Bourbon Pursuit

Bourbon Pursuit
undefined
Apr 1, 2022 • 57min

TWiB: Three Trade Associations Create ShipMySpirits, Belle Meade Bourbon Is Being Discontinued, Another Wild Turkey 101 Bottle Change Is Coming

It's This Week in Bourbon for April 1st 2022. Three of the nation’s leading trade associations create ShipMySpirits coalition, Belle Meade Bourbon is being discontinued, and another Wild Turkey 101 bottle change is coming.Show Notes: KY Senate passes House Bill 500 and has now been signed into law by the governor TTB reminds us that advertising regulations prohibit any health-related statement Stone Brewing won its trademark battle against MillerCoors The World Whisky Awards have been handed out Diageo has sold its Windsor blended Scotch whisky brand Flaviar creates a consultancy and creative studio named The Beverage Bureau New Book: Make it a Double, From Wretched to Wondrous: Tales of One Woman’s Lifelong Discovery of Whisky New Book: The Little Book of Whiskey Cocktails Stave And Thief society now has expanded it's online courses Three of the nation’s leading trade associations create ShipMySpirits coalition Belle Meade Bourbon Is Being Discontinued A$AP Rocky announced his new Canadian whiskey, Mercer + Prince Stoli releases The Wiseman Straight Rye Limestone Branch Distillery is launching Yellowstone Family Recipe Bardstown Bourbon Company releases two new bottlings from their Fusion and Discovery expressions Castle & Key releases their second small batch bourbon Chattanooga is releasing the Founder 10th Anniversary blend Basil Hayden® Subtle Smoke is announced Another year and another Wild Turkey 101 bottle change @stonebrewing @diageo @flaviar_com @craftspiritsus @americandistilling @distilledspiritscouncil @asaprocky @mercerprince @kentuckyowl @stoli @yellowstonebourbon @limestonebranch @bardstownbourbonco @castleandkey @chattwhiskey @basilhayden @wildturkey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 31, 2022 • 53min

351 - How Marketing On The Road Built Brands Like Booker's with Kathleen DiBenedetto of Beam Suntory - Part 2

Welcome back to Part 2 of my interview with Kathleen DiBenedetto. In part 1, Kathleen shared some of her greatest memories with Booker as she learned the business inside and out from him. In part 2, Kathleen talks about her own successes in the industry from going on the road and leading the bourbon tastings herself to eventually have her own batch of Booker's named after her. Kathleen oversaw the brands of Booker's, Baker's, and Knob Creek for many years and we talk about how marketing strategies changed when you enter the digital revolution.Show Notes: Above the Char with Fred Minnick (@fredminnick) talks steel and flasks. Were you there when Booker's began introducing different batch numbers? Do remember when you received a phone call to come create your own batch of Booker's? When you started building brands can you talk about those early marketing tactics? When you were on the road, was there ever a moment of shock? Were you confident when you led your first tastings on the road? Were you still taking care of the Booker's, Baker's, and Knob Creek brands when you get into the digital revolution? What are the next brands people should be looking at? @jimbeamofficial @knobcreek @knobcreekbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 29, 2022 • 7min

Whiskey Quickie: WH McBrayer Kentucky Straight Bourbon Review

On this Whiskey Quickie by Bourbon Pursuit, we review WH McBrayer Kentucky Straight Bourbon. This 4 year old bourbon is 103.6 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 25, 2022 • 55min

TWiB: American Whiskey Tariffs Finally Come to an End, Sotheby's New Record for Bourbon Auction, Michter’s Will Not Release 10 Year Bourbon

It's This Week in Bourbon for March 25th 2022. American whiskey tariffs finally come to an end, Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million, and Michter’s will be waiting until 2023 to release its 10 Year Bourbon.Show Notes: A fake organization has been passing itself off as the genuine Diageo American whiskey tariffs finally come to an end Woodford Reserve announces a partnership with Formé Millinery Co Ohio's has a "Keeper of a Place" law Ohio man accused of stealing a bottle of bourbon during the assault on the U.S. Capitol Building Michigan has secured more than $100,000 in fines against illegal alcohol shippers Buffalo Trace raises US$280,000 for charity in NFT auction for OFC bottles Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million What can I purchase here in Kentucky that I cannot find at home? by Veach Michter’s Distillery will be waiting until 2023 to release its 10 Year Bourbon Old Dominick and the Overton Park 9 release a 7-year-old single barrel wheat whiskey Barton 1792 releases the 2022 versions of Thomas S. Moore Heineken launched its first, brand new, virtual beer: Heineken Silver @diageo @diageo_na @woodfordreserve @buffalotrace @buffalotracedistillery @sothebys @blockbar.@eth @michterswhiskey @olddominick @barton1792 @heineken Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 24, 2022 • 51min

350 - Working Alongside Booker Noe with Kathleen DiBenedetto of Beam Suntory - Part 1

This episode was never intended to be a two-parter. Once I sat down with our guest, I couldn't bring myself to hit the stop button because I wanted to keep hearing the stories she had to tell. Kathleen DiBenedetto is the Sr. Director, Premium Seed Brands but has had a near 30 year career span at Beam Suntory. And one of her first jobs was working alongside Booker Noe. She traveled the country with Booker and learned what it took to market and find audiences for this premium uncut and unfiltered small batch whiskey. She helped the brands of Booker's, Knob Creek, and Bakers grow from its infant stage, this is before Booker's even had a box, to what we all see today. Kathleen shares her fondest memories of working with Booker and the Noe family and how that set her down a path to be inducted into the Bourbon Hall of Fame and also have her own Booker's Batch named after her.Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the current whiskey shortage. You've spent 30 years at Beam. What did you do when you first came into the company? How did the interview process go with Booker Noe? How did you build on-site tastings with consumers? Booker didn't like fancy packaging but do you find it weird now that Basil Hayden is upscale packaging? Do you remember what time the Booker's box was introduced? Where was Baker's fitting into the portfolio at this time? Can you recall the price points and how you competed with clear spirits? What was Booker's first impression of Blanton's? Were you there when Booker's began introducing different batch numbers? @jimbeamofficial @knobcreek @knobcreekbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 22, 2022 • 5min

Whiskey Quickie: Michter's Toasted Barrel Bourbon 2021 Review

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's Toasted Barrel Bourbon. This non-age stated bourbon is 91.4 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 18, 2022 • 45min

TWiB: 2021 Marks New High for Bourbon Sold in 40 Years, House Bill 500 Passes the Kentucky House, Castle & Key Releases First Small Batch Bourbon

It's This Week in Bourbon for March 18th 2022. Bourbon and Straight American whiskeys hit a new high for cases sold for the first time in over 40 years, House Bill 500 passes the Kentucky House, and Castle & Key is releasing their first ever small batch bourbon.Show Notes: Diageo, Brown-Forman and Edrington have suspended sales in Russia The United States will ban imports of Russian alcohol and seafood Bourbon and Straight American whiskeys surpassed 27 million 9-liter cases domestically in 2021 for the first time in over 40 years Kirin will invest about $870M in its healthcare and pharmaceutical businesses over the next three years The whisky market is worth more than US$10 billion in the US on-trade Kentucky Bourbon Festival announces inaugural Bourbon Capital BBQ Challenge & Distillery Invitational with the Kansas City Barbeque Society House Bill 500 passed the Kentucky House and moves on to the Senate Brown-Forman introduces ‘Up or Over’ bottled cocktails Alberta Distillers Ltd announce the introduction of their signature core expression to the U.S. for the first time RD1 Spirits is releasing an exclusive Citrus Bowl edition of Wm. Tarr Kentucky Whiskey Blackwood Distilling Co. has announced the arrival of Blackwood Toasted Bourbon Castle & Key Small Batch Bourbon Whiskey is being released @brownforman @diageo @diageo_na @edringtonamericas @kybourbonfest @albertadistillers @albertapremium @rd1spirits @blackwooddistillingco @castleandkey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 17, 2022 • 1h

