Maximum Lawyer

In this episode, Jim and Tyson interview Craig Goldenfarb. He explains us how having a business mindset and creating structures and systems is key to growing a successful firm. "You can really maximize your scale and reproduce departments if you systematize most things in your office." Craig's system that he could not live without is his "employee recognition system": a structuralized procedure for making sure that all 50 people in his office feel cared for. "The way I treat my people is the one system that's most important to me." The marketing system that Craig thinks you should start doing today: Have lunch every day with someone who can help your business on a personal or professional level. You got to have interpersonal relationships. Hacking's Double Hack:You should go to the 7 Figure Attorney Summit.http://www.sevenfigureattorney.com/Register NOW! A book. Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it), by Salim Ismail. Tyson's Tip: Invest your self. Masterminds, CLE's, Events like the one Craig is hosting. Invest in your future. Craig's Tip: Time Block. Use time efficiently. If you can be disciplined enough to devote 2 hours a week to business stuff, you'll be a success. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson interview Personal Injury Attorney Gary Burger and go through his process of breaking up from an old partner and going solo, creating a whole new marketing strategy.   Gary Burger is a partner at Burger Law and heads the Civil Litigation Group. Gary devotes his practice to helping injury victims and their families, providing financial recovery and protecting the future of those injured, and making our community safer through advocacy and volunteer work.https://www.linkedin.com/in/gary-burger-393a2011/ “I used what happened with my old breakup on going into this new firm; I took that energy and used it into the direction that I wanted it to go… Embrace change”. Gary’s biggest advice when splitting from a partner:Sit down and write down your marketing plan. Read some marketing books, there’s a lot of good stuff out there. Form a plan, execute it and take step by step at a time.“A journey of a thousand miles begins with a single step” Tyson’s Tip: BestSelf The Self Journal - Day Planner Goal Setting System https://www.amazon.com/BestSelf-Self-Journal-Planner-Setting/dp/B01C33U15AROADMAP YOUR LIFE: Goals are meaningless without a plan on how to achieve them. SELF Journal helps you create a road map toward the life you want by helping you define your goals and then creating a road map to reach them. Hacking’s Hack: An app, WAZE. A GPS-based geographical navigation application program. It works on smartphones and tablets with GPS support and provides turn-by-turn information and user-submitted travel times and route details, downloading location-dependent information over mobile networks. Gary’s Tip: Go home and be with your family. And work after your kids go to bed. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Tyson interviews Jim about his immigration practice and go through the importance of being ready and having effective systems during busy and difficult times. Great lessons and huge take aways! “It has suddenly become cool to be an immigration lawyer in America” “There are a lot of times when you come become part of the spotlight, or your practice area can become highlighted or in the public eye…you have to be ready for situations like this” Hacking’s Hack: https://unroll.me/. Instantly see a list of all your subscription emails. Unsubscribe easily from whatever you don’t want. It’s great! Tyson’s Tip: The Mevo Camera! It is fenomenal! https://getmevo.com/.Edit video on the fly.Stream live or share later. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Jim and Tyson are both huge fans of the “I Love Marketing Podcast”, and in one of their episodes, “Yellowpages Roulette”, they do something like this but using the Yellow Pages.  Random location and practice area: Sacramento, California - Bankruptcy.1st Case Study: http://www.sacramentobankruptcy.com/2nd Case Study: http://www.sacramentobankruptcyattorneys.com/ ContentLayoutDesignLead magnetsInformationand more! Both case studies have lots of pros and cons, lessons and huge take aways! What are your thoughts about them? Please comment! Hacking’s Hack: From Google Hangouts you can make calls! If you are a user of Google Hangouts, calls are really easy to make! Tyson’s Tip: A book. “Tribes: We Need You to Lead Us” by Seth Godin.It’s great! About building communities and being part of them.   The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson take a listener’s question as a case study and try to help him out giving their advice, different perspectives and struggles of their own.   “Working on building a law firm takes as much, if not more, than actually doing law.” Planification. Strategy. Vision. Long term. Without it, you are pointlessly doing things. If you have questions or topics you’d like us to cover, we’d be happy to have you on the show live as we record it or to do it through Facebook Group and/or Page.  Tyson’s Tip: A book. “The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)” by Hal Elrod.A lot of good takeaways. Hacking’s Hack: A book. “Grit: The Power of Passion and Perseverance” by Angela Duckworth.About perseverance.   The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson will discuss the importance of following up on clients. Simple tasks that will help you grow your business. “The more you build that connection between you and your client when they ARE your client, that’s gonna help you on the long run” Have a system in place where you can follow up with your clients. Current and prior ones. Educate them to know all your practice areas, and as we always say, be the “hub”, be the one who refers and advises clients. Stay in front of your clients. Market yourself. Don’t let the client forget you! Hacking’s Hack: A legal keyboard! Check it out! Specially designed for lawyers!https://www.legalkeyboards.com/ Found it in:  http://www.lawsitesblog.com/2017/01/video-unboxing-using-legalboard.html Tyson’s Tip: A cool book to read: Sapiens: “A Brief History of Humankind” by Yuval Noah Harari. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode Jim and Tyson will take a stand. This podcast is for people who want to open and run their own law firm and get management tips. “It’s not about getting your name out there and pounding your chest so just people know who you are. It’s about getting clients into the firm so you can make some money and run a business.” Our focus is on the solo firms; the small firms. Helping those people survive and thrive and do really well. We practice what we preach.Narrow your focus. That’s what we are doing. That’s our marketing strategy. Sometimes when you get your message out there, some people won’t get it, but others will.What do you stand for? What’s your message? Who your client is? Who your avatar is? Hacking’s Hack: A book: Shoe Dog: “A Memoir by the Creator of Nike” by Phil Knight.Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. He is one of us. Tyson’s Tip: http://www.chetholmes.com/. You’ll really dig deep into your business.  Read the book first. “The ultimate sales machine”. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

“Whatever you give, it will get back 10 times” About John:  http://www.protectingpatientrights.com/bio/john-fisher.cfm “Give a 100% and don’t ask for anything in return, and you’ll get paid back a fortune”“Surround yourself with the highest achieving people you can possibly find and immerse yourself and learn as much as you can” The Master Mind Experience: http://mastermindexperience.com/“You come with your biggest problem and we all try to solve it. Then it’s up to you” Hacking’s Hack: 10 minutes of reading every day.You can read a business or an entrepreneurship book in the mornings for example. It will help you focus and keep you motivated. Possible book: “Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers” by Tim Ferris. Houghton Mifflin Harcourt (December 6, 2016). John’s Tip: https://www.indeed.com/. An excellent platform for hiring new employees. Tyson’s Tip: A book. “Abundance: The Future Is Better Than You Think” by Peter H. Diamandis. Free Press; Reprint edition (September 23, 2014) The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

"How to make the phone ring and convert that phone call into a client." (In a few words) Seth started his law practice focusing only in Criminal Defense. With an effective digital marketing plan in place and excellent legal work, his practice soon turned out a success; this gave him the possibility to expand his practice to other areas, hiring excellent law talent and applying the right digital marketing strategies his firm continue to offer high quality law services. In the first part of this excellent episode, Seth will tell us about his practice and some intake pearls which are definitely worth knowing.“When you as a lawyer get busier, you can and should raise your rates. Supply and demand.”“When you are dealing with digital search and people who have never heard from you are finding you, it’s imperative to have a rapid response.”“If you miss a call and you have caller ID, you can get back immediately and don't lose that lead.” In the second part of the episode; Seth walk us through SEO, Adwords and digital marketing nowadays.4 main points which will move the Google needle:Content: quality contentLinks: quality linksOptimized website: a well structured websiteLocal: combination of the organic positioning and listings in Google My Business.Listen to the episode and learn a lot more of this!“If you cover many practice areas: a single website for each one of them is what Google is pushing you to right now…” Seth’s Tip: 99 Designs. https://99designs.comA great way to start. Design websites, cards, letterhead. It’s really fun and easy.  Check it out!Tyson’s Tip: A book. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. Simon & Schuster (September 6, 2016)“Getting someone to make their decision before you even ask them the question.”Hacking’s Hack: Facebook Groups.Interact with people with common interests. Clients. Stay in touch. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In this episode, Jim, Tyson and Randall Ryder will try to identify bad clients, and explain why it’s a good idea not working with them.As many of solo practicing lawyers, Randall has the “good” struggle of not having enough time to do everything. He’s in a point in which he may need to add an associate or an assistant. He’s having trouble letting things go that he SHOULD let go.Every client is not created equally and there are some clients who really aren’t worth 5 times what your normal fee would be.You can’t bill for waking up on the middle of the night. You can't bill for sitting in front of your computer willing to smash your keyboard because someone isn't listening to you.They’re just not worth it.So, how do you identify those clients? With experience. When somebody calls you and something just doesn’t feels right about what they said, or something about how they’re talking to you just doesn’t feel right, something doesn’t line up; just go with your gut.“I have a great case!”... No you don’t!Bad clients can crowd out good clients, they leave you without energy to deal with new clients or with actual good clients. Re-allocate your resources from all the bad places to good places. Randall’s Tip: You need to stand a lot of time on https://lawyerist.com/ reading a lot of articles. Free information for people who want to go solo.Hacking’s Hack: Google Sites. It allows you to build internal or external facing websites, and you can use it as an intranet. Very easy to use!Tyson’s Tip: A book; “What to Do When it's Your Turn (and it's Always Your Turn)” by Seth Godin. The Domino Project; 1st edition (December 1, 2014). It’s inspirational and motivational. The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn