Business of Apps Podcast

App data - how much does this notion actually tell you? It's been one of the most popular catch phrases but it seems its popularity doesn't really match its comprehension. For the past 12 years, Apple has been establishing a huge mobile ecosystem with millions of developers building apps for iOS. What allows all those developers to build successful app businesses? Data for their app’s performance on the market. Today’s guest is Lior Barak, author of Data is Like a Plate of Hummus and podcast host of WHAT The Data?! Lior talks about what app publishers need to know about data, today. Data runs the world and drives decisions. Today’s Topics Include: ✔️  Lior’s Book: Data is Like a Plate of Hummus (a tasty dish that you can enjoy) ✔️  Data strategies should consist of five ingredients to collecting and storing data ✔️  WHAT The Data?! Lior’s podcast covers various topics—from fake AI to privacy ✔️  Fate of iOS 14? ✔️  Happy that Apple’s taking initiative, not being forced to do so ✔️  Disappointed by industry’s reaction to Apple’s privacy update ✔️  Data for App Publishers: Serve the user; user does not serve them ✔️  ROI: Focus on features, not revenues ✔️  KPIs: One size does not fit all or always scale; depend on needs, business, and growth ✔️  Analyze and Optimize: Fix mistakes made collecting data by understanding users ✔️  Android or iOS? Android ✔️ Favorite App(s): Vivino wine app ✔️  What’s Lior looking forward to with app technology in the future? Holograms Links and Resources: Lior Barak on LinkedIn WHAT The Data?! Data is Like a Plate of Hummus Tweets/Quotes by Lior Barak: “Be a little more relaxed when using data. This is our biggest problem as we go forward in this industry.” “Data is Like a Plate of Hummus—a tasty dish that you can eat and that you can enjoy.” “We have so much data out there that is collected and stored, but the reality is, we can’t make sense of all of it.” “With using data, with understanding your user, you will be able to actually give them a much better product, much better features, instead of focusing on your revenues.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

Mobile ad fraud has been a dark shadow on the entire mobile advertising industry for a number of year by now. It's been growing fast - fraudsters keep inventing more sophisticated ways to steal, fraud detection and prevention companies do their best to keep up and being able to detect new kids of fraud and help brands to minimize its impact on their bottom line. It is the ongoing battle. One would hope that COVID pandemic would slow mobile fraudsters down and that would be really naive take on that. It is quite contrary.  Today’s guest is Luke Taylor, COO and founder of TrafficGuard. Luke talks about the current state of affairs for mobile advertising fraud during COVID-19. Today’s Topics Include: ✔️  TrafficGuard: Full funnel ad verification and fraud prevention solution ✔️  Mobile Fraud Before COVID (BC): Reality ever since advertising started ✔️  Wasting Money? Measure what you want and what you should pay ✔️  Traffic and Trivial Changes: Audiences, behaviors, data, and privacy concerns ✔️  Buyer Beware: When looking for a bargain, fraudsters never sleep or stop ✔️  Transparency: What does fraud look like? Look after yourself, data, and ad spend ✔️  Android or iOS? iOS ✔️  Favorite App(s): 1Password ✔️  What’s Luke looking forward to with app technology in the future? On-device ML Links and Resources: Luke Taylor of LinkedIn TrafficGuard Quotes by Luke Taylor: “Fraud has been happening in mobile space, ever since advertising was running.” “Fraud is everywhere. It’s even hard for the premium sources to keep it at bay.” “People have been forced to tighten budgets. Unfortunately, that means that many advertisers are chasing cheaper traffic.” “Anywhere that there’s money, there’s going to be some aspect of fraudulent activity.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

Do you listen podcasts? Since they emerged as a new medium on iTunes in early 2000, they’ve grown to a huge source of information for people about pretty much anything you can think of. Last year alone, 90 million people in the United States listened to podcasts at least once a month. They spend hours listening to hosts that they trust talk about all kinds of topics. Today’s guest is Julie Booth, Senior Growth Marketing Manager at Stitcher. Julie shares how Stitcher has become one of the leading podcast platforms and apps. Today’s Topics Include:  ✔️  Favorite Podcasts: Everchanging list includes You’re Wrong About and reality TV recaps ✔️ How do people choose podcast apps? Depends on content, curiosity, and features ✔️ Product Design Challenges: People don’t always know what they want or will use ✔️ Stitcher Difference: Advanced features for customization and control specific to podcasts ✔️ Free to use Forever: Stitcher provides podcast listeners with a great listening experience ✔️ Geographical Anomalies: Average Stitcher user is older, affluent, and educated ✔️ COVID: App usage adapted from listening during commute, not at all, to remote routine ✔️ User Acquisition: Podcasting is still a niche entertainment medium and faces competition ✔️ User Acquisition Channels/Universal App Campaigns: Google, influencers, partnerships ✔️ Android or iOS? iOS ✔️ Favorite App(s): Facebook Messenger ✔️ What’s Julie looking forward to with app technology in the future? iOS 14 widgets, personal vs. professional privacy Links and Resources: Stitcher Julie Booth on LinkedIn Julie Booth on Instagram Julie Booth on Twitter Julie Booth’s Email Quotes by Julie Booth: “For the podcast app, we find a lot of people say they want a feature, but then never use that feature.” “A podcasting app is really the frame, it’s not the picture.” “We provide a lot of control to users that other apps don’t.” “Getting people into podcasting is what I focus on the most...it’s really hard to get someone to switch apps once they’ve started.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

It’s undeniable - when it comes to mobile advertising, performance - is what you’re looking from your online advertising partner first and foremost. Nobody would argue with that. But then comes the second extremely important component - transparency. For an advertiser of any size - big brands especially - it’s crucial to know what channels are being used to drive traffic to their product of service. Is their brand safe with those channels? Today’s guest is Jordi de Los Pinos, co-founder and CEO at Smadex. Jordi provides complete transparency on Demand Side Platform (DSP) performance. Today’s Topics Include: ✔️  Jordi’s Journey: Switch from engineering hardware to mobile app advertising ✔️  Programmatic Advertising: Real-time bidding via signal processing and machine learning ✔️  Smadex: Mobile programmatic advertising platform that places ads for user acquisition ✔️  Performance and Transparency: What Smadex strives to give its marketing clients ✔️  DSP: Difference between Digital Signal Processor and Demand Side Platform ✔️  DSP Benefits: Smart technology makes money, quick decisions in real-time auctions ✔️  Privacy and Advertising: Upcoming options and concerns for targeting individuals ✔️  COVID Impact: Mobile advertising scalability and acceleration of digital transformation ✔️  Biggest Problem: Attribution—give merit to partner/company by analyzing metrics ✔️  Android or iOS?: Android ✔️  Favorite App(s): Play Chess ✔️  What’s Jordi looking forward to with app technology in the future? 5G Links and Resources: Jordi de los Pinos on LinkedIn Smadex Quotes by Jordi de los Pinos: “As humans, we always want what we don’t have.” “We help app marketers to get people to download their app into their phone.” “They make the advertiser money.” “What we strive to achieve for our clients, in general, is to give them two things that I believe are key on what any marketer would want—performance and transparency.” “Choose an ad for the right person at the right time.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

Hannah Parvaz, Head of Growth at Curio, discusses the power of audio, authentic speech narration, and the challenges and tips for running effective social media campaigns. She also talks about the importance of teamwork in startups, her favorite apps, and her excitement about iOS 14 widgets.

