Sideways

Bonfire night, November 5th 2015, 9.30pm. An agent fires off an email. An author is accused of plagiarism. His new book lies ready to be pulped.In the first of a new series of Sideways, Matthew Syed asks why we’re doomed to be unoriginal and why it hurts so much to be, well, not that special.In 1998, Hollywood directors Matthew Bay and Mimi Leder went head to head with suspiciously similar disaster movies - Armageddon and Deep Impact. Allegations of late-night spying flew around. But could there have just been something in the air? Matthew reveals that, four years earlier, fragments of the Shoemaker-Levy 9 Comet smashed into Jupiter and right into the American consciousness.This is the thing... As Matthew discovers, our brains are wired for unoriginality, we evolve as a collective brain, absorbing our shared cultural cues and looking for what has worked in the past. But if that’s the norm, why do we feel so disappointed when our ideas seem unoriginal, when someone else beats us to it? And is there a way out of this - to rekindle our originality?With author Ian Leslie, Kristen Lopez, TV editor for Indiewire and pop culture critic, Dr Michael Muthukrishna, Associate Professor of Economic Psychology at the London School of Economics and Nick Groom, Professor of Literature in English, University of Macau.Presenter: Matthew Syed Producer/Series Editor: Katherine Godfrey Executive Producer: Max O'Brien Music, Sound Design and Mix: Nicholas Alexander Research and Development: Gavin Haynes and Madeleine Parr Theme Music: Seventy Times Seven by Ioana Selaru A Novel production for BBC Radio 4

Matthew Syed returns with the new series of Sideways, all about the ideas that shape our lives, with stories of seeing the world differently.

American science journalist Joshua Foer was a perfectly normal guy with a perfectly normal memory. Then he entered the USA National Memory Championships - and ended up giving the country’s brain power prodigies a run for their money. How did he do it? Matthew Syed takes a deep dive into the heady world of brain training - where ordinary people challenge themselves to reach new peaks of mental athleticism.Journeying from the methods of the Ancient Greeks, to the showbiz hacks of the 1960s, to the Manhattan competition hall where Joshua competed for the title of memory champion in 2006, Matthew learns that the desire to push the limits of our cognitive capacity has been around for thousands of years.But do these techniques work? In his effort to understand what’s possible when it comes to improving our minds and memories, Matthew examines the impact of nature and nurture on our brains - asking whether environmental inequality, or genetics, is the deciding factor in determining whether anyone could become a mental athlete.Producer: Eleanor Biggs.A Novel production for BBC Radio 4, first broadcast in March 2021.

You might not have heard of Max Martin, but you've definitely heard the songs he's written. You probably know the words whether you like the songs or not. Martin has written many of the world's biggest pop hits. He has 23 number ones, second only to Paul McCartney and John Lennon.Matthew Syed explores the extraordinary career of the enigmatic pop powerhouse who's one of Sweden's most significant musical exports. Matthew contrasts Martin's songwriting process with the practice of scientific research which has become overwhelmingly collaborative in recent years.Matthew discovers that Martin's unique approach to collaboration, drawing upon the experience and skill of a vast and diverse range of musicians, has enabled him to stay ahead of the pack when it comes to crafting world-beating pop songs.Produced by Thomas Curry and Russell FinchA Novel production for BBC Radio 4, first broadcast in March 2021.

A young entrepreneur builds the ‘happiest company in the world’, an online shoe retailer so profitable that Amazon snaps it up for over a billion dollars. But what if the company’s profits and happiness could be boosted by a radical reimagining of the workplace? No more bosses, no more job titles, just creativity, equality and pure joy. Matthew Syed tells the extraordinary story of Tony Hsieh, a visionary entrepreneur who abandoned social hierarchy in his Las Vegas-based shoe company. Could it be that the secret to happiness lies in making everybody equal? Producer: Robbie MacInnesA Novel production for BBC Radio 4, first broadcast in March 2021.

