Maximum Lawyer

Tyson Mutrux
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Feb 1, 2018 • 34min

Episode 78 ft. Jason Korner: Building a Criminal Defense Practice From Clients Perspective

In this episode, Jim and Tyson interview attorney Jason Korner, a criminal defense expert. They will go over his career, his transition from government work to private practice and then going solo and building his firm, his mindset, his client base, marketing, struggles and lessons learnt along the way. The firm:http://kornerlaw.com/ CLIENT INTAKE.We can talk all day long about legal reputation and skills at trial, but if somebody hears that you are a good lawyer and that your firm is a good firm and they call and that first phone call doesn’t goes well, they are not gonna hire you. (..) Earning their trust and getting them to hire you, starts with the first call.FROM YOUR CLIENTS PERSPECTIVEAnybody who works with clients must know the importance of put yourself where the client is! So there are times when I go around to the other side of my desk and sit down in the clients chairs… What do they se? What do they look at? It can change your perception. What’s their experience like?   Hacking’s Hack: A person to follow on Twitter: Madelyn Sklar: @madelynsklar https://twitter.com/madalynsklarShe is a Twitter guru!Jason’s Hack: A book. McElhaney's Trial Notebook 4th Edition Editionby James W. McElhaney (Author) https://www.amazon.com/McElhaneys-Trial-Notebook-James-McElhaney/dp/1590315030It really does a great job of looking at things from a juror’s perspective, a judge’s perspective, clients perspective and bringing attorneys back to what really matters, but doing it through the trial window which is really such an important thing to most attorneys.Tyson’s Tip: An app. It is called RecordIT! http://recordit.co/Record your screen! You can use it to show someone how to use something!//Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Jan 25, 2018 • 33min

Episode 77 ft. Kelsey Bratcher: Automation & Systemization In Your Law Firm

In this episode, Jim and Tyson interview Kelsey Bratcher, an Infusionsoft, Zappier and all around software guru. They will go over his career, his experience as an automation guru and the best ways to implement automation and systemazation in your business and in your law firm. Great take aways! The sites:Zappier:https://zapier.com/Infusionsoft:https://www.infusionsoft.com/AutopilotHQ:https://autopilothq.com/ Kelsey is starting a podcast called “Get Automated”. It should be getting out in the next couple of weeks. We will let you know! Hacking’s Hack: Twitter has opened up the number of characters that you can include in your tweets. From 140 to 280. With that they have also increased the number of characters you can use in your username. Maybe you can change your username to a more suitable one for your business. Up to 50 characters. It will show in all your tweets. Kelsey’s Hack: A couple of books.https://fourhourworkweek.com/  https://www.amazon.com/Duct-Tape-Marketing-Revised-Updated/dp/1595554653 Tyson’s Tip: Slack, the paid version. It will make your life a lot easier with a lot of new functions.The hack within the hack: Make your virtual assistants single channel guests. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Jan 18, 2018 • 36min

Episode 76 ft. Ryan Locke - Case Study: Criminal Defense: From Public to Private

In this episode, Jim and Tyson interview Ryan Locke a criminal defense attorney in Atlanta. Actually, he runs his own law firm; the Ryan Locke Law Firm. They will go over his career, the things that drove him to be a lawyer, his past from the public sector to private, his struggles running his firm and marketing. The Firm: https://thelockefirm.com/ Ryan’s podcast: https://thelockefirm.com/georgia-appellate-review Ryan’s biggest piece of advice: CUSTOMER EXPERIENCE: “when going solo, I thought about not having an office, but then I realized clients in criminal defense need to know that you’re legit and have that experience. That experience has to be good from beginning to end.” Hacking’s Hack: Stand out! Check out this card:Ryan’s Tip: An App. On Mac: Text Expander. On Windows: Phraseexpress. You type something and the it punches in more text than you type. Semi-automate documents!https://textexpander.com/ Tyson’s Tip: https://www.process.st/Process Street is a simple, free and powerful way to manage your team's recurring checklists and procedures. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Jan 10, 2018 • 38min

Episode 75 ft. Chris Homer: Legal Marketing and Branding

In this episode, Jim and Tyson interview Chris Homer, a legal marketing expert. They will go over legal marketing strategies and the main topics and concepts of his firm’s book “Online Law Practice Strategies: How to Turn Clicks Into Clients”: the importance of legal branding, referrals, networking, growing leads and more key concepts to help you grow your business! Chris Homer is the legal marketing expert in GNGF (https://gngf.com/), a legal marketing agency. Their main focus is to educate and empower lawyers to grow their business. They deliver CLE’s, they have webinars and books, etc. The Book: https://gngf.com/learning/our-book/ Get 50% off the book: Use the code maxlaw50 Hacking’s Hack: Concentrate more with noise reducing headsets and music that helps you relax! It will help you focus! Chris’s Tip: Constantly Google yourself. Look up what people say about you and be aware of what’s out there. Focus on fast load time on mobile. Key. Tyson’s Tip: Set up your content calendar. If you need a sample email us and we will send you a sample. If you can get organized by January 15 for the rest of the year, you are going to have a head start against all these other firms. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Jan 4, 2018 • 42min

Episode 74: Jim and Tyson: 2017’s Lessons Learnt and changes / 2018’s Goals and Challenges.

In this episode, Jim and Tyson are one on one. First they will discuss about the podcast’s success this year. Then they will interview each other, check in and talk about where their practices are and what they have learnt since they started; going through their changes, successes, failures, achieved goals and struggles.   Exciting news! We have decided to have our very first Max Law Conference here in St. Louis in May, 2018.  The venue: St. Louis University School of Law: Our Alma Mater. We are starting to line up speakers and it is going to be a great day and a half. Listen to the episode and get informed! We will have awesome speakers!   Hacking’s Hack: An episode of The Tim Ferriss Show:  https://tim.blog/2017/12/20/terry-crews-how-to-have-do-and-be-all-you-want/Terrific conversation. And in this episode they recommended a book.How to Stop Worrying and Start Living, by Dale Carnegie. https://www.amazon.com/How-Stop-Worrying-Start-Living/dp/0671733354 Tyson’s Tip: Go back to the basics. Write 10 letters to 10 people and tell them how much you appreciate whatever they have done for you in 2017. That’s it. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Dec 27, 2017 • 33min

Episode 73 ft. Bill Ellis: The Importance of Branding

In this episode, Jim and Tyson interview Bill Ellis; a branding expert and a Go Giver coach! They will go over his journey as an entrepreneur and a coach and he will share with us his valuable insights about branding and how it can improve our business. Bill’s site: http://brandingforresults.com/If you want to contact Bill: bill@brandingforresults.com Hacking’s Hack: A podcast. https://mastersofscale.com/Masters of Scale is an original podcast hosted by LinkedIn Co-Founder and Greylock Partner Reid Hoffman showing how companies grow from zero to a gazillion. The series unfolds like a music-infused detective story as Hoffman tests his theories with famous founders. Masters of Scale is the first American media program to commit to a 50-50 gender balance for guests. Bill’s Tip: “Why are you creating roadblocks that don’t yet exist…” If you are starting a new practice as a young attorney, don’t start creating issues that do not exist. Take what comes in and deal with it as you go and it will work out fine.   Tyson’s Tip: Something William Eadie talked about in our last episode. https://serpbook.com/. It allows you to track your keywords for your website. Incredible.    Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Dec 20, 2017 • 46min

Episode 72 ft. Wayne Pollock: Niche Practice and Public Relations

In this episode, Jim and Tyson interview Wayne Pollock, the founder and CEO of COPO Strategies, a niche practice! Copo Strategies helps attorneys and clients make those clients' cases in the Court of Public Opinion. They will go over his experience in public relations, his actual practice;marketing, strategies and different challenges. The Firm: https://www.copostrategies.com/The blog: https://copocetic.com/About Chris: https://www.copostrategies.com/wayne-pollock Hacking’s Hack: If you are a great Gmail user, check out INBOX. Lots of great functions and tweaks. https://inbox.google.com Wayne’s Tip: You are your brand and your brand is you. You always need to be cognitive of what you are doing from a business perspective, a marketing perspective of your brand. And match your brand with who you are and the services you provide. Tyson’s Tip: Inspired by William Eadie. Go to a service like MOZ (https://moz.com/) and plug your website and see how are you ranking. Find high volume keywords and attack those words in your content and marketing. It will give you traffic. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Dec 14, 2017 • 37min

Episode 71 ft. Chris Nicolaysen: Multi-practice Marketing: A Law Journey

In this episode, Jim and Tyson have Chris Nicolaysen as a guest. He will tell us his amazing story becoming a lawyer and his journey going solo and building his firm. Also, they will go over the struggles and pros and cons of running a successful multi practice firm.   The Firm: https://www.springslawgroup.com/ About Chris:  https://www.springslawgroup.com/bio/estate-planning-family-law-attorney-christopher-m-nicolaysen.cfm Hacking’s Hack: A simple one. Post pictures of your happy clients, have them in your conference wall. A very powerful tool. Chris’s Tip: A book. The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy by Jon Gordonhttp://www.theenergybus.com/ Tyson’s Tip: A reminder: get you holiday cards out now! Clients and referral partners will appreciate it! Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Dec 5, 2017 • 22min

Episode 70 ft. David Ward: Attorney Marketing PART 2

In this episode, Jim and Tyson continue the interview with attorney David Ward, owner and president of the David Ward Group and the Attorney Marketing Center. David will share his expertise with and and together they will go over marketing strategies that you should and shouldn’t do. Great takeaways as always! https://www.attorneymarketing.com This is the second part of a double episode! This is the first part:  http://www.maximumlawyer.com/podcast/episode-70-ft-david-ward-attorney-marketing-part-1/ Hacking’s Hack: A LinkedIn Hack! When you get a request in LinkedIn (and people seem normal) accept them and ask them how can you help. See why did they connect with you through linkedin and see in there is anything of value that you can do for them. David’s Ward Tip: Simple. The result of years of practice. Commit to 15 minutes a day for building your practice. Put it on your calendar on advance. Schedule it and be consistent.   Tyson’s Tip: Find areas in your practice where you can educate your clients. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn
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Nov 29, 2017 • 26min

Episode 70 ft. David Ward: Attorney Marketing - PART 1

In this episode, Jim and Tyson interview attorney David Ward, owner and president of the David Ward Group and the Attorney Marketing Center. They will go over his career, the evolution of marketing throughout the years and discuss about different marketing strategies. https://www.attorneymarketing.com This is the first part of a double episode! Next week, don’t miss the end of this interview with more tips, techniques and insight from this awesome guest. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com Do you want to get on the show? Shoot us an email or message us! The Maximum Lawyer Podcast. Partner up, and maximize your firm. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

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