

The J Curve with Olga Maslikhova
Olga Maslikhova
The J Curve, hosted by seasoned investor and Stanford GSB alum Olga Maslikhova, is your front-row seat to Latin America’s tech revolution. Ranked in the top 5% of global videocasts, we bring you unfiltered conversations with the visionaries—entrepreneurs and investors—who are redefining the tech landscape in Brazil and beyond. Tune in bi-weekly for insider stories, hard-earned lessons, and strategies behind some of LATAM’s most groundbreaking tech successes.
Episodes
Mentioned books

Mar 19, 2024 • 1h 19min
Michele Levy, Fashion Entrepreneur Behind Melissa USA: How to Build and Sell Consumer Brands
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Michele Levy, the private equity investor and banker turned fashion entrepreneur behind the successful growth of the Melissa shoe brand in the USA as well as the premium beauty brand Costa Brazil.
In today's episode we will discuss:
1. How to sell branded commodities?
2. The secret sauce to high-performing teams
3. Creative storytelling strategies for B2C businesses
4. How to find a good problem to solve?
5. Hunger, passion and purpose: how and why to empower women in business?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Mar 5, 2024 • 1h 21min
Gaston Irigoyen, Founder and CEO at Fintech Infrastructure Company Pomelo: Scale 10x Faster or Go Home
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Gaston Irigoyen, founder and CEO at Argentinian fintech infrastructure company Pomelo that has recently raised $40m in Series B from the likes of Kaszek, monashees, Index Ventures, Insight Partners, Endeavor Catalyst and Section 32. The latest financing brings the startup’s total raised since inception to $103 million. Gaston is a third-time founder, with two previous exits and former CEO of Naranja X, one of Argentina’s largest neobanks.
In today's episode we will discuss:
1. $103m from top VCs in 3 years: how to get real good at fundraising?
2. Horizontal growth strategy: pros, cons and examples
3. Beyond Brazil: why Argentina is a hot bed for tech talent?
4. Products, operations, regulations: a compete guide to fintech startup moats
5. From 3 to 300 people in 2 years: Pomelo's guide to building a great startup team
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Feb 20, 2024 • 1h 7min
Doug Storf, Founder and CEO at Payments Infrastructure Startup Swap: Your Funding Round Failed. Now What?
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Doug Storf, Endeavor entrepreneur and founder and CEO at Sao Paulo-based payment infrastructure company Swap that has raised ~$30M from the likes of Tiger Global, Endeavor, Global Founders Capital, ONEVC and Flourish Ventures.
Prior to starting Swap, Doug was Head of Corporate Strategy at 99, Brazil's first known tech unicorn that was acquired by Chinese Didi in 2018.
In today's episode we will discuss:
1. How to raise VC capital: from building a funnel to running a sales process.
2. Fintechs in Brazil: opportunities and threats in ever-changing environment
3. Swap's go-to-market playbook: a cheat code for growth
4. The art of war: what startups can learn from China's work culture?
5. From 30 to 200 employees: how to scale a startup team?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Feb 6, 2024 • 1h 11min
Martin Migoya, Founder and CEO at Globant: The $10B Startup Story
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Martin Migoya founder, CEO and Chairman of the Board at Globant, NYSE-traded IT and software development company focused on reinventing businesses through innovative technology solutions.
Globant powered digital transformation of the likes of FIFA, McDonald's, Nissan, and Novartis, and its most recent market cap is over $10B.
Martin is a member of young president's organization and a board member of Endeavor Argentina.
In today's episode we will discuss:
1. The future of AI and humans in business: what lies ahead?
2. From LatAm to the world: how to boost global expansion of local Latin American startups?
3. Globant framework: how to foster a culture of innovation in big businesses?
4. Twenty years strong: the secret sauce of long-lasting business partnership
5. The multiplier effect: how Endeavor helps entrepreneurs reshape startup ecosystems?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Jan 23, 2024 • 1h 35min
Marcelo Sampaio, CEO at SEC approved ETF Hashdex: Crypto Is the New Internet
Welcome to Season 3 of The J Curve, a podcast about entrepreneurship in Latin America. My guest today is Marcelo Sampaio, founder and CEO at Hashdex, Brazilian crypto asset manager backed by the likes of Coinbase Ventures, SoftBank and Valor Capital.
Hashdex is the only LatAm spot bitcoin ETF among 11 ETFs recently cleared by the US Securities and Exchange Commission in the event that some called a watershed moment for crypto adoption.
Please note, that this is a two-part conversation. The first part follows our regular format in which we deconstruct Marcelo’s personal leadership and talk about the pivotal stages and critical lessons of his career. In the second part of our conversation, we talk about what the recent SEC approval means for the industry, its pros and cons as well as the real-world application of crypto and bitcoins.
In today's episode we will discuss:
1. Lessons from Oracle: how to win at enterprise sales?
2. Bitcoin fundamentals: why open-source is important for blockchain and vice versa?
3. From LatAm to the world: what's the next billion dollar company nobody's building yet?
4. AI or Crypto: which will have the bigger Impact?
5. The game of law: why cryptocurrencies should be regulated?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Dec 29, 2023 • 45min
The J Curve 2023: The Year In Review
In this final episode of the year we are going through some growth metrics we've managed to achieve this year as well as taking a look back at top 10 most listened-to episodes of the year and sharing our favorite moments from each and every one of them.
If you would like to get more insight from LatAm's leading tech founders and investors, please subscribe to our YouTube channel and follow us on Spotify or Apple. That is the best way to support the show.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Dec 21, 2023 • 39min
Q&A with Olga: Investment Philosophy, Escaping FOMO and Why It Is Time to Bet on Latin America
Hi everyone and welcome to The J Curve. This time we have a very different format. In this episode, I answer the questions posed by the students of entrepreneurship class at Purdue University on entrepreneurship, early stage investing, tech in Latin America and so much more. We discuss:
1. How to stay on top of emerging tech trends?
2. What is preferred capital structure of the early stage startups?
3. What are the red flags for startup investors?
4. What are the big reasons to invest in Latin America?
5. What is the main difference between tech entrepreneurs in Brazil and US?
6. How to resist the herd mentality prevalent in VC?
7. What are the industries I am excited about as an investor?
8. How to assess startups in terms of market potential?
The talk was slightly edited for length and clarity. Hope you enjoy!
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple. Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Dec 12, 2023 • 43min
Gabriela Toribio, Wayra and Vivo Ventures: How To Succeed In Corporate Venture Capital
For this in studio episode I am thrilled to welcome Gabriela Toribio, Managing Director at telco giant Telefonica’s Brazilian corporate venture capital arms Vivo Ventures and Wayra. Vivo Ventures and Wayra have invested in 30+ startups in Brazil including a low-code integration platform Digibee. Prior to joining Telefonica, Gabriela launched venture capital arms in Votorantim and Companhia Siderurgica Nacional, two large industrial corporations in Brazil.
In today's episode we will discuss:
1. Investor pick: what qualities do CVCs look for in founders?
2. Pay forward: how to build long lasting connections in business and life?
3. Permission to fail: what large companies get wrong about corporate venture capital?
4. Cash, infrastructure, distribution: how can a corporate venture capital fund help your startup?
5. Women mean business: how to succeed in the corporate world as a female?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Nov 28, 2023 • 1h 5min
Roberto Dagnoni, the Executive Chairman and CEO of $2.1B crypto exchange Mercado Bitcoin: Blockchain Revolution, Investment Philosophy and The Art of Dealmaking
For this in studio episode I am thrilled to welcome Roberto Dagnoni, an Endeavor Entrepreneur and the Executive Chairman and CEO at 2TM, a holding company of Mercado Bitcoin, the largest crypto exchange in Latin America that was valued at $2.1B after raising $200 million in Series B funding from the SoftBank Latin America Fund. Roberto has also invested in 60+ early stage startups including Brazilian digital bank Neon.
In today's episode we will discuss:
1. From financial services to loyalty programs: why the future is blockchain?
2. Blockchain the Brazilian way: what are the three big reasons why Brazil is a hotbed for crypto adoption?
3. Corporate investment philosophy: what Mercado Bitcoin executives are looking for in startups?
4. Going remote: how to build a successful remote-first company?
5. The law of trust and other critical elements of successful business partnerships
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).

