
Software Defined Talk
Get ready for a weekly dose of all things Enterprise Software and Cloud Computing! Join us as we dive into topics including Kubernetes, DevOps, Serverless, Security and Coding. Plus, we’ll keep you entertained with plenty of off-topic banter and nonsense. Don’t worry if you miss the latest industry conference - we’ve got you covered with recaps of all the latest news from AWS, Microsoft Azure, Google Cloud Platform (GCP) and the Cloud Native Computing Foundation (CNCF).
Latest episodes

Mar 9, 2018 • 1h 15min
Episode 125: Kubernetes was never for developers…probably. Hold on…hrm.
Did developers have a major impact on the rise of kubernetes? Opinions differ, as we discuss. We also talk about what, if anything, cloud companies owe open source and strategies for picking which conferences to send talks to. Also, the longest Datadog ad read ever.
This episode brought to you by: Datadog!
This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial.
Datadog announces the general availability of log processing and analytics part of the their Unified Log Management that lets you monitor logs, metrics, and request traces in one platform for full-stack visibility. Sign up for a free trial.
CFP Spray
Coté’s new talks, Were’s Waldo ‘em!
DevOpsDays CFPs.
Events in papercall.io.
Bridget is organized AF.
Relevent to your interests
Coté’s Register piece on process and such changes that DevOps &co. brings.
The Kubernetes Lesson - O’Grady gives credit to developers for driving kubernetes interest. Nerd fight ensues.
Mesosphere DC/OS adds hybrid and multicloud management features.
Why it might be time for Big Cloud to share the wealth with open-source startups - people always be freaking out about companies making money off open source. I’d wager they pay the wages of most people who write and commit the code, and would happily do so if those folks wanted a job.
Related: Open Source & Dollar Bills: Building a Successful Company on “Free” Software.
From Facebook to the Unabomber. So called “tech companies” have their problems, to be sure, but this kind of absurd shit has got to end.
Related: people are quickly thinking tech is bad.
Announcing the Flatcar Linux project - “an immutable Linux distribution for containers.”
JEE renamed to JEE, at Eclipse.
The RedMonk Programming Language Rankings: January 2018.
OpenStack Queens release, 17th release!
SUSE, a Micro Focus company
Tera Holdings — Warren Buffet of Software
Conferences, et. al.
March 9th to 13th, SXSW - Brandon in Austin giving out stickers. Coté needs excuses to expense meals and drinks.
March 22-23, DevOps Talks Conference - Melbourne Matt speaking
April 26-27, DevOpsDays Jakarta - Matt is keynoting, and Coté will be speaking too.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
May 22-25, ChefConf 2018, in Chicago.
SDT news & hype
Check out Software Defined Interviews, our new podcast. Pretty self-descriptive, plus the #exegesis podcast we’ve been doing, all in one, for free.
Keep up with the weekly newsletter.
Join us in Slack.
Buy some t-shirts! DISCOUNT CODE: SDTFSG (20% off)
Send your name and address to stickers@softwaredefinedtalk.com and we will send you a sticker.
Recommendations
Matt: Mastering Emacs
Anti pick - someone trying to sublet my house for SXSW
JJ on Dovrk.
Brandon: T-Mobile.
Coté: weeding; Amazon Treasure Truck - steaks!
Sponsored By:Software Defined Talk: Get 20% off a Software Defined Talk t-shirt. You know you want one! BUY NOW AND FINALLY BE ONE OF THE COOL KIDS! Promo Code: SDTFSGDatadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Mar 2, 2018 • 57min
Episode 124: “These pants are all too small,” or Dropbox and all the great public clouds
Dropbox made $1.1bn last year, which is mind-blowing. What can we learn from the way Dropbox wiggled it’s way into so many people’s lives (11m paying users, it seems) versus competitors like Box? Well, probably a lot more than where Apple, Spotify, and Dropbox run their stuff in - or out! - of the cloud, a topic we also discuss. Also, sheep-skin shoes are hot, too hot. Also, something about dtrace and zfs, I don’t know - just listen to it.
This episode brought to you by: Datadog!
This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial.
Datadog also offers Forecast Alerts, which makes it easy to get notified of potential problems before they cause outages. Read more at: https://www.datadoghq.com/blog/forecasts-datadog/
What even is a “Dropbox”?
Now that we know they generated $1.1bn in revenue in CY2017 (with -10% op margins, translating to a loss of $111.7m and actual cash flow)…we should probably contemplate how they fit in.
451 estimates a valuation at $8bn+. More: “Dropbox has taken just over 10 years to go public since its founding in 2007, which we attribute to anxiety over its high private valuation, a sizable profitability gap, and the dour outlook often associated with the EFSS segment.”
More from 451: “Its net loss ($111m) shrank by nearly half from 2016 – a faster pace than its topline growth. Its relative sales and marketing costs are lower than most of its peers. The vendor spent 28% of its revenue on sales and marketing – half the level of Box, a fellow FSS compatriot that's half the size as Dropbox." Man, think of the shit-per diem an travel policies for last year.
E.g., who knew they were so widely used by normals?! 11m+ paying users, they says. (But, it’s 45 to 1 free to pay.)
Do we think GDrive/G Suite is this big? I mean, it must be at least once you throw in Docs and GMail.
Gartner’s 2016 estimates: “$1.3 billion in G Suite sales ranked a distant No. 2 behind Office’s $13.8 billion, according to 2016 data from Gartner.” Checks out.
Tech Co.’s using Google Cloud
Apple on Google for iCloud (but also AWS for the same), Spotify on Google, Dropbox on their own cloud (see Ben’s “turns out!” analysis).
Does this matter for normals?
“Dropbox is likely an outlier with its successful cloud data migration off AWS.”
Wired’s write-up on the migration from 2016
Relevant to your interests
Pants are sized wrong.
DTrace going GPL-compatible
Arrested DevOps talking with Andrew Shafer and Bryan Cantrill
The ongoing nothingburger of blockchain-beyond-bitcoin:
“The only mass-market use of blockchain technology right now is bitcoin, and you can certainly debate just how widespread a market that really is. Lots of people are interested in blockchain’s distributed ledger system as a potential way to cut out the middleman in transactions between manufacturers or retailers and their suppliers, but the number of people actually using blockchain technology for those types of services right now is quite small.”
More: “The entire market for blockchain services in 2017 — and not necessarily cloud vendor-provided blockchain services — sits at $708 million, according to a report from WinterGreen Research cited by The Information. By comparison, Gartner said last September that it expects cloud services revenue will have reached $260.2 billion in 2017.”
WinterGreen, sittin’ in hot tubs, smokin’ those L’s: “In that report, WinterGreen also predicts astounding growth of 757 percent in that blockchain market by 2024 to $60.7 billion, which is among the most dramatic forward-looking statements I’ve seen in a while.”
The concept of the millennial is dead. Time to start complaining and belly-aching about how simpering and fucked up the current generation of The Kids are.
Conferences, et. al.
March 9th to 13th, SXSW - Brandon in Austin giving out stickers. Coté needs excuses to expense meals and drinks.
March 22-23 - DevOps Talks Conference, Melbourne Matt speaking
April 26-27, DevOpsDays Jakarta - Matt is keynoting, and Coté will be speaking too.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
May 22-25, ChefConf 2018, in Chicago.
SDT news & hype
Check out Software Defined Interviews, our new podcast. Pretty self-descriptive, plus the #exegesis podcast we’ve been doing, all in one, for free.
Keep up with the weekly newsletter.
Join us in Slack.
Buy some t-shirts! DISCOUNT CODE: SDTFSG (20% off)
Send your name and address to stickers@softwaredefinedtalk.com and we will send you a sticker.
Recommendations
Matt: Bose QuietComfort 20 headphones
Brandon: Version Control.
Coté: Starbuck’s Blonde roast; low-sodium Kirkland bacon - turns out! - no sugar.
Sponsored By:Software Defined Talk: Get 20% off a Software Defined Talk t-shirt. You know you want one! BUY NOW AND FINALLY BE ONE OF THE COOL KIDS! Promo Code: SDTFSGDatadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Feb 22, 2018 • 58min
Episode 123: Mesh, Monitoring & Compliance
This week we explain everything you need to know about monitoring and compliance. Plus, we review this history of the monolith and how it led to microservices.
Forget AWS vs. Azure, it’s WholeFoods vs. H-E-B that’s what will divide families!
H-E-B buys Favor.
Amazon extends 5% back Prime credit card benefits to Whole Foods purchases
Hard-hustle & shameless self-promotion
Brandon interviews JJ on this weeks Software Defined Interviews. Make sure to subscribe
Email us at stickers@softwaredefinedtalk.com for free stickers.
This episode brought to you by: Datadog!
This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial.
Datadog also offers Forecast Alerts, which makes it easy to get notified of potential problems before they cause outages. Read more at: https://www.datadoghq.com/blog/forecasts-datadog/
Compliance, Monitoring, Mesh & Design, Oh my!
Chef Software bids to automate compliance with new InSpec 2.0 release
Networking ruins everything! History of Service Mesh.
The RED Method: A New Approach to Monitoring Microservices
A print button? Mmkay. Let's explore WHY you need me to add that
xMatters snares $40 million Series D led by Goldman Sachs Private Capital Investing
The Road To 400G Ethernet Is Paved With Bechtolsheim’s Intentions
Conferences, et. al.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
DevOpsDays Jakarta - April 26-27 Matt will be there
Derek Mazzone from KEXP
ChefConf 2018 - May 22-25 in Chicago
SxSW — Brandon in Austin giving out stickers
SDT news & hype
Check out Software Defined Interviews, our new podcast. Pretty self-descriptive, plus the #exegesis podcast we’ve been doing, all in one, for free.
Keep up with the weekly newsletter.
Join us in Slack.
Buy some t-shirts! DISCOUNT CODE: SDTFSG (20% off)
Send your name and address to stickers@softwaredefinedtalk.com and we will send you a sticker.
Recommendations
Matt: Oceanic by Greg Egan
Brandon: How to Turn Down a Billion Dollars: The Snapchat Story related Snap stock plummets after Kylie Jenner declares Snapchat dead
Cover Art CreditSponsored By:Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Feb 15, 2018 • 57min
Episode 122: Don’t get wasted at sales kick-off, & Coté needs to stop being so pessimistic
It’s our annual surviving sales kick-off show. There’s some exciting developments in Coté’s life on the stage and trenchant tips from Matt and Brandon (spoiler: don’t get wasted!). We also discuss the odd trend of kubernetes now actually not being for mere mortals and then Coté complains about writing talk submissions for CFPs.
Hard-hustle & shameless self-promotion
Software Defined Interviews interview with Nancy Gohring.
Brandon has a JJ interview coming up, Feb 19th, 2018.
This episode brought to you by: Datadog!
This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial (and get a free Datadog T-shirt) today at https://www.datadog.com/softwaredefinedtalk.
Yes, thank you, I’D LIKE A FREE T-SHIRT, SON!
Check out this detailed example of monitoring RabbitMQ, and some recent Java stuff: APM & distributed tracing for Java applications.
Do it on your own and get a free t-shirt!
Kubernetes Korner
Bluebox turned out well. Real A-Team over there.
Jay@451 has some Heptio packaging and pricing: “HKS is offered in four tiers including Starter, with one supported configuration, unlimited tickets and up to 25 nodes; Professional, intended for organizations that are growing their deployments, with up to three supported configurations, unlimited tickets and up to 250 nodes; Enterprise, for large, mission-critical environments that covers up to five supported configurations, unlimited tickets and up to 750 nodes; and a Custom version, intended for the largest web-scale environments of more than 750 nodes. Pricing starts at $24,000 per year for the Starter tier.”
Pivotal Container Services (PKS) is GA.
Kubernetes is a bully?
Oh, and also, you’re not supposed to be excited about kubernetes any more…?
Bonus: Is DevOps still a thing?
Coté is negative
Matt Ray could probably write this abstract with more rainbow.
See the other punch in the gut talks Coté has.
Related to your interests
AWS further deciding it doesn’t want health industry customers…
Oracle expands its autonomous technology across its cloud platform - “In a nutshell, Oracle Autonomous Cloud Platform will aim to automate patching, tuning and even data integration across its portfolio. Oracle's return on investment pitch is that its autonomous platform frees up technology talent for higher-value tasks.” Related: Oracle Leaps Into the Costly Cloud Arms Race
New Relic CEO Lew Cirne - "Digital is the new front door" for business - “For its third quarter non-GAAP operating income was $2.7 million compared to an operating loss of $4.9 million for the same period last year. Revenue was $91.8 million for the third quarter, up 35% year-over-year.”
Gartner Survey Shows Organizations Are Slow to Advance in Data and Analytics - Still waiting for BI👉analytics👉big data👉AI/ML to hit the big time: “The global survey asked respondents to rate their orgs according to Gartner's 5 levels of maturity for data & analytics…. 60% of respondents…rated themselves in the lowest 3 levels.”
Jenkins-Based CloudBees Acquires Codeship to Fill Out CI/CD Portfolio.
Architect.io Newsletter is back!
Brief Solarwinds buying Loggly analysis.
Q&A: Snap book author on the app's challenges
Thoma Bravo Completes Acquisition of Barracuda
Amazon is cutting hundreds of corporate jobs, according to a new report
XebiaLabs lands $100 million Series B led by Susquehanna Growth Equity and Accel
Inside Facebook's Two Years of Hell
Heptio readies its customers and community for Kubernetes critical mass
The Enemy within
Rogue IT admin goes off the rails, shuts down Canadian train switches
Apple intern reportedly leaked iPhone source code
Uber quits GitHub for in-house code after 2016 data breach - didn’t have 2FA on, used AWS credentials. But, caught it in 24 hours.
Conferences, et. al.
Coté talking at DevOpsDays Charlotte, Feb 22nd to 23rd.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
ChefConf 2018 - May 22-25 in Chicago
SDT news & hype
Check out Software Defined Interviews, our new podcast. Pretty self-descriptive, plus the #exegesis podcast we’ve been doing, all in one, for free.
Keep up with the weekly newsletter.
Join us in Slack.
Buy some t-shirts! DISCOUNT CODE: SDTFSG (20% off)
Send your name and address to stickers@softwaredefinedtalk.com and we will send you a sticker.
Recommendations
Matt: Crashing; Choir! Choir! Choir! David Byrne + NYC sing HEROES.
Brandon: Competing Against Luck by Clayton Christensen.
Coté: Apple Pencil plus GoodNotes - blow your mind, bruh!Sponsored By:Software Defined Talk: Get 20% off a Software Defined Talk t-shirt. You know you want one! BUY NOW AND FINALLY BE ONE OF THE COOL KIDS! Promo Code: SDTFSGDatadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Feb 8, 2018 • 29min
Episode 121: Does GDPR work? Cisco/AppDynamics, Solarwinds, & Honeycomb
Due to Coté feeling weird (and, subsequently, being diagnosed with the flu), this week you get a curated selection of our new podcast, Software Defined Interviews. There are two artisanal selected clips. First, a discussion with Jon Collins about GDPR - will it actually work, or just be another regulation eye-roller? Then, there’s a rapid fire questions session with Nancy Gohring of 451 Research - we talk about Cisco’s AppDynamics acquisition, ServiceNow, and Honeycomb. Both of these are just a tiny bit of the full interviews, which you should totally check out by subscribing to Software Defined Interviews: http://www.softwaredefinedinterviews.com/
Also, if you’re interested in the Datadog write-ups on monitoring RabbitMQ and Java, check those out as well in addition getting a free t-shirt when you making your first dashboard by going to https://www.datadog.com/softwaredefinedtalk.
We’ll see you next week!
Conferences, et. al.
Coté talking at DevOpsDays Charlotte, Feb 22nd to 23rd.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
SDT news & hype
Check out Software Defined Interviews, our new podcast. Pretty self-descriptive, plus the #exegesis podcast we’ve been doing, all in one, for free.
Keep up with the weekly newsletter.
Join us in Slack.
Buy some t-shirts!
Stickers - write us in the contact form or email us, send name and address mailing address.
Sponsored By:Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Feb 5, 2018 • 57min
Episode 120: RedHat buys CoreOS, Heptio DOES NOT have a distro - the kubernetes kids are over their Christmas hangovers
Red Hat buys CoreOS, 451 says the container market is worth $1.5bn now and will more than double by 2021, Heptio and Cisco put out Kubernetes distros. Also, Bezos, Buffet, and Dimon are gonna fix healthcare.
75% of IT decision-makers believe “that container management and orchestration software, such as Kubernetes, is sufficient to replace private cloud software, such as OpenStack or VMware,” @ripcitylyman & @alsadowski (@451Research).
This episode brought to you by: Datadog!
This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial (and get a free Datadog T-shirt) today at https://www.datadog.com/softwaredefinedtalk.
Yes, thank you, I’D LIKE A FREE T-SHIRT, SON!
Check out this detailed example of monitoring RabbitMQ, and some recent Java stuff: APM & distributed tracing for Java applications.
Do it on your own and get a free t-shirt!
KublaiKash: RedHat Buys CoreOS
Price of $250m - “an innovator and leader in Kubernetes and container-native solutions.”
$50m in funding, since 2015, but CoreOS was started in 2013.
Matt Rosoff: “CoreOS has 130 employee…Docker, meanwhile, has raised more than $240 million.”
451 revenue estimates, July 2017, Jay Lyman: “CoreOS has about 120 employees [up from 75 reported in Sep 2016, “about 30 employees” in April 2015], and estimated annual revenue in the $15-20m range.” Sep 2016 customers: “CoreOS reports more than 1,000 paying customers across its products, with a solid group of CoreOS lightweight Linux clients and a growing number of Quay Enterprise and Tectonic customers.”
Plus, Ibid.: “ The company says most revenue is coming from Amazon Web Services deployments, with some bare-metal, VMware and other deployments.”
Good perspective on the big picture, from Al & Jay at 451: “Red Hat's efforts will likely be worthwhile because Kubernetes is more than just container management orchestration software and is actually a distributed application framework that is very well timed with enterprise adoption and use of multi and hybrid cloud infrastructures.”
Product description from the same: “CoreOS Tectonic wraps services – such as automated operations, application services, governance, monitoring and portability – around the Kubernetes container management and orchestration software. Automated operations have been a key focus of the latest CoreOS Tectonic update, with capabilities such as automated patching, failover and high availability and automated cluster deployment included.”
CoreOS describes itself: “CoreOS is the creator of CoreOS Tectonic, an enterprise-ready Kubernetes platform that provides automated operations, enables portability across private and public cloud providers, and is based on open source software. It also offers CoreOS Quay, an enterprise-ready container registry. CoreOS is also well-known for helping to drive many of the open source innovations that are at the heart of containerized applications, including Kubernetes, where it is a leading contributor; Container Linux, a lightweight Linux distribution created and maintained by CoreOS that automates software updates and is streamlined for running containers; etcd, the distributed data store for Kubernetes; and rkt, an application container engine, donated to the Cloud Native Computing Foundation (CNCF), that helped drive the current Open Container Initiative (OCI) standard.”
Synergy Corner! All ‘bout that k8s: “Kubernetes is a leading container orchestration tool for organizations of all sizes, on its way to potentially becoming as ubiquitous as Linux….We are thrilled to continue this mission at Red Hat and work to accelerate bringing enterprise-grade containerized infrastructure and automated operations to customers.” But they also throw in that original mission: “our mission to make the internet more secure through automated operations.”
451: “Red Hat will continue to support CoreOS customers as it integrates Tectonic and other CoreOS technology into its own offerings, primarily OpenShift. Red Hat also indicates it will open-source the Tectonic software as it has with previously acquired technologies.”
More on what Red Hat will do with it: “Red Hat intends to leverage the CoreOS Tectonic container stack to bolster and enhance OpenShift and RHEL capabilities. In particular, Red Hat says the deal will help it to improve security of container and cluster deployments, enable portability of container applications across hybrid cloud infrastructures and further drive ease of use and automation in its software.”
Combined market-share. This is based off early, CNCF surveys and such, but it’s likely a fine wet-finger-in-the-wind, from The New Stack: “Our analysis of a CNCF survey provides some answers. Out of the 34 CoreOS Tectonic users identified, five also use Red Hat’s OpenShift. Thus, the combined entity would still have just 14% of respondents using it to manage containers. Only 4 percent of Docker Swarm users said they also used Tectonic.”
Wut?: “According to a 451 Research Advisors project survey of 201 enterprise IT decision-makers at large container-using organizations in April and May 2017, three-quarters [75%] of them indicated that container management and orchestration software, such as Kubernetes, is sufficient to replace private cloud software, such as OpenStack or VMware. “
Bad day for beards.
Coté wrote a the first 451 report on them in 2014 - ain’t he precious!
The wikibon crew says little revenue traction, and has a diagram.
Some contributor boasting:
More coverage: The Register, click-slides at CRN.
The Heptio kubernetes distro…or not?
Heptio releases it’s managed kubernetes service (I get that right?) - how’d that Bluebox business work out?
Or, wait, no: I think in this case, sometimes a distro’s just a distro….plz advise.
Official page, with a link to a PDF, even!
Multi-cloud positioning (they even italicized it!): “Just as container technology took off in large part to organizations’ move to the cloud, Kubernetes’ continued proliferation can be attributed to the growing importance of multi-cloud. Beyond the threat of lock-in to a single cloud provider — which is real — organizations need the flexibility to deploy applications in the environment where they are best suited. Kubernetes provides the right level of abstraction to deploy applications on a cloud solution and to an environment that looks and behaves the same on-premises.”
# TAM: Container Cash Context
“451 Research's Market Monitor expects the application container market to be worth $1.6bn in 2018 with a CAGR of 36% through 2021,” Al and Jay in the CoreOS acquisition write-up.
Also: We now estimate total app container market revenue at just over $1.1bn for '17, growing at a CAGR of 35% to $1.6bn in '18.
And some 451 numbers, from a recent webinar:
Narrowing down to “orchestration”:
The rest of the taxonomy, numbers not in slides:
AWS snubs healthcare industry
Not exactly the intended headline, I know.
”They decided their combined access to data about how consumers make choices, along with an understanding of the intricacies of health insurance, would inevitably lead to some kind of new efficiency — whatever it might turn out to be.” And also speculation of lame things like making booking doctors easier.
Just lookin’ to make things cheaper, no big deal.
No details, but a theory: “Based on the executives who have been named to top roles at the new company, Jefferies & Co. analyst Brian Tanquilut said there is a good chance it will eventually try to negotiate prices directly with health care providers like hospitals, bypassing companies that act as middlemen.”
Ben’s on that aggregation theory shit: ‘The key words there are “commoditize and modularize”, and this is where the option I dismissed above comes into play, but not in the way most think: Amazon doesn’t create an insurance company to compete with other insurance companies (or the other pieces of healthcare infrastructure); rather, Amazon makes it possible — and desirable — for individual health care providers to come onto their platform directly, be that doctors, hospitals, pharmacies, etc…. After all, if Amazon is facilitating the connection to patients, what is the point of having another intermediary? Moreover, by virtue of being the new middleman, Amazon has the unique ability to consolidate patient data in a way that is not only of massive benefit to patients and doctors but also to the application of machine learning.’
The upshot of all of this, at the moment, is that there were no details given and much fan-boy speculation typed up. Which is fine, please fix US healthcare.
A perfectly done story from NY Times: lots of context, much speculation, and all sorts of input.
Relative to your interests
KuCisco - Cisco wants some of that sweet Kubernetes Kash: “The company said the Container Platform takes care of the “setup, orchestration, authentication, monitoring, networking, load balancing and optimization” of containers. Deployment of containers is also simplified through automation, as the platform takes care of the most repetitive tasks in this process. It can also be extended to other important aspects of IT, such as networking, security and more, officials said.”
Private cloud boosters have a new URL to point to: “The era of the cloud’s total dominance is drawing to a close.”
Sorry to make you look at this guy, but split view on the iPad is pretty cool, email and Newsify works too!
Conferences, et. al.
Coté talking at DevOpsDays Charlotte, Feb 22nd to 23rd.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
SDT news & hype
Check out Software Defined Interviews, our new podcast. Pretty self-descriptive, plus the #exegesis podcast we’ve been doing, all in one, for free.
Keep up with the weekly newsletter.
Join us in Slack.
Buy some t-shirts!
Stickers - write us in the contact form or email us, send name and address mailing address.
Recommendations
Matt: Bruce Sterling/Jon Lebkowsky State of the World 2018; New Zealand’s South Island.
Brandon: Manhunt UNABOMBER
Coté: iPad Pro 10.5”. Yup. SHIT DOG!Sponsored By:Software Defined Talk: Get 20% off a Software Defined Talk t-shirt. You know you want one! BUY NOW AND FINALLY BE ONE OF THE COOL KIDS! Promo Code: SDTFSGDatadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Jan 23, 2018 • 1h 8min
Episode 119: The ethics of fur lined shoes, bi-modal IT critiques, & Amazon HQ2
Amazon has narrowed down it’s search for a second headquarters to 20 cities. Is the promise of 50,000 jobs and $38bn shot into the local economy worth it? We don’t really know, of course, but we talk through some issues to consider and strategy frameworks for thinking through the question. Plus, we talk about bi-modal IT as relates to dad jeans, metaphorically speaking.
Amazon HQ2
The Problem With Courting Amazon, The Atlantic.
Amazon HQ2 blamed for high real-estate, rent, and traffic in Seattle.
Why your city should avoid Amazon HQ2.
Seattle’s complaints about Amazon HQ1.
The case against Amazon HQ2 for Austin.
Richard Florida predicts Amazon HQ2 location.
An argument against Amazon HQ2 tax breaks, sort of.
Tech ethics elsewhere
Facebook hoopla - “Trump 2.0” vs. “Obama 2.0.”
Facebook grows a conscience, admits it corroded democracy.
iPhone Addiction.
“Owing” something to open source.
Work-place culture, diversity.
New Economy, Meet Old Continent
Digital publishers want platforms to pay up
The Fall of Travis Kalanick Was a Lot Weirder and Darker Than You Thought
'Need More Time'? Guideposts For Tech Founders Going To Market When No Market
Amazon CEO Jeff Bezos has a pretty good idea of quarterly earnings 3 years in advance
Conferences, et. al.
Coté talking at DevOpsDays Charlotte, Feb 22nd to 23rd.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
SDT news & hype
Keep up with the weekly newsletter. For example, a few issues back Coté went over some book recommendations based on what he read in 2017.
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Recommendations
Brandon: All the Money in the World and Dark Money.
Coté: Friendly Fire podcast.Sponsored By:Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Jan 19, 2018 • 1h 5min
WHITE PAPER SPECIAL! Fear of FANG
This week, regular Software Defined Talk listeners get a free episode of our members only podcast. If you like this, sign-up to get access to these extra episodes, about every week. We do a deep reading and analysis of various types of tech content, marketing, and other ephemera from press releases, books, presentations, and white papers. Plus, as with this episode, we just talk about tech ideas and news in general, in the course of being a critic.
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Everyone’s freaking out about tech companies. What they mean by “tech companies,” of course is the combination of Facebook, Google, Twitter, Amazon, and maybe Netflix. They (mostly) mean companies who are using tech to disrupt their industries (media, retail, entertainment) and using the business models of tech companies. The line is, to be sure, fuzzy, but these are not companies that make their money from selling hardware, software, or even IT services (like Microsoft, Oracle, Red Hat, SAP, Pivotal, etc.).
This week, we look at one write-up of this freaking out from The Economist. They also have a smaller version in their “Leaders” section. As always, there are much more extensive, detailed show notes available as well.
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Jan 17, 2018 • 56min
Episode 118: Bad chips, garbage home IoT, & cloud spending
Sure, there’s something wrong with all those chips, but what exactly is it? More importantly, how would you exploit it and protect yourself from it. This week, we talk about All The Great Chip Problems. And we also discuss some recent IT spending and forecasts, including survey results going over public versus private cloud deployments. There’s also some home automation (IoT!) talk, namely, Coté needs to find the problem this great solution solves.
Pre-roll SDT news & hype
Canceled: Jan 16th, first Live Recording in Austin Texas - guest co-host Tasty Meats Paul.
Keep up with the weekly newsletter. For example, a few issues back Coté went over some book recommendations based on what he read in 2017.
Join us in Slack, subscribe the newsletter, and pay-up for our members only podcast.
Buy some t-shirts!
Stickers - write us in the contact form or email us, send name and address mailing address.
Wemo IoT
All the devices - plugs, dimmers, HomeKit bridge (HomeKit is kinda garbage).
There’s plenty of IFTTT applets that do Wemo things, but…are they useful?
Those chip problems - what would you use them for?
What’s this mean?
Another Y2K? The world didn’t seem to end, so are we good?
The Register coverage, lots of gobbly-gook.
TPM estimates cost to IT departments to deal with it.
Suspicious stock sale, or maybe he just needed a new winter home.
What are people doing with exploits?
More IT spending in 2018, public cloud use growing
451 and IDC have some cloud forecast numbers out.
Ent. software growth.
Trad’l IT shrinking, but not too fast 451 days private cloud still the winner, but barely.
451 tracks by survey with plans to put workloads across the different types of infrastructure:
PaaS in not included (see a recent round-up of PaaS market-sizings, tho), but for 2019: public cloud totals ~37% (or 46.3% if you included hosted), private cloud 53.6%
IDC’s tracks hardware spend:
Meanwhile, an analyst says Azure had a gain on AWS in Q4: “Amazon Web Services had 62 percent market share in the quarter, down from 68 percent a year earlier, KeyBanc's Brent Bracelin and other analysts wrote in a note on Thursday. Microsoft Azure jumped from 16 percent to 20 percent, and Google's share increased from 10 percent to 12 percent, they said.”
Also, more spending forecasts from Gartner:
The move to SaaS continuing: “Organizations are expected to increase spending on enterprise application software in 2018, with more of the budget shifting to software as a service (SaaS). The growing availability of SaaS-based solutions is encouraging new adoption and spending across many subcategories, such as financial management systems (FMS), human capital management (HCM) and analytic applications.”
Really, doesn’t that make the most sense for where to spend most of your priority? Clears out the under-brush. Perhaps there should be a split between “innovation” (customer IT) and “keep the lights on.” I often think bi-modal got lost in that distinction.
Hey, that sounds like Big Data! ‘"Looking at some of the key areas driving spending over the next few years, Gartner forecasts $2.9 trillion in new business value opportunities attributable to AI by 2021, as well as the ability to recover 6.2 billion hours of worker productivity," said Mr. Lovelock. "That business value is attributable to using AI to, for example, drive efficiency gains, create insights that personalize the customer experience, entice engagement and commerce, and aid in expanding revenue-generating opportunities as part of new business models driven by the insights from data."’
