

Rethink Real Estate
Harcourts Auctions
Welcome to Rethink Real Estate, a podcast for real estate agents looking to take their business to a new level. On this show, you'll get the latest sales strategies, business insights, and marketing tips to help grow your real estate business. Our expert guests share their insights on everything from negotiations to building a strong personal brand. Whether you're new to the industry or a seasoned pro, there's something for everyone on Rethink Real Estate. Tune in for actionable advice and inspiration to help you succeed in today's world of real estate.
#RethinkRealEstate
#RethinkRealEstate
Episodes
Mentioned books

Aug 14, 2023 β’ 19min
S2E71: Why Price Reductions are Terrible in Real Estate | Rethink Real Estate Podcast
π The Hidden Implications of Price Reductions in Real Estate | Rethink Real Estate Season 2 Episode 71 π
Dive into a game-changing episode of "Rethink Real Estate" as host Ben Brady delves into a widely debated topic: the price reductions of real estate listings. While some see it as an essential tool for stagnant properties, Ben challenges the narrative, shedding light on the untold ramifications it has on a home's market reputation.
π Key Insights:
Unveiling the market perception when the price drops: Is it really a deal or a red flag?
How a price reduction might inadvertently harm both the property's and the realtor's reputation.
Alternative strategies to reconsider before that price slash, ensuring your clients get value without compromising the property's market allure.
π Real estate pros and enthusiasts, your strategies might just need a rethink! Like, share, subscribe, and share your thoughts in the comments below! π
π Highlights:
00:00 - Intro: The Price Reduction Debate
01:40 - Market Psychology & Price Reductions
6:30 - Consequences for Realtors & Properties
11:45 - Auction Compared to Price Reductions
π₯ Catch All Rethink Real Estate Episodes: Link Here
π Stay Connected:
Ben Brady & Harcourts Auctions: Facebook | LinkedIn | Instagram | Facebook Page
π Elevate your real estate game with insights from Harcourts Auctions: Website
π TAGS: #realestate #rethinkrealestate #pricereductions #realtortips #marketstrategy #propertyvalue #homeselling #harcourtsauctions

Aug 11, 2023 β’ 1h 17min
S2E70: Auction Revolution: Insights from Real Estate Legend James Casey | Rethink Real Estate Podcast
πΌ From Renowned Industry Trainer to Top Realtor: A Journey Through Real Estate and Auction with James Casey of Harcourts Prime Properties πΌ
Welcome to another enlightening episode of Rethink Real Estate! Your host, Ben Brady, sits down with the legendary James Casey, a seasoned realtor at Harcourts Prime Properties - Studio City. Active since 1986 and boasting an impressive career spanning Minneapolis, MN to Los Angeles, CA, Jim brings a treasure trove of industry insights to the table.
Starting his journey as a renowned real estate trainer and speaker, Jim has graced stages across the country, sharing his knowledge with thousands of professionals. His illustrious career includes stints with Coldwell Banker, Remax, and now, Harcourts North America.
In this riveting conversation, Ben and Jim delve into his journey, the wisdom he's gleaned over the years, and how the auction process has revolutionized his business. This episode is a goldmine for anyone seeking to understand the ins and outs of the industry from a seasoned expert.
π Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section! π
π Timestamps:
00:00 - Introduction to James Casey
05:20 - Jim's Real Estate Journey
15:45 - The Power of Auctions in Real Estate
Catch up on previous episodes of "Rethink Real Estate" here:
https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with James Casey:
https://www.harcourtsprime.com/agents/James-Casey
https://www.facebook.com/jim.casey.908/
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business:
https://www.harcourtsauctions.com
#jamescasey #realestate #rethinkrealestate #realestatejourney #auctionsuccess #realtortips #harcourtsprimeproperties #realestateexpertise #agentadvice #harcourtsauctions

Aug 7, 2023 β’ 60min
S2E69: Behind Real Estate Titans: Unearthing Real Estate Secrets with Greg Fowler | Rethink Real Estate Podcast
ποΈ Unveiling Industry Secrets: A Deep Dive with Greg Fowler, Founder of Real Estate Titans Podcast and Lion Bolt Media ποΈ
Welcome to another thrilling episode of Rethink Real Estate! Your host, Ben Brady, is joined by the visionary Greg Fowler, a thought leader in the real estate industry and the driving force behind Real Estate Titans Podcast and Lion Bolt Media.
With over 200 podcast episodes hosting the biggest icons in real estate, Greg has unraveled the secrets of the industry. In this enriching conversation, he shares his journey in the real estate space, reflecting on his title background, the inception of his podcast, and the wisdom gleaned from hours of interviewing the industry's best.
Whether you're a seasoned professional or a newcomer to real estate, this episode offers invaluable insights and practical takeaways. Delve into Greg's history, his podcasting adventure, and gather exclusive knowledge directly from someone who's been on the front lines.
π Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section! π
π Timestamps:
00:00 - Introduction to Greg Fowler & Real Estate Titans
08:00 - Greg's Journey in Real Estate
12:30 - Using Digital Marketing to Scale Title Business
22:00 - Transitioning Away from Corporate America
31:45 - Digital Marketing that Helped Agents' Businesses
Catch up on previous episodes of "Rethink Real Estate" here:
https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Greg Fowler:
https://www.youtube.com/@UCjZ311EA9c5hTEA4N-nrejA
https://www.facebook.com/RealEstateTitansLive/
https://realestatetitans.podbean.com/
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business:
https://www.harcourtsauctions.com
#gregfowler #realestatetitans #rethinkrealestate #realestatepodcast #lionboltmedia #interviewingexperts #industryinsights #realestatejourney #agentadvice #brokerwisdom #harcourtsauctions

Aug 4, 2023 β’ 26min
S2E68: Setting Seller's Price Expectations: Essential Real Estate Skills | Rethink Real Estate Podcast
ποΈ Navigating the Emotional Terrain: A Masterclass in Setting and Managing Seller's Price Expectations with Ben Brady | Rethink Real Estate Podcast ποΈ
Welcome to another groundbreaking episode of Rethink Real Estate! Your host, Ben Brady, explores one of the toughest topics in the real estate industry: setting and managing sellers' price expectations. Learn the method used by the best agents in the world to manage expectations, create smooth transactions, and garner raving reviews from clients.
Dealing with the most emotional form of ownership, a home, requires delicacy and wisdom. Homeowners often have thoughts about what their home should fetch on the market, and it doesn't always align with reality. Ben's approach helps new and seasoned agents build those expectations with their clients, ensuring readiness when the market presents its absolute best offer.
If you want to master the art of setting the right price expectations and experience a seamless property selling journey, this episode is a must-watch! Dive into this insightful conversation with Ben and elevate your real estate practice today.
π Remember to like, share, and subscribe for more real estate insights, and don't hesitate to leave your thoughts and questions in the comments section! π
π Timestamps:
00:00 - Introduction to Ben's Approach to Setting Expectations
Catch up on previous episodes of "Rethink Real Estate" here:
https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business:
https://www.harcourtsauctions.com
#benbrady #realestate #rethinkrealestate #sellersprice #realtortips #realestatetips #realestatesuccess #realtor #realestateagent #agent #broker #brokerage #harcourtsauctions

Jul 31, 2023 β’ 43min
S2E67: 4 Essential Questions Every Real Estate Agent Should Ask with Julia Gentry
β Powerful Conversations: Transforming Client Relationships with Julia Gentry's Strategic Questioning β
Welcome to another insightful episode of Rethink Real Estate! Your host, Ben Brady, converses with the charismatic Julia Gentry, who uncovers a simple, yet profound strategy that can transform your approach as a real estate agent. Julia introduces the four pivotal questions you should incorporate in every client interaction, aimed to foster better relationships and facilitate smoother transactions.
As agents, it's not always easy to navigate the complexity of financial advice and life-changing decisions our clients face. With Julia's four-question strategy, you can steer those tough conversations towards a direction of clarity, understanding, and, ultimately, success.
So if you're seeking to enhance your communication techniques, build stronger client relationships, and score better results, this episode is a must-listen! Explore the value of asking the right questions at the right time and elevate your real estate practice today.
π Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section! π
π Timestamps:
00:00 - Introduction
Catch up on previous episodes of "Rethink Real Estate" here: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Julia Gentry:
https://www.mastermindwithjulia.com/
https://thejuliagentry.com/
https://www.youtube.com/@thejuliagentry
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business: https://www.harcourtsauctions.com
#juliagentry #realestate #rethinkrealestate #realestatesales #realtortips #realestatetips #realestatesuccess #realtor #realestateagent #agent #broker #brokerage #harcourtsauctions

Jul 28, 2023 β’ 15min
S2E66: Transform Your Real Estate Transactions with a Communication Calendar
βοΈ Redefining Client Relationships in Real Estate Through Effective Communication Strategies | Rethink Real Estate Podcast with Ben Brady βοΈ
Welcome to another enlightening episode of Rethink Real Estate! In today's episode, our host, Ben Brady, unravels the secret behind a successful real estate transaction - a well-planned communication calendar.
Many times, the client-agent relationship sours due to miscommunication or, in most cases, a mismatch of expectations. Ben dives deep into the importance of setting clear, realistic expectations from the get-go to avoid any resentment or miscommunications throughout the transaction process.
Ever wondered why your client seems unhappy despite your weekly updates? Maybe they were expecting daily calls. Ben shares his unique approach to this issue through his client communication calendar, a strategy that not only reinforces a strong client-agent relationship but also educates clients about market perceptions of their property.
Join us as Ben walks us through this strategy that will undoubtedly revolutionize your communication process, resulting in satisfied clients and a smoother transaction experience. Remember, in the world of real estate, communication isn't just key, it's the entire lock. Be sure to tune in, this episode is a game-changer for every realtor out there!
π Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section! π
π Timestamps:
00:00 - Introduction
01:42 - Client Communication & Sales Calendar
Catch up on previous episodes of "Rethink Real Estate" here: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business: https://www.harcourtsauctions.com
#clientcommunication #rethinkrealestate #RealEstate #Entrepreneurship #HarcourtsAuctions #realtor #realtortips #agent #broker #brokerage #realestatesales #realestatesuccess

Jul 24, 2023 β’ 46min
S2E65: 26-Year-Old Real Estate Prodigy: Nick Ayhan's Rapid Rise to the Top
π Unlocking Success at a Young Age: The Thought Process of a Real Estate Rising Star π
Welcome to another exciting episode of Rethink Real Estate! Our host, Ben Brady, is joined by Nick Ayhan, a young Real Estate Entrepreneur who, at just 26, has risen to the top in the Salem, Oregon region. Join us as Nick reveals the tools and strategies that have propelled him to the top of his local marketplace, not just in real estate transactions, but also in property flips and investments.
Having built his own real estate brokerage at such a young age, Nick is a testament to the power of hard work, strategic thinking, and continual learning. His ability to absorb coaching and continuously sharpen his skills, mental outlook, and physical well-being truly sets him apart in the industry.
In this episode, Nick dives deep into his journey, sharing the secrets of his success, his mindset, and the lessons he has learned along the way. This episode is a treasure trove for anyone looking to learn from a rising star in the real estate industry. Whether you're a seasoned professional or a newcomer to the field, you'll find plenty of inspiration and actionable advice in this compelling conversation. Tune in to witness Nick's relentless pursuit of excellence and his dedication to his craft.
π Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section!
π Timestamps:
00:00 - Introduction to Nick Ayhan and Harcourts Elite
03:40 - Getting Started in Real Estate at a Young Age
06:55 - How Has Your Age Played Into Your Business
11:05 - Transitioning into Real Estate Business Ownership
22:50 - Managing Time with Real Estate Investing & Personal Life
29:45 - Challenging Yourself Mindset
34:20 - Absorbing and Learning Skills for Success
Catch up on previous episodes of "Rethink Real Estate" here:https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Nick Ayhan and Harcourts Elite:
https://nickayhan.harcourtsna.com/
https://elite.harcourtsna.com/
https://www.instagram.com/harcourtselite/
https://www.instagram.com/nickayhan/
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business:
https://www.harcourtsauctions.com
#RealEstate #Entrepreneurship #NickAyhan #RethinkRealEstate #YoungEntrepreneurs #HarcourtsElite #HarcourtsAuctions

Jul 21, 2023 β’ 43min
S2E64: Commercial Debt Reset: Unraveling $2 Trillion Impact on Real Estate with Cameran Lindee from CBRE
π’ Unraveling the Implications of a Major Office Market Reset in U.S. Real Estate | Rethink Real Estate Podcast π’
Welcome to another episode of the 'Rethink Real Estate' podcast, where we dive into insightful discussions on pressing topics in the real estate world. This time, we have with us the First Vice President of CBRE, Cameran Lindee, to delve into the complexities and implications of the upcoming Commercial Debt Reset.
This monumental event, involving a staggering $2 trillion in the office market space, has the potential to reshape the landscape of commercial and residential real estate. Despite his expertise being honed in Southern California, Cameran's role at CBRE affords him a national perspective, making his insights invaluable for any real estate professional.
In this thought-provoking episode, Cameran and our host Ben Brady dissect the potential ripple effects this Commercial Debt Reset might have on the residential real estate market. It's a must-watch for anyone seeking to stay ahead of the curve in this ever-evolving industry.
π Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section!
π Timestamps:
00:00 - Introduction to Cameran Lindee and CBRE
02:55 - National Office Commercial Marketplace
08:15 - Impact of Commercial Real Estate Vacancy Rates
22:30 - Multifamily Real Estate
28:00 - Commercial Office Space Leasing for Real Estate Businesses
39:30 - Outdated & Rundown Commercial Space Solutions
Catch up on previous episodes of "Rethink Real Estate" here:
https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Cameran Lindee and CBRE:
https://www.cbre.com/people/cameran-lindee
https://www.linkedin.com/in/cameran-lindee-43835a7/
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business:
https://www.harcourtsauctions.com
#CommercialDebtReset #RealEstateTrends #RethinkRealEstate #CameranLindee #CBRE #RealEstateInsights

Jul 17, 2023 β’ 58min
S2E63: Multi-Touch Facebook Ads Strategy: Detailed Guide with Chris Cochran | Rethink Real Estate Podcast
π― Mastering Facebook Ads for Real Estate: A Step-by-Step Guide with Chris Cochran | Rethink Real Estate Podcast π―
In this essential episode of "Rethink Real Estate", host Ben Brady joins forces once again with Chris Cochran, Director of Marketing for Harcourts Auctions, to tackle the topic of Facebook Advertising for real estate professionals.
π Timestamps:
0:00 - Introduction to Chris Cochran and the Power of Facebook Ads
03:00 - Examples of Unsuccessful Facebook Ads
09:20 - Step by Step: Chris' 3-step multi-touch Facebook Ads campaign
36:28 - Setting up for success: Facebook Ads Manager
Step into the world of online marketing with this detailed walkthrough of a successful 3-step multi-touch Facebook Ads campaign. Designed specifically for real estate agents who've struggled with online advertising in the past, this episode dives deep into strategy, setup, and execution.
Master the art of digital marketing and leverage your newfound skills to impress at your next listing presentation. Whether you're an aspiring marketer or a seasoned real estate pro looking to boost your online presence, this episode is packed with valuable insights to help you achieve your goals.
π Remember to like, share, and subscribe for more real estate wisdom, and don't hesitate to leave your thoughts and questions in the comments section!
Catch up on previous episodes of "Rethink Real Estate" here:
https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business:
https://www.harcourtsauctions.com
#RethinkRealEstate #FacebookAds #RealEstateMarketing #DigitalMarketing #OnlineAdvertising #HarcourtsAuctions

Jul 14, 2023 β’ 48min
S2E62: Inside Australia's #1 Real Estate Business: Rob Forde's Journey & Auction Success | Rethink Real Estate Podcast
π Real Estate Journey across the Globe: Insights from Rob Forde, the Sales Director of Australia's #1 Agency | Rethink Real Estate Podcast π
In this enlightening episode of "Rethink Real Estate", host Ben Brady chats with the charismatic Rob Forde, the Sales Director of Harcourts Coastal - the #1 individual real estate business in all of Australia.
π Timestamps:
0:00 - Introduction to Rob Forde and Harcourts Coastal1:40 - Rob's complex journey through the global real estate scene13:00 - Decision Making in Real time18:10 - Comparisons of American & Australian Real Estate27:30 - Harcourts Coastal Stats & Insights
Embark on a complex journey that spans continents as Rob shares his rich experiences and insights from his real estate career. Delve into the mechanisms of Harcourts Coastal, a business that successfully executes over $2 billion worth of transactions year on year, and learn how an auction mentality has propelled them to unprecedented success.
Whether you're interested in the traditional aspects of real estate or eager to understand the transformative power of auctions, this episode is a goldmine of wisdom from one of the world's leading real estate figures.
Catch up on previous episodes of "Rethink Real Estate" here:
https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
Connect with Rob Forde and Harcourts Coastal:
https://www.coastal.com.au/
https://www.linkedin.com/in/rob-forde-a34a5b21/
https://www.instagram.com/rob_forde/
Connect with Ben Brady and Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
Visit Harcourts Auctions website for more information on how you can use us to help your real estate business:
https://www.harcourtsauctions.com
π Stay Connected & Engaged: Don't forget to subscribe to our channel and share this episode with your network. Leave a comment below on your thoughts or takeaways from the episode, and let us know who you want to see next on Rethink Real Estate!
#RethinkRealEstate #RobForde #HarcourtsCoastal #GlobalRealEstate #AuctionMentality #RealEstateSuccess