Private Practice Elevation with Daniel Fava

Many therapists know that creating content can be a powerful way to build their practice, establish authority, and connect with potential clients.  However, the process can feel overwhelming—where do you start, what should you write about, and how do you stay consistent?  With the demands of private practice, it’s easy to put content creation on the back burner. But what if there was a way to simplify the process and make it work for you? In this episode, host Daniel Fava sits down with Annie Schuessler, founder of Rebel Therapist, to explore strategies for content creation that not only elevate an online presence but also nurture a devoted audience.  Whether you're looking to expand beyond private practice or simply strengthen your connection with clients, this conversation is packed with practical insights. What You’ll Learn in This Episode Annie and Daniel discuss the essential role of content creation in building trust and authority.  They highlight the importance of truly knowing your audience—understanding their struggles, addressing their misconceptions, and providing content that meets their needs. The episode dives into: Why content creation matters – How building a body of work helps with SEO, audience engagement, and long-term visibility. Overcoming content overwhelm – The power of breaking things down, identifying key audience struggles, and using that as inspiration for content. Developing a content creation ritual – Finding a rhythm that fuels creativity and consistency without feeling like a chore. Finding your voice – The more content you create, the clearer your unique expression becomes. Less is more – Each piece of content doesn’t have to be exhaustive. Focus on delivering one impactful idea at a time. Annie reassures therapists that content creation gets easier over time: “Luckily, the more content we create, the more ideas we get.” This growth mindset helps therapists step into content marketing with confidence and clarity. If you’ve been struggling with content creation or looking for a way to make it more manageable and effective, this episode is for you. Tune in and learn how to create content that not only helps grow your practice but also fosters a community of engaged and loyal followers. Listen on Apple Podcasts  

Marketing your private practice can often feel overwhelming — especially when you're trying every strategy out there and still not seeing results.  In this episode of the Private Practice Elevation podcast, host Daniel Fava chats with Valery Krieg, a therapist, private practice owner, and business coach, about why marketing struggles are rarely a reflection of the therapist — it's the strategy that's the issue. Valery shares her inspiring journey from community mental health to building her own successful private practice.  Along the way, she learned firsthand how personalized, client-focused marketing can transform a struggling practice into a thriving one.  This conversation is packed with practical insights for therapists looking to simplify their marketing, attract ideal clients, and build sustainable businesses without burning out. Whether you're just starting out or trying to revamp your practice's marketing approach, this episode will help you gain clarity on what truly works and how to create marketing that feels aligned with your strengths and vision. Key Takeaways Building a successful therapy practice requires focusing on personalized marketing strategies that truly resonate with your ideal client. Identifying and understanding your "zone of genius" can lead to a more sustainable business model that avoids burnout. Marketing strategies need to be tailored to the unique needs of your practice and clients, rather than following generic advice. The importance of meeting clients where they are, especially during crucial decision-making moments, such as booking consultations. Actionable, no-fluff advice can help therapists feel more confident and intentional in their marketing efforts.  

In this episode of The Private Practice Elevation Podcast, Daniel Fava explores the financial lessons every group practice owner needs to hear. Daniel sits down with Brittany Schank, a mental health therapist and owner of Solace Counseling, a thriving group practice with ten clinicians across two locations.  Brittany shares her journey of building a $1.5 million practice while navigating the challenges of managing a team and maintaining a sustainable business. What sets this episode apart is Brittany’s openness about the financial mistakes she’s made along the way. From overcompensating employees to neglecting proper tax planning, she offers valuable lessons for avoiding common pitfalls in practice ownership.  Whether someone is just starting out or already running a group practice, this episode provides actionable strategies for creating a balanced and profitable business. Brittany and Daniel also discuss frameworks like Profit First and strategies for preparing for deductible seasons, making this episode a helpful guide for therapists who feel overwhelmed by financial planning. What Listeners Will Learn in This Episode: The top five financial mistakes Brittany made and how to avoid them. Why an effective pay structure is essential and how overcompensating employees can impact sustainability. The value of seeking business consultation early to avoid costly missteps. Tips for managing taxes and maintaining cash flow during deductible seasons. The importance of hiring the right people and addressing performance issues to build a positive workplace culture. Links mentioned in this episode: www.consultationandsupervision.com (Use coupon code “FREE3” for 3 free months) https://www.instagram.com/solacecodirectory/ https://www.facebook.com/SolaceCoDirectory Profit First For Therapists  

Steffeny Feld, an EMDR Certified Therapist and the mind behind the Intensive Design Lab, discusses revitalizing therapy practices with therapy intensives. She shares her journey from skepticism to embracing this transformative approach, revealing how intensives can alleviate burnout while maximizing client engagement. Steffeny outlines practical strategies for therapists to integrate these immersive sessions into their practices. Discover the significant benefits and actionable insights that could reshape the future of therapeutic work.

