Music Ally Focus

Double Elvis is the music-focused podcast company behind the hit rock n roll crime music podcast “Disgraceland” and others, including the recent hip-hop inspired audio drama podcast “Here Comes the Break”, which was made in partnership with Def Jam and featured an exclusive soundtrack. Music Ally has written a lot about the space where the music industry and podcasting meets so we’ve invited Double Elvis' CEO Brady Sadler to talk about podcasts teaming up with record labels, figuring out which music-themed podcasts will work, and the role of podcasts in introducing listeners to heritage artists and their catalogue and “baking in” that fandom. Oh, and Brady and Music Ally's editor Joe Sparrow geek out a tiny bit over The Cure. Links mentioned in the show: Disgraceland podcast: https://www.disgracelandpod.com Curious Creatures podcast: https://curiouscreaturespodcast.com Sounds and Vision with Andrew Loog Oldham: https://andrewloogoldham.net 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

The long-held assumption is that artists make music, and that music is then the core connection between the artist and the fan – as well as the thing that is monetised. But that paradigm is rapidly changing. Christine Osazuwa, Strategy Director for Pollen Presents, speaks to Music Ally's Editor Joe Sparrow about how artists can and should seek new streams of income outside of the traditional sources of recording royalties and live tickets/merch – and how to connect with fans using platforms that allow direct relationships, and allow monetisation of the fandom itself via subscriptions, tips and exclusive offers. Christine is also founder of  Measure of Music – part conference, part hackathon – which is happening in February (https://measureofmusic.com) and she is moderating at the NY:LON Connect conference (nylonconnect.com), which returns for its sixth edition online over January 18-21 2022. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

Music Ally Focus #41: Music Ally has just published its latest Quarterly Report – our yearly Trends Report is a forward-thinking series of analyses, with advice, ideas and context, to help you navigate a better route through the year ahead. (Music Ally subscribers can access it here.) In this podcast we are going to pick over a couple of the topics from the report. First, we'll dig into New Revenue Streams, including the pricing of streaming and challenger music services and the one-off, 'non-DSP' payments that fuelled major labels' revenue surge in 2021. And secondly, because we are positive people here at Good Ship Music Ally, we'll talk about The Positive Industry We Want to Be: specifically, the meaningful change that needs to happen around the climate emergency, and the Music Climate Pact. Those topics discussed in the full report are: The future fair music industry The Value of the Song Superfan Platforms and Creator Economies The Future of Live The New Revenue Streams The New Markets The Positive Industry We Want to Be 🧐 You can find all our reports here: musically.com/reports 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

Music Ally Focus Ep. 40: Every December, Music Ally publishes its hotly-anticipated Sandbox Campaigns of the Year issue, which rounds up the best, most innovative and interesting campaigns of the previous 12 months – and 2021’s is the biggest ever. (There's a link to the report below). It's an incredibly useful resource for anyone planning marketing in 2022: so in this podcast we invited three of Music Ally’s marketing experts to pick out two of the winning campaigns they liked the most.  We speak to Eamonn Forde, compiler of the Marketing Campaigns of the Year list, and who has recently published a book called Leaving The Building: The Lucrative Afterlife Of Music Estates, on how the music industry ensures that pop stars are lucrative even after they die – which is a hint as to which campaigns he picked. We also hear from Magda Jędrzejewska, Music Ally's Marketing Executive, and Marlen Hüllbrock, Music Ally’s Head of Marketing Services. They have all picked very different, very innovative campaigns –  and all share great insight into how they worked so well. The Sandbox Music Marketing Campaigns of the Year report: https://musically.com/2021/12/15/sandbox-campaigns-of-the-year-2021s-best-music-marketing-campaigns/ Eamonn Forde's (great) new book, Leaving The Building: The Lucrative Afterlife Of Music Estates: https://www.hive.co.uk/Product/Eamonn-Forde/Leaving-the-Building--The-Lucrative-Afterlife-of-Music-Estates/25990193 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

In advance of the NY:LON Connect conference (nylonconnect.com), which returns for its sixth edition online over January 18-21 2022, we spoke to two previous conference participants to understand what these two experts see as the most meaningful and important topics as we look ahead into the fast-shifting music industry. The topics they zeroed in on include the creator economy, sub-Saharan Africa, increased transparency for artists, the current emphasis on catalogue, and, of course, the metaverse. Vickie Naumann is founder & CEO of CrossBorderWorks, and she has consults and advises on music/tech with major companies, including Beat Saber andOculus, Q&A, Bose, Spotify, and Downtown Music. Tom Frederikse is a partner at UK law firm Clintons, is dual-qualified as both a UK solicitor and a New York attorney, and is recognised as a leading practitioner in Digital Media and technology-related matters. NYLON CONNECT 2022 is a forum for high-level strategic debate about the biggest issues facing the global music business and is a collaboration between the Music Business Association and Music Ally: nylonconnect.com Music Business Association: musicbiz.org Vickie Naumann: crossborderworks.com Tom Frederikse: clintons.co.uk/tom-frederikse 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

Private equity funds and firms like Hipgnosis are scooping up music catalogues. And 60% of Hipgnosis’s expensively-purchased catalogue of music is over ten years old, with only 2.5% under 3 years old. Will major publishers and labels be drawn into a bidding war over copyrights, and will new artists suffer as a result?  Music-tech strategist Dan Fowler recently wrote a fascinating article called “The Changing Landscape of Music Publishing” which aimed to figure out what the impact of the big catalogue purchases of Hipgnosis and private equity funds like  Blackstone, KKR, and Apollo would be on major publishers. In this podcast he explains how: Hipgnosis may not be overpaying for rights, and are in fact establishing a new market value,  what it means when staggeringly wealthy firms that are focused on pure financial profit get involved in the music rights industry, what the possibly-worrying impact will be on new music and musicians, how it's only going to get harder for new musicians to make a living from streaming and royalties. Dan Fowler on Twitter: twitter.com/dan_djfnd 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

Smartlinking services like Linkfire are now ubiquitous to music fans and industry alike: they have become essential glue that holds all the disparate areas of the business together, sending fans from one place to another, and generating income along the way. We chat to Linkfire CEO Lars Ettrup about this quietly powerful sector, and we ask him if smartlinks are empowering independence for DIY artists, and if they even need a traditional website in an age where the most important URL for them to share is a smartlink. PLUS: Lars announces that Linkfire has just acquired a major competitor. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

Music Ally recently published its Q3 2021 report, which focused on music/tech startups and the future fo the music industry. In the report, we spoke to Chris Howard, serial entrepreuer, and CEO of The Rattle, which operates in London, Los Angeles and New York City. The Rattle stands “as a counter-culture to the traditional music and startup industries,” and what Howard said in our report - in particular his critique of the music industry’s (in)ability to engage with technology – ruffled a few feathers. So obviously, we asked him back to expand on his thoughts. In this podcast, he explains why he said that music tech is "really really really boring" and how artists are going to start viewing themselves as the CEOs of their own small enterprises – which creates many more options and entirely new business models using technology adjacent to the music industry.  Here's our interview with Rishi Patel and John Acquaviva of Plus Eight Equity Partners. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

Special guest Amit Gurbaxani recently wrote an article for us on the Indian All About Music music industry conference, and here, he gives us his expert insight into the Indian music markets. He chatted to Joe Sparrow about three of the key topics, and answered some questions submitted via social media. He spoke about how there is appetite – and money – for international touring acts in India, but not a live venue infrastructure yet; how Indian music is not just about Bollywood and that regional pop is enormous – and can be truly measured for the first time; and much more. It's a fascinating insight into India's multi-faceted music markets. Here are the articles written by Amit that were mentioned in the podcast: How a Canadian Punjabi hip-hop song became Spotify India’s biggest hit: musically.com/2021/08/02/big-bang-reads-how-a-canadian-punjabi-hip-hop-song-became-spotify-indias-biggest-hit Spotlight on India: the rapid growth of regional Indian language music: musically.com/2021/08/02/spotlight-on-india-the-rapid-growth-of-regional-indian-language-music Independent music, not Bollywood, may be India’s global crossover: musically.com/2021/03/08/independent-music-not-bollywood-may-be-indias-global-crossover 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb

Music Ally has just published its Q3 2021 report, which focused on music/tech startups. For the report, we spoke to Rishi Patel and John Acquaviva of music/tech investors Plus Eight Equity about how they see the future of the industry, and they kindly agreed to dig deeper into their thoughts in this podcast. Rishi and John explain to Music Ally's Joe Sparrow how the creator economy is a huge focus for them; how the incumbent music business companies “have a gun to their heads” and will be forced to adapt quickly to rapidly-evolving technology; how realistic uses of NFTs in music will likely be for digitised collector editions of music and merch; and how the “wildcard” is the metaverse – and how that may in turn drive up the value of NFTs. 👋 Music Ally’s free weekly newsletter, The Knowledge: musically.lnk.to/knowledgepo 🧐 You can find our Q3 report here: musically.com/reports Ⓜ️ Subscribe to Music Ally's industry-standard analysis, reporting and news: musically.com/subscribe Instagram: https://www.instagram.com/musicallybiz Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb