The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. Paul Zak says there’s a scientific formula to consistently create extraordinary experiences, and that the data show that those who use this formula increase the impact of experiences tenfold. Shermer and Zak discuss: neuroeconomics, neuromanagement, and neuromarketing • Zak’s work with the CIA and DARPA • immersion and how is it quantified (with a formula) • monotony of the mundane • the ordinary and extraordinary • peak-end storytelling • immersion in advertising, entertainment, education, attractions, and retail • what makes a great movie or successful unscripted TV show • novelty • sensitivity training programs in universities and corporations • how to give a TED talk • immersion and political candidates • marriage and immersion • The Bachelor: Ben’s season • happiness, flourishing, meaningfulness, purposefulness and immersion. Paul Zak is a professor of economics, psychology, and management at Claremont Graduate University. He is ranked in the top 0.3 percent of most-cited scientists with over 170 published papers and more than 18,000 citations. He helped start several interdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing. Paul is a regular TED speaker, four-time tech entrepreneur, and corporate consultant. He frequently appears in the media, including Good Morning America, the BBC, NBC’s The Today Show, CNN, and Fox & Friends. His groundbreaking research has been reported in the New York Times, Wall Street Journal, Time, The Economist, Scientific American, Forbes, and many other publications.

Why do we feel like in order to be productive, happy, or good, we must sacrifice everything else? Is it possible to feel all three at once? Without even knowing it, we’re doing things everyday to sabotage ourselves and our societies, habits that prevent us from optimizing long term happiness. Where most books imagine solutions that, when enacted, fail to fundamentally improve our lives, Jim Davies grounds his research in cognitive science to show you not only what works, but how much it works. Being the Person Your Dog Thinks You Are shows us how we can use science to become our best selves, using resources we already have within our own brains. Shermer and Davies discuss: • an operational definition of the “good life” or “happiness” or “well being” • utilitarianism vs. deontology vs. virtue ethics • effective altruism • marriage and children • objective moral values • Do we have a moral obligation to help those who cannot help themselves? • Does America have a moral obligation to help oppressed peoples in dictatorships? • immigration • abortion • the welfare state • prostitution • reparations. Jim Davies is a full professor at the Institute of Cognitive Science at Carleton University and the School of Computer Science. He is the director of the Science of Imagination Laboratory and he co-hosts, along with Dr. Kim Hellemans, the podcast Minding the Brain. He is the author of Riveted: The Science of Why Jokes Make Us Laugh, Movies Make Us Cry, and Religion Makes Us Feel One with the Universe; Imagination: The Science of Your Mind’s Greatest Power, and his new book Being the Person Your Dog Thinks You Are: The Science of a Better You. He lives in Ottawa, Canada.

Shermer and Schulz discuss: an operational definition of the “good life” or “happiness” or “well being” • the reliability (or unreliability) of self-report data in social science • relative roles of genes, environment, hard work, and luck in how lives turn out • personality and to what extent it can be scientifically measured and studied • factors in early childhood that shape mental health in mid and late life • generational differences: • the impact of loneliness • misconceptions about happiness • what social fitness is and how to exercise it • what most people get wrong about achievement, and more… Marc Schulz is the associate director of the Harvard Study of Adult Development and the Sue Kardas PhD 1971 Chair in Psychology at Bryn Mawr College. He also directs the Data Science Program and previously chaired the psychology department and Clinical Developmental Psychology PhD program at Bryn Mawr. Dr. Schulz received his BA from Amherst College and his PhD in clinical psychology from the University of California at Berkeley. He is a practicing therapist with postdoctoral training in health and clinical psychology at Harvard Medical School. His new book, co-authored with Robert Waldinger, is The Good Life: Lessons from the World’s Longest Scientific Study of Happiness.

How does the brain — a three-pound gelatinous mass — give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden sexual desires? What is the function of emotions such as disgust, gratitude, and shame? Renowned psychologist Paul Bloom answers these questions and many more in Psych, his riveting new book about the science of the mind. Shermer and Bloom discuss: neuroscience • human nature • religion • souls • consciousness • Freud • sex and desire • Skinner • development • language • perception • memory • rationality • appetites • differences and disorders • the good life • happiness. Paul Bloom is Professor of Psychology at the University of Toronto, and the Brooks and Suzanne Ragen Professor Emeritus of Psychology at Yale University. His research explores the psychology of morality, identity, and pleasure. Bloom is the recipient of multiple awards and honors, including, most recently, the million-dollar Klaus J. Jacobs Research Prize. He has written for scientific journals such as Natureand Science, and for the New York Times, the New Yorker, and the Atlantic Monthly. He is the author or editor of eight books, including Against Empathy, Just Babies, How Pleasure Works, Descartes’ Baby, The Sweet Spot, and Psych: The Story of the Human Mind.

Shermer and Moran discuss: her dysfunctional family background • her boyfriend who pimped her • the women who sell sex and the men who buy it • why other prostitutes have attacked her • agency and volition in prostitution: women and men • why “prostituted” as something done to women (instead of choosing it)? • what she thought about when having prostituted sex • drugs, depression, and suicide as responses to prostitution • the myths of prostitution • feminism and prostitution • how she got out of prostitution • the harm in consenting adult women selling their bodies for sex • what should be done about prostitution, if anything? Rachel Moran is the Director of International Policy and Advocacy for the National Center on Sexual Exploitation (NCOSE, a leading non-partisan organization exposing the links between all forms of sexual exploitation such as child sexual abuse, prostitution, sex trafficking and the public health harms of pornography). Her work has been endorsed by Jane Fonda, U.S. President Jimmy Carter, Gloria Steinem, Robin Morgan and many others. Her bestselling memoir, Paid For: My Journey Through Prostitution, is regarded by legal scholar Catharine MacKinnon as “the best work by anyone on prostitution ever” and has been published in more than a dozen countries and numerous languages including German, Italian, Korean, French, and Spanish.

Shermer and Oreskes discuss: the myth of market magic • market fundamentalism • market absolutism • market essentialism • capitalism and democracy • well-regulated vs. poorly regulated capitalism • U.S. Constitution and capitalism • what the founding fathers believed about markets • what Adam Smith really said about markets and capitalism and how economists rewrote Adam Smith • why markets need regulation in the same way sports need rules and referees • rhetorical fallacies of market fundamentalists • child labor laws • bank failures • Sherman Anti-Trust Act of 1890 • Ludwig von Mises, Friedrich Hayek, Milton Friedman • religion and capitalism • think tanks • collective action problems. Naomi Oreskes is Professor of the History of Science at Harvard University. Her opinion pieces have appeared in the New York Times, the Washington Post, the Los Angeles Times, and many other outlets. Her TED talk, “Why We Should Trust Scientists,” was viewed more than a million times. Erik M. Conway is a historian of science and technology and works for the California Institute of Technology. He is the author of seven books and dozens of articles and essays. Their new book is The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market.

Shermer and Päs discuss: monism vs. dualism • What is time? • What is a field? • Is math all there is? Is math universal? • the double-slit experiment • superposition • metaphors in science • limitations of models and theories of reality • limitations of analogies between western physics and eastern mysticism • What banged the Big Bang? • Are we living in a matrix? • the Second Laws of Thermodynamics and directionality in nature • Model Dependent Realism • string theory, the multiverse, consciousness, the origin of the universe, and why there is something rather than nothing: are these soluble problems? Heinrich Päs is a professor of theoretical physics at TU Dortmund University in Germany. He has held positions at Vanderbilt University, the University of Alabama, and the University of Hawai’i and has conducted research visits at CERN and Fermilab. He lives in Bremen, Germany. His new book is The One: How an Ancient Idea Holds the Future of Physics.  

Shermer and Gold discuss: diversity, equity, and inclusion in the media • social justice movements and their motivations • bias in STEM fields • why people believe weird things • exorcisms • UFOs • faith healers • Derren Brown and how magic works on minds • hypnosis • sex and where to have an affair • Ashley Madison • female/male differences in sexual preferences and choices • non-offending pedophiles in Berlin • the curious case of Jimmy Seville: why didn’t anyone notice his pedophilia? Andrew Gold is a British journalist whose podcast On the Edge with Andrew Gold investigates belief, cults and extreme ideologies. He speaks five languages, has lived in six countries and has made award-winning documentaries around the world for the BBC and HBO about fringe topics, from exorcism and UFOs to abortion and porn stars, and even more controversial terrain, such as his two years investigating pedophiles. On his podcast he has interviewed Richard Dawkins, Amanda Knox, John McWhorter, Gad Saad, Peter Boghossian, Robbie Williams and that Shermer guy…as well as several psychopaths, murderers, cult defectors and a guy who had to eat his friends after a plane crash. The reason he started his podcast is because the UK TV producers who work with the BBC kept insisting that he no longer be visible on-screen in his films because, he was told, they needed “a minority.”  

Shermer and Hardy discuss: Hardy’s religious journey (raised Catholic, now agnostic) • origin of Pentecostalism and its biblical basis Pentecostalism in Korea North and South, and Israel • the structure of the Pentecostal church and how it differs from other churches • Seven Mountain Mandate • how religions grow • pentecostalism and politics • the psychology of the believer • dispensationalism and the Rapture • prophecy • glossolalia • snake handling • eschatology and end-times theology • sin and redemption • prostitution • Jordan Peterson and secular religion. Elle Hardy is a journalist and foreign correspondent who has reported from the United States, the former USSR and North Korea, among a long list of places. Her work has appeared in GQ, Lonely Planet, Foreign Policy and Business Insider, and on ABC Australia. Her new book is Beyond Belief: How Pentecostal Christianity is Taking Over the World.

Shermer and Klein discuss: sex therapist and the reasons people seek therapy • self-help sex books • sexual orientation • asexuality • sex abuse • infidelity • monogamy • polyamory • trans • homosexuality • sex education • the case against the sexual revolution • sex addiction • pornography • the anti-pornography movement • prostitution • obscenity and censorship • pedophilia. Marty Klein has been a Licensed Marriage & Family Therapist and a Certified Sex Therapist in Palo Alto, California for 42 years — over 40,000 sessions with individuals and couples. Marty is the author of seven books on sexuality, including Sexual Intelligence: What We Really Want from Sex and How to Get it; His Porn, Her Pain: Confronting America’s PornPanic with Honest Talk about Sex; Beyond Orgasm: Dare to be Honest About the Sex you Really Want; Ask Me Anything: Dr. Klein Answers the Sex Questions You’d Love to Ask; and America’s War on Sex: The Attack on Law, Lust and Liberty. Marty is an outspoken critic of many popular and clinical ideas about sexuality and emotional health. Wikipedia cites him as the foremost critic of the concept of sex addiction. He is a founding editor of the Journal of Porn Studies. And each year Marty gives expert testimony in various state and federal courts. A former instructor at Stanford Medical School, Marty’s humor, insights, and down-to-earth approach are regularly featured in the national media, such as the New York Times, the New Yorker, Nightline, NPR, and the Huffington Post.