
Schemers.co | Interviews with B2B Founders, Owners, and Operators about Growth and Operations
What if you could uncover the secrets behind the fastest growing B2B businesses today?
Join me as I’m interviewing B2B founders, owners, and operators. You’ll learn how they kick-started their businesses and drove them to success.
The guests range from owners of fresh, up-and-coming B2B founders to seasoned operators managing well-established firms.
Tune in for insights and inspiration from the front lines of the B2B world.
Latest episodes

Apr 7, 2021 • 55min
Unearthing Opportunities with Matt Klein
This podcast is brought to you by Opportunities.so.
Matt's Twitter Account,
Matt's Newsletter

Mar 17, 2021 • 1h 1min
Brainstorming opportunities in the WordPress ecosystem with Iain Poulson
This podcast is brought to you by Opportunities.so.
Resources mentioned in the episode:
Iain's website
Iain's Twitter account
Plugin Rank (Iain's SaaS tool for plugin creators)
Integrate (Iain's WordPress-Instagram plugin)
WP Trends (Iain's Newsletter)
WP User Manager (the plugin Iain acquired)
WPContent.io (Iain's WordPress community)
WP Rocket (the premium caching plugin that succeeded despite strong competition)
Freemius (service that makes it simple to sell WordPress plugin subscriptions)

Feb 15, 2021 • 47min
Unearthing Opportunities with Keevin O'Rourke (Part II)
Keevin's Twitter account
Keevin's Newsletter Brainstorms.io
It's Under the Radar Newsletter by Rob Sullivan

Feb 2, 2021 • 58min
Unearthing Opportunities with Andrew Kim (Part II)
Andrew's Twitter profile.
Andrew's idea list
3. Design Assessment Platform (enterprise Coderbyte but for UX/UI Designers)
4. Speed Runs of Non-Games (GamesDoneQuick but for other digital activities)
1. Homeschooling Extracurricular activities (have homeschooled kids socialize more)
5. Piggyback Distribution. Micro influencer marketing. (get slack/discord/subreddit active community members to 'hunt' your product)
2. Be my guest. Play at exclusive member only places (primarily golf clubs to begin)
Summary
Jakob and Andrew discuss the idea for design assessment platform, like CoderByte, but for UX/UI designers (1:28)
Jakob and Andrew moves on to the next idea – speed runs of non-games (12:04)
Jakob and Andrew discuss plans on how to monetize the project / idea (20:09)
Jakob and Andrew move on to homeschooling extra-curricular activities (22:28)
Jakob and Andrew discusses the next idea – micro influencer marketing (32:17)
Jakob asks what the missing link is in the current ecosystem (34:50)
Jakob and Andrew discusses their experiences in private / public communities (36:17)
Jakob mentions that there's room for improvement for communities in general (44:41)
Jakob and Andrew talk about their experience using Circle (46:46)
Jakob and Andrew then move to the last idea: find a way to play at exclusive member only places like golf clubs (49:53)
Andrew tells what originally prompted this idea (52:57)
Jakob mentions how the two last ideas are connected (55:25)
Andrew decides what idea he want to execute (57:13)

Jan 25, 2021 • 51min
Unearthing Opportunities with Keevin O'Rourke
Keevin's Twitter account
Keevin's Newsletter Brainstorms.io
Sidemail.com

Jan 19, 2021 • 37min
Unearthing Opportunities with Max Mirho
Jakob explains how and why he reached out to Max (01:20)
Max describes and enumerates what they do on a live show and in business (02:13)
Jakob and Max discusses more about the latter’s business model and its sustainability (04:51)
Max talks about the tools he uses as his primary sponsorship source and eventually scaling it up (05:04)
Max tells Jakob the story behind his unnamed agency (07:12)
Max mentions how he discovered that speaking at universities, especially private schools, are profitable (11:50)
Max talks about how and why he got into the LinkedIn platform (17:27)
Max discuss about the project’s focus being on the tech side (20:26)
Jakob talks about product ideation (22:12)
Max says that a lot of stuff they build is more product focused and that he plans to build these into real scalable things (23:38)
Max mentions Superstack and explains how he wants to build it (29:48)
Jakob talks about his project that collects Substack data and Max expresses his interested (32:40)
Max tells more about his plan to launch an online course about LinkedIn automations, SEO, building websites, etc. (34:56)
Jakob and Max talk about the benefits of using Twitter (40:35)

Jan 16, 2021 • 1h 13min
Unearthing Opportunities with Andrew Kim
Andrew's Twitter profile.
Andrew's ideas:
1. Productize my ProductHunt profile as a "Good Luck Charm" because I have the lucky of being user #777777
2. Negotiation Practice or interviewing.io for negotiations (not just salary)
3. Start with a "Why So Expensive" product, and build something around that
4. Collabs GAN (Generative Adversarial Network)
5. Dynamic Price Widget

Jan 14, 2021 • 39min
Unearthing Opportunities with Luke Cannon
Luke's Twitter Profile
Luke's Newsletter
David Perell Bot
Birdy Bots
Hypefury
Colony.io
Urbit
APIs all the way down

Jan 13, 2021 • 1h 16min
Unearthing Opportunities with Aswin John
Aswin's website Learn then Apply
Aswin's Twitter profile.

Jan 6, 2021 • 1h 23min
Unearthing Opportunities with Andrew Kamphey
Andrew's Twitter profile
Resources we talked about:
List of 100 business ideas by Andrew
7 Newsletter Product Ideas for Indie Hackers by Andrew
9 Podcast Product Ideas for Indie Hackers by Andrew
Better Sheets
Twitter templates by Andrew
A tool I built based on the ideation framework shared by Andrew