MIT Comparative Media Studies/Writing

Scott Donaton, associate publisher and editorial director of the Ad Age Group and author of Madison & Vine talked about why user-empowerment is the key trend in business, and the ways marketers are adapting to it, including the rise of branded entertainment.

This is the third and final forum in the Will Newspapers Survive? series presented by the MIT Communications Forum. Why Newspapers Matter, features Jerome Armstrong of Netroots.com and MyDD.com; Pablo Boczkowski, associate professor in the Department of Communication Studies at Northwestern University; Dante Chinni from the Christian Science Monitor; and David Thorburn, professor of literature and director of the Communications Forum at MIT.

This entry in the MIT Communications Forum series, Will Newspapers Survive?, hosted Yochai Benkler, author of The Wealth of Networks: How Social Production Transforms Markets and Freedom, and included our directors, Henry Jenkins and William Uricchio. The next entry in this series, Why Newspapers Matter will be held October 5, 2006 from 5-7 PM at Bartos Theater, and like all of our events is open to the public. Check our website regularly for more upcoming events.

This is the first forum in the Will Newspapers Survive? series presented by the MIT Communications Forums. The Emergence of Citizens' Media features Alex Beam of the Boston Globe, Ellen Foley from the Wisconsin State Journal and Dan Gillmor, founder of the Center for Citizen Media.

Scott McCloud, author of Understanding Comics (1993) and Reinventing Comics (2001) graced us with an excellent talk about his latest book, Making Comics, as a part of his Making Comics Fifty States tour, which he is also blogging.

Brenda Brathwaite, "Sex in Games" by Massachusetts Institute of Technology