Maximum Lawyer

This week we have Viveca Hess as a guest on the podcast! As a recovering lawyer, Viveca had over a decade since creating her own law marketing agency to figure out a few stress-relieving, results-driven strategies to grow and streamline a lawyer's life and practice. Studying people, human nature and how we communicate to build meaningful relationships is her passion, always has been. But, it wasn’t until several years after graduating from law school she owned up to her passion for blending creative story-crafting with the design and psychology of communication. She initiated, created and directed the marketing and communication efforts at her law firm where she worked for nearly a decade and realized she was smitten with a practice having little to do with the law. She left that firm to launch her own online marketing company in 2010. Though she never looked back, her legal background lends itself well for insight to what lawyers, law firms, and a few other regulated or politically sensitive industries require to be protected while successfully promoted in an ever-evolving online sphere. This is part of her unique, odd, sometimes uncomfortable, and very happy character-building story.Watch the recording here.6:18 developing a personality to compete7:00 breaking through walls to tell your story10:50 vulnerability 11:55 real not ugly 15:00 LinkedIn profiles18:32 LinkedIn before your website21:36 spammers22:20 automations Jim’s Hack: Give yourself some time alone to think.Viveca’s Tip: You can go beyond 120 characters in your LinkedIn profile headline if you update it on your phone.Tyson’s Tip: Put what you want to get done, or what you want to be regularly doing on your calendar. Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Gary Burger is a partner at Burger Law and heads the Civil Litigation Group. Gary devotes his practice to helping injury victims and their families, providing financial recovery and protecting the future of those injured, and making our community safer through advocacy and volunteer work.Today we share his presentation, “Opening a Law Firm on the Fly” from MaxLawCon 2018.Watch the presentation here.Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s podcast episode Jim and Tyson dive into marketing with Dean Jackson . Dean fell in love with Marketing as a young boy when he first realized that selling stuff on commission was way easier than renting himself out by the hour for a regular job… and he’s never looked back. He carried that distaste for real work into adult life and has focused on a lifestyle centered approach to business using marketing as the ultimate lever to a life of freedom and fun.Listen to the podcast here.5:00 speak to create a response7:15 never make a cold call again8:10 why you should try direct response marketing11:40 you’re not trying to convince people to choose you17:20 establish a brand 20:45 a brand shapes behavior 35:00 now and not now lead conversion 38:00 importance of email 43:13 more cheese less whiskersJim’s Hack: Listen in to Dean’s podcast More Cheese, Less Whiskers.Dean’s Tip: Look back in your phone, your email or calendars and make contact with people you spoke with 90 days ago.Tyson’s Tip: Book: The 90-Minute Book by Dean Jackson  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today we’re sharing a bonus and final episode in our series on Intake. In this episode Jim and Gary went live in the Guild community to follow up on Jim’s intake process and chat with members.Gary Falkowitz advises law firms, attorneys and legal organizations on the importance of creating, utilizing, managing and maximizing the intake process. He has worked with managing partners, associates, paralegals and all other support staff to assist law firms in improving their intake process and, importantly, increasing their conversion percentages. Through his years of experience, Gary has realized that accountability, implementing strong internal procedures and responsiveness are three of the most important factors to ensure a successful and efficient intake process. It doesn’t hurt that his passion for the subject matter is unrivaled. In short, Gary believes that the key to maximizing a law firm’s revenue is strongly dependent upon the ability to appropriately prioritize and adequately scrutinize the intake process.Gary is also the author of the book,  “The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue”.Want to hear more from Gary?Tune in to his MaxLawCon 2019 presentation here or watch the video here.Or, listen in to episode 93 with Gary as a guest on the Maximum Lawyer podcast here. Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today Seth and Jay talk authenticity and video virality with Tik Tok Superstar and Texas PI Attorney Mike Albee.All MGL videos can be found under the Maximum Growth Live! topic in the Facebook group.Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s episode we’re sharing a presentation from MaxLawCon 2020. Our originally scheduled MaxLawCon 2020 speaker Morris Lilienthal presented LIVE to the Maximum Lawyer Guild community and today we share his talk: Speaking to Grow Your Brand.Morris Lilienthal practices at the law firm of Martinson and Beason, P.C. in Alabama. Morris also hosts The Mo Show Live, a Facebook Live event that features interviews with prominent community members of Huntsville and Alabama. Morris is also a co-author of The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs book.Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s podcast episode Jim and Tyson partnered up with their email management virtual assistants to share the behind the scenes of how they outsource their inboxes. They share inside workflows, how they got started and insider tips of having an email management VA on your team!Watch the interview here.Natasha’s Tip: When you get an email with a question, always think what is the next question? Anticipate questions and answer them before they’re asked to lessen email threads.Lauren’s Tip: When hiring, have a project that relates to a qualification for that position. Tyson’s Tip: Start out with a set rules for certain emails.  Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today Seth and Jay sit down with Michael McCreedy to discuss what actions they took during the initial shut down, virtual christmas parties, job postings and business systems. Michael has been practicing law since 1992. In 2000, he opened McCready Law behind the principal of helping the injured in Chicago. He focuses on a range of personal injury cases such as car accidents, workers compensation, bus accidents, truck accidents, and more.All MGL videos can be found under the Maximum Growth Live! topic in the Facebook group.Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Today we share an Automation Panel from MaxLawCon 2019 featuring Tyson Mutrux, Kelsey Mutrux, Harlan Schillinger and Eric Coffman.Watch the presentation here.Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

In today’s podcast episode Jim and Tyson joined Cindy Zuniga with www.zero-basedbudget.com. Cindy was born and raised in the Bronx, and lived there for most of her life with her parents who immigrated from Ecuador and Honduras, and two older sisters.  Growing up, she didn’t learn much about money management but was keenly aware of how money affects nearly every aspect of our lives. Cindy graduated law school in June 2015 and landed her dream job at a prestigious law firm, but found herself with $215,000 of debt.  She then set out to take control of her finances and began her debt free journey. info@zero-basedbudget.comWatch the interview here.6:16 215k in debt7:29 refinancing 13:23 sense of urgency 14:33 mindset tip 20:57 financial literacy 23:51 the things outside our control26:02 create a budgetJim’s Hack: The app Headspace for meditation. https://www.headspace.comCindy’s Tip: Book: The Simple Path to Wealth by JL CollinsTyson’s Tip: Book: Hustle Harder Hustle Smarter by Curtis “50 Cent” Jackson Subscribe to our YouTube channel so you never miss an interview, presentation or training! Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn