Success in property developing is about supplying the right product in the right place at the right time. But how do you figure all that out? Legendary market analyst John Lindeman has been helping property investors make informed decisions about where to find the next hot spot and what stock is in demand. John’s accuracy in predicting the nature and direction of housing markets is legendary. So it is awesome to have him with us today. In this discussion we cover: - What's happening across the major Australian property markets - where are the opportunities for property developers - and what John has learned from observing Australia's property markets for many decades Keep a close ear out for the type of properties that John thinks has the greatest demand and presents immediate opportunity for smart developers. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes bonus programs called Raising Capital (learn the essentials around raising cash) and Taking it to the Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Youtube - https://www.youtube.com/@propertydeveloperpodcast196 Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Link Lindeman Reports - https://lindemanreports.com.au Episode Summary Get ready to dive into the fascinating world of the Australian property market with none other than property expert John Lindeman! In this engaging conversation, Lindeman shares his valuable insights, tips, and experiences that will leave you buzzing with excitement. From predicting market trends with an impressive track record to debunking common myths, Lindeman's expertise shines through. Discover the potential for growth and investment opportunities, particularly in the booming downsizing sector. So, grab a cuppa, sit back, and get ready for a casual and enlightening chat about all things property! Top 5 Topics Discussed: The Power of Data-Driven Predictions Busting Property Investment Myths Successful Predictions and Growth Opportunities The Downsizing Trend and Development Opportunities Overcoming Challenges and Maximizing Returns In a lively conversation with property expert John Linde...

Building wealth through property is a tried and tested method, with some investors succeeding in creating portfolios of strong assets that generate substantial cashflows. Julian Carlo-Stella shares how he is going about generating wealth through property development. Property in Australia has broadly performed well over time and has enabled some people to generate wealth and income. Developing new properties can be a great way of leveraging skills and creating assets at cost price rather than buying at retail and really help to accelerate wealth accumulation. Julian Carlo- Stella is implementing a strategy to create wealth through a number of colourful commercial property development projects that have yielded great lessons beyond financial results. Listen as he tells the story about he planned on going to court to get a permit on his very first project. In this discussion we cover: - how Julian started out wanting to be an architect before moving into construction management - when he realised he wanted to be a property developer - how he is creating wealth through asset accumulation - why he focuses on commercial assets Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes bonus programs called Raising Capital (learn the essentials around raising cash) and Taking it to the Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Youtube - https://www.youtube.com/@propertydeveloperpodcast196 Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcast Link Whitestone - https://whitestoneaustralia.com.au/ Episode Summary In this episode of the Property Developer Podcast, we explore the topic of leveraging property development for wealth creation and cashflow. Our guest, Julian Carlo-Stella is an experienced property developer who shares his insights and strategies for maximizing returns on investment in the property development industry. Introduction to Wealth Creation and Cashflow in Property Development The episode kicks off by emphasizing the importance of having a clear vision and long-term strategy when it comes to property development. Successful property developers approach their projects with a big-picture ...

Guest Nolan Keenan from Aveline Property shares his journey from a simple splitter project to managing multiple medium density projects. Topics include doing the first project in another state, planning and COVID delays, and transitioning into full-time property development.

Property development has some inherent risks, like any business venture, and understanding what they are and how they can be mitigated is crucial to ensuring the success of any project. Ron Forlee is a real legend in Australian property development circles. Ron will be a name known to many listeners of the show having written a number of books on developing property in Australia including Australian Residential Property Development, An intelligent guide to Australian Property Development and Australian Residential Property Development for Investors. No doubt you have some of those books in your collection. So I was very excited to be able to speak with Ron for my 100th episode. Ron is a trained architect who applied his training to tackle property development projects first in South Africa and then in Australia. Following his decades of experience he then transferred his lessons and knowledge into books. I am sure you will enjoy getting to know the man behind the name as we discuss his favorite projects, what he learned from his very first development and the many lessons he has picked up along the way.   Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Links AYR International - www.ayr.international Episode Summary In this episode of the Property Developer Podcast, host Justin Gehde speaks with Ron Forlee, a property developer and founder of AYR International. The episode focuses on understanding risk and opportunity in property development, and how to effectively manage both aspects to maximize profitability. The conversation begins with Ron sharing his background in property development and how he got started in the industry. He explains that his approach to development has always been centered around mitigating risk and finding opportunities, which has allowed him to successfully navigate the ups and downs of the market over the years. Risk in property development Justin and Ron then discuss the concept of risk in property development,