An app growth is always on the radar of every app developer or a brand. Eavesdrop any app marketing team brainstorming session and you'll hear them avidly discussing  how to gain more loyal app users and what user acquisition channels to focus on. Now, dating apps have a special place in the app industry and in our lives. No matter where you live, your age, or your gender, you probably use mobile apps to connect with others and dating apps is surely one way of doing that. Today’s guest is Geoffrey Cook, CEO of The Meet Group. Meeting other people to socialize or date is simply part of human nature. The Meet Group is the largest provider of live streaming dating apps. Today’s Topics Include: ✔️  Five Dating Apps: MeetMe, SKOUT, Tagged, LOVOO, and GROWLr ✔️  Dating Community: 15 million monthly users mostly in United States and Europe ✔️  Live Streaming Solution: Monetizes via users giving each other virtual gifts ✔️  COVID Impact: Created significant increase in dating game usage in past five months ✔️  Management Tools: Shift to remote work using Zoom, Slack, and more for productivity ✔️  Marketing Channels: Singling out pricing power to acquire new users for growth strategy ✔️  Types of Content: Create user-generated content in form of chats and messages ✔️  Live Streaming: Consumption and production offers connection during social distancing ✔️  Videos: More efficient, more information available, and less risk swiping left or right ✔️  Android or iOS? iOS ✔️  Favorite App(s): Medium ✔️  What’s Geoffrey looking forward to with app technology in the future? Authenticity and AI Links and Resources: Geoffrey Cook on Medium The Meet Group Veronica and the Volcano Quotes by Geoffrey Cook: “The way we think of ourselves is really as the mobile version of the bar, the coffeehouse, this social gathering place.” “What we’ve been doing that’s fairly unique is adding live streaming video to dating since 2016. And lately, we’ve been aiming to make everyone the star of their own dating show.” “We, essentially, use all the same tools we used before the pandemic. We just use them more given that there is no in-person contact.” “Marketing is always a challenge. Year over year, we’re seeing rates (cost per registrations) go up as it costs more to acquire users.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

App Subscriptions - right now they feel so familiar and omnipresent. Need some examples? Do you watch movies on Netflix? Listen to music on Spotify? Get things delivered by Amazon Prime? Many app developers have gone to the subscription model to make money. Today’s guest is David Barnard, Developer Advocate at RevenueCat. He talks about the pros and cons of app subscriptions. Spoiler alert - it’s not all roses and rainbows. Today’s Topics Include: ✔️  Development Background: Building apps from the beginning of Apple's iPhone SDK ✔️  Role at RevenueCat: Solve problems and make it a better product to monetize apps ✔️  App Subscription Pros: Customer and advocate uses RevenueCat to make money ✔️  App Subscription Cons: Bugs and code challenges create headaches and disasters ✔️  David’s App Business: RevenueCat, Launch Center Pro, and Weather Up ✔️  RevenueCat’s Mission: Help developers make more money ✔️  Why RevenueCat? Basic and broad platform without complexity for subscription apps ✔️  App Testing: RevenueCat’s new price testing feature sets best price to generate revenue ✔️  COVID: Accelerated RevenueCat’s business by working remotely before lockdowns ✔️  Money in the Bank: Series A funding provides additional revenue, growth, and flexibility ✔️  Free, Paid, or Freemium? App subscriptions experience slow progression on app stores ✔️  App Subscriptions: Keep consumers in mind to use app consistently and deliver value ✔️  Product Roadmap: Focus on retention, price optimization, and planning process ✔️  What’s David looking forward to with app technology in the future? Widgets on homescreen and iOS 14 release for privacy focused user acquisition Links and Resources: David Barnard on Twitter David Barnard on LinkedIn RevenueCat RevenueCat Blog Weather Up Quotes by David Barnard: “If you’re adding subscriptions to your app, you need all this infrastructure.” “We charge our users because we provide a really great service that actually helps them make more money.” “You’ve really got to match the value you are delivering to users.” “Subscriptions are incredibly difficult to implement and get right.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

Do you know who are Influencers? Do you know that app user acquisition with Influencers is one of the app marketing techniques that help brands to connect their apps with tens of thousands of users? Ok. Let's start with Influencers. Influencers are movie, music celebrities or regular down-to-earth folks like you and me, who acquired vast amounts of devoted followers on social media around common interests they are passionate about. Popular influencers with millions of followers are often involved with various product endorsements, including mobile apps. To make these product endorsements efficient and help app brands to achieve their specific goals, influencer marketing agencies stepped up. Today’s guest is Federico Llano, co-founder of TATAM Digital. He talks about how influencer marketing works for mobile apps. Today’s Topics Include: ✔️  Entrepreneur or Influencer? Federico’s sales and marketing background as a gamer ✔️  What is influencer marketing? Consistently eyeing influencers into marketing mix ✔️  Who is an influencer? Someone with reach and influence on a certain audience ✔️  Do’s and Don’ts: What’s right and wrong with influencer marketing? ✔️  TATEM: Created to take a different approach to influencer marketing in the corporate world ✔️  Leverage Language: Connect with and talk on the same level when approaching brands ✔️  Influence Power: Equals ability to drive sales in the real world, not engagement rates ✔️  KPIs: Measure and optimize influencer performance to compare ROI ✔️  Mistakes Made: Not committing adequate time and patience to learn ✔️  Dealing with Influencers: Negotiate to price and meet deadlines ✔️  Best Fit Categories: Recurring revenue and subscription model for influencer marketing ✔️  Best Assets of Influencers: Curators of products, caring storytellers, believers in benefits Links and Resources: Federico Llano’s Email: TATAM Digital Quotes by Federico Llano: “Influencer marketing is consistently eyeing influencers into your marketing mix.” “We consider an influencer, someone that has both the reach and the influence on a certain audience. They are digital natives and they are actual content creators...not just a pretty face.” Influence Power: Equals ability to drive sales in the real world, not engagement rates. Elephant in the Room: Marketers invest $9 billion in influencer marketing, but 90% is not measured or understood. Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

