Bourbon Pursuit

Gregg Walker joins the show to share some inside stories about the history at Maker's Mark. Gregg was the second salesperson hired by Maker’s Mark and took part in 3X growth. Hear some of his stories about the struggle of growth, but also how him and Bill Samuels Jr. had a lot of fun as well.Show Notes: This week’s Above the Char with Fred Minnick talks about raffles. What song would you pick for karaoke? When did you get into the liquor business? Did you have to take the personality test before working at Maker's Mark? Were you part of any of the Maker's taste offs? Tell us about traveling for Makers. How do you plan for aggressive growth? What was the tipping point? How many cases were they selling? Talk about Maker's marketing. Were you there when the did the special edition UK bottle in 1996? Any memories with Bill Samuels that you'll never forget? What was your sales force like in the later years? What do you do today? Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodford Reserve Baccarat Edition. This non-age stated bourbon is 90.4 proof and $2,000 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a brand on sourced whiskey is difficult. When you’re not the one distilling the product, it’s hard to be price competitive. At the same time, you're at the mercy of the market on barrel availability so it's hard to determine the continuation of a product. In this episode, we're joined by McCauley Williams, CEO of Big River Distilling, who is behind brands like Blue Note Bourbon and Riverset Rye. We talk about how to run a large scale business that relies on sourcing and how you protect the brands flavor integrity for the future.Show Notes: This week’s Above the Char with Fred Minnick talks about empty bottles. What game show would you want to be a contestant on? How did you get into this business? What was the first step to start a spirits business? How did you raise capital to make this happen? Tell us about your brands. Did you have a proof of concept? How do you select a distillation partner? Talk about the competitiveness of the sourced market. Tell us about the pricing of sourced whiskey. How do you differentiate your products? Why 93 proof? How do you get a brand to market? Any states you've seen success in that you didn't expect? Which is a better ROI, liquor stores or bars/restaurants? Do you experience any frustrations with acquiring packaging materials? Any other frustrations with the business? Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven Hill 85th Anniversary. This 13 year old bourbon is 107 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's podcast is looking forward in 2021. No one could have predicted the events of 2020, but let's look into our magic 8 ball and see what we think will happen to bourbon in 2021.Show Notes: This week’s Above the Char with Fred Minnick talks about bottle closures. We discuss our 2021 predictions for the bourbon and whiskey market. Thanks to Blake from Bourbonr.com, Nick from BreakingBourbon.com, and Brian from SippnCorn.com for joining. Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened Cask Strength. This non-age stated whiskey is 110.7 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Bourbon societies are becoming prolific across the globe. But here's the thing, they all do something different that makes them unique. In this episode, we are joined by representatives from the Dallas Bourbon Club, The Bourbon Society of Greater Cincinnati, and KOBBE (Kentucky's Original Black Bourbon Enthusiasts). We get a deeper understanding of how each society operates from a social, educational, and philanthropic perspective. If you're looking to start a society or grow your own, here's a chance to listen how these fellas do it.Show Notes: This week’s Above the Char with Fred Minnick talks about StraightBourbon.com. We are joined by Jamar Mack (KOBBE), Pete Schmidt (Dallas Bourbon Club), and Todd Carnes (Bourbon Society of Greater Cincinnati). What's the weirdest food you've ever eaten? How are you trying to reach new members? How is your group different from other bourbon groups? Do you have a motto? How are you putting on events? How are you involved with charities? Do you do any bourbon education? How do you get people to present to your group? How many women do you have in your group? Talk about your barrel picks. Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jefferson's Reserve Single Barrel. This non-age stated bourbon is 100 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You all see and hear from Kenny, Ryan, and Fred, but there's a critical fourth member of this team. Lauren Coleman has been in the media space for her whole career and took the quality of Bourbon Pursuit episodes to another level. In this quick interview, get to know a little bit about Lauren.Show Notes: Tell us about your podcast editing process. How did you get into video editing? How many days a week do you miss working for Heaven Hill? Are you ever worried about Kenny spending too much on bourbon and not being able to pay the mortgage? What's one thing most people don't know about Kenny and Ryan that you think they should know? If you were to host a podcast, what would it be about? How do you keep a work/life balance? Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review The Last Drop XIX Buffalo Trace 1980. This 40 year old bourbon is 90 proof and $4,600 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.Support this Podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices