The Digital Marketing Podcast by Exposure Ninja

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking. While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing. He’s managed to build some ridiculous visibility for The Podcast Host — they’re up to 100,000 organic sessions per month on their website, which is pretty incredible stuff! Colin’s built some huge rankings for his site and the various podcasts he hosts and helps to run, all through writing really good quality content and then repurposing that content into high-quality videos and podcast episodes. So, in this episode, Colin takes us through his content production process — from identifying the type of content that will bring traffic onto his site to how he gets this content ranking to maximise visibility and build engagement. Colin’s a super interesting guy with tons of useful insights and tips to help you level up content marketing game. So, grab a notepad and pen, find a comfy spot and enjoy the show! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode105

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons. Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS. So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of the influencer strategy she implemented at ASOS that saw them work with 300+ of the UK’s top fashion influencers — getting them all blogging, tweeting, Instagramming, generally just buzzing about ASOS online! But before you write this episode off as one for the big business folk, stick with us — the ASOS campaign is completely scalable, so whether you’re looking to work with one influencer or 500, you can scale up or scale down this strategy to suit your needs and STILL get positive results!! Whether you’re already working with influencers or it’s something that’s been on your marketing plan to-do list for a while, there’s tons of useful, actionable information in this podcast episode — so grab a notepad and pen and get stuck in! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode104

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast! But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about crowdfunding. These guys executed a phenomenal crowdfunding campaign with some killer marketing behind it, which, considering they had the extra challenge of having to explain their concept and sell this brand new idea to people, is a whole new level of impressive! Daniel shares some great insights with us about the whole process and about the importance of social proof — how you build up credibility behind a new idea and how to build your tribe, so that when your crowdfunding campaign goes live, you’ve got a good response guaranteed. This one’s a real cracker for anyone that’s trying to raise seed funding for a new idea or looking at other ways to raise capital for their business outside of the traditional ‘get investors’ route. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode103

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome one of our hardcore fans, Hemmel Amrania, who’s been listening to us right from episode one! But Hemmel is no ordinary fan, after listening to our content and attending one of our online SEO courses, he decided to set-up his own business in his spare time which he very quickly grew, making £4K profit PER DAY operating solely from his bedroom! His secret… he went to the dark side with Google Adwords — we’re talking full-on, master of the dark arts, he-who-must-not-be-named, black hat Adwords magic here guys (which is something we absolutely DO NOT recommend you use on your own campaigns, but is, nevertheless, a story we couldn’t resist hearing more about!) So, in this episode, Tim and Hemmel discuss exactly what he did and how he got his Adwords campaign converting so well on what were essentially banned products! The guys highlight the white hat takeaways from Hemmel’s campaign that saw him achieve a 30% conversion rate, with an average ROI of 1000%, and share the processes he adopted to maximise his campaign’s efficiency and supercharge those conversions! It’s really a fascinating story from a very switched on guy — Enjoy!   For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode102

NOTE: We apologise for Madhav’s sound quality in this episode - we’ve done our best to clean it up but you may need to listen a little harder than usual on this one - but it's totally worth it, we promise! In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of content marketing at Hubstaff, Madhav Bhandari. For those that don’t know, Hubstaff is an online time-tracking software with screenshot integration which runs on your desktop or as a mobile app. Once the time is tracked you can invoice clients, pay employees and see in-depth reporting, which is super useful for businesses with remote teams like ours! We actually started using Hubstaff at Exposure Ninja back when they first burst onto the scene around 2013 and we’ve watched them grow before our very eyes. Now, they have over 8,000 remote teams using Hubstaff daily and in the last three years they’ve gone from $220K to $4M in annual revenue, so we’ve brought Madhav on the show to find out exactly how they did it. From their SEO strategy to their Content Marketing approach, in this episode, we get right to the nitty-gritty of what Hubstaff have been doing to supercharge their ranking and convert so many organic visitors into free-trial sign-ups and eventually paying customers. Enjoy the show and don’t forget to let us know what you think - tweet us @ExposureNinja or drop us a line on our Facebook Page. For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode101