349 - When Can We Stop Bunkering? with Mark Rucker of The Bourbon Life

Many of you are listening to this show and you're starting to build your collection of bourbon. I was in your same shoes years ago and I would come home from the liquor store every week with a new bottle when I wasn't even 10% done with the bottle I bought the previous week. That same process goes on, you learn about limited editions, the hunt really begins, the credit card points really start rolling in, and before you know it you have a bunker of bourbon. I'm joined by Mark Rucker of The Bourbon Life to talk about bunkering and when can there ever be enough. We talk about the upper limits of purchasing, bottle prices, and folks who purchase just for the investment purpose. There's more topics that we dive into such as tactics used by marketing teams to always drive limited releases and how some brands are creating confusion to consumers. But the question remains, will we ever need to stop bunkering bourbon?Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about whiskey gift giving. How many bottles do you have in your collection? Can you expense your bourbon purchases as business expenses? At what point do you say you have enough single barrel selections of a certain brand? Is it harder to open the last bottle from a barrel pick you were on? Marriages are supposed to be a 50/50 relationship. Does your better half buy you bottles? Is there something in us that says "is there ever enough to stop"? Is there an upper limit such as maxing out your bar? Is there a problem with people who just want to collect to eventually sell? Do the vast majority of distilleries need to slow down on limited releases? Should people be going crazy for Russell's Reserve 13 year? Does creating more colors of Weller continually feed the animal? What brand does a good job of having a lot of labels but doesn't create confusion? Is this strategy seen as a disservice to the consumer? @thebourbonlife Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 15, 2022 • 4min

Whiskey Quickie: OH Ingram Flagship Bourbon Review

On this Whiskey Quickie by Bourbon Pursuit, we review OH Ingram Flagship Bourbon. This non-age stated bourbon is 100 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices
undefined
Mar 11, 2022 • 1h 2min

TWiB: House Bill 500 Passes for Barrel Selections, OFC 1982 6L bottle In The First Ever NFT Auction, Heaven Hill Releases TWO 17 Year Old Bourbons

It's This Week in Bourbon for March 11th 2022. House Bill 500 Passes to legitimize the KY barrels selection process, Buffalo Trace OFC 1982 is being released in a 6L bottle in the first ever NFT auction, and Heaven Hill Releases TWO 17 year old bourbons.Show Notes: Pritzker Private Capital acquires Bardstown Bourbon Company House Bill 500 passes to provide clarity in the process of selecting private barrels at Kentucky distilleries Global alcoholic beverage e-commerce market is forecast to reach US$30.5 billion by 203 Maker’s Mark unveils a new Maker’s Mark 46 bottle and design Chris Stapleton releases his own EH Taylor barrel selection to raise funds for charity An incendiary World War II bomb was found on the Buffalo Trace property Brown-Forman Corporation reported financial results for its third quarter The Evan Williams American-Made Heroes Foundation Fund application is now open Bulleit enters the RTD space with Bulleit Crafted Cocktails Chattanooga Whiskey’s 2022 Single Barrel picks will be broadly distributed as a mix-pack Rod & Hammer’s SLO Stills whiskey that’s Cut With The Pacific RTD Jack Daniel’s Canned Cocktails series are ready to hit shelves nationwide The second batch of Blue Run High Rye Bourbon is being released Michter’s US*1 Barrel Strength Rye is set to be released Barrell Bourbon is releasing Batch 032 Buffalo Trace OFC 1982 is being released in a 6L bottle in the first ever NFT auction Spring 2022 edition of Old Fitzgerald will be 17 years old Heaven Hill Heritage Collection 17-Year-Old Barrel Proof new line McCormick & Co. Inc. is launching Old Bay vodka @bardstownbourbonco @makersmark @ehtaylorbourbon @buffalotrace @buffalotracedistillery @chrisstapleton @brownforman @evanwillamsbourbon @bulleit @chattwhiskey @slostills @jackdaniels_us @bluerunspirits @michterswhiskey @barrellbourbon @heavenhilldistillery @oldbay_seasoning @mcclintockdistilling Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app