On the spacecraft Voyager, hurtling through deep space sits a golden record, filled with the music of planet earth. It is a cultural gift for unknown extraterrestrial life forms. If an alien species discovers this unique double LP, they'll be greeted by the singing of the Mbuti people of the Congo recorded by the anthropologist Colin Turnbull.Matthew Syed examines Turnbull's seemingly utopian experiences in the forest with the Mbuti and contrasts them with his utterly bleak account of the Ik people of Uganda. The Ik were, according to Turnbull, a "loveless" people devoid of culture, brutal and totally uncaring. He labelled them "the most selfish people on earth".Turnbull argued that the Ik offered a stark warning to westerners. This allegedly nightmarish society was, according to Turnbull, the way the west was headed.Matthew hears from Turnbull's critics who say he misunderstood the Ik and uses Turnbull's work to ask a profound question - is mankind fundamentally rotten and selfish at the core, or do kindness and compassion lie at the beating heart of human society?Producer: Mike MartinezA Novel production for BBC Radio 4, first broadcast in March 2021.

Matthew Syed asks what the world's greatest fighter pilot can tell us about decision making. He discovers a theory that transformed warfare and might have played a key role in Brexit.John Boyd was a rebel. The quintessential cigar-chomping fighter pilot. A legend within the US Air Force, he was known to be able to shoot down any opponent in a dogfight in under 40 seconds.He developed a decision making tool that would take the military by storm – OODA - observe, orient, decide, act. Boyd explained that this process looped, with each action leading to a new opportunity to observe. To defeat an enemy all you had to do was disrupt their OODA loop. Matthew reveals how Boyd devotee Dominic Cummings, deployed OODA during the Brexit campaign with great effect.While the OODA loop is highly effecting in confrontational settings, Matthew asks whether this form of thinking works when co-operation, rather than domination, is the name of the game.Producer: Robbie MacInnesA Novel production for BBC Radio 4, first broadcast in 2021.

Did a shift in our sexual behaviour 2000 years ago lead to the rise of the west as a globally dominant force?Matthew Syed wants to put the western mind in the spotlight. There’s a good reason for doing this. It turns out that 96% of psychological experiments have been carried out on western students. Why is this? Because western students are easy to access for a psychologist working in a university.This might sound convenient, but there’s a problem - it turns out that westerners think in a particular way. Easily reproducible experimental findings in the west don’t stack up when you use non-western subjects. Many of our classical assertions about the workings of the human mind are based entirely on the western human mind.Matthew digs into the deep roots of the western mind and asks whether a ban on cousin marriage triggered a surge of innovation in the west as tribal boundaries broke down.It’s an intriguing theory, but does it stack up? Matthew is determined to find out.Producer: Robbie MacInnesMusic, Sound Design and Mix: BenbrickSeries Editor: Russell FinchExecutive Producer: Sean Glynn and Max O'BrienA Novel production for BBC Radio 4, first broadcast in 2021.

Best-selling author Matthew Syed explores the ideas that shape our lives with stories of seeing the world differently.In this episode, Matthew tells two stories, both of which raise profound questions about how we think. A group of terrified teenagers discover a disturbing app on social media. A world renowned doctor sets out to uncover hidden crimes.The tragic events Matthew examines lead to a mother getting jailed for killing her two children. The key piece of testimony in her trial hinges on a question of statistical probability. But, as Matthew reveals, human beings are extremely poor at understanding the improbable.Producer: Gemma NewbyA Novel production for BBC Radio 4, first broadcast in February 2021.

Best-selling author Matthew Syed explores the ideas that shape our lives with stories of seeing the world differently.A criminal walks into a Swedish bank brandishing a machine gun. He takes a handful of bank workers hostage. The police lock the victims and their captors in the vault and then things start to get weird. Despite being held captive and threatened with violence, the hostages side with the criminals.Stockholm Syndrome is born.In this episode, Matthew Syed re-examines the birth of this peculiar psychiatric disorder and discovers that all is not what it seems.Producer: Gemma NewbyA Novel production for BBC Radio 4, first broadcast in February 2021.