Bourbon Pursuit

On this Whiskey Quickie by Bourbon Pursuit, we review Bluebird Days Whiskey. This 6 1/2 year old whiskey is 86 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 21st 2023. Buzzard’s Roost wants you to name their new still, MGP Ingredients will close its GNS distillery in Kansas, and Green River will release its first publicly available Green River Full Proof Single Barrel.Show Notes: Buzzard’s Roost wants you to name their new still Wu-Tang Clan's RZA has partnered with Scotch whisky Ballantine’s Chivas Brothers has made its carbon-reducing technology available to everyone Kentucky Distillers’ Association announced Southern Kentucky Distillery as the newest member MGP Ingredients will close its GNS distillery in Kansas Tennessee Attorney General filed a lawsuit against six online liquor stores accused of illegally selling booze from out-of-state Marvel uses Pappy 23 in it's latest series and fans are chasing after it 291 Colorado Whiskey announces the release of 291 Colorado Whiskey Batch 12 15 STARS expands its whiskey portfolio with the limited release of Platinum expression Lux Row Distillers introduces Lux Row Four Grain Double Single Barrel Bourbon Old Forester announces the newest release in its 117 series – Bottled in Bond Uncle Nearest will begin distribution of its Single Barrel Whiskey and kickoff Single Barrel Showdown: America's Choice Green River Distilling Co. will release Green River Full Proof Single Barrel Log Still Distillery announces the second release of Fifth District Series Heaven's Door announces the addition of “Ascension” Kentucky Straight Bourbon @buzzardsroostwhiskey @wutangclan @rza @ballantines @chivasbrothersscotch @marvel @distillery291 @15starsbourbon @luxrowdistillers @oldforester @unclenearest @greenriverdistilling @logstilldistillery @heavensdoorwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been to Kentucky, then you've probably stopped at one of the many Liquor Barn locations. It's been a cornerstone for bourbon buyers such as myself for many years. But now Liquor Barn has been acquired by GoPuff and we get a chance to sit down with Brad Williams, the Sr Category Manager for American Whiskey of GoPuff Brands, to talk about what it's like to manage American Whiskey brands and barrel picks across geographies for the brand family of Liquor Barn, BevMo, and 400 other regional locations. Needless to say, it's a lot of whiskey math and choosing barrels to go in the right markets. Brad gives us insight into keeping customers excited, what happens when a barrel pick flops, and where he sees buying trends happening. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about preference of small batch over single barrles Why is your title so long and what does it encompass? How did GoPuff start? How did competition in the market make you change strategies? Since GoPuff is across many states, does allocation go across states? How are you able to devote your time to the mass amount of single barrels selected? With your leverage can you make distilleries do special things that no one else can do? What happens when a barrel pick flops? How do you keep customers excited about more barrel picks? Do you try to have the largest bourbon selection across the state? What bourbon buying trends are you seeing? How do you deal with the haters that don't like your barrel picks? What's your criteria on judging whiskey for different markets? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blackened x Wes Henderson Bourbon Finished in White Port Wine Casks. This 6 year old finished bourbon is 116.2 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 14th 2023. Sazerac wins a no contest lawsuit for miniature gift sets of Weller, Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp, and New Riff Distilling is announcing its Sour Mash Single Malt ProjectShow Notes: Liberty Pole Spirits opens their Whiskey Campus Sazerac wins a no contest lawsuit for miniature gift sets of Weller Jackie Zykan launches Oduoak Evan Williams Bourbon Experience has a new experience called Bourbon Bootcamp Preservation Distillery launches Very Olde St. Nick Immaculata Limestone Branch Distillery announces 2023 release of Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey New Riff Distilling is announcing its Sour Mash Single Malt project @libertypolespirits @jackiezykan @oduoak @evanwilliamsbourbon @preservationdistillery @limestonebranch @yellowstonebourbon @newriff Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

What attracts you to a brand? It's that unexplainable underpinning called Brand Mysticism. I'm joined by author, Aaron Goldfarb and brand icon builder Steve Grasse to talk about this very subject they happened to publish a book on called Brand Mysticism. Steve has a lot of feathers in his cap such as being the brains behind Hendrix gin and Sailor Jerry rum. These aren't typical brands like we see in bourbon but this book is how to brand almost anything. It's a teaser into figuring out how to transform an idea into a brand, evolve an existing brand, and even some of the best lessons to take away in the book. Plus, we even dive into the brand mysticism behind Pappy Van Winkle. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about other spirits to be curious about Give an update to your backgrounds and how you got into spirits How do you transform an idea, such as a tshirt, into a brand? Can you just make up a brand today without a deep story? Do we need celebrities in the alcohol industry? What was the basis of the book? How do you constantly evolve a brand and adapt to lifestyle changes? What are some of those great lessons you've learned from Steve? How does Pappy fall into Brand Mysticism? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone American Single Malt Whiskey. This 4 year old whiskey is 108 proof and $55 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 7th 2023. 2 Kentucky Peerless Employees Leave to start Eastern Light Distilling, A new partnership between Woodford Reserve and Emirates, and Wild Turkey announces the release of Master’s Keep Voyage.Show Notes: 2 Kentucky Peerless Employees Leave to start Eastern Light Distilling a new partnership between Woodford Reserve and Emirates Speyside Bourbon Cooperage invests $7.5M Social Hour Bourbon Smash made with Dickel Bourbon Wild Turkey announces the release of Master’s Keep Voyage @kentuckypeerless @caleb_kilburn @woodfordreserve @emirates @speysidecooperage @socialhourcocktails @gergedickel @wildturkey @appletonrumuk Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Back on episode 397 we talked about whiskey being an investment but now we are reevaluating the current landscape and if collectible whiskey, namely bourbon, is on the decline. We consider changes in the bourbon market, including the increased interest from the high net worth community. There is a nostalgia for the past when information about whiskey was more accessible but we recognize that changes are happening. After all, there is the other notion about the legality of selling alcohol without a license and the penalties of investing in whiskey. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about celebrity whiskey Discussion on the decreasing pool of people buying rare bottles Scotch Drinkers Switch to Bourbon Due to High Prices New Buyers in the Bourbon Market High Net Worth Community's Bourbon Value Proposition High-end Whiskeys: Investment Potential and NFTs Selling Rare Bottles and the Investment Game Sean Brock, Bourbon and Bigfoot Bourbon's Future with Newbies and the Economy Pandemic Impact on Bourbon Market and the Glass Case Buying from the Glass Case The Investment Value of Glass Case Bourbons The Future of Whiskey as an Investment The Value of Rare Bottles as an Investment The Future of Rare Bottles as an Investment: Branding and Market Trends Effects of Interest Rates on Banking and Real Estate Industries Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Maker’s Mark Wood Finishing Series 2023 BEP Bourbon. This non-age stated bourbon is 110.7 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices