The PR Week

The trio also discussed Disney's merger with 20th Century Fox, Google landing at the top of a Reputation Institute study, a senior-level departure from Burson Cohn & Wolfe, Hill+Knowlton's separation from SJR, and Kekst joining forces with sister Publicis firm CNC. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The team also gives its thoughts on the week's top news in PR and communications, which includes W2O Group's Bob Pearson stepping down; Martin Sorrell unveiling his plans for S4 Capital; MDC seeking a new CEO; and Apple's new product launch. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The team also discussed the week's top news in PR and communications, including Nike's latest iteration of its Just Do It campaign, which features former San Francisco 49ers quarterback Colin Kaepernick; Twitter CEO Jack Dorsey and Facebook COO Sheryl Sandberg appearing before the Senate, as well as Google's absence; Mark Read's appointment as WPP CEO and the company's latest quarterly results. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the course of a wide-ranging discussion, Edelman said:He wants at least one of his daughters to succeed him, as long as they are the most qualified - otherwise it will be a non-family member.After 40 years in PR, he's happy Edelman stayed private - as CEO he’s grown revenues almost tenfold, from $90m to nearly $900m.His biggest change in 40 years is Edelman and Weber Shandwick taking over as the biggest firms from Burson-Marsteller, H+K, and Carl Byoir.Martin Sorrell is an irrepressible character, a brilliant operator, who has proven it by building a $21 billion business – he will be back.Cannes: Too many PR Lions are won by ad agencies, but PR is going to do better this year. No PR people want to walk out of the Palais muttering again – we have to win.2018 will be an "OK year" for our industry – we have to play for a 5- to 10-year time horizon."The power of earned media is only enhanced by shared media – you can’t buy influence."Evolution of PR, digital and creative is a massive cultural transformation for our industry."I don’t believe all the bits of a holding company come to the table with equal status – it’s still advertising- or media buying-led."There’s no automatic dividend to growth in developing markets. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.