The PR Week

During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies will be more needed than ever, brands will need to outsource additional headcount. People connect to stories - provide examples of companies that were either born or underwent growth (outpaced a competitor) during a recession. Pepper these throughout the conversation. More mature companies have to consider their whole stakeholder ecosystem - a lot of audiences often with conflicting interests, esp during a recession - investors vs employees re: layoffs. Speaking authenticity while also addressing the concerns of each stakeholder is a crucial role that comms can help with. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Rosanna Fiske, global chief communications officer of the Royal Caribbean Group, joins the latest edition of The PR Week podcast to discuss her empathetic approach to management, as well as the latest trends in the cruise industry.  Also on the itinerary: -Dxtra wins Moderna’s global AOR account; -Strong growth in Edelman’s multicultural unit; -How Taco Bell brought back Mexican Pizza; -A preview of the Cannes Lions International Festival of Creativity; -And much more. Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D Follow us on twitter: @PRWeekUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Glen Jackson, who cofounded Jackson Spalding in 1995, has been one of the most prominent PR leaders in Atlanta ever since. He joins the latest edition of The PR Week to talk about the communications market in the economic hub of the South, and much more, such as:-Maintaining a firm’s culture by staying independent; -Empowering employees and future leaders; -Special — and very effective — guests in the White House briefing room; -Ethical red flags in client work. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

On the latest edition of The PR Week, Lippe Taylor's coach-in-residence Stephanie Smirnov explains how the two-time PRWeek Outstanding Midsize Agency has mitigated the pressures of the Great Resignation to retain employees and position the firm for exponential growth, partly through its The Leading Edge in-house coaching program for directors and senior executives.  Plus: - Corporate responses to the mass shooting at a school in Uvalde, TX;- Activist shareholder Nelson Peltz gets a spot on the board at Unilever;- An uptick in boomerangs at PR agencies;- BTS join a White House press briefing to talk about anti-Asian hate crimes- PRWeek launches Pride in PR 2022. Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D Follow us on twitter: @PRWeekUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The firm’s director of marketing and PR talks all things metaverse and web3.  Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

PRWeek returns to an in-person celebration of the best global work, teams and individuals after a hiatus of three years. This week's podcast features an interview with 2022 Global Awards jury chair Damon Jones, CCO at Procter & Gamble, as well as excerpts from the gala ceremony, including a special tribute to our inaugural Global Communicator of the Year, President Volodymyr Zelenskyy. Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D   AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Podcast topics: -PRWeek’s first Healthcare & Pharma Comms Awards and Summit; -Agencies and companies react to the Supreme Court leak; -Karine Jean-Pierre named White House press secretary; -Q1 results from Stagwell and S4; -New communications leaders at Oatley and other companies. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

It’s a special Agency Business Report 2022 edition of The PR Week podcast starring one of the top-ranking agency executives in the entire industry: Chris Foster: CEO of Omnicom PR Group. On the agenda: -Astronomical 2021 growth for agencies. But what does that mean for the work they’re doing; -Providing new types of assignments for clients, such as consultancy-level counsel; -What the agency world can do to improve diversity; -And much more. Follow us on twitter: @PRWeekUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Corey Dade, VP of corporate communications at WSP U.S.A., is this week’s guest on The PR Week. He talks about leading communications for the massive engineering professional services firm and other topics, including the impact of the Biden infrastructure law.Plus: -Longtime Edelman veteran Russell Dubner joins Boston Consulting Group as its global chief communications officer-PR shines in WPP’s Q1 financial results, outperforming all other sectors-Elon Musk looks nearly certain to buy Twitter. What that means for free speech and harassment on the platform-Two important departures at The Brooklyn Brothers, as Jackie Stevenson steps up to a new role at Interpublic Group-PRWeek wins big at the Neal Awards-PRWeek’s Purpose Awards are open for submissions Follow us on twitter: @PRWeekUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Remember when technology magazines were the size of phone books? Next Fifteen CEO Tim Dyson takes listeners back to that era on the latest edition of The PR Week, talking about working with Steve Ballmer and Bill Gates at Microsoft and other lessons from the dot-com boom and earlier.  Plus: Omnicom Group  and  Publicis Groupe  Q1 numbers and the  S4 Capital earnings delay ; The end of the federal transportation mask mandate; Netflix’s disastrous earnings; and 4/20 — is it too mainstream for brands?  Follow us on twitter: @PRWeekUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek