Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-view on the app industry. Take any field, any market - being able to have a holistic view is what allows you to see a complete picture and compete with other players on the market. The app industry is one of the brightest examples for this approach. In this episode, to talk about what app categories are the most popular today, how much money people spend on mobile apps, what are app trends in different countries and more we have Lexi, she’s been on the show couple times before and is always welcome back. Today’s Topics Include: The story behind App Annie’s rebrand to data.ai The snapshot of the report - major data points Waking hours benchmark Consumer spend on apps App categories people spend on the most Number of new apps released in 2021 App blockbusters App categories by generations - Gen Z, Millennials, Baby Boomers Links and Resources: Lexi Sydow LinkedIn profile. The State of Mobile 2022 report. Data.ai website. Quotes from Lexi Sydow:  "We are spending around a third of our waking day on mobile." "We are spending around seven of every 10 minutes in a combination of either social, communication or photo and video apps, so very heavily media-oriented". Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fooling around with TikTok”. On the other hand, ask any brand marketer about TikTok and she or he will tell you whether they already use its advertising platform, try to go with it natively, or consider using it. So for the latter case wouldn’t be great if there was an analytical tool to tell you what’s trending on TikTok? Well, lo and behold there is one and it’s ViralMoment and we have Sheyda to tell us all about it. Today’s Topics Include: Being a software engineer by training and liking to tackle hard problems, in early 2021 Sheyda was introduced to the idea to develop an analytical tool to measure video virality on TikTok subjectively, outside of the silos that the platform creates for individual users What is ViralMoment Does TikTok replace other ad platforms or compliment them for brands? How does TikTok influence consumer behavior? What is TikTok's impact on Influencers? How ViralMoment can help to mitigate TikTok's externalities? Sheyda's overall assessment of TikTok's impact on society What side of the Android & iOS duopoly Jason is? iOS First mobile phone owned by Sheyda - Nokia mobile phone with everyone's favorite Snake game on it :-) What features would Jason miss most leaving his smartphone at home? Not being able to get in touch with people, it's not about a specific app but the function What new app technologies is Jason most excited about? More tech that would regulate smartphone usage (Think Siri telling you you should spend more time off your smartphone) Links and Resources: Sheyda D LinkedIn profile. ViralMoment website. Quotes from Sheyda D:  "Back in January 2021, my co-founder Chelsey came to me with the idea for ViralMoment. She's been working in the Social Listening industry for a while and noticed that there was really no solution for visual-based social media." "We also work with non-profit organizations and we are also currently working with a research group out of Carnegie Mellon centered on identifying hate speech on TikTok." "If you are trying to buy a pair of shoes and I see a billboard for Nike - that is an advertising and once my friend tells me I have this pair of shoes, these are great! Which ones am I'm gonna left with? I'm gonna buy the ones my friend told me to. It's the same on TikTok - you're looking at these people as a part of your community that is telling you about what they are using." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app to. It is how you will be able to find places online where to approach them, what ad creatives to use, and what tone of your ad should be to speak their language. You need to answer the following question for yourself - what do your customers want? Well, this is the question that is at the basis of the MoEngage, the leading customer engagement platform, recent research, built on the survey data gathered from 1,000 consumers in the United States, Canada, UK, and Germany. Today’s Topics Include: Being a true tech geek in heart, Jason went a long way from being a software engineer in times when mainframe computers were a thing to  becoming VP of Sales in a leading mobile engagement platform The major unexpected insight that came off the report is that people want both don't want to be tracked online and yet ads they see are personalized The key figure from the report: 21% of consumers from North America and Europe have adopted mobile apps for shopping, 33% of North American and European consumers prefer email for communication. What frustrates customers and how it varies between women and men Kind of messages that help solidify brands' relationships with customers Most popular value-added services Top 3 preferred communication channels How shopping behavior has changed since COVID-19 hit the world in 2020 New communication channel(s) adopted by consumers What side of the Android & iOS duopoly Jason is? iOS First mobile phone owned by Jason - the early Panasonic model available in 1988 What features would Jason miss most leaving his smartphone at home? A constant buzzing in his pocket caused by a stream of notifications What new app technologies is Jason most excited about? Nothing really, everything is cool as it is. Links and Resources: Jason Smith's LinkedIn profile. MoEngage website. MoEngage Personalization Pulse Check Report 2021. Quotes from Jason Smith:  "What was really interesting in this particular research is how tuned in is consumers are when it comes to their data and how it's best used for personalization. And the expectation is that it's still 50% of customers or consumers that were surveyed still expect their message to be personalized based on their interests or behavior. Inconsisent messaging really annoyes people, when men being targeted with female messaging and vise versa. If you look at North America and Europe, 21% now have adopted a mobile app and email as new digital communication channels." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying in the queue and getting yourself and your stuff on the ship is called onboarding. Where else do you have a chance to encounter this notion? Well - mobile apps! To explain what exactly do we mean by that we’ve got Marissa from the mobile growth consultancy Phiture. Mobile app onboarding is one of the must-have components of every app marketing strategy. Today, with a rare exception, brands need to think through the entire interaction experience their users have with the app, otherwise, mobile app churn will ruin that app project. Today’s Topics Include: With a background in graphic design and social media marketing, three years ago Marissa moved to the one and only Berlin to do e-commerce and B2B What is onboarding The best practices for mobile app onboarding No-nos for app onboarding The shortest and longest app onboarding The key message to app marketers What side of the Android & iOS duopoly Marissa is? iOS What features would Marissa miss most leaving his smartphone at home? Google Maps What’s missing from mobile app technology? More apps to tackle big challenges our civilization has been facing. Links and Resources: Marissa LinkedIn profile. Phiture website. Quotes from Marissa Hsu: "Onboarding is your users first impression. The purpose is to guide the user activation, which is essentially the user's experience of the value of the app for the first time. I think just framing copy in terms of ways that it benefits the user, like not saying necessary look at this feature but saying this is how this feature can benefit you. I'm more excited to see technology kind of blossoming in ways that add clear value to our lives. " Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Ok, here is the thing -  even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is dedicated to the situation around Apple’s monopoly with its App Store. And one of the central figures in that story is in-app purchases. A quick recap of how app developers have been making money with apps over the years. Well, it all started back in 2008 when app developers were being paid for each copy of their apps or they could provide it for free but display the app users' ads and make money that way. Later on in-app purchases came along as the way for app developers to make money on extra features inside the apps or provide an option to turn off advertising inside those apps for a small fee. And of course, later on the App Subscriptions became a big part of the app monetization options app developers could choose from. Now, when Apple introduced its App Store, a big appeal for app developers was that Apple said that they will be charging only 30% of each app’s copy being sold. At that point, if you were in the software business and you wanted, let’s say, to release a game on a console you would have to pay way more than that 30% Apple was asking for. For a while, everybody thought it was a fair deal and developers were happy. Fast forward to the present days - years later of struggling to achieve visibility for their apps and actually making money, many app developers aren’t that optimistic anymore. And especially if your app business is the size of the Epic Games studio. To give you a comprehensive picture of what’s going on and what are implications for you we have Jens. Today’s Topics Include: Jens got into the app industry a bit late in 2017, being hooked on apps as a consumer, working in tech, he first joined 8fit fitness app and than in 2021 he joined RevenueCat team. Recent updates around Apple's App Store and in-app purchases Implications from the recent changes with in-app purchases and other aspects of how the App Store operates Web payments - pros and cons What's coming for in-app purchases What side of the Android & iOS duopoly Jens is? iOS What features would Jens miss most leaving his smartphone at home? Messaging apps and Twitter What’s missing from mobile app technology? Having a direct connection between his brain and a smartphone (think Neuralink) Links and Resources: div>Jens-Fabian Goetzmann LinkedIn profile. div>RevenueCat website. Quotes from Jens-Fabian Goetzmann:  "I would argue regardless whether you are trying to make money or you're tinkering, building in-app subscription infrastructure is not a lot of fun either. I think basically the headline is that for now most developers and app publishers that are currently or having been mandated to use in-app purchases will continue to use in-app purchases. I think the security has multiple different levels. I think this kind  of stance falls to how good the app review is really? Because there are various levels of security. There is a ton of security features baked into the operating system on iOS and those