The Digital Marketing Podcast by Exposure Ninja

LinkedIn is a high-stakes game: the high CPCs, often smaller audiences and the different ad types require you to have a really clear profile of your target customer, a compelling offer and an attention-grabbing approach.    In this episode, Tim and AJ Wilcox of B2Linked, one of the World’s foremost experts on LinkedIn advertising, walk through an approach that B2B companies can use to navigate this often overlooked platform and not only generate advert clicks, but get their organic LinkedIn posts more viral visibility too.   For show notes, head to https://exposureninja.com/episode30

Competing against well-established competitors can feel daunting, and many assume that companies like these can’t be toppled. In this week’s episode, Tim and Aaron Agius from Louder Online discuss how this is often far from true. You’ll hear how a well-planned content strategy, executed QUICKLY, can give you the upper hand in this battle against the slow-moving monoliths who take 6 months to get approval on a Page Title change. The guys talk through blogging, link acquisition, content syndication, outreach and using the power of influencers to build your visibility and generate more sales. For show notes, head to https://exposureninja.com/episode29

Fewer than a third of crowdfunding campaigns successfully hit their target, so what makes the difference between those that get funded and those that don’t? In this episode, Matt Lo of FitMiBody takes us behind the scenes of his successful crowdfunding campaign, the promotion and marketing behind it, and talks us through the lessons that he’s learned. He also shares his advice for other entrepreneurs embarking on crowdfunding campaigns. For show notes, head to https://exposureninja.com/episode28

If you’re struggling to get engagement on social media and find yourself posting the same things over and over again to no avail, listen up! In this episode, Head Ninja Tim talks with Shawn Alain of Viral In Nature to discuss how Tweet-ups, live streaming and influencer outreach can dramatically improve the engagement businesses get from social media. Think live streaming is scary and won’t work for your business? You might be surprised how little preparation you need to do in order for it to be effective.  Head to https://exposureninja.com/episode27 for show notes and to get your free website and digital marketing review.

Want to know exactly what it takes to secure the holy grail ‘position zero’ on Google? Want to know the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct your competitor’s SEO and digital marketing campaigns? In this episode, Ninja Tim is joined by Tim Soulo from industry standard SEO tool Ahrefs. Ahrefs has more data than pretty much anyone except Google, and Tim drops some exclusive World first sneak peeks into their latest findings! For show notes and to request a free review of your website’s SEO, and a plan to help you beat your competitors online, head to https://www.exposureninja.com/episode26

In every market there are some businesses that STAND OUT with a memorable message, and a ton that blend into the general swamp. The ones who stand out tend to take the lion’s share of the business, so in this episode, we’re talking with Pia Silva about how to pick out the things about your business which you can use to carve yourself a memorable brand. We discuss customer profiling, the use of aggression in branding, pricing, and how small companies can compete (and win) against larger, more established players, all through using the power of branding. For show notes and to request your free bespoke website and digital marketing plan, head to https://www.exposureninja.com/episode25

Neil is one of the World’s best known online marketers, and has built his brand through blogging. In this week’s episode we investigate the formula he uses to not only make his blog posts attract a lot of social shares, but to bring new business to his various companies. We also discuss his conversion optimisation and SEO work with companies like Amazon and ICanHasCheezburger For show notes and to get a free bespoke marketing plan to improve the leads and sales your website generates, head to https://exposureninja.com/episode24

In this episode, Tim and Lozz explore how businesses in any market can use email marketing to build relationships with leads and prospects, in a very scalable ‘set and forget’ way. Hear about what happened when the Exposure Ninja email system went into meltdown and tripled, find out what the three types of emails you should be sending, and get the Ninjas’ thoughts on what the perfect email frequency should be. For show notes head to https://www.exposureninja.com/episode23. To get a free bespoke Digital marketing plan for your business, visit https://www.exposureninja.com/review

Sick of writing blog posts that no one reads? Fed up with getting no shares on your social media posts? In this episode, Tim chats with Joe Friedlein of Browser Media about how any business - yes, even yours - can come up with interesting stories, creative angles, and the holy grail: content that goes viral. Hear examples from businesses that are *far* more ‘boring’ than yours, and discover how they took an off-piste approach to come up with viral content ideas that had more impact than they could have possibly hoped, earning them awareness and links on a large scale. For show notes, head over to https://www.exposureninja.com/episode22

Not using Google Tag Manager (GTM) yet? In this episode, Tim is joined by Phil Byrne to discuss how and why we should all be using Google Tag Manager on our websites to make tracking simple. Plus, get Phil’s top tips for using Twitter ads to snap up traffic following Twitter Hourlies (and how to find local Twitter Hourlies). Finally we discuss LinkedIn’s new sponsored InMail ads, and how you can use them to target specific job roles in companies which would be a good fit for your products or service. Show notes are online at https://www.exposureninja.com/episode21