London Real

FULL EPISODE: https://londonrealacademy.com/episodes/dr-carl-hart-debunking-drug-myths/

WATCH: https://londonrealacademy.com/episodes/rory-sutherland-mad-men/ Without thinking you can hum the McDonald's jingle. Instantly you recognise the Apple logo. I say Starbucks, you see that little New York mermaid. I say London Real and you say, "it's about the journey" right? Branding is everywhere. It's identity, it's product and it's experience. For perfectly crafted, think of last Christmas and the Sainsbury's World War advert - human experience, emotion and connection. The fact that it went viral is proof that it hit bullseye. You'll not be surprised when I tell you that it's not accidental… Filled with the sharpest minds and creatives, agencies devise the writing, images and video that drive the consumer machine forward. They tap into our psychology and passion, raise our adrenaline, navigate what makes us human and sell us the product. Our guest this week, Rory Sutherland, is one of the minds behind the work. With a career spanning almost almost 30 years at one the world's most respected and innovative agencies, Rory has watched advertising evolve from print to online. In fact, he was one of the first in the industry to endorse the internet and all it's possibility and promise. Understanding the internet didn't just change his career but the entire way we experience it today. Rory is a TED fellow, an author, writes a column for The Spectator and brings his vision, wisdom and charisma to the London Real hot seat. You'll never look at an advert the same way again!

Watch: https://youtu.be/FrTPzWadh3U Fat Loss Webinar with Jamie Alderton: http://londonrealacademy.com/events/how-to-lose-body-fat-keep-it-off-forever-with-jamie-alderton/ LONDON REAL MASTERMINDS 2015: https://londonrealacademy.com/events/london-real-masterminds-2015/

Watch: http://youtu.be/FlBartyyyfk Full Episode: http://youtu.be/2gYYYXpCGeA Akala is a British rapper, poet and journalist. #ThrowBackThursday http://www.LondonRealAcademy.com

Watch: https://www.youtube.com/watch?v=n2vf1551YTk Full Episode: https://londonrealacademy.com/episodes/rory-sutherland-mad-men/ Rory Sutherland is the Executive Creative Director of OgilvyOne and Vice-Chairman of Ogilvy Group UK, part of the Ogilvy & Mather group of companies. He is also the author of The Wiki Man, and regarded as one of marketing and advertising's most original thinkers and inspirational speakers. http://www.LondonRealAcademy.com

Watch: https://youtu.be/eLJbAJ_9Y4c London Real Academy: http://www.LondonRealAcademy.com

WATCH FULL EPISODE: https://londonrealacademy.com/episodes/joe-de-sena-spartan-race/ SUCCESS SECRETS: https://londonrealacademy.com/success-secrets/joe-de-sena-success-secrets/

WATCH: https://londonrealacademy.com/episodes/joe-de-sena-spartan-race/ SUCCESS SECRETS: https://londonrealacademy.com/success-secrets/joe-de-sena-success-secrets/ Barbed wire, sandbags, rope climbing, a spear throw and lots of mud are just some of the challenges you'll face when you sign up for the Spartan Race – the toughest competitive obstacle race in the word. But it's founder, Joe De Sena, believes that shaking off the sleep of comfort or complacency, then exchanging it for the warrior spirit and pushing yourself to the limits, will revolutionise how you see yourself. Joe wanted help people realise their potential by pushing themselves beyond what they realised they were capable of. He named the race, quite appropriately, after an ancient civilisation – Sparta. The Spartans, nearly 3 millennia after their city-state disappeared, are still recognised as the hardest and most resilient armies in the history. If you're familiar with the movie 300, you may be surprised to know that the movie is based on real historical documentation of a battle in which 300 badass Spartan warriors defended Greece from a Persian army of thousands. How? Because of their "sign me up" attitude that feared comfort over challenge. How do you match up though? When was the last time you truly pushed yourself? It's hard to test yourself running a 9-5 in an office, right? In a scene from the movie Green Street, one character says, "Once you realise you're not made of glass, you don't feel alive unless you're pushing yourself as far as you can go." Determination, focus and discipline are the traits of every warrior that competes in the Spartan Race. It's go hard or go home. Joe believes that what you bring or discover at the Spartan Race, that warrior spirit, you'll bring back into your home and work. People will see the difference, and you'll feel the difference. You'll be a warrior in the boardroom as much as on the running track. Joe De Sena will wake you up in today's London Real. Don't be caught sleeping!

Watch: https://youtu.be/BUPR7027SbU http://www.LondonRealAcademy.com

Watch: https://youtu.be/ysGAn8Csz88 http://www.LondonRealAcademy.com