Joint ventures are a great way to do more projects and reduce risk. Property development can at times be a lonely game so if you have other people to talk with about issues and solve problems it can really help take your developing to another level. Valerie Smith from Valsco Property Group has harnessed the power of joint ventures to enable her to take on bigger projects. Valerie and her husband have travelled the well worn path from property investors and renovators to property developers. They are now focusing on some niche disability accommodation projects to provide much needed dwellings for many Australians. In this discussion with Valerie we cover: - How more women can get into property development - the power of joint ventures to accelerate growth and reduce risk - the value of focusing on a niche product for a specific group Keep an ear out for how a shift in Valerie’s thinking around money and skills helped take her to the next level.  Link - Valsco Property Group - http://valscopg.com.au   Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Episode Summary In this episode of the Property Developer Podcast, host Justin Gehde speaks with property developer and joint venture expert, Valerie Smith. The episode focuses on the power of joint ventures to accelerate your property development projects. The conversation begins with Valerie sharing her background in property development and how she became involved in joint ventures. Valerie explains that joint ventures are a powerful tool for developers, allowing them to access funding, expertise, and resources that they might not have otherwise. She also stresses the importance of building strong relationships with potential joint venture partners, and being transparent and honest in all dealings. Spread risk and maximise returns Justin and Valerie then delve into the specific benefits of joint ventures, including the ability to spread risk and maximize returns. Valerie explains that joint ventures allow developers to pool r...

No two property development projects are ever the same. Each project throws up its own challenges and opportunities. Lessons learned from each project can help to avoid or overcome issues faced on future projects. Taking the lessons learned from past property development projects can help ensure more efficient projects in the future, and provide a foundation of experience to help solve other problems. Today’s guest, Matt Campbell from Kyabel, is currently delivering 17 small scale projects and shares some of the key lessons he has learnt along the way. Matt has a background in delivering IT projects so brought his understanding of project management and problem solving to his property development career. He is currently delivering residential projects across south-east Queensland. Matt is involved with all stages of a project from site acquisition through construction to completion. In this discussion we cover: - how a change in thinking helped him take his developing to the next level - a key lesson he learnt about raising capital; and - how branding can give power to your development projects. Keep an ear out for a niche project that Matt is itching to get started on… Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Links Kyabel - https://www.kyabel.com.au/ Episode Summary In this episode, host Justin Gehde interviews property developer and consultant Matt Campbell. Matt has been in the property development industry for over 35 years and has worked on a wide range of projects, from small-scale residential developments to large commercial developments. He shares his insights on the lessons he has learned from managing multiple small-scale property developments throughout his career. Small vs large property developments The episode begins with a discussion of the benefits of small-scale property development. Matt explains that small-scale developments are often easier to manage than larger developments and can be a good way for developers to gain experience before moving o...

Sales are the lynch pin of any good property development project, and to get sales your product needs to appeal to a buyer. Give the buyer what they want and making the sale becomes easier. So how do you come to understand what a buyer wants? We talk to a seasoned property developer to find out what they do to profile their buyers. With Jeremy De Zylva from Resolution Property Group we cover:what Jeremy learnt from working for large corporate organizations the one key thing that developers can focus on to make their projects a success and stand out from the competition how to deal with markets changing mid-project Keep an ear out for how structures can make a big difference to being able to offer a vendor the price they want while still giving you control of the site. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Links Resolution Property Group - https://www.resolutionpg.com.au/ Project Update Here's the latest from my current project... Episode Summary In this episode of the Property Developer Podcast, host Justin Gehde speaks with Jeremy De Zylva from Resolution Property Group, a property development and investment firm based in Australia. Jeremy has over 20 years of experience in property development, and in this episode, he shares his insights on the concept of "buyer-driven" property development projects. The Basics of Buyer-Driven Property Development Projects According to Jeremy, the term "buyer-driven" refers to a property development project that is designed and executed with the needs and desires of the end user in mind. In contrast to a traditional property development project, which may be driven primarily by financial considerations or the vision of the developer, a buyer-driven project is centered around the needs of the target market. Jeremy notes that buyer-driven projects can take many forms, from multi-unit residential developments to commercial projects like shopping centers and office buildings. Regardless of the type of development,

When things get a little choppy during a project due to factors beyond your control, like rates rising or build times blowing out, it helps to have flexible and reliable funding in place to see you through. In this conversation with regular guest and finance guru Dan Holden from Holden Capital, we will be covering: what's happening in the lending markets the outlook for the cash rate challenges many developers are currently facing with build costs and delays case studies and; the release of Dan's book called Constructive Finance. Keep an ear out for how you can win a free copy of Dan's excellent book which covers all things Australian construction finance. I highly recommend it for your property resource library. This is another awesome discussion that I'm sure you will enjoy and it is chock full of gold. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Links Holden Capital - https://www.holdencapital.com.au Episode Summary In this episode, host Justin Gehde interviews Dan Holden, the Managing Director of Holden Capital, a finance broking firm that specializes in property development finance. They discuss the importance of having a solid understanding of project finance and how to navigate the changing economic landscape to ensure the success of property development projects. Top points from the episode: Project finance is the cornerstone of any successful property development project. Developers need to have a solid understanding of the financing process and be able to secure the necessary funding for their projects. The pandemic has had a significant impact on the property development finance industry, with many lenders tightening their credit policies and reducing their lending capacity. Developers can navigate turbulent times by having a contingency plan in place and working with experienced professionals such as finance brokers and project managers who can provide valuable advice and guidance during uncertain times.

