 13, 2025), and the Women in Aesthetics Leadership Conference (October 3 - 5, 2025). Catch a few of the hosts’ favorite episodes: Terri Ross on CoolSculpting, Paul Nassif, and Top-selling Med Spa Treatments Lessons in Confidence from Self-made Billionaire Sara Blakely Member Spotlight: Sarah Balladares, PA-C A huge thank you to all of our listeners and guests who have supported us, making this podcast an invaluable resource for the med spa community! Music By Ghost Score
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Feb 21, 2025 • 23min

MSS Speaker Highlight: Dr. Kay Durairaj, Leslie Fletcher, Sahar Saghezchi, Grace McLaurin, Suzanne Munshower

In this Medical Spa Show speakers series, we hear from Dr. Kay Durairaj, of Beauty by Dr. Kay; Leslie Fletcher, NP-BC, of InjectAbility; Sahar Saghezchi, LPN, of Cupertino Facial Esthetics; Grace McLaurin, DMSc, PA-C, of Vitality Anti-Aging Center; and Suzanne Munshower, RN, of Beauty Marx Aesthetic MedSpa. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Dr. Kay Durairaj Friday, April 11: 1:05 - 5:25 p.m. | Biohacking Beauty Track Leslie Fletcher, NP-BC Friday, April 11: 1:05 - 2:05 p.m. | All-Star Injectors Panel Saturday, April 12: 1:05 - 1:30 p.m. | How to Navigate Body Dysmorphia as an Aesthetic Professional Sunday, April 13: 10 - 10:30 a.m. | Optimizing Results with One Vial of Tox Challenge Sunday, April 13: 10:45 - 11:45 a.m. | Conformity and Consumerism Sahar Saghezchi, LPN Saturday, April 12: 2:15 - 2:40 p.m. | Identifying Red Flag Patients Grace McLaurin, DMSc, PA-C Sunday, April 13: 9 - 10:30 a.m. | When Is It Right to Say “No” Sunday, April 13: 10:45 - 11:15 a.m. | Facial Balancing on a Budget Case Suzanne Munshower, RN Friday, April 11: 5 - 5:25 p.m. | Optimizing Outcomes with Injectable HA Microdroplets and Skin Boosters Music By Ghost Score
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Feb 19, 2025 • 48min

Harnessing Creativity to Drive Innovation with Kyle Scheele

How do we build a culture where ideas have a fighting chance? This week, AmSpa founder and CEO, Alex R. Thiersch, JD, and AmSpa president and CSO, Cathy Christensen, speak with Kyle Scheele, author and upcoming keynote speaker at Medical Spa Show 2025. Deemed “the patron saint of crazy ideas,” Scheele shares his entrepreneurial journey, the power of outside perspectives, and how we can stop talking ourselves out of ideas to move the ball forward. They talk about: Embracing crazy ideas and accidental entrepreneurship; The role of outsiders in driving innovation; Building community to face challenges; How to stay out of your own way; Consistently taking small steps; Creativity as a team sport; And much more! Bring home practical, tactical, tangible ideas to encourage creativity and innovation when you attend Scheele’s keynote “How to Turn Yourself (and Your Organization) Into an Innovation Machine” on April 10, 2025, at the Wynn Las Vegas. Register for Medical Spa Show 2025 to save your seat and start building a culture where innovation is a natural byproduct. Music By Ghost Score
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Feb 14, 2025 • 27min

MSS Speaker Highlight: Adam Haroun, Mary Smiley Ford, Carl Clarke, Kacie Avey

In this Medical Spa Show speakers series, we hear from Adam Haroun, founder of Aesthetic Altitude; Mary Smiley Ford, MSN, APRN, CRNA, founder of Smiley Aesthetics; Carl Clarke, MHS, RPA-C, founder of Diamond Works MedSpa; and Kacie Avey, RN, CANS, founder of Tailored Aesthetics. They describe their wins and lessons learned, along with what conference attendees will learn from their classes at Medical Spa Show 2025, from April 10 - 13, 2025! Adam Haroun Saturday, April 12: 1:40 - 2:05 p.m. | Your Brilliant Debut: How to Successfully Launch a Premium Treatment by Thinking Like Hollywood Mary Smiley Ford, MSN, APRN, CRNA Saturday, April 12: 10:35 - 11 a.m. | Male and Female Facial Balancing Carl Clarke, MHS, RPA-C Sunday, April 13: 7:30 a.m. - 4:00 p.m. | AIA Advanced Cadaver Course Kacie Avey, RN, CANS Sunday, April 13: 9 - 11:45 a.m. | Bridging the Divide: Conversations on Controversial Issues Music By Ghost Score

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