

The Jody Maberry Show
Jody Maberry
The Jody Maberry Show explores the nature of business.
Jody Maberry is a former Park Ranger who became the happiest podcaster on earth.
With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
Jody Maberry is a former Park Ranger who became the happiest podcaster on earth.
With a mix of storytelling, lessons, and occasional guests, Jody gives you a look at the work he does with executives as he helps them build their brand.
Episodes
Mentioned books

Feb 3, 2022 • 26min
Five Things I Tell Myself Everyday in 2022
"I have found it impossible to be unhappy while I am grateful. So gratitude is my life hack for happiness." Notable Moments 00:01:47 - Annual Tradition of Quote Cards 00:06:28 - Importance of Forgiving Yourself 00:09:15 - Trade Expectations for Appreciation 00:11:09 - Pursuing Excellence in the Next Five Minutes 00:14:53 - Taking Care of Today on Purpose 00:15:27 - Learning from Yesterday 00:16:20 - Family Focus 00:18:32 - Being Present and Mindful 00:20:19 - Personal Growth and Influence It is always a pleasure welcoming a familiar voice back to The Jody Maberry Show after a two-year hiatus. My good friend Jeff Noel joins for a tradition that has had a surprising influence on my mindset. He keeps five cards on his desk, each with quotes that focus on gratitude, appreciation, and excellence throughout the year. This tradition has nudged me to reflect on my own approach to living in the present. Read the blog for more on how this practice has had a positive impact on my mindset. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

Jan 20, 2022 • 28min
Ten New Lessons For Creating Magic
Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

Jan 5, 2022 • 49min
How I Grew My First Podcast
"Big things are built from small things. A step streak of five years and 21 million steps, it's all built from individual steps." When it comes to podcasting, preparation is more than just planning content or hitting record. It's about creating intentional moments that captivate listeners and leave them wanting more. If you're feeling frustrated by a lack of podcast listeners despite your dedication, you're not alone. Many podcasters struggle to attract and retain a loyal audience, but the key to turning things around lies in thoughtful preparation and consistency. It has not been an easy journey growing The Park Leader Show to over 4 million downloads. Lauren Davis, host of the Real Personal Branding podcast, helps highlight the importance of understanding your niche and consistently delivering value to your audience. Success doesn't come from flashy gimmicks. It comes from showing up authentically and building trust over time. The approach Lauren and I take reinforces that preparation isn't just about content creation. A lot of it has to do with building genuine connections and understanding what your audience craves. When you prepare with your audience in mind, you create moments that resonate deeply and keep listeners coming back. If you're ready to take your podcast to the next level, start by focusing on preparation that goes beyond the basics. Build a strategy that highlights your unique voice, engages your community, and delivers consistent value. The WOW moments will follow and so will a loyal audience. Connect with Lauren Davis Lauren Davis Creative The Real Personal Branding Podcast Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

Dec 15, 2021 • 20min
How Your Past Experience Gives You an Edge

Dec 8, 2021 • 29min
Marketing Lessons from Political Campaigns
We live in a day when politics can be a very dividing topic. Rather than looking at the divides that surround it, Peter Hinga and I are taking a deeper look at the lessons we can take from politics and apply them to our personal brand. Peter Hinga started his political journey volunteering on local campaigns as a teenager. He and his father bonded over politics in a surprising way. He progressed through internships and made his debut in the congressional campaign circuit in 2004. He has run campaigns and now focuses on consulting. Running for office has many lessons that are applicable across the board. Understanding your why and making sure that you want to set your hand to something is not a respecter of industry. Whether you are a politician, an entrepreneur, or an employee, your personal brand is front-facing. Connections and buy-in create influence. Getting involved and upfront with your potential audience in an industry will help you build connections and gain experience you can't gain any other way. No matter your industry, you need to be authentic. Don't just be a talking head spouting talking points and lose yourself in the process. You can say all the right things and still fall flat if you don't lean into what makes you uniquely you. Know your audience, really get to know them. It can be tempting to spread out but don't make the mistake of going broad right away. Start at your home base where you are strongest and then build from there. Lastly, make sure you know how to roll with the punches. Don't take things personally, but recognize when you can apply feedback. Get in front of the negative and approach things from a place of transparency rather than being caught off guard. Resources: Twitter LinkedIn Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Dec 1, 2021 • 12min
It Only Takes One Person to Hear Your Message
"You don't need a crowd. You just need one person to hear what you have to say." In this episode, I share a special moment originally told by my good friend Vincent Pugliese on his podcast, Total Life Freedom. While he and I were at Podcast Movement I shared a story with him about why we need to keep showing up, even when it feels like no one's listening. Years ago, I launched the Park Leader Show with no idea where it would lead. But one listener in Arkansas heard the message, and that connection opened a door to speak to all 50 state park directors, alongside the governor and a Walmart executive. This episode is a reminder that your voice matters, your message is powerful, and you never know who's on the other side listening. Read my blog for more on why showing up consistently is the greatest investment you can make in your impact. Connect with Vincent Website - Total Life Freedom Podcast - The Membership Freedom Podcast Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry

Nov 24, 2021 • 24min
Marketing Lessons from Landscaping Companies
I recently received not one, but two of the same type of marketing pieces. I hate to say it, but it wasn't the best marketing I have seen. It got me thinking, what makes a good marketing piece? I have Cassie Tucker back with me again to dive a little deeper into what makes a good piece and what these landscaping companies can do to improve on their attempts at getting their services out to the public. Check out what others in your industry are doing and learn from it. Determine where your future clients are going to find info on the services you offer. Once you identify where make sure you are there. Maybe it is on review sites or inside local Facebook groups. Wherever it is, make sure you have representation. It is ok to change your marketing focus by season. Often, people are looking for services at certain times. Make it simple to find you. Spend time getting to know people. Take the initiative and network with individuals in complementary industries. This is a great way to get your business in front of those who need your services. Last, remember that experience is key. The best advertisement you can get is word of mouth from happy customers. Make sure your messaging is key, and you equip your team to provide consistent service. You can have the best marketing possible, but without providing consistent customer service, you may as well be tossing business cards tied in a bag with a rock. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Nov 17, 2021 • 13min
Take the Opportunities in Front of You
Lee Kitchen is back for our follow-up episodes where we flip the script, and my guest becomes the interviewer. Lee came up with a fun set of questions, and I can't wait to answer them. First, when you were young, what did you want to be when you grew up? I had a top three that were about as different as you can come up with. But they all make sense in their way. Second, if you were a Disney tour guide, what four attractions would you make sure your guests saw? Well, you will have to listen for the suggestions, but I will let you know you need a park hopper pass to see them all…or stay for multiple days. Third, in eight years as a park ranger, how many yogi bear jokes did you hear? A lot. But there was something I was asked or told many more times, and it might surprise you. Lastly, I let Ken sneak in a bonus question…and I'll give you a hint…the answer earned me a label of "squirrel guy". I hope you enjoy these questions and answers today. I know I did. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Nov 10, 2021 • 36min
Changing Your Mind with Design Thinking
One definition of insanity is doing the same thing repeatedly, but expecting a different result. Today, most industries have a rapidly changing landscape, and it is not enough to approach questions and problems from the same angle. Lee Kitchen is here unpacking the concept of Design Thinking and how you can set yourself apart by learning to look at your situation from a different perspective. Lee Kitchen is one magical dude. After a 32-year career with Disney, he now brings his experience and knowledge to companies everywhere. He is a speaker, consultant, and trainer who specializes in challenging the approach we take to problem-solving and transforming it into a journey of discovery. All too often, when presented with a problem, the baseline approach is to tackle it head-on. The linear approach seems to be a default in many industries. Design Thinking is a structured way of thinking that takes an abstract or sideways approach to tackle an issue. There are four aspects to Design Thinking: scoping, empathizing, ideating and inspiring and idea developing. Scoping is all about taking apart your challenge and reassembling it in a way that ensures you are tackling the "right" challenge. Once you identify the correct challenge, you can't simply rely on the data; you must humanize it. Dig deep with your customers and make sure you are approaching your challenge with the end in mind. Once you have your idea and your research, get everyone together, not just the experts. Brainstorm and hear from everyone involved. The last piece is making sure you have the infrastructure in place to implement your decisions and gain traction. It is important to be challenged in the way you look at things. Breaking out of what you have always done and looking at situations from a new vantage point will keep you from being left behind. Resources: Magicaldude.com Connect with Lee on LinkedIn Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/

Nov 3, 2021 • 22min
How to Make Better Offers
We live in a competitive world. For every skill or discipline, there is a number of practitioners. So what can you do to set yourself apart and make the best offer possible? Dan Cockerell returns to share the lessons he has learned over the past three years. Dan Cockerell is the former Vice President of the Magic Kingdom at Walt Disney World. His podcast, Come Rain or Shine, centers on creating and maintaining a magical culture in any organization. He is a speaker, consultant, and coach and has a lot to offer when it comes to submitting pitches and making offers that are irresistible. When you submit an offer or a pitch, it is important to differentiate yourself from the beginning. Respond quickly to inquiries. Clearly explain your methodology and what you do. Don't try to sell; try to understand. Ask questions and then use their answers to help form what it is you can do for them. Dan submits a custom video for requests to help potential clients clearly communicate what they will receive from him. Lastly, give a tiered cost structure. At least two options, three if you can. Don't alienate clients by giving them a one-and-done offer. When you commit yourself to understanding how to serve, you will be able to submit the best possible offer and set yourself apart from the competition. Resources: The Perch Membership Community-Special Offer: $1/first month; $49/month after Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/


