
Code and Conquer - The Indie Hacker Podcast
Welcome to the Code and Conquer Podcast, hosted by Tobias Arweiler, indie hacker and founder of Ice Bear Labs. Join us as we dive into the fascinating world of indie hackers, exploring their journeys, challenges, and triumphs.
Every episode features a one-on-one conversation with a unique entrepreneur, focusing on their experiences, wisdom, and insights. From $0 MRR to successful startups, learn from these inspiring stories and discover what it takes to turn your dreams into reality. Grab a cup of coffee, relax, and get ready for an hour of captivating conversation.
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Latest episodes

Dec 1, 2023 • 1h 40min
#013 How to win at marketing with Arvindh Sundar
In this episode, we have the pleasure of interviewing Arvindh Sundar, a gamer, indie hacker, and marketing expert. Arvindh shares his journey from being a CMO to becoming an indie hacker and discusses his core product, "Put the player first," a gaming-related framework. We delve into topics such as marketing strategies, leveraging the framework for personal branding, and Arvindh's insights on ADHD and coping strategies.
Throughout the interview, Arvindh provides valuable advice for indie hackers, including tips for effective marketing, starting a newsletter or blog, and monetizing content. He also shares his experiences with ADHD and offers strategies for focusing, prioritizing, and organizing a business.
Join us as we explore Arvindh's fascinating career journey and gain insights into the world of indie hacking, marketing, and personal development.
Stay tuned for an enlightening conversation with Arvindh Sundar, packed with valuable insights and actionable advice for indie hackers and marketers.
Arvindh's personal website: https://arvindhsundar.com/
Arvindh's Put the Player first framework: https://puttheplayerfirst.com/
Arvindh's Twitter: https://twitter.com/arvindhsundar
My own website: https://icebearlabs.com
You can find this podcast on https://codeandconquer.fm
Find our product here: https://repodcasted.com

Nov 17, 2023 • 59min
#012 Bootstrapping a boilerplate business with Jonathan Wilke
On the 12th episode of my podcast Code & Conquer, I interviewed fellow 🇩🇪 German indie hacker Jonathan Wilke about his product Supastarter ☄️ - a starter kit for building SaaS apps with Next.js.
Jonathan shared how he started by creating Supastarter to solve his own needs. It includes authentication 🔐, payments 💰, subscriptions 📄, internationalization 🌍, and more for SaaS apps.
He said Supastarter now makes 💵 more than his day job through one-time purchases, not recurring revenue. We discussed his marketing tactics 📈, pricing 💲, competing products 👀, and future plans 🚀.
We geeked out over the technical details - Next.js, TRPC, Prisma, Lucia, Radix UI, Tailwind. Jonathan talked about keeping up with new frameworks ⏩ and developer experience issues.
An insightful convo about his journey building Supastarter in the indie hacking community! Tune in to hear more😃
Jonathan's Twitter: https://twitter.com/jonathan_wilke
Supastarter Website: https://supastarter.dev/
You can find this podcast on https://codeandconquer.fm
Find our product here: https://repodcasted.com

Oct 27, 2023 • 59min
#011 How to grow your Saas business with Ilias Ism
In this episode, Ilias Ism shares his journey from building Chrome extensions as a teenager to launching and selling his HR SaaS startup Officient. He talks about how Officient evolved from tracking company assets to managing all HR documents and data, and grew to over 20,000 customers with a team of 30 people before being acquired.
Ilias also discusses other projects he worked on over the years, including climate/sustainability initiatives like Bank Green and Extinction Rebellion. He shares his experience taking a sabbatical after selling Officient, and how he's now focused on his new venture Magic Space which helps other founders improve their SEO and online visibility.
So if you're interested in bootstrapping, growing and selling a SaaS business, side projects with impact, and optimizing online marketing, then don't miss this episode!
Ilias Twitter: https://twitter.com/illyism
Ilias personal website: https://il.ly/
MagicSpace: http://magicspace.agency
You can find this podcast on https://www.codeandconquer.fm
Find our product here: https://repodcasted.com

Oct 20, 2023 • 58min
#010 The secrets of email marketing with Jane Portman
In this episode, we're interviewing Jane Portman, co-founder of UserList, an email marketing platform for SaaS companies.
We discuss how Jane got into SaaS and started UserList with her co-founder Benedict. Jane shares lessons learned about developing and marketing a SaaS product, including the importance of talking to customers, slow traction in the beginning, and content marketing.
She gives advice for indie hackers just starting out - be prepared for a lot of work and don't expect easy money.
Overall, an insightful conversation about building a bootstrapped SaaS company.
Link to Jane's Twitter: https://twitter.com/uibreakfast
Link to Userlist: https://userlist.com/
You can find this podcast on https://www.codeandconquer.fm
Find our product here: https://repodcasted.com

Oct 6, 2023 • 1h 39min
#009 A focus on mental health with Arvid Kahl
Get ready for a valuable episode with indie hacking expert Arvid Kahl. He shares his journey to success, including dealing with burnout, anxiety, and imposter syndrome along the way.
Through open communication, strong partnerships, and focusing on fulfillment over profit, Arvid persevered and gained hard-won lessons to share.
Learn how to maintain mental health amidst indie hacking stress. Understand the power of building in public and embracing both wins and fails. Hear Arvid's thoughts on fun side projects, pets, and why he's excited about AI.
If you're an indie hacker seeking balance and motivation, this insightful chat is a must-listen.
Come away inspired, with a dose of perspective, and feeling less alone in your journey. Let's dive in!
Since we're talking about mental health, if any of you are struggling, here is a list of resources that is there for you to help:
https://en.wikipedia.org/wiki/List_of_suicide_crisis_lines
You can find Arvid on Twitter: https://twitter.com/arvidkahl
And you can find Arvid's podcast and newsletter on: https://thebootstrappedfounder.com/
You can find this podcast on https://www.codeandconquer.fm 👀 We love to hear feedback about our podcast and you'll also find blog posts about all of our episodes and the biggest learnings there.
Find our product here: https://repodcasted.com

Sep 15, 2023 • 59min
#008 How to launch on ProductHunt with Sandra Djajic
In this episode of the Code & Conquer podcast, we dive into the world of Product Hunt with Sandra Djajic, a seasoned marketer who successfully launched her SaaS product, Klu, on the platform. Sandra shares her insights on preparing for a Product Hunt launch, why it's a valuable platform for indie hackers, and tips for achieving success. Learn about Klu, how it revolutionizes file searching, and Sandra's journey as an indie hacker.
👉 Sandra's PH launch: https://www.producthunt.com/products/klu-2
👉 Sandra's Twitter: https://twitter.com/TakoTreba
👉 Klu's website: https://klu.so/
You can find this podcast on https://www.codeandconquer.fm 👀 We love to hear feedback about our podcast and you'll also find blog posts about all of our episodes and the biggest learnings there.
Find our product here: https://repodcasted.com

Sep 8, 2023 • 1h 12min
#007 How to succeed as a no-coder with Laura Elizabeth
In this episode of the Code & Conquer podcast, we dive into the world of no-code entrepreneurship with our special guest, Laura Elizabeth. Laura is a designer who has ventured into the indie hacker space without a coding background and has successfully created a suite of products, including "Client Portal."
We explore Laura's journey into freelancing and what led her to pursue entrepreneurship, leaving traditional employment behind. She shares her insights into the qualities that make a project exciting and how she transitioned from freelancing to building her own products.
Laura's impressive portfolio includes "Client Portal," a full SaaS solution, the "Design Academy," an online course, and "Project Pack," a collection of documents and templates for freelancers. We discuss the unique value of "Client Portal" for freelancers who work on multiple projects throughout the year.
Breaking into the world of SaaS and indie hacking as a non-developer presents its challenges. Laura reveals her strategies for success and whether her lack of coding knowledge hindered her journey.
Additionally, we delve into Laura's approach to user feedback and the no-code tools she used to bring her ideas to life. She discusses the pricing strategy for her products and how she managed customer expectations.
As a bonus, Laura also shares her insights into bridging the gap between designers and developers, a topic close to her heart.
Whether you're a non-developer looking to embark on your indie hacker journey or someone curious about the potential of no-code tools, this episode provides valuable insights and inspiration.
Join us in this enlightening conversation with Laura Elizabeth as we explore the world of no-code entrepreneurship, design, and building businesses online. You won't want to miss it!
Key Topics:
No-code entrepreneurship
Freelancing vs. building products
Creating SaaS solutions without coding
The value of "Client Portal" for freelancers
Challenges of entering the SaaS and indie hacking space
User feedback and product development
Pricing strategies for no-code products
Bridging the gap between designers and developers
Guest:
Laura Elizabeth - Designer and No-Code Entrepreneur
Twitter: https://twitter.com/lauraelizdunn
Website: https://www.client-portal.io
Host:
Tobias - Icebear Labs
Twitter: @Icebearlabs
Email: tobias@icebearlabs.com
You can find this podcast on https://www.codeandconquer.fm 👀 We love to hear feedback about our podcast and you'll also find blog posts about all of our episodes and the biggest learnings there.
Find our product here: https://repodcasted.com

Aug 4, 2023 • 1h 25min
#006 Why happy users are important with Matthias Neumeyer & Dima Rubanov
In this episode of the Code & Conquer podcast, we're chatting with indie hackers Matthias Neumayer and Dima Rubanov, co-founders of OscarStories and HeyQQ. From their unexpected foray into tech from Film, Law, and Finance to building successful startups, they reveal their unconventional path into software development.
Discover the inspiration behind OscarStories and HeyQQ, and learn about their unique business models. They discuss their journey in managing controversies, handling marketing, and the role of promotions in their growth. Hear them share their current challenges, future plans, and financial insights of running their indie projects.
They also shed light on strategies for user acquisition on HeyQQ and how they plan to incentivize experts to join the platform. The episode concludes with their advice for aspiring indie hackers and what excites them in their current work. Don't miss this inspiring conversation that spans a wide spectrum from indie hacking to friendship in business!
Dima's Twitter: https://twitter.com/Dima_heyqq
Matt's Twitter: https://twitter.com/matt_heyqq
Oscar Stories: https://oscarstories.com/
You can find this podcast on https://www.codeandconquer.fm 👀 We love to hear feedback about our podcast and you'll also find blog posts about all of our episodes and the biggest learnings there.
Find our product here: https://repodcasted.com

Jun 30, 2023 • 1h 16min
#005 Becoming an SEO expert with Philipp Keller
Join us in the latest episode of the Code & Conquer podcast as we chat with Philipp Keller, a Swiss software engineer and indie hacker. 🚀
Discover his journey in the competitive real estate market with his successful app, weegee.ch, designed to help people find affordable shared flats in Switzerland.
Explore his strategies for standing out in a saturated market, SEO optimization tips, and insights on being an authentic builder in the build-in-public community. Get ready for practical advice for budding indie hackers!
Connect with Philipp Keller on Twitter as @philkellr to stay updated on his projects. Don't forget to follow Icebearlabs for more exciting episodes and upcoming projects.
🎙️ Tune in now!
Phil's website: https://weegee.ch/
Phil's twitter: https://twitter.com/philkellr
You can find this podcast on https://www.codeandconquer.fm 👀 We love to hear feedback about our podcast and you'll also find blog posts about all of our episodes and the biggest learnings there.
Find our product here: https://repodcasted.com

May 28, 2023 • 1h 20min
Special: Collab with the "Push to Prod" Podcast by Dan Miller and Colin Goudie
Join us for an electrifying podcast episode where we break free from the norm! In a collaboration with the dynamic duo behind the "Push to Prod" Podcast, Dan Miller and Colin Goudie, we dive deep into the realm of "Motivation in Indie Hacking." Brace yourself for a riveting panel discussion and get ready to have your burning questions answered by our expert community. Don't miss this epic episode packed with insights and inspiration!
The Push to Prod Twitter: https://twitter.com/pushtoprodpod
Dan Miller's Twitter: https://twitter.com/mrdanmiller
Colin Goudie's Twitter: https://twitter.com/gommo
We also briefly mentioned
Phil Keller and his indie project "Weegee.ch": https://twitter.com/philkellr
Matthias Neymayer and Dima Rubanov with their indie project "Oscar Stories": https://twitter.com/Matt_heyqq and https://twitter.com/Dima_heyqq
Find our product here: https://repodcasted.com