Settling on a property development strategy can often be an evolutionary process as you learn what works and what you enjoy. That can involve a few twists and turns before you find something effective and repeatable, which is what happened with my latest guest. Anselm Mathurin is a Caribbean based property developer with a terrific story to share about following a dream and learning along the way. Like most property developers, Anselm has faced some challenges in getting his projects out of the ground including having to relocate from his home on another island to be closer to the development site when things started going off track. He shares with us: - how taking effective control of a project can lead to significant savings - how experience shapes how you view potential yields from a site - how targeting a very niche market can be an astute strategy for selling your product. I am sure you will enjoy this chat with Anselm and appreciate how he has adapted and evolved along the way. Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. The training includes a bonus program called Taking It To The Next Level for people who may want to go into developing full-time. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Links Calabash Condos - http://calabashcondos.com Episode Summary In this episode, host Justin Gehde speaks with Anselm Mathurin a Caribbean based property developer. Anselm shares his experience and expertise in the property development industry, discussing how property developing strategies can evolve over time and the importance of being adaptable to changes in the market. Top points from the episode: Property developing strategies should be flexible and adaptable to changes in the market. Have a clear understanding of your goals and objectives and develop a strategy that aligns with them. Stay up to date with market trends and changes and adapt your strategy accordingly. Collaboration and building strong relationships with other professionals in the industry is essential. Have a long-term view when developing a property development strategy and be persistent and patient. Flexibility in Property Developing Strategies

Selling off the plan property is vital for many development projects to get out of the ground. Marketing and selling an idea and vision requires specialist skills. So I'm speaking with Ben Khong from Chisholm & Gamon about off the plan sales. Ben has been working in property sales for a couple of decades, mainly selling off the plan so brings a wealth of experience to this conversation, and lots of practical tips for your next sales campaign. We talk about how you can seek out the best agent to help market and sell your project, the importance of pricing and monitoring the response, and the importance of understanding who your likely buyer is and what they want. Keep an ear out for Ben's thoughts on what kinds of issues can come up in design that may put buyers off... Property Development Training If you are interested in learning the fundamentals of property development, in your own time and at your own pace, then be sure to head over to www.propertydevelopertraining.com and take a look. I take you step by step through the development process so you know exactly what is needed to find a site, run a feasibility and complete a small scale property development, be that a duplex or 3 or 4 unit site. So head over to propertydevelopertraining.com and take a look... I would love to see you on the inside... Property Developer Quiz Keen to find out how ready you might be to become a developer? Then take the Property Developer Quiz (https://www.propertydevelopertraining.com/quiz) and get a sense of where you are at… Become a Million Dollar Property Developer Grab my book Become a Million Dollar Property Developer about my journey into property development. This book is ideal for anyone who intends to get into small-scale property development and wants an insider’s guide to successfully obtaining wealth, fulfilment, and glory. In this book, Justin will share how he succeeded in delivering a 20-townhouse project on his first property development project and what he learned along the way. Many people have a dream of becoming a property developer. They aspire to build properties, grow portfolios, and amass great wealth. However, many people often struggle with making the leap into property development. This book has the answers for how you can make the leap into property development. Grab your copy now. Social Connection Property Developer Podcast Facebook – https://www.facebook.com/propertydeveloperpodcast Property Developer Podcast Instagram – https://www.instagram.com/property_developer_podcast/ Property Developer Podcast LinkedIn – https://www.linkedin.com/company/property-developer-podcastLinks Links Chisholm & Gamon - https://chisholmgamon.com.au Episode Summary The episode features an interview with Ben Khong from Chisholm & Gamon, a property marketing and sales specialist, who shares his expertise on how to effectively sell property off the plan. Top 5 Points: Selling off the plan is all about creating an emotional connection with buyers. Developers should invest in high-quality marketing materials to showcase their properties and make them stand out in a competitive market. Offering incentives, such as discounts or upgrades, can be an effective way to encourage buyers to purchase off the plan. Building trust with potential buyers is crucial, and developers should be transparent and honest about the development process and potential risks. It's essential to have a solid understanding of your target market and tailor your marketing approach to their needs and preferences, and creating an Emotional Connection with Buyers According to Ben, selling property off the plan is all about creating an emotional connection with potential buyers. To do this, developers should focus on showcasing the lifestyle that the property offers, rather than just its physical features. This means highlighting the property's location, views, and amenities and emphasizing how they can enhance...