The Boss Mom Podcast

Dana Malstaff
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May 4, 2023 • 44min

How Leann Stickel Didn't Let A Devastating Diagnosis Drag Her Down

Sometimes life throws curve balls that we simply can't avoid and we have to accept, be it a business downfall or health diagnosis. It’s normal to have feelings of dread when it happens, but we have to remember that we still have a future. There is value in improving perspective and being in charge of our own story.   How do we learn the skill of contentment and joy? Are there ways to be less stressed and more joyful even in the midst of a storm?   Life coach Leann Stickel joins me to discuss her journey after being diagnosed with Relapsing Remitting Multiple Sclerosis and how she is even more confident and content than ever.   There’s things in life that we can’t change and that we did not choose. We have to own it, keep it and deal with it. -Leann Stickel   3 Things You’ll Learn in This Episode   - We can’t fix everything The truth is that we can’t always fix everything and we have to accept that. It can be difficult to acknowledge but how can we work through it?    - Our businesses are highly personal Do the ups and downs of running our businesses hit us harder because our businesses are so personal?   - Why being positive is a skill Being negative can take away so much from our lives. How do we shift our mindset?Is being positive and content a skill that we can master?   Guest Bio Leann Stickels superpower is being genetically optimistic. She was diagnosed with Relapsing Remitting Multiple Sclerosis in 2009 at the age of 29. However, Leann believes finding the positive in negative situations is a skill that can be learned, practiced, and perfected. Her mission is to teach her time tested tools to as many people as possible, so that they can experience the magic of positivity too! As a life coach, Leann is here to help you. She's your personal cheerleader, supporter, and advocate. Her goal is to empower you to be in charge of your story. During her 12 years living with MS, Leann  has founded a non-profit, Tri 2 Beat MS Kids' Triathlon. After 8 years she’s have raised over $100,000 to help patients living with MS True joy in Leann’s life is being a wife to Don and a mom to Marina, Paige, Hudson & Cadence.   Visit https://www.leannstickel.com/coaching Find Leann on Instagram @iamleannstickel Find Leann on Facebook @notdefinedbychronicillness Find Leann on LinkedIn @leannstickel
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Apr 27, 2023 • 45min

Pinterest Can Grow Your Business: Here's How to Leverage It w/Emilee Vales

There are thousands of tools and platforms that can boost our businesses and grow our professional presence online. Pinterest is no different and when we really know how to tap into it, it can help our business to expand.   How does Pinterest work for the B2B space? What are some of the things we need to familiarize ourselves with before getting started with Pinterest?   In this episode, I am joined by Pinterest Marketing and Ads Strategist Emilee Vales to talk about Pinterest for business, how to understand it better, how it makes content easier to consume, and the pros of being a freelancer.   In the beginning for a while, I really just learned by doing.- Emilee Vales   3 Things You’ll Learn in This Episode   - The best products to market on Pinterest Pinterest doesn’t work for everyone but how can we figure out if it can work for us and our business?   - How Pinterest can work for businesses Can we leverage Pinterest as a business marketing tool and not just a place for inspiration?   - The flexibility of being a freelancer When it comes to being a freelancer, flexibility is one of the main topics to talk about. How does being a freelancer free up time in your day to accomplish more?   Guest Bio Former teacher turned Pinterest Marketing and Ads Strategist, Emilee Vales thrives on diving into her clients data to create personalized strategies that turn their traffic into profit! When she's not maximizing her clients’ marketing strategies, she’s educating her students on how to take their business to the next level with Pinterest. Free Masterclass: https://courses.emileevales.com/my-pinterest-quickstart Pinterest Marketing Magic: https://emileevales.com/pinterest-marketing-magic/ Pinterest Manager Academy (application call): https://emileevales.as.me/pinterestmanager Visit www.emileevales.com TikTok: https://www.tiktok.com/@emileevales Pinterest: https://www.pinterest.com/emileejvales/ Instagram: https://www.instagram.com/emilee.vales/ Facebook: www.facebook.com/emileevales YouTube: https://www.youtube.com/@emileevales/featured  
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Apr 20, 2023 • 21min

Friendzone End-Zone: How To Get Out Of It And Still Provide Massive Value

Many women in the B2C and the B2B space are finding themselves in the business friendzone. We help other people with their lives, relationships, health and more, and become so familiar, we get treated as a friend rather than a mentor.   Why is being in the friendzone in the marketing industry a huge problem? And how do we fix it?   In this episode, I discuss how to move out of the friendzone and into the mentorship zone, why we don’t want to be in the friendzone and why so many wonderful women are finding themselves in this position.   We don’t want to be in the friendzone because otherwise you’re just building a business that doesn’t give anything back to you. -Dana Malstaff   3 Things You’ll Learn in This Episode   -How to tell if you’re in the friendzone There are certain indicators that can tell us if we’re in the business friendzone. How do we figure out what these are?   -Share your scars, not your wounds When it comes to sharing our experiences, how do we make sure that we share them as a way to move forward?    -How verbiage can tell if you are putting yourself in the friendzone. Can the language we use in our texts, emails and even daily conversations can be a contributing factor to putting ourselves in the friendzone?  
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Apr 13, 2023 • 50min

She Wrote 580 Letters to Her Facebook Friends, This is What Happened w/Amy Daughters

In an age where everything is so fast-paced, it can be difficult to slow down and connect with people on a meaningful level. It’s becoming increasingly hard to find people that align with us and what we stand for.   How do we slow down and form meaningful relationships and uplift one another? How can we help others and ourselves feel less disconnected and lonely?   In this episode, author Amy Daughters joins me to talk about her book "Dear Dana: That time I went crazy and wrote all 580 of my Facebook Friends a Letter." and how she’s touched so many lives by simply sending a handwritten letter. We also talk about the value of giving people your time, forming relationships and why it’s good to vent to people who aren’t really in your circle.   People felt compelled to share with me because they felt like they were being treated as an individual which turned out to be very powerful. -Amy Daughters   3 Things You’ll Learn in This Episode   The power of sharing your storyCan the simple act of sharing our experiences uplift and empower others even if it makes us feel vulnerable?    Following your intuitionHow do we start listening to and following our gut feelings?    Why you don’t need to fit in to be a good friendEveryone has different cultures, stories and experiences. How can we show up for people that are different from us?   Guest Bio   Amy Weinland Daughters is a native Houstonian, wife, mother of two, freelance writer, sports journalist, and author, Amy’s second book is "Dear Dana: That Time I Went Crazy And Wrote All 580 Of My Facebook Friends A Letter."   Buy Amy’s book here: https://www.amazon.com/Dear-Dana-Facebook-friends-handwritten/dp/1647429005/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1677526631&sr=8-1    Find Amy on Facebook @Amy Weinland Daughters - Author  Find Amy on Instagram  @smokinhotamys   
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Apr 6, 2023 • 44min

How to Stop Overlooking Your Symptoms & Start Listening to Your Body w/Lahana Vigliano

Our bodies are constantly changing, and it’s only fitting that how we take care of our health changes as well. Prescribed medication and diagnoses don’t always work, so we need to look at other options for our wellbeing.   How do we find the root cause of our symptoms? What affects our body and our gut health? Why are illnesses and symptoms in women so normalized?   In this episode CEO and founder of Nuvitru Wellness, Lahana Vigliano joins me to talk about women's health, the benefits of listening to our body and how we can understand our health better.   There’s never an end point with our health journey. It’s constantly flowing, changing and pivoting. -Lahana Vigliano   3 Things You’ll Learn in This Episode - Looking at health holisticallyWhen it comes to our health, we need to begin to think out of the box.    - Why being healthy is becoming more popularWhat is the reason behind the increasing popularity of the subject of our health?    - Why women overlook their symptomsOverlooking health symptoms in women have been so normalized that we don’t think that it’s a big deal. How can the healthcare space change this?   Guest Bio Lahana Vigliano is the CEO + founder of Nuvitru Wellness and a board certified clinical nutritionist. She holds a Bachelor of Nutrition Science degree and Masters of Human Nutrition + Functional Medicine degree. She is currently a doctorate student in clinical nutrition. She has so much passion in helping women realize that there is a root cause for their symptoms, even if they have been dismissed by healthcare before. Her company Nuvitru Wellness specializes in women's hormones and gut health and uses functional medicine lab testing to personalize the patient's journey. She is obsessed with creating natural remedies, researching, reading romance books, lifting heavy, and cooking meals for her family. Outside of work, she is a mother of two and wife. Her family is the inspiration behind Nuvitru and continues to encourage her through everything. Work with Lahana https://nuvitruwellness.com/workwithme/  Find Nuvitru Wellness on Instagram @nuvitruwellness  Find Nuvitru Wellness on Facebook @Nuvitru Wellness  Nuvitru Wellness YouTube Channel https://youtube.com/c/nuvitruwellness  Visit www.nuvitruwellness.com  Listen to the Power Women Wellness Podcast here https://nuvitruwellness.com/powerwomenwellness 
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Mar 30, 2023 • 48min

The Magic of Writing That Book (Even If You Don't End Up Publishing It) w/Danielle Fetherson

Whether we end up publishing it or not, the process of writing a book is highly valuable. It allows us to dig deeper, marinate our thoughts and figure out and dial in our messaging.   Even pretending to write a book will give us more clarity and it makes everything about marketing our businesses easier.   Where do we begin the process of laying out a book? How does the process help us have more fun in our businesses?   In this episode, book coach Danielle Fetherson returns to share why writing a book is such a worthwhile process.   Write a book, whether you publish or not. -Dana Malstff     3 Things You’ll Learn in This Episode -How to implement our brilliant ideasAs moms, we might think we don’t have the space for deep thought, but is time for implementation what we’re really missing?  -The backbone of a great bookWhat’s the very first thing we need to do in the process of writing our book? -Why a book will boost your brillianceMany of us don’t think we have enough expertise to write a book, but can the process actually make us more competent at what we do?    Guest Bio   Danielle helps ministers and coaches write books, even if they’ve been stuck for years, are short on writing time and don’t love writing. She does this through developmental editing, ghostwriting services, publishing consultations and book coaching that guides authors through the entire book writing and publishing journey.   For more information, find her on Facebook.  
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Mar 23, 2023 • 39min

How to Feel Good About the Way You Sell w/Miriam Thiel

Sales can be difficult, especially if we look at selling as if it’s a burden. If we don’t feel good about how we sell, we won’t feel good about closing the sale.   How do we sell with integrity? How do we engage in sales in a way that feels more heart centered and not burdensome?   In this episode, multi-passionate entrepreneur Miriam Thiel joins me to talk about ethical sales, the future of sales with women and how you can serve and sell.   It’s not always all about selling, it's about having conversations. -Miriam Thiel   3 Things You’ll Learn in This Episode -Sales engagement and why we feel nervous about itWe tend to feel nervous when it comes to engaging in sales because we feel like selling is a burden. How can we serve our clients while selling?  -Why messaging is so importantHow do we engage with people and show them that we care? -Why women buy into high pressure programsWhy do women tend to buy into high pressure programs? What are some alternatives to this?   Guest Bio Swiss-based Miriam Thiel is a multi-passionate entrepreneur, mom of one, expat, and dot connector. Since 2019, Miriam has built her online business to serve empathic entrepreneurs who are looking to grow a flexible and soul filling life and business with her business and trauma-trained life coaching, breathwork and tech creativity. Find Miriam on Instagram @miriamthielofficial Find Miriam on Facebook @itsmiriamthiel Join Miriam's Facebook group @empathicentrepreneurscommunity Visit https://www.miriamthiel.com/
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Mar 16, 2023 • 21min

Are You Using Emotional Niching?

