
Standard Deviation Podcast
Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.
Latest episodes

Jan 19, 2023 • 35min
It's never about basketball
Thanks to our sponsors at Team Simmer you can now purchase any individual course with a 10% using the code "Deviate" at checkout. Learning Google Analytics: Creating Business Impact and Driving Insights - by Mark EdmondsonGoogle Cloud Leader Exam - take this course for it from FreeCodeCampThe myth of non-technical marketer - articleTechnical Marketing Guide
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Aug 10, 2022 • 56min
In the coalface with Peter Caputa
== Episode Notes ==Connect and learn more about Peter Caputa:Linkedin: https://www.linkedin.com/in/pc4media/Twitter: https://twitter.com/pc4mediaDatabox website: https://databox.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jul 31, 2022 • 55min
You need to use a screw with June Li
Connect and learn more about June Li:Linkedin: https://www.linkedin.com/in/juneli/Twitter: https://twitter.com/june_liHer agency: https://www.clickinsight.ca/AI and tool training mis-steps: Janelle Shane - AI Weirdness - A post showing AI having trouble due to training sheep recognition with grass in the picture: https://www.aiweirdness.com/do-neural-nets-dream-of-electric-18-03-02/ Janelle's book: https://www.janelleshane.com/book-you-look-like-a-thing - the cancer moles/ruler and giraffe stories are from this book.If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jul 27, 2022 • 58min
Averages do not exist with Milly KC
Connect and learn more about Milly KC:Linkedin: https://www.linkedin.com/in/milly-kc-phd-b9446444/Her CXL courses: https://cxl.com/institute/programs/technical-marketing/#post-3582316If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jul 13, 2022 • 46min
Flicker mechanisms with Ben Labay
Connect and learn more about Ben Labay:Linkedin: https://www.linkedin.com/in/ben-labayTwitter: https://twitter.com/benjlabaySpeero's website: https://speero.com/Experimentation Program Maturity Audit: https://speero.com/experimentation-program-maturity-auditResearchgate profile: https://www.researchgate.net/profile/Ben-LabayBen's course about Voice of Customer Data on CXL: https://cxl.com/institute/online-course/voice-of-customer-data/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jun 21, 2022 • 1h 8min
Form follows function with Tim Wilson
Connect and learn more about Tim Wilson: Linkedin: https://www.linkedin.com/in/tgwilson/ Twitter: https://twitter.com/tgwilsonHis podcast: https://analyticshour.io/His blog: https://gilliganondata.com/His website about R and statistics: https://www.dartistics.com/His CXL Course about Data presentation and visualization: https://cxl.com/institute/online-course/data-presentation-and-visualization/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

Jun 14, 2022 • 47min
Go where the puck will be with Charles Farina
Connect and learn more about Charles Farina:LinkedinTwitterHis website (blog)His GA4 CXL CourseA demo we recorded about GA4 FeaturesIf you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

May 31, 2022 • 1h 5min
The high low with Simo Ahava
Connect and learn more about Simo Ahava.TwitterHis blogHis courses: Team SimmerMeasure Slack chat community (waiting time is 2-3 months)8-bit SheepPlease do not connect with Simo on Linkedin.If you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

May 21, 2022 • 29min
It's all about the context with Steen Rasmussen
== Episode Notes ==Connect and learn more about Steen RasmussenLinkedin: https://dk.linkedin.com/in/steenrasmussenTwitter: https://twitter.com/strasmThe company he has founded: https://iihnordic.com/If you liked this episode, make sure to subscribe to your favorite podcast provider: https://kite.link/standard-deviation--a-podcast-from-juliana-jacksonTo connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin at @theclvladyStandard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com. CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.

May 14, 2022 • 50min
Cialdini's persuasion principles with Siobhan Solberg
Connect and learn more about Siobhan Solberg:LinkedinTwitterThe company she has founded: RAZEHer podcast: Marketing Unf*cked.How to pronounce Siobhan :DIf you liked this episode, make sure to subscribe to your favorite podcast provider.To watch this interview in video format, please check out our YouTube Channel.To connect with the host, Juliana Jackson, you can follow her on Twitter or Linkedin.Standard Deviation: A podcast from Juliana Jackson is sponsored by CXL.com.CXL is the premium marketing education destination.
This podcast is brought to you by Juliana Jackson and Simo Ahava.