App marketing is not a sprint, but a marathon. You are on a constant quest to find new channels to reach your app users. Most of us know about Facebook, Google, and Apple ads, but what do you know about app promotion with Reddit? Reddit is a social news aggregation, web content rating, and discussion website and mobile app. Launched in 2005, it has evolved into the biggest online "public square" to discussion a great number of topics, as of 2019 used by 430 million people on a monthly basis. Today’s guest is Ashleigh Rankin, senior manager of growth partnerships at Reddit. Ashleigh shares best practices for marketing apps on Reddit. Today’s Topics Include: ✔️  Reddit Company: Network of more than 130,000 communities based on interests ✔️  Reddit’s Mission: Bring community and belonging to the world ✔️  Reddit’s Rules/Policies: Moderation keeps the platform clean, and safe for brands, and people ✔️  Reddit’s Robust System: Human judgment, nearly no AI involvement ✔️  Reddit Ads: Now with postgres, app marketers can drive app sales and installs ✔️  Native Ads: Brand participation adds value and resonates with specific Reddit users ✔️  Reddit Insights: Two-way communication channel for honest and targeted feedback ✔️  App Categories: Gaming and tech recruiting produce better outcomes/more installs Links and Resources: Ashleigh Rankin’s Email Ashleigh Rankin of Reddit on LinkedIn Reddit Reddit Ads Quotes by Ashleigh Rankin: “People come to engage with content that they are passionate about.” Reddit’s Mission: Bring community and belonging to the world. “One of the really beautiful things about Reddit is that if you run...an interest-targeted campaign, you can find audiences that you didn’t necessarily know you had.” “It’s just really important to test and learn and then hone in on what does work and optimize towards that.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

Question to you - as an app marketer - how do you deal with stress and anxiety in everyday life to set yourself up for success? Listen to music, read a book, open a favorite app or journal your thoughts and problems? Today’s guest is Darius Mora, Chief Marketing Officer (CMO) at Reflectly, the world’s first and most popular intelligent journal app that utilizes AI. This year the app witnesses a significant growth in demand and we want to discuss how the mix of a great product and effective marketing channels allows the app grow happens that rapidly. Today’s Topics Include: ✔️  Reflectly App: Concept and competition ✔️  Mental Fitness/Wellness: Growing demand to acquire users, talent, and fresh ideas ✔️  Relax with Reflectly: Be mindful or meditate to reduce stress ✔️  Reflectly: Effective marketing made easy due to amazing engineering of product ✔️  Innovation: Reflectly won Google’s Material Design Award in 2019 ✔️  Copyable Channels: No unexpected or other options that perform less successfully ✔️  Social Media Apps: Creates different levels of stress to be authentic or ashamed ✔️  Benefits of Journaling: Gain perspective, be grateful, and achieve better state of mind ✔️  Android or iOS? iOS ✔️  Favorite app(s): Wim Hof Method ✔️   What’s Darius looking forward to with app technology in the future? A/R Links and Resources: Darius Mora Darius Mora on YouTube Reflectly Wim Hof Method Quotes by Darius Mora: “A lot of people will use journaling, which is an active way to be mindful. Meditation is a more passive way.” “I haven’t seen any case where the marketing channel was the competitive advantage.” “Even if your life is interesting, if you go on Instagram, you’ll feel like crap about yourself.” “The human brain was not developed to be able to deal with so many inputs and all the attention-grabbing things jumping at us every single day.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024