The Ambitious Introvert® Podcast

Emma-Louise Parkes
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Jan 23, 2023 • 19min

Episode 122: How I Think About… Social Media

Welcome to the fourth instalment in the ‘How I Think About…..’ series on The Ambitious Introvert® Podcast. In this mini series I’m sharing my thoughts in an organic, stream-of-consciousness way, which I hope will help you see that there’s no one right way of doing things! In fact my thoughts on all the topics so far have hugely changed since I first started in business, and it’s these thought processes that I’ve found to be the most helpful in supporting my clients to work out how they want to think about things too.So far I’ve shared my thoughts on mindset, marketing and investing, and this week I’m moving on to social media for business. As an introverted online business owner who helps other introverts in business, social media isn’t my favourite marketing medium - and it’s completely okay if it’s not yours either!In this week’s episode I’ll be sharing:What I think about social media from a personal perspectiveWhat I thought about showing my face on social media when I first started my business (and how that changed)Why I now think social media is a gift (and how I changed my mindset around that)Why social media is only a small part of my marketing strategy (and why trends have zero impact on my content marketing plan)Why I don’t make interaction on my posts mean anything about me or my content (and why understanding your audience is key)CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Jan 16, 2023 • 26min

Episode 121: How I Think About… Investing

Welcome to the third episode in the How I Think About….. Series. This week I’m sharing my thoughts on investing, specifically related to investments in our businesses.There’s a LOT of educational content online showing us how to do XYZ, but we don’t often see the thought process behind the actions online business owners take. But it’s actually the thought process that gives us the changes and breakthroughs we need, because it’s a reflection of our mindset (and we know how important that is).My hope in the ‘How I Think About…..’ series of episodes is that you can decide how YOU think and feel about a certain topic, whether you resonate with something I’ve said or firmly disagree!In this week’s episode I’ll be sharing:How I approached investing in myself and my business when I first started (and how I’d feel if an investment didn’t work out the way I thought it would)When my view of investing began to change and the impact that had on the next business investment I madeHow I think about investing in my business now, and how I categorise each type of investmentWhy a ROI isn’t always immediate but doesn’t necessarily mean it is less valuable (and in fact may be even more so)The energetics behind investing and why they matter so muchRESOURCES EMMA-LOUISE MENTIONEDThe Advance NetworkMy ‘As If’ trip podcast episodeThe Pathway membership by To be MagneticCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Jan 9, 2023 • 15min

Episode 120 : How I Think About… Marketing

This week’s episode of The Ambitious Introvert® Podcast is the second in the ‘How I Think About…..’ series, and today I’m sharing my thoughts on Marketing.I haven’t always had a great relationship with marketing, but I now consider it a gateway to working with clients I love to support. If you’ve ever felt not entirely in love with it either, consider this episode not only permission giving, but also perhaps a new perspective that could help you feel better about it!It’s so important, now more than ever, that we don’t just see business through the lens of a curated feed on social media. There are so many facets to running a business that aren’t always black and white, and being able to hear how other business owners think about things (such marketing) can help us decide where we land on a particular topic. It’s the reason I created the ‘How I Think About….’ series in the first place!In this episode I’ll be sharing:How I used to think about marketing and why that held me back from taking actionThe best way to find out if a particular marketing method will suit you and your audienceHow I think about marketing now, and how this has taken the pressure off each individual piece of content I createHow I’ve reframed marketing as a business task (and what that actually means in practice)CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Jan 2, 2023 • 22min

Episode 119: How I Think About….Mindset

Welcome to the first 2023 episode of The Ambitious Introvert® Podcast and the beginning of a special series of episodes called ‘How I Think About….’So much of my own growth during my 4 years in business has come not from what I’ve done or what someone else has taught me, but the way I’ve changed how I think about something. These How I Think About…. episodes will be an unscripted look at the thought patterns and processes that have had the biggest impact on my business, and I’m delighted to share the very first of the series called How I Think About….Mindset.Mindset can feel like a really loaded subject, but by the end of this episode hopefully you’ll see that YOU can create change within yourself and by yourself.I’ll be sharing:Why the word ‘mindset’ can be a bit misleadingWhat I think about my own mindset practice and the type of mindset I aim to cultivateThe differences between a fixed mindset vs. a growth mindsetWhat neural pathways are and how they’re created (and how this impacts you)The reason why creating and repeating a mindset habit is the key to seeing the resultsThe types of mindset exercises I regularly carry out, and why they’re non-negotiableCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Dec 26, 2022 • 32min

Episode 118: End of Year Business Tidy Up - What can you clean up ready for 2023?

As a minimalist at heart, I LOVE to keep things as simple as possible. This is true of my personal life AND my business, and at this time of year when things start to wind down I take the opportunity to have a good old spring clean.In today’s solo episode (and the last of 2022!) I’m sharing some of the things I do at the end of the year to start fresh for 2023. I hope you find a few things in this episode to inspire you to set yourself up for the best start of the year.Why I have a good clear out (and why now’s the perfect time for you to do the same)How I approach the tech side of things in my businessWhy I’m intentional about scheduling time off in my calendarThe impact a financial deep clean has on my energy (and something I smudge with sage that might surprise you!)Why I review the energetics I’ve had throughout the year so I can be truly aligned for 2023How I reflect on the mindset practices and thoughts I’ve had for the yearThe podcast is one of the favourite parts of my business, and I’m truly grateful that so many of you listen each week. I can’t wait to share next year’s episodes with you - we’ve got some exciting things planned! FREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Dec 19, 2022 • 34min

Episode 117: Embracing your Natural Sensitivity with Jessi Michel Agadoni

We’ve been speaking A LOT about mindset and business strategy recently on the show, so I’m delighted to change the focus slightly this week to a more physical aspect of sensitivity. Today I’m joined by Jessi Michel Agadoni, who specialises in helping natural sensitives create authentic calm in their bodies - helping them cultivate the grounded, sustainable energy they uniquely need to do powerful work.Jessi’s journey from misunderstood child to owning her own natural and developed sensitivities has led her to supporting her clients to live in a way that honours their trait, rather than work against it.We talk about:Why Jessi decided to use the term ‘natural sensitive’ instead of ‘highly sensitive’Why natural sensitives need to live a little differently in order to be healthy and successful in businessThe difference between natural sensitivities and developed sensitivities (and why the distinction matters)The importance of understanding how you experience emotional trauma, so you can heal your developed, physical sensitivityWhy you can dial up or down your sensitivity (and why that can be your superpower)Learning how to come back into your body and have the courage to own what you need to honour your natural sensitivityTHIS WEEK’S GUEST:Jessi’s book recommendation: The Myth of Normal by Gabor MatéCONNECT WITH JESSI:Website: https://www.merfleurwellness.com/ Instagram: https://www.instagram.com/merfleurwellness/ CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Dec 12, 2022 • 30min

Episode 116: Fighting Anxiety as an Entrepreneur with Katrina Aronson

This week’s episode is on a topic that was requested by an audience member around 9 months ago - how to run a business when you have anxiety. As I don’t suffer from anxiety myself I wanted to speak with an entrepreneur who did, so I’m delighted to welcome my guest Katrina Aronson to share her perspective on the subject.Katrina is a business coach who helps her clients run and grow their business in a way that feels authentic to them. After leaving the corporate world and going onto scale a business from 0 to 6 figures in a year (and then on to multiple 6 figures after that), Katrina found herself struggling with overwhelming anxiety. After developing practices to move through how she was feeling, Katrina went on to create her coaching practice in a way that felt enjoyable instead of draining.I think this week’s topic is going to resonate with a lot of you - whether you’re an introvert or extrovert.We talk about:The tipping point when Katrina knew she needed to get help, instead of just putting another band-aid onThe steps she took to move through her anxiety and why (literally) going upside down helpedWhy making money in business is a lot easier when doing so from a place of joyWhy experimenting with self-care, mindset practices and outsourcing is key to feeling less overwhelmed (and why waiting until everything feels perfect isn’t at all helpful)Why testing changes for 3 months is the only way you’ll know if they workTHIS WEEK’S GUEST:Katrina’s book recommendation: The Power of Now by Eckhart TolleCONNECT WITH KATRINA:Website: https://www.katrinaaronson.com/ Instagram: https://www.instagram.com/katrinaaronson_consulting/Through the Marketing Lens Podcast: https://www.katrinaaronson.com/podcast CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here CONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Dec 5, 2022 • 29min

Episode 115: Taking Back Your Time with Reese Spykerman

How many ‘must-use’ productivity hacks have you tried? And how many have worked?If you’re anything like me, you will have worked through A LOT of different time management strategies. And if you’re in the ‘why doesn’t this work for me?’ stage, this week’s episode of The Ambitious Introvert® Podcast is a must listen. I spoke to Reese Spykerman about taking back your time, and there are some incredible takeaways that I know will help you get more done in a way that feels good to you.Building a schedule that manages our energy is key to doing the repetitive tasks in our business - and we know that consistency is the key to success.In this episode we talk about:Why creating boundaries around our energy is the key to preserving itHow to design something that works with you - not a method that you’ve been told worksWhy there’s nothing wrong with optimising and tweaking until a system is right for youReese’s secret to schedule batching and how it compares to the task-based systems most people useWhy task-switching drains most people's brains, and how batching helps you remain in a state of flowHow to assign "themes" to days of the week to help you feel grounded and scale more sanely in your businessA breakdown of her energetic assessment method to counteract what drains you and prioritise what lights you up (made by an introvert, FOR introverts!)THIS WEEK’S GUEST:Reese’s book recommendation: The Biggest Bluff by Maria KonnikovaCONNECT WITH REESE:Website: https://www.designbyreese.com/ Instagram: https://www.instagram.com/reesespykerman CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! CONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Nov 28, 2022 • 14min

Episode 114: Mindset, Manifestation and Toxic Spirituality

This week on The Ambitious Introvert® Podcast I’m addressing a topic that I’ve seen become pretty toxic in some circles online - the spiritual messages we see around creating a positive mindset, particularly related to manifestation.I’ve been practicing manifestation knowingly for 13 years, but had actually been doing it without realising for a lot longer! I 100% believe that your mindset is an extraordinarily powerful factor in your success as a business owner, but some of the ‘high vibes only’ messaging we see online can make you feel like you’re doing it ‘wrong’ (you’re not, by the way).In this episode I’m explaining how you can cultivate a positive mindset without the pressure to feel great 100% of the time.Tune in to listen to:Why manifestation is a lot more nuanced than just being ’high vibe’Why it’s not actually possible to think positive thoughts 100% of the time (and why you’re not wrong for having a few negative ones!)The type of healthy mindset I encourage my clients to adoptHow to address negative thoughts (and what to do after you’ve done that)What metacognition means in the context of cultivating a positive mindsetThe 3 things I always encourage my clients to do when they’re feeling more negative than positiveCONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintrovert.com/readinglistPREMIUM SUPPORTInterested in working with me 1:1? Fill out this form to start the conversation! https://bit.ly/2QQAwcxCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.
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Nov 21, 2022 • 31min

Episode 113: How to Speak and Stand Out as an Introvert with Laurie-Ann Murabito

One of the many misconceptions about being an introvert is that we’re all quiet and shy, but if you’ve listened to this podcast for a while you’ll KNOW that’s not the case. This week’s guest is proof that even if you do consider yourself as shy, that doesn’t need to be your identity forever!Laurie-Ann Murabito describes herself as a reformed painfully shy girl who accidentally became a professional speaker. One of the things I loved about our conversation is how Laurie-Ann uses stories to connect with her audience, and that’s something we can all implement straight away.In this episode we talk about:How speaking (like anything in business) is a muscle you need to exerciseWhy being a sensitive introvert means you already have the soft skills needed to speak, either 1:1 or to a larger groupWhy being more confident as a speaker means you can talk about your business in a more engaging wayWhy speaking is the key to building relationships, whether that’s on social media, in a small group or on a stageHow having a simple process for speaking helps you build confidence, remove emotion and improve each and every timeTHIS WEEK’S GUEST:Laurie-Ann’s book recommendation: Soundtracks by John AcuffThe book Emma-Louise mentioned: Presence by Patsy RodenburgCONNECT WITH LAURIE-ANN:Website: https://www.SpeakAndStandOut.com LinkedIN: https://www.linkedin.com/in/laurie-ann-murabito/ IG: https://www.Instagram.com/laurieann.murabito Podcast: Be In Demand with Laurie-Ann https://podfollow.com/1524969833 CONNECT WITH EMMA-LOUISE:Website: http://www.emmalouiseparkes.comInstagram: https://www.instagram.com/ambitiousintrovert/Facebook Group: The Ambitious Introvert® NetworkFREE RESOURCES:Enjoyed this episode? Hit ‘subscribe’ and share it with other Ambitious Introverts who’ll appreciate it. Plus, leave a review for the podcast and you can win a FREE 45 minute coaching session as a thank you!Grab every book recommendation from all of my amazing guests! These reads are guaranteed to provide heaps of value and help you grow your business. Sign up for the free list here http://theambitiousintCONNECT WITH EMMA-LOUISE: 👉🏼 Join Introvert 2.0 this September - the small group mastermind created just for ambitious introverts like you Website: https://theambitiousintrovert.com/ LinkedIn: https://www.linkedin.com/in/emmalouparkes/Instagram: https://www.instagram.com/emmalouparkesSign up to receive my monthly Introverts Only digest, delivering all the best introvert-friendly resources straight to your inbox, minus the scroll here.PREMIUM SUPPORT: Interested in working with me 1:1? Learn more and apply here.

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