could still apply" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Alright, every once in a while I like to begin an episode with a question to the audience - what do you do every morning? You brush your teeth, at least I hope so, have your breakfast, take a shower. Am I missing something? Yes - you check your Instagram or TikTok feed. Why do you do it? This is the question for another time and another episode. Right now, my point is that sometimes in those feeds one of the ads grabs your attention. Why? If you are an app marketer and your job is to acquire new users for your app, to generate more revenue, I bet you would love to know the answer on this question. You would love to have those graphic creatives that really engage people and lure them to your app, wouldn't you? To answer this question, to give you some fodder for what those highly engaging mobile app ad creatives look like, I’ve invited Natalie and Isabella. Today’s Topics Include: Natalie's and Isabella's background What makes an ad creative stand out the rest, what allows it not to blend with other graphics in people's social media feeds How to design your ad creative hit Tools to use to get an inspiration to design your own highly engaging ad Psychology behind high engagement of successful ad creatives Ad creatives A/B testing: best practices Android or iOS? iOS for both Bella and Natalie What features would Natalie and Isabella miss most? Messaging apps and maps What’s missing from mobile app technology? Better battery for Bella and Natalie is just fine with her smartphone current capabilities Links and Resources: Natalie Rozenblat LinkedIn profile. Isabella Zulli LinkedIn profile. Phiture website. Quotes from Natalie and Isabella:  "The first step is really understanding who the audience is, what are their business needs. Then we look at historical ad performance, we can already learn from what was tested, what worked, what hasn't worked. It's really about like standing out of the rest, which is why like that step three, when we conducting a competitive research and we are gathering inspiration - it's a really important stage for design team. Depending on your audience of course, celebrity influencers can generate really positive performance. But depending on the experience, depending on the app, you know, just getting your real users even to create content for you. Like I would recommend to not being afraid apps to reach out their user base and, you know, see if anyone actually use the app in everyday life." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Today, there are about 27 million app developers worldwide, it's a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the Apple’s keynote presentations at WWDC, you saw some of them talking about apps they pour their heart into. It’s remarkable to see the commitment of these people to develop an app that will make a difference in somebody’s life. Now, at the same time they develop apps to make a living. What is the state of app monetization today? To answer this question we’ve invited Linda. Today’s Topics Include: The Linda's background spans from being a part of the Yahoo team, moving to MoPub team and ultimately becoming a part of the Twitter team and finally joining Fyber - a Digital Turbine company Fyber if the leading monetization platform helping app businesses grow revenue How app publishers adopting to the Apple's SKAdNetwork The impact of COVID-19 to the app publishers business in 2020 and 2021 What should be the focus of app publishers right now, in the midst of this Holiday season Challenges app publishers are facing right now Android or iOS? iOS What features would Linda miss most? Spotify :-) What’s missing from mobile app technology? Widely adapted IoT support, being able to manage multiple sensors at home via a smartphone Links and Resources: Linda Ouyang LinkedIn profile. Fyber website. Quotes from Linda Ouyang: "I grew up in a very entrepreneurial mobile tech-forward household. So the apple didn't fall very far from the tree actually. It's become more and more interconnected but specifically on the publisher side, I think the privacy changes with Apple, while the grilling stuff must be faced together, it's causing some innovation. It's a little bit like Renaissance. I think a lot of what we've seen is coming into fruition this Holiday season." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Have you ever had this feeling when you’re working on something, you’re focused on relevant information only, you know exactly what you’re supposed to be doing the next moment? This feeling may last minutes and hopefully more. This can be the moment you’re building a marketing plan for your mobile app, or writing a creative for an ad to promote your app or dig deep in numbers for your current app user acquisition campaign. It doesn’t matter, what matter is that these moments are rare and precious. This is when a breakthrough moment may happen for  your app project and you can finally nail a problem down. You may think that to achieve any goal, you need to be able to put your thoughts together, it feels like that, right? In fact, it’s about being able shut down everything that is not relevant to what you’re doing right now. That is the key. vDo you think there is an app that could help you with that - to have such moments, have them more? Well, there is - it’s called Flow Lab and Clarize is here to tell us about the app and the story behind its 15x growth and gaining 5,000+ paying subscribers. Today’s Topics Include: Clarize path in business took off at Trivago as an International Brand Marketing Associate to become a Head of Marketing in the Flow Lab team to work hard on making sure the app takes off and grow its user base of loyal users quickly Flow Lab is a mental coach for peak performance app for you to be productive with your work and achieve your goals, removing destruction and helping people to focus on a specific task The story behind the app and how it was development App marketing channels Flow Lab team has been putting at work to connect the app with people App analytics for the app during tough times of iOS15 rollout The app users feedback Clarize take on the current state of offers  with how we interact with mobile devices Android or iOS? iOS What features would Clarize miss most? In fact Clarize periodically leave her smartphone at home to give her a piece of mind, leaving the tech behind What’s missing from mobile app technology? Software features to strictly limit use of the smartphone Links and Resources: Clarize Marais LinkedIn profile. Flow Lab website. Quotes from Clarize Marais:  "As you can imagine, from the beginning it was very important to distinguish Flow Lab from other big players like Calm, Headspace. And we aimed to educate people that it's only important to train body but also to train your mind. Before I cam across Flow Lab I also was not aware that it's possible to train your mind over time to become more focused and productive through meditation." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn’t be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially. But there are emotions and there are data. Today we have Patrick, General Manager at Remerge, app retargeting company,  to tell us about what is actually happening with app retargeting since the ATT introduction and back it up with data. Today’s Topics Include: Patrick's trajectory is from a traditional publishing company back in 2004 that was going digital to app retargeting company in 2019. What is the App Retargeting How come App Retargeting is still here, even though iOS app users have been switching to iOS 14 and iOS15 for months now Making the case why App Retargeting is a viable app marketing technique for brands to use Verticals and companies that use App Retargeting right now Reality check - Patrick's thoughts about what will be coming with IDFA deprecation versus what is actually happening now Android or iOS? iOS What features would Patrick miss most? Camera and Google Maps app What’s missing from mobile app technology? Better battery life, more apps for life enhancements. Links and Resources: Patrick Eichmann LinkedIn profile Remerge website. The State of App Retargeting report Quotes from Patrick Eichmann:  “We’ve developed a dashboard that provided a view into what was happening from an operating system adoption rate perspective. And what it actually looks like to give you some more content, that is actually a 30 billion requests a day that are coming through that have IDFA associated with it. With Android, it’s still intact, there are maybe changes in the future but that makes up the lion share of available inventories now.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024  

To say that we live in a time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-19 last year. In the mobile app industry specifically, a titanic shift was caused by the notion of privacy, the safety and ownership of people’s digital information. Questions such as “How people can protect their online data?”, “Should they let companies use their data, - even anonymized - for generating profit for those companies?” - today all these questions are being heavily debated all the time. In this episode, we want to help brands to better understand this new environment and to do so we’ve invited Patrick Mareuil, Managing Director EMEA at Airship, a mobile app experience platform. Today’s Topics Include: In a contrast with a famous way of how many Silicon Valley startups were launched - in a garage - Patrick and his partner launched their first company in early 2000 in a...kitchen. Today Patrick is a Managing Director of Europe, the Middle East and Africa regions at Airship, a mobile app experience company with more than a decade of experience under its belt. How brands should adapt to the new reality when mobile app user privacy is on the radar of all tech companies Lessons for brands after a year and a half of living and operating in the world where COVID-19 impacts every aspect of economy Mobile marketing strategy changes brands should consider Android or iOS? iOS What features would Patrick miss most? Camera and Google Maps app What’s missing from mobile app technology? Better battery life, more apps for life enhancements. Links and Resources: Patrick Mareuil LinkedIn profile Airship website Quotes from Patrick Mareuil: "I see these changes as a win for consumer privacy but it does create some challenges for a company, as you've said, have to adapt to that new era. There is gonna have to be some equal value change between the brands and the user and the users they want more control, they want more transparency and they open to data collection if the brands are able to bring them relevancy. Where there is that reciprocal value exchange that's when it's a win-win relationship." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024