When it comes to marketing our businesses, we’re taught to niche down according to demographics - age, income, occupation etc, but then we craft content, and it just falls flat.   Our marketing becomes more magnetic when we niche according to how people feel, not a rigid set of characteristics. It makes crafting content easier, makes more people want to share our stuff and buy from us.   In this episode, I share how to start niching by emotions, not by demographics.   Your demographic niching reveals itself to you over time, the emotional niching is actually the right place to start. -Dana Malstaff     3 Things You’ll Learn in This Episode   - How to map out how your ideal people feelIf we want to key into people’s emotions, where do we start?  - The key to magnetic contentHow do we make people feel like we get them and what they are dealing with? - Why your marketing feels offHow do we find out what’s holding our content back?  
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Mar 9, 2023 • 37min

Blended Family Bliss: How to Communicate Our Emotions Effectively w/Amy Stone

We’re finally in an era where people no longer want to sweep their truth under a rug, and when it comes blended families, people are more open to having discussions as opposed to the past.   Why should we always communicate our feelings with our family and how does that help our relationships to thrive? It can be easy to get upset about certain things especially in a blended family, so how do we deal with those difficult emotions without hurting the people around us?   In this episode, certified life coach Amy Stone joins me to discuss her experience as a stepmom, why we shouldn’t overlook the small stuff when it comes to our family and how she’s helped blended families create a family life that they love.   The small stuff can be super important and if we downplay it, it can give us this feeling of not being seen or valued. -Amy Stone   3 Things You’ll Learn in This Episode - The importance of communication in blended familiesCommunication is key regardless of our situations but how can we use it to help us create a happier and healthier family life? - The misconceptions of being a stepmomThe media and people around us can influence the stepmom narrative. What are some of the misconceptions around being a stepmom and how can we rise above it? - Preconditioning and how it can affect our relationshipsWhat we experience as children can often show up later in our lives and affect our relationships.    Guest Bio Amy Stone is a certified life coach who helps stepparents and adults in blended families create a home life they love. She is a mom, a stepmom, and a grandma. Her personal experience as a wife and stepmom pushed her to create a unique path to happiness. Visit https://amysaysso.com/  Find Amy on LinkedIn @Amy Stone  Find Amy on Instagram @amysaysso_coaching Find Amy on Facebook @Amy Says So
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Mar 2, 2023 • 48min

Everyone Has An Opinion About Your Parenting: How to Set Boundaries Around What Matters w/Destini Davis

As moms, we are often influenced by other parents and people who may not agree with our parenting style. It’s easy to feel pressured and change the way we do things, but it’s important to remember the intention behind our beliefs and systems.   How do we stay true to our opinions even when people are telling us otherwise? How do we ensure that we stay accountable as parents, and how do we begin making changes if a certain parenting style doesn’t give us the results we want?   In this episode, working mom, parenting coach and author Destini Ann Davis joins me to talk about parenting belief systems, how she is spreading her message to help others and what steps you should take to change parenting styles.   Make boundaries around what matters to you as a person. -Destini Davis   3 Things You’ll Learn in This Episode -Spreading your message with the intention to serveIt can feel scary to be vulnerable and share our struggle stories, but why is it such a powerful thing to do?  -The importance of setting boundariesNot having boundaries in place can get messy and it’s never too late to set them. How do we set these boundaries around the things that matter to us? -Starting and growing a social media audienceWhat are some of the ways in which we can use our experiences to create content?   Guest Bio Destini Davis is a compassionate and relatable source for navigating motherhood! She takes the psychology of parenting and turns it into fun, digestible content for her community. She teaches with empathy and empowers parents to shift the culture of their homes to more intention, grace, and presence. Though her social media impact seemed to happen overnight, her work and passion for positive discipline have grown through years of study, practice, and implementation. From the public school system to her own home, Destini has been developing her connection-based approach for 10+ years. She has a heart for parents and has seen first hand how a family can transform through intentional, empowered parenting. In a society where parents are more stressed than ever, Destini Ann's heartfelt content reminds us of the power of presence, empathy, and playfulness. This is her passion and purpose– to remind parents of their innate power so that they can give that same gift to their children! Listen to Destini’s podcast B*tch You're Doin A Good Job Podcast on Apple & Spotify Buy Destini’s book Very Intentional Parenting https://sites.prh.com/veryintentionalparenting  Follow Destini on Instagram @destini.ann  Find Destini on Tiktok @destini.ann

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