Nov 13, 2023 • 1h 17min
Alec Oxenford, Founder at DeRemate, OLX and letgo: Contemporary Art as a Purpose, Outside the Box Thinking and Top Reasons Why Startups Succeed and Fail
For this in studio episode I am thrilled to welcome Alec Oxenford, serial entrepreneur, managing partner at Myelin VC, co-founder at online marketplace platforms OLX (acquired by Naspers after raising capital from the likes of Founders Fund, Bessemer Venture Partners and General Catalyst) and letgo (merged with OfferUp). Alec is an important Argentinian contemporary art collector.
In today's episode we will discuss:
1. Buying the dream: what venture capital and contemporary art have in common?
2. AI vs Artist: how technology can shape the future of art ?
3. Escape the box: how to win in a competitive market?
4. Hard at play: how to create a fun work culture in a startup and why is it important?
5. Martian approach: why the future of tech will (still) be concentrated in the US?
If you would like to get more insight from LatAm's leading tech founders and investors, subscribe to our new YouTube channel and follow us on Spotify or Apple.
Follow Olga on LinkedIn or Instagram Olga is an entrepreneur, venture capital investor, mentor at Techstars and founder at The J Curve, Latin America's leading English speaking podcast about tech builders. She's been investing in the USA, SEA and Latin America for over 13 years. Companies she backed include tech unicorn ClassPass (acquired by Mindbody) and Vitalk (acquired by Gympass).