Confessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes. Whether you're a higher ed marketer, a faculty member curious about the behind-the-scenes of university branding, or just someone with an interest in the intersection of education and marketing, the podcast is your gateway to the lesser-known narratives of higher education.
In each episode, host Jaime Hunt engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.
Our guests, a mix of seasoned CMOs, innovative thinkers, and key influencers in the higher ed sector, don't just share their professional triumphs; they open up about their personal journeys and share their candid insights.. The podcast goes beyond the conventional, bringing to light the real stories behind campus campaigns, the evolving nature of student engagement, and the creative challenges in this unique field.
With a host renowned for establishing a warm and engaging rapport, each episode feels less like an interview and more like a conversation between old friends. The discussions are not only thoughtful and informative but sprinkled with moments of humor and fun, capturing the essence of what it's like to navigate the complex world of higher education marketing. Confessions of a Higher Ed CMO is hosted by Jaime Hunt and is a proud member of the Enrollify Podcast Network.
Latest episodes
May 6, 2022 • 1h 5min
Ep. 2: Branding, Brain Drain and Budget, Oh My
In this wide-ranging conversation, Jaime talks with Jason Simon, CEO of higher ed marcomm agency SimpsonScarborough, about everything from labor shortages to budgets to martech and more. Learn more about the universality of the challenges we face, tips for the new CMO, ideas for recruiting and retaining staff – and much, much more.Learn more about this episode in our show notes.
- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Apr 22, 2022 • 49min
Ep. 1: A Seat at the Table - The Evolution of the CMO in Higher Ed
Join host Jaime Hunt in her premier episode as she talks with Terry Flannery, author of “How to Market a University: Building Value in a Competitive Environment,” about the evolution of the role of CMOs in higher education. The two discuss how marketing is a value driver, how to help other senior leaders understand how and why CMOs should contribute to conversations about the strategic direction of our organizations, and what trends we should be watching as we consider the demographic cliff. Learn more about this episode in our show notes.
- - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register
Apr 14, 2022 • 1min
Trailer: Confessions of a Higher Ed CMO with Jaime Hunt
Unpacking the tips, tricks, tools, and tactics that separate the best higher ed CMOs from the rest of the pack.- - - -
Connect With Our Host:
Jaime Hunt
https://www.linkedin.com/in/jaimehunt/
https://twitter.com/JaimeHuntIMC
About The Enrollify Podcast Network:
Confessions of a Higher Ed CMO is a part of the Enrollify Podcast
Network. If you like this podcast, chances are you’ll like other
Enrollify shows too!
Enrollify is made possible by Element451 — the next-generation AI
student engagement platform helping institutions create meaningful and
personalized interactions with students. Learn more at element451.com.
Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders
and practitioners dedicated to exploring the transformative power of AI
in education. Explore the strategies and tools to step into the next
generation of student engagement, supercharged by AI. You'll leave ready
to deliver the most personalized digital engagement experience every
step of the way.
Register now to secure your spot in Charlotte, NC, on June 24-25, 2025!
Early bird registration ends February 1st --
https://engage.element451.com/register