We made it to 100 episodes! Firstly, we want to say a huge ninja thank you to everyone that’s helped us to reach this mega milestone, from the guests we’ve had on over the last 18 months who’ve shared their stories and knowledge, to all of our loyal listeners, thank you for being with us and long may it continue! To celebrate our 100th episode we decided to do something a little different… There are roughly 60 dedicated ninjas that work at Exposure Ninja, all of which have incredible knowledge in their respective fields. All of the results that you see at Exposure Ninja, whether that’s something you’ve seen on a webinar, examples that we highlight on the podcast or the case studies that we share in our masterclasses at live shows and on the website, all of this stuff is created, tested and executed by our dojo of extraordinary ninjas. So, for our 100th Episode Special, it’s time for them to take to the mic and show us what they’ve got! Pads and pens at the ready… Set… RELEASE THE NINJAS! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode100

“All it takes is faith and trust, but the thing that’s a positive must, is a little bit of (Disney marketing magic) pixie dust!” Boy, are we excited for this week’s instalment of the Exposure Ninja Podcast as we welcome a living legend, Lee Cockerell, the former Executive Vice President of Walt Disney World Operations. In this episode, Lee and Tim discuss the marketing processes that Disney used while Lee was in charge and reveal just how they managed to drive so many people to their resorts, including a look at the inner workings of their TV advertising funnel. But mainly, in a slight change to our usual focus on digital marketing, we talk to Lee about Leadership. While Lee was at Disney, he brought about a whole new world of leadership that propelled Disney World from being good to great (or rather great to greater), when he designed and implemented the Disney Great Leader Strategies to a cast of 40,000 people! So, if you want to build a snowman successful business and take your marketing to infinity and beyond, buckle up and grab a pen because this episode is the go-to guide on how to Disneyfy your marketing plan and implement a leadership strategy amongst your team that is Supercalifragilisticexpialidocious! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode99

"Get featured on the world’s largest websites and turbocharge your rankings for FREE" - sounds too good to be true right…. But it’s not only 100% possible, it’s what we do for our clients. Every. Single. Day. It’s also why our book How To Get To The Top Of Google is the No.1 Bestselling Digital Marketing title EVER and has helped tens of thousands of business owners and marketing managers get to grips with SEO (search engine optimisation). In this very special episode of the Exposure Ninja Digital Marketing Podcast, Tim gives you an exclusive first listen to a whole chapter from the 2018 audiobook. He shares step-by-step instructions on how to get your business featured on some of the world’s most popular websites and reveals some of the digital marketing hacks that our content marketing ninjas have used to get our clients featured on the BBC, Forbes, Entrepreneur and The Guardian. In the updated version of our bestselling book, we’re sharing everything that we’ve learnt from the past 13 years of getting websites to the top of Google and for the next week, you can have it all for just 99p! Head over to Amazon right now and download the 2018 version of How To Get To The Top Of Google: The Plain English Guide To SEO. It’s jam-packed with priceless digital marketing information, plus FREE bonuses worth over £400 (including our expert SEO review, access to further video training, and rank tracking software), all of which is yours for less than £1.00 for ONE WEEK ONLY! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode98

Running online contests are a great way to generate some serious visibility for your brand. Hosting a prize draw or competition on your blog or social channel is a cheap and effective way to increase website traffic, grow your email list, supercharge your social followers and boost brand awareness, but there are a few things to consider before you dive in! On this week’s episode of the Exposure Ninja Digital Marketing Podcast, we welcome Di Coke, ex pro-comper and certified Queen of Online Competitions! She sets out exactly what it takes to run a super-effective online competition; from the basics of choosing an appropriate prize for your target audience to the often overlooked, yet vital, process of writing a set of thorough terms and conditions. Di also sheds some light on the somewhat contentious topic of ‘tag and share to enter’ social competitions, explaining why brands should avoid this tactic (especially on Facebook!) and what to do instead! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode97

Webinars. Online seminars, usually streamed live online, that you can tune into from anywhere in the world. They can be used to share expert knowledge, teach others how to do a particular task or solve a problem, but most importantly, webinars can be used as a great lead generation tool. In this episode, Tim is joined by his namesake, Tim Paige who has run over 1,200 webinars in the last four years! The guys don’t hang around in this one folks, diving straight into the nitty-gritty of successful webinars; exploring what sort of businesses can and should run them, discussing how to go about selecting a topic, and revealing what sort of conversion rate you can expect from a well planned and executed webinar. Tim also shares with us the details of some of his most successful, high-converting webinars and advises us on how to hit that sweet-split between teaching and pitching without coming across like a complete ‘salesy douche’! So, without further ado, let the Tim party begin! For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode96