The Jody Maberry Show

Lori Allen and I have worked together for years on the Great Escape Radio Podcast. Now, we have retired the podcast, but I wanted to share Lori's incredible story with you. Lori begins by talking about why it is difficult to tell your own story. So many of us can promote someone else but have trouble sharing our own story. We don't share our story because of the risk of being vulnerable and failing. Instead, we try to fit in by being like other people. In this episode, you will also hear the unorthodox and surprising method Lori used to get a job. Lori also shares the story of realizing there was a need in the marketing place and finding a way to solve the problem. Great Escape Publishing is the product of Lori understanding what people wanted and finding a way to provide it. One of the best lessons you can learn from Lori is about what it takes to be successful. Success, quite often, is made by what you don't see. You see the fruit of success, not everything someone did in the background to make it happen.

Tesla recently introduced the Cybertruck. On the first day, you could do so, I pre-ordered a Cybertruck. For the past 10 years, I have driven a Montero I paid cash for. Car payments are not something I have any interest in. So why would I pre-order a Cybertruck? First, I can say I pre-ordered a Tesla. If nothing else, it is worth $100 just to be able to say that. Even better, from now until the vehicles are available sometime in 2021, I get to imagine what it will be like to own and drive a Tesla Cybertruck. The biggest reason I pre-ordered the Cybertruck, is I plan on getting one. But there is more to it than getting a new car. If I am driving a Cybertruck, it means there are many things I did right between now and then. Those are the best goals you can set. A goal in which you will have to become someone you currently are not in order to make it happen. If a goal doesn't stretch you, it may not be worth considering a goal. For Tesla, for the next year, there are 200,000 people who get to say they have pre-ordered a Tesla. The word of mouth about Tesla to come from the pre-orders is priceless. What can you do in your business that is different enough from other people so they talk about you?

In this episode, three people join me who went through the Podcast Magic course. Mike Sizemore, Cory Carlson, and Melissa Detweiller ask me questions about podcasting and we discuss the opportunities created through a podcast. What got me interested in podcasting and what did I hope to accomplish? My first podcast, The Park Leaders Show, was originally going to be a blog. But Jared Easley showed me the light and I launched a podcast instead. The show was launched with the intent to keep me connected to parks, but it turned out to be so much more. What are some of the opportunities created by podcasting? For me, a whole new world has been created. My first podcast led to a second, which led to a third, and so on until I had 8 active podcasts. Also, I have done coaching and consulting, narrated audiobooks, got speaking opportunities, traveled the world, been interviewed for a reality show and so much more because of podcasting. What was my biggest fear about podcasting? At first, I didn't know where to begin. Then, once I recorded, my biggest fear was that my voice was bad. What has been your greatest challenge in doing podcasts? The three toughest parts of podcasting are editing, creating new content every week, and still being willing to do episodes when it feels like no one is listenting. Was there a tipping point where you decided you were all in? For the Park Leaders Show, it was episode 10. By then, I was getting connected to people I had not previously known and this helped created momentum. Personally, overall, it was the launch of Creating Disney Magic. Once this podcast was launched I was all in on podcasting. Were there any interviews over the years that you regret? No. There are some interviews that could have gone better. But I am grateful for every interview I have gotten to do. If you are interested in starting a podcast, check out my new course Podcast Magic.

Steve Anderson returns to the show to ask me three questions.

Steve Anderson joins me to talk about his new book, The Bezos Letters.

"When you change what you see, what you see changes." Notable Moments 00:00:54 - The Value of Taking Risks 00:05:25 - Reflecting on the Wilderness Experience 00:08:59 - Grizzly Bear Encounters 00:12:49 - A Special Encounter with Grizzly Cubs 00:13:41 - Encountering Wildlife in the Wilderness 00:15:00 - Staying at Granite Park Chalet 00:18:23 - Embracing Adventure and Risk 00:20:48 - Hiking and Wildlife Stats 00:24:32 - Cost vs. Experience and Investment Outdoor adventures have a number of benefits on creativity. It is part of what inspired Jeff and I to record our podcasts at Glacier National Park. The challenge of trying something unconventional, like recording a podcast in the middle of a million-acre park, was such a unique wilderness experience. Jeff's willingness to take risks and step out of his comfort zone, whether it's recording a podcast or facing wildlife encounters, reflects his adventurous spirit. The experience at Glacier National Park not only enhanced his creativity but also instilled a deeper appreciation for nature's wonders. I hope you enjoyed hearing the episodes of Jeff and I in the Wilderness. Each episode brought it's own insight, while constantly weighing the cost versus the experience of recording in the wilderness. The experiment to take the show into the wilderness proved successful on several fronts. For starters, the risk revealed what worked, what didn't, and how similar opportunities could benefit. On the flip side, the series underscored the need to incorporate external elements into the experience. There are times when the cost isn't justified by what you get in return. It can be hard to justify a cost unless you look at the experience. And then suddenly, things like a week in the wilderness of Glacier are a bargain. In short, for a podcast to succeed in the wild, the setting is just as important to the content as the conversation itself. Frame things as, "Is this a cost, is it an expense, or is it an investment?" When you change the word and look at it differently, investment, it was absolutely an investment. When you only focus on the cost, you're not seeing things. When you change what you see, what you see changes. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