451’s surveys show more IT spending too: “fully 50% of the 872 respondents said their company is giving a ‘green light’ for IT spending. That was the highest reading since 2007, and 13 basis points higher than the average survey response for the month of November for the previous five years”
The exciting world of monitoringobservability
With Loggly, SolarWinds scoops up another log service: “With the acquisition of Loggly, SolarWinds obtains an asset that was slow in getting started but has hit a patch of growth recently. As of September, we believe the company was on track to finish 2017 with roughly $10m in billings, up from mid-single digits in 2016. Founded in 2009 with a mission of offering a SaaS-based, easy-to-use logging product with helpful visualizations built using advanced analytics, Loggly had raised $47m in venture capital, including a $11.5m series D round in June 2016.” They estimate ~3,000 paying customers.
Microsoft gets serious about monitoring, pulling together it’s different things Nancy at 451 reports: “Microsoft's vision is to deliver tools that can offer a holistic view of services to application architects looking to optimize their software; performance information and debugging capabilities for DevOps and ops pros; insight into KPIs for executives; and information about customer usage to product owners. Microsoft doesn't yet have a cohesive offering for all of the above, but it has the pieces to enable it and has begun delivering on some integrations across products.”
You may recall that Datadog acquired Logmatic.io back in the Fall.
Relevant to your interests
Annual Letter from Planet Earth, Scott Galloway: a pretty good moral tent-pole for tech.
Feel like a little kid in the container world? Welcome to the club: “industry adoption more accurately reflected in 451 Research's survey data that pegs adoption at 27 per cent. Of those 27 per cent of enterprises that have container religion, just 52 per cent are running containers in production, according to the same survey. In other words, a mere 13.5 per cent (or so) of enterprises are running containers in production.”
Finally, an explanation of that Cisco/Google partnership: “CloudCenter is key to the hybrid cloud partnership that Cisco and Google recently announced, where CloudCenter will be used to integrate Google Cloud Platform services with on-premises datacenters. The integrated offering includes Cisco's Hyperflex hyperconverged infrastructure and Nexus 9k networking. Cisco is also leveraging its networking (CSR) and security (Stealthwatch Cloud) portfolio to ensure a consistent environment across the hybrid cloud. Google's Kubernetes container runtime uses Apigee to consume and manage APIs, as well as Google's range of cloud services, including machine learning and visual recognition. The open source Istio service management platform is key to the offering, supported in CloudCenter, providing traffic management, observability, policy enforcement and service identity and security for microservices. There will also be integrations to AppDynamics. Solution engineering efforts are underway, and Cisco and Google are working on predefined statements of work that can be executed by both companies' direct sales teams and by the partner channels. The joint offering will be fully supported by the Cisco Technical Assistance Center. The Cisco-Google partnership on hybrid cloud is non-exclusive, but Google is working closely with Cisco on the joint engineering work around open hybrid cloud.”
Taking Stock of Cloud Application Platforms: basically, he expects it to all go kubernetes. See also this developer-oriented comparison of Pivotal Cloud Foundry and kubernetes.
IBM combining GBS and GTS. This means consulting/outsourcing and hosting, right? Lots of staff shifting and lay-offs, as The Register reported.
Dropbox to IPO - “doing over $1B in annualized sales and are cash flow positive,” well with some added nuance: “[i]t’s also been profitable, excluding interest, taxes, depreciation and amortization. “ $10bn valuation, they say.
Speaking of: 20 years of big-ass VC exits.
Watch out for the Weka, by Ned Barraud, kid's book.
Conferences, et. al.
Coté talking at DevOpsDays Charlotte, Feb 22nd to 23rd.
May 15th to 18th, 2018 - Coté talking EA at Continuous Lifecycle London.
Recommendations
Matt:
I Contain Multitudes.
Goruck Echo Backpack.
Brandon: Wind River.
Coté: OluKai Moloa Slipper - it says “slipper,” but I feel like it could be an everyday, even EBC shoe. Bit bulbous like those 90s Cadillac boats.
Sponsored By:Datadog Free Trial: This episode is sponsored by Datadog, a monitoring platform for cloud-scale infrastructure and applications. Built by engineers, for engineers, Datadog provides visibility into more than 200 technologies, including AWS, Chef, and Docker, with built-in metric dashboards and automated alerts. With end-to-end request tracing, Datadog provides visibility into your applications and their underlying infrastructure—all in one place. Sign up for a free trial today!

Dec 26, 2017 • 60min
Episode 117: Who is the CISO?
With Cotê and Matt Ray away on vacation, Brandon takes over the feed to talk all about security. Andy Land from the CISO Exec Network joins us to breakdown what CISOs are worried about and what developers should know about security.Special Guest: Andy Land.