The PR Week

Steve Barrett, PRWeek
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Aug 12, 2021 • 39min

The PR Week: 8.12.2021: Bruno Cardinali, Popeyes

Podcast topics: 2:08 - Cardinali talks about brand strategy at Popeyes to engage a loyal and social-media-savvy consumer base, how to get brand positioning right on social media, the “chicken wars” and more.18:24 - New York Governor Andrew Cuomo on Tuesday announced his resignation, effective now in 12 days, after an investigation found credible multiple allegations of Cuomo sexually harassing women; PR pros reacted on Twitter to Cuomo’s communication style and strategy.24:12 - YouTube has launched its Shorts offering with a campaign to take on TikTok, but can the copycat surpass the original?28:24 - The Biden White House has deployed a vaccination influencer army, but will Gen Z listen? Also, the latest on brand and corporate vaccination policies and messaging.30:45 - Black creatives and marcomm execs have called out LinkedIn over allegedly removing posts centered on DEI; LinkedIn responds.35:19 - On the U.N. climate change report and its stark warning. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Aug 5, 2021 • 35min

The PR Week: 8.5.2021: Stephanie Lowenthal, Trivago

Podcast topics:1:54 - Lowenthal talks about relocating from New York to Düsseldorf to work for Trivago as global head of communications; advice for PR pros moving to countries where English is not the primary language; how the Delta variant is impacting travel and other industries.15:55 - Just as brands and businesses start to roll out "return to normal" campaigns, the COVID-19 Delta variant is poised to throw a wrench into back-to-work plans, and many businesses are updating their COVID policies in turn.18:57 - All about the Edelman acquisition of Basilinna and roll out of DC firm Edelman Global Advisory.23:05 - On Martin Sorrell’s S4 Capital rebranding its MediaMonks and MightyHive brands into one entity, Media.Monks.25:01 - New York Governor Andrew Cuomo responded to an attorney general investigation that found he sexually harassed at least 11 women. How well — make that poorly — did Cuomo handle his response?29:47 - Catching up on Olympics storylines and how athletes are communicating their mental health directly to viewers.33:35 - PRWeek calls for Best Places to Work submissions. Learn more here. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Aug 2, 2021 • 17min

Adding fuel to purpose efforts, a podcast sponsored by NRG Energy

Stakeholder demand has created a reality where a brand’s purpose is as key to its success as its products and services. Within certain sectors, though, the nature of the business causes skepticism among audiences as to how authentically purposeful a company can truly be.In this podcast, Gin Kinney, VP of comms and marketing at NRG, speaks candidly and convincingly about her brand’s commitment to sustainability; diversity, equity and inclusion; its employees and truly listening to its growing base of consumers.Transparency. Self-awareness, both as a brand and as a PR pro. Empathy. All companies and leaders truly committed to purpose espouse these traits. Kinney drilled deep into all of them during this conversation with PRWeek managing editor Gideon Fidelzeid. We welcome you to listen in. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Jul 29, 2021 • 37min

The PR Week: 7.29.2021: Nick Kelly, Charlotte FC

Podcast topics:1:53 - Kelly talks about the Charlotte FC before its 2022 debut, starting a pro sports team and recruiting players during a pandemic, the value a background in communications and sports marketing brings to the world of pro sport management and more.15:40 - PRWeek has revealed its 40 Under 40 class of 2021, highlighting the next wave of young, diverse comms pros and their accomplishments during a year like no other.18:13 - On Simone Biles, Naomi Osaka and communicating around mental health in sport and beyond.23:27 - Recapping the first week of the delayed 2020 Tokyo Olympics and the stories and narratives that have accompanied it. 29:55 - Popeyes gives away millions of its competitors' nuggets as it calls for a truce in the “chicken wars.”31:10 - Katy Perry and Orlando Bloom released a voting rights PSA set in a dystopian future to support voting rights currently under consideration in Congress.32:31 - Should CEOs participate in earnings calls? Elon Musk says no.33:53 - 160over90 has been named Hollister’s AOR, the first PR agency relationship for the brand. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Jul 22, 2021 • 41min

The PR Week: 7.22.2021: Andy Wilson, DrivePath Advisors

Podcast topics:1:56 - Wilson talks about cofounding DrivePath Advisors with Gordon Pennoyer and what it takes to launch an agency, the evolution of internal and external CEO communication, what lasting impact extended work-from-home will have on internal C-suite comms and more. 16:42 - Omnicom and IPG have released their Q2 numbers, both showing organic growth after the coronavirus-induced slump of Q2 2020. 21:43 - President Joe Biden walked back comments suggesting social media platforms like Facebook were “killing people” by hosting misleading and false COVID-19-related posts. But what responsibility do social media platforms have to combat COVID-19-related disinfo?   27:23 - The Tokyo Olympics open on Friday in the face of unprecedented challenges, from COVID-19 to a Japanese public with a negative view of the games.33:02 - Billionaires launch into space — and face criticism back on Earth.    36:48 - Focus on Discover Puerto Rico CMO Leah Chandler and Marx Realty CEO Craig Deitelzweig as they bring their respective industries into a post-pandemic economy. 38:47 - Get ready for the PRWeek Awards 2022. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Jul 13, 2021 • 29min

The PR Week: 7.13.2021: Sally Susman, Pfizer

Podcast topics: 2:27 - Susman talks about heading up comms for Pfizer during the sprint to develop the first coronavirus vaccine in record time, how to communicate vaccine safety effectively and respectfully, whether fully vaccinated people will need booster shots and and more.11:51 - The PRWeek Power List hits its 15th anniversary; plus, what notable trends are apparent from the 50 honorees on this year’s list and why a background in politics is an asset for today’s comms pros. 19:57 - The Olympic Games will kick off in Tokyo this year after being delayed in 2020 due to the pandemic. What do the restrictions look like and what will they mean for sponsors, advertisers, and fans?22:06 - Remembering MSL chief innovation officer Bryan Pedersen after his passing this weekend. 23:08 - Finn Partners acquires Barokas.24:45 - The novelty food trend continues with Kraft launching a macaroni and cheese ice cream in partnership with Van Leeuwen Ice Cream. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Jul 8, 2021 • 34min

The PR Week: 7.8.2021: Wendy Salomon, The Harris Poll

Podcast topics:2:43 - Salomon talks about the history of The Harris Poll and her work for the organization, public opinion and brand reputation trends during the COVID-19 pandemic and more. 16:19 - Account moves: LinkedIn has brought Golin on as its global social media agency partner; the owner of the condo that collapsed in Surfside, Florida, has retained Levick for crisis comms.18:15 - WPP CEO Mark Read's comments on ESG and eschewing clients who don't 'do the right thing.'22:30 - Brand activations on social media: Wendy's delivers spicy nuggets to wedding; candy brand Airheads enters chicken sandwich wars; IHOP launches pancake support line.26:50 - Teneo hires Ursula Burns as chairwoman after former CEO Declan Kelly’s resignation.30:40 - New hires at Ogilvy Health. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Jul 1, 2021 • 34min

The PR Week: 7.1.2021: David Kyne, Evoke Kyne

Podcast Topics:1:51 - Kyne talks about the history of Evoke Kyne, how agencies can thrive after an acquisition, responding to the COVID-19 pandemic, vaccine comms and more.  13:54 - Teneo cofounder and CEO Declan Kelly resigns after acknowledging he behaved inappropriately at a charity event 17:21 - Moderna snaps up Ogilvy Health global CEO Kate Cronin to be chief brand officer; what it means for the brand tied so closely to the vaccination effort. 20:23 - FTI Consulting releases the FTI Survey: The Future of the Newsroom Post-Pandemic that finds journalists can't wait to meet with their sources again. Plus what the newsroom will look like post pandemic. 23:39 - Marriott Bonvoy makes its TikTok debut with a campaign aimed at inspiring people to travel again by encouraging them to reminisce about pre-pandemic trips. 27:22 - Heinz and Oreo confirm that the Mayoreo condiment mashup that circulated on social media this week was a hoax, but Heinz called the idea "intriguing." Twitter had thoughts about that. 30:39 - High-profile people moves at BCW, DiGennaro, Signal AI, Noom, McDonald's and medical apparel brand Jaanuu. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Jun 28, 2021 • 34min

Reshaping The Future podcast series – Part 3: Healthcare, sponsored by G&S

In this third of a five-podcast series, Kathryn Beiser, VP of global comms at Eli Lilly & Company, and Anne Green, principal and managing partner at G&S Business Communications, join PRWeek managing editor Gideon Fidelzeid to discuss issues of healthcare inequality particularly exposed during COVID-19, evolving relationships between brands in the space and both media and agency partners, as well as the broader creative and collaborative thinking that has come to epitomize the healthcare sector. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
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Jun 28, 2021 • 25min

Cannes take-aways – the undeniable power (and potential) of PR to drive impact, a podcast sponsored by Weber Shandwick

At the conclusion of the first-ever virtual Cannes Festival of Creativity, PR Lions jury president and Weber Shandwick CEO Gail Heimann talks with PRWeek and Campaign US editorial director Steve Barrett about macro and micro trends in the work, the power of PR to weave ideas into culture, the benefits of being case-study scholars and the need for advocacy around wider industry representation at the Festival.More from Cannes and Weber Shandwick: Embracing radical complexity, a podcast sponsored by Weber ShandwickThe future of health must be equitable, a podcast sponsored by Weber Shandwick AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

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