"You can't change the whole world, but you can change your corner of it with something good." Notable Moments 01:43 – Creating something kind to offset the noise of social media 03:38 – Why 60 seconds fits social media and our attention spans 04:12 – Choosing what to capture: sound, light, movement 06:16 – Being "off brand" and why it still matters 07:35 – Enrichment from giving without expecting anything in return 08:59 – Reconnecting with the everyday beauty in your own backyard 10:52 –Why this work matters, even if it's personal Not everything needs to lead to a sale. Some things just need to make someone smile. In this episode, Jeff Noel and I are recording from the edge of a cliff in Glacier National Park with Swiftcurrent Glacier in the background. No Wi-Fi, no distractions, just two friends reflecting on something small but meaningful: my Minute in Nature videos. If you've followed me on Instagram, you may have seen them. One-minute clips of birdsong, mountain streams, or wildlife. No branding. No pitch. Just a little quiet. These moments started as a personal experiment to offer something calm amidst the chaos of social media. Jeff and I explore how it started, why I kept going even when I wasn't sure it mattered, and how these simple videos have become meaningful to others—and grounding for me. We also talk about how doing something just because it brings joy can often resonate the most. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

"Patience helps you wait. Perseverance gets you through. Persistence shows up daily. Positivity makes it worth it." Notable Moments 02:36 – A behind-the-scenes look at how Jody creates content ideas 03:53 – P #1: Patience – What it took for that flower to grow here 05:46 – How patience helped Jeff's career move from Disney to entrepreneurship 07:47 – P #2: Perseverance – Growing (or building) through hard conditions 09:36 – The adversity in entrepreneurship and the value of not quitting 10:48 – P #3: Persistence – Showing up every day, even when it's routine 12:16 – The difference between persistence and perseverance 13:25 – P #4: Positivity – The brightness needed to thrive and lead 14:47 – How choosing positivity is a discipline—and an amplifier 15:13 – Jeff's life hack: Gratitude fuels positivity When you can grow on the side of a mountain, you can grow anywhere. In this Glacier episode, Jeff Noel and I are recording from 8,200 feet, right next to a fire tower and an outhouse with the best view in the world. As we sit overlooking Swiftcurrent Glacier, we reflect on something small but powerful: a single wildflower growing in the most unlikely place. That plant, surrounded by nothing but rock, wind, and cold, sparked an idea I've been sitting on. The Four P's of Success: patience, perseverance, persistence, and positivity. Normally, I'd let an idea like this brew before recording. But today, I invited Jeff to work it out with me in real time. Together, we talk through how each "P" shows up in that flower and in our own journeys as business owners and creators. We don't have a perfect story or polished formula—just a conversation from the edge of a cliff, inspired by nature and a wild idea that might just grow into something beautiful. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

"I'd rather take a risk today than live with regret tomorrow." Notable Moments 00:45 – Why Jeff thinks differently and what brought them to the wilderness 02:22 – The mindset behind recording in remote, wild places 03:24 – Why taking creative risks often leads to the best breakthroughs 04:52 – The value of in-person recording—and going beyond expectations 05:40 – Jeff's philosophy: risk leads to discovery 06:18 – "What if it doesn't work?" vs. "What if it does?" 08:10 – The power of asking, persistence, and avoiding regret 09:27 – Compound interest of small risks; keep moving forward 10:53 – When failure still means you've moved forward 11:35 – Lee Cockerell's mindset: try every door 12:29 – What persistence says about character and commitment The best conversations happen outside your comfort zone. Sometimes even 13 miles from the nearest road. This episode is a true adventure. While sitting on a mountain pass, Jeff Noel and I discuss the rewards you can get from taking a risk. Jeff and I hiked 13 miles into the backcountry of Glacier National Park. No Wi-Fi, no cell service, no backup plan. Just gear, grit, and a shared belief that sometimes, the best way to lead is to leap. We recorded this episode sitting among glaciers, mountain peaks, and bighorn sheep, talking about risk, creativity, and why Jeff approaches his podcast If Disney Ran Your Life so differently. We share what happens when you do something no one else is doing. Not for the attention, but because it unlocks new possibilities. Jeff reflects on leaving Disney, breaking the rules of content creation, and what he's learned from doing things the unconventional way. We also talk about the fear that stops people before they start and how flipping the question from "What if it doesn't work?" to "What if it does?" can change everything. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

"When you get out of the ordinary, you open the door to the extraordinary." Notable Moments 00:29 – Jody and Jeff Noel head into Glacier National Park to record 01:45 – Inspiration for the idea and Jody's personal connection to Glacier 03:27 – Capturing the behind-the-scenes of Jeff Noel's creative process 04:02 – Why Jeff is doing this: unique locations, spontaneous creativity, and energy 06:11 – Raw episodes coming up: no music, no extras, just wilderness conversation 06:29 – Podcast Magic course is now ready! 07:54 – Podcasting can go far beyond a studio This episode kicks off an adventure I've been looking forward to for a long time. It combines wilderness, creativity, and a little bit of podcasting magic. I'm heading into Glacier National Park with Jeff Noel to record episodes of his show If Disney Ran Your Life. We will record a few for this one, too. Why are we doing this? Because the best ideas come when you leave your comfort zone. When you change the environment, you change the experience. Jeff and I are taking that literally. We're backpacking into the backcountry to record raw, meaningful conversations without scripts, without polished intros, and without limits. I'm calling this an experiment: three to five episodes recorded on the trail, released consecutively over the next few days. It's about content and creativity in motion. And it's a reminder that podcasting isn't bound to a studio. You can take your message anywhere. If you're wondering what it looks like to say "yes" to something unusual, you're about to find out. This week will take you behind the scenes of what happens when two friends, two microphones, and one national park collide. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry