Metrics that Measure Up
B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.
Latest episodes
Jul 18, 2020 • 14min
Sales Development in SaaS - Question and Answer Session with David Dulany - Tenbound
Sales Development is a rapidly growing professional for early career professionals in the B2B SaaS industry.David Dulany, founder and CEO of Tenbound was an early industry thought leader for Sales Development in the SaaS Industry.In today's Metrics that Measure Up, David and Ray discuss findings from their recent research that highlights how the Sales Development function has changed since the initial impact of COVID-9See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 18, 2020 • 12min
Customer Buying Journey - How Customers Buy and Why They Don't - with Martyn Lewis
Martyn Lewis, author of How Customers Buy and Why They Don't: Mapping and Managing the Buying Journey DNA shares his insights from interviewing thousands of buyers.Martyn shares how The Buying Journey trumps the Sales Process, and that Buyers do not typically buy logically or rationally.Other topics include why your value proposition is just not enough and assuming that you understand the buyer journey is so dangerous.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jul 18, 2020 • 38min
The SaaS CFO - First Five KPIs - with Ben Murray
During the very first session of the Metrics than Measure Up podcast, Ben Murray - The SaaS CFO shares his insights and perspectives on the RevOps Squared KPI Framework and the Five First KPIs.Ben provides his feedback on how SaaS companies can take advantage of Key Performance Indicators like Rule of 40, CAC Ratio, Gross and Net Dollar Retention, Gross Margin, and Customer Lifetime Value to CAC to make smarter, more timely decisions.Come learn on when and how to use metrics that measure up to increase the Enterprise Value of your B2B SaaS company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