In this episode, we’re talking about the financial mistakes that therapists often make in private practice—and how to avoid them.  Whether you’re just starting out or scaling your business, this conversation will help you manage your finances more effectively, save money, and reduce stress.  Our guest, Julie Herres, CEO of Green Oak Accounting and an experienced accountant who works with private practice owners, shares practical advice to help you feel confident about your numbers and make smarter financial decisions. If you’ve ever worried about tax surprises, felt unsure about when to hire a professional, or struggled to make your practice profitable, this episode is for you. What You’ll Learn in This Episode: Why saving for taxes is essential and how to avoid year-end financial panic. The key mindset shift you need to treat your practice as a successful business. How skipping professional help for accounting or legal advice can cost you big in the long run. Simple strategies, like Profit First, to allocate your income and keep your practice financially secure. Tips for scaling your practice while staying on budget and avoiding common pitfalls. Key Takeaways: Prepare for taxes: Set aside money regularly to avoid unpleasant surprises during tax season. Adopt a business mindset: Treat your therapy practice as a business to ensure its long-term success and impact. Get expert help: Hiring professionals for accounting and legal needs can save you time, money, and headaches. Plan ahead: Consult with experts before making significant business changes to avoid costly mistakes. Profit First strategies: Use intentional income allocation to maintain financial stability and growth. Tune in to learn how to avoid common financial pitfalls and build a thriving, profitable private practice. Links mentioned in this episode: Profit First For Therapists Facebook Group  Therapy For Your Money Podcast  Green Oak Accounting Website   

In this episode of Private Practice Elevation, Daniel dives into the world of search engine optimization (SEO). He explains how therapists in private practice can perform a basic SEO assessment of their websites.  SEO can feel like a moving target, especially with the constant changes in Google's algorithm, but understanding the basics can make a big difference in your online visibility. For private practice owners, having a strong online presence is essential to attracting the right clients. However, navigating SEO often feels overwhelming.  That’s why this episode is packed with practical tips to help therapists assess their current SEO strategies and identify opportunities for improvement.  From understanding key metrics in Google Analytics to optimizing Google Business Profiles for local search, Daniel covers the essentials to help you elevate your online presence and grow your practice. Why Perform An SEO Assessment? Many therapists struggle to understand why their website isn’t generating enough leads or why they aren’t ranking higher in Google searches. Daniel emphasizes that an effective SEO strategy starts with understanding where your website stands today.  By assessing your current performance, you can create a clear path toward improving your rankings, driving more traffic, and ultimately attracting more of the clients you want to work with. Episode Highlights 0:01 – Boosting Private Practice Growth Through Effective SEO Strategies Daniel begins by discussing how SEO is a powerful tool for growing your practice and why it’s worth the investment. 3:35 – Join Our SEO Basecamp Live Training Group for Private Practices Learn about a new training program designed specifically to help therapists gain a deeper understanding of SEO. 7:49 – Understanding SEO Baselines and the Importance of Google Analytics Daniel explains the importance of setting a baseline for your SEO performance and tracking critical metrics like website traffic and bounce rates. 10:41 – Essential Tools and Strategies for Effective SEO Management Discover some of the must-have tools, including Google Search Console and Ubersuggest, to assess and manage your website’s SEO. 16:18 – Mastering SEO: From Technical Aspects to Content Strategy A step-by-step guide to addressing technical SEO, from fixing broken links to improving website speed. 22:27 – Optimizing Website Content and Structure for Better SEO Tips for improving your site’s navigation and creating service-specific content that resonates with potential clients. 26:29 – Optimizing Google Business Profiles for Enhanced Local SEO Daniel shares actionable advice on improving local SEO by enhancing your Google Business Profile and collecting reviews. 29:43 – Elevate Your Practice With SEO Strategies and Alma Support Wrapping up with how Alma, an SEO agency, can support therapists in taking their SEO to the next level. Key Takeaways SEO Assessments are Crucial: Regular assessments reveal your website’s strengths and areas for growth, setting the stage for improvement. Optimization Tools are the Foundation: Tools like Google Analytics, Google Search Console, and Ubersuggest provide invaluable data for guiding your strategy. Four Mountains of SEO: Daniel highlights technical SEO, on-site optimization, content creation, and off-site strategies as essential pillars. Content is King: Quality, client-centered content positions your site as a trustworthy resource and boosts rankings. Local SEO is Key for Growth: Optimizing your Google Business Profile and gathering reviews can drastically improve your visibility in local searches.

In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025.  With Google’s algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients. For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices.  Google’s algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings.  Staying on top of SEO requires not only understanding what Google’s search engine is prioritizing but also adapting content and website strategies to match those priorities. In this episode, we’ll cover five major SEO trends predicted to dominate 2025.  Each prediction is meant to help you reach more of your ideal clients and understand the shifting  landscape of SEO for your private practice. With clear explanations and straightforward action steps, you can learn what’s coming next—and what you can do to stay ahead. Key Takeaways: AI in SEO: AI-powered search engines are set to revolutionize SEO strategies in 2025, demanding conversational and precise content in addressing user queries. Search Intent over Keywords: Emphasizing the importance of understanding and responding to search intent, rather than focusing solely on keywords, for enhanced user engagement. Visual and Interactive Content: Incorporating engaging visual and interactive content, such as videos and images, into websites to better captivate audiences and improve search rankings. Voice Search Optimization: Adapting for voice search use by making content more conversational and ensuring websites are mobile-friendly to capture on-the-go users. E-A-T Principle: Strengthening the trustworthiness and authority of content through consistent, high-quality, expert-backed articles and displaying credentials effectively on websites.

Discover the secrets to blog SEO with five practical steps designed to boost your search engine visibility. Learn how to conduct keyword research, craft compelling titles, and structure your posts for optimal readability. Many therapists struggle with getting their valuable content seen; this discussion breaks down the complexities of SEO into manageable strategies. Say goodbye to the myth that only marketing experts can succeed at SEO, and start attracting the clients you deserve!

In this episode, Daniel Fava addresses a common concern many therapists have—technology.  It's no secret that a lot of therapists shy away from new digital tools, whether it’s due to fear of change, lack of time to learn, or simply feeling like technology doesn’t fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible?  Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care.  Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field. Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace both clinical work and entrepreneurship. Throughout the episode, Amity shares how therapists can benefit from thinking like business owners while still delivering high-quality care to clients. She believes that combining therapeutic expertise with smart business practices can help therapists run thriving, sustainable practices. But the conversation doesn't stop there! Amity and Daniel dive into some cutting-edge topics like AI (artificial intelligence) and VR (virtual reality) and how these technologies are starting to transform the therapy space.  While technology can feel intimidating to some, Amity encourages therapists to push past their fears and embrace the future. Whether it's using AI-powered chatbots or note-taking tools that simplify admin work or introducing clients to VR experiences that create immersive therapeutic environments, there's a lot of potential for these tools to elevate therapy practices. This conversation will help you shift your mindset and see how integrating these tools can empower both you and your practice.   Key Takeaways: Innovation in Therapy: Amity Cooper wants therapists to think beyond the therapy room and adopt a "Therapreneur" mindset. By blending therapy skills with business know-how, therapists can build successful and innovative practices. AI as a Co-Pilot: AI isn't something to be afraid of! Amity talks about tools like ChatGPT and Decipher AI, which can help therapists manage their workload by automating tasks like writing, engaging with clients, and even creating content for blogs or social media. This frees up time for therapists to focus on what matters most—helping clients. The Power of VR: Imagine being able to take your clients into a fully immersive environment where they can safely confront their fears or practice new skills in a controlled space. That's the power of virtual reality in therapy, and it's opening up new possibilities for enhancing client experiences. Bridging the Tech Gap: The mental health industry has been slow to adopt new technologies, and Amity believes it's crucial to close that gap. By staying current with tech advances, therapists can improve their services and meet clients' evolving needs. Empowering the Profession: One of the biggest takeaways from this conversation is that therapists should be part of the technological revolution in mental health. If clinicians don’t embrace these changes, there’s a risk that tech companies might take the lead and leave therapists out of the equation. Amity’s message is clear—therapists need to be involved in shaping the future of their field.   Links mentioned in this episode: Clinical Career Collective Website Do This First Bootcamp Clinical Career Collective on Facebook Connect with Amity on LinkedIn Amelia by XRhealth