The DigitalMarketer Podcast

Creating brand authenticity and establishing a strong customer relationship requires empathy and relatability in a post-pandemic world where we all got to see each other without makeup on.How do you show your ideal customer ‘the mess’ that is going on with your business while still presenting a polished, aspirational brand? Christene Marie specializes in the curation of business and marketing strategy powered by meaningful, compelling content that elicits emotion-driven response and action by illuminating the ‘why’ of leading organizations and top executives.She is sharing the similarities between creating movie characters and consumer avatars, and the importance of building a strong personal brand as a way to foster trust as you engage with potential new clients. How do we make time for personal space while seeking human connection, and how do we nurture our own empathy and capacity for self-reflection as we step out into the world, both as personal brands and as businesses? Christene has some fascinating insight into empathy-driven marketing that listeners of TheDigitalMarketer will surely appreciate.Christene Marie is a branding and marketing strategist, and the CEO and Founder of Starin Strategies. She has just returned from Sundance Film Festival where she was championing female empowerment in the film industry. Key Takeaways:01:07 Christene's Debut Feature Film at Sundance Film Festival 05:47 Understanding your customer and being authentic07:14 Empathy and self-reflection in a post-pandemic world08:25 Allowing for human connection AND personal space10:35 The constant cycle of 'figuring out new stuff' in digital marketing13:11 Understanding the customer journey from adoption to advocating the brand21:40 How do you deal with a terrible executive when building their brand? 23:56 The strength of your brand will allow you to make mistakes Connect with Christene Marie:LinkedIn - https://www.linkedin.com/in/christenemarieWebsite - https://christenemarie.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Growing your business online with LinkedIn can prove challenging – especially if you don't know where to begin. Do you focus on your personal profile or is it better to create potential customer engagement using your business profile? And how do you turn awareness into something meaningful, like leads?Mandy McEwen is the Founder and CEO of ModGirl Marketing. She's also the de facto ‘Queen of LinkedIn’ when it comes to creating actual engagement for your business. Her advice is that you create engagement by building community in a time where attention span is everything. This can start with mixing up your content, as well as having a good headshot and profile headline. There are other simple but effective tips as you straddle your time between your personal and business profile, such as inviting 100 of your personal contacts (per week) to like your business page. Mandy has plenty of sensible tips to optimize your Linkedin page, which should then be distilled into an online marketing strategy that can be executed for 90 days. From CEOs wanting to stay out of the limelight to those wanting to post political statements to go viral, the caveats and commendations are all here. Mandy McEwen is an expert on social selling. Her company, Luminetics, will train your inside sales team to grow their personal brands on LinkedIn and generate predictable, qualified appointments using the preferred business social media platform.Key Takeaways:01:05 What's gonna happen with LinkedIn in 2023?02:50 How to convert awareness into leads 05:20 Why commenting on other people's posts leads to increased awareness06:30 How much time should you spend on your personal versus company page?09:20 How to optimize your LinkedIn profile15:10 Understanding protocol regards posting on LinkedIn17:10 Is it worth being controversial on LinkedIn19:12 Having a strategic 90-day plan to grow your business Connect with Mandy McEwen:LinkedIn - https://www.linkedin.com/in/mandymcewenWebsite - https://www.luminetics.io/homeBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals.Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode!Key Takeaways:00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”?07:00 - Discover the secret to effective marketing12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process15:00 - How ChatGPT helped James create his vision statement and understand his customer 18:39 - Technological developments that have the potential to solve the big problems in this world25:10 - Old School Marketers vs. New School Marketers26:34 - A timeless piece of advice to anyone who wants to get into marketing Resources:-Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/-Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526-Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082Connect with James Bullis:Website - https://ventin.co/LinkedIn - https://www.linkedin.com/in/jmbullis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Appreciating the positives of launching a podcast in a crowded digital marketing space is multi-fold: it can be a foot in the door for business opportunities, a way to grow your content library, and a smart sales funnel for your business. For Sebastian Rusk, it was more than this. It was a journey of introspection and self-discovery that merits closer examination as we find ourselves caught up chasing the next financial opportunity at the expense of our happiness. Sebastian is the Founder and Owner of Podcast Launch Lab. In today’s episode of The DigitalMarketer, he’s sharing his personal journey from disgruntled and broke MC to satisfied and successful podcast launcher. His business offering is to help you go ‘from idea to iTunes in 100 days or less’ with your podcast. And the free food for thought is that along the way you’ll probably do some soul searching too, using your podcast as a vehicle not just for business growth, but personal development too. As Sebastian’s T-shirt proclaims, “Podcasts Suck! (Unless You Have One). Frankly, he might be onto something. Sebastian Rusk is the Podcast Launch Lab founder and owner, as well as being a keynote speaker, comedian, author, and host of the podcast ‘Podcasts Suck!’ Key Takeaways:05:15 Doing the work as a digital marketer — why that is all that matters 06:31 What does it take to be an MC?06:54 How did Sebastian discover podcasting?15:30 How you can make money doing the things you love16:46 How to link podcasting with making money as a business strategy20:45 How podcasting can open doors AND lead to personal growth 22:15 Can AI duplicate or replace human conversation in podcasting?Connect with Sebastian Rusk:Link Tree - https://linktr.ee/sebruskBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How do you feel when someone gives you a gift, especially one so thoughtfully selected and packaged for you–one in a custom box? Does the gift change how you feel about the sender?Many people have resorted to giving digital assets in today's digital world. Although some businesses still send swag boxes to their customers, there's nothing quite like the custom box experience. Imagine the anticipation of discovering what's in the box. In this episode of The DigitalMarketer Podcast, host Mark de Grasse chats with his namesake Mark Stern, founder of the Custom Box Agency. This company specializes in creating custom boxes that leave your customers wanting more. Hence, they can help you design an excellent customer retention strategy for your brand. As entrepreneurs, business owners, and marketers, we want to deliver a fantastic customer experience at every step of the customer journey. Partnering with someone who knows exactly how to craft a lasting experience–an experience by design–will make you stand out from the competition. Tune in and discover how the custom box program can help you improve your customer lifetime value and grow your business to the next level. Key Takeaways:01:20 - Discover the value that a custom box brings to everyone who uses it03:53 - The role of AI in enhancing customer experience05:15 - So, what's inside the box?08:33 - The idea behind the custom box 11:49 - What is it like working with Mark and his team? Can they function as your business development system?16:57 - What results can a client expect from the custom box program?18:49 - Gamifying your customer retention strategy Connect with Mark Stern:Website - https://customboxagency.com/Facebook Group - https://web.facebook.com/groups/customboxcentral/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Understanding how your business can market itself effectively on the wildly popular social media platform that is TikTok involves combining some traditional digital marketing savvy with innovative creative thinking to stand out from the crowd. Ylane Duparc is the owner of Probably, a full-service TikTok agency that has been growing subscription bases and business for its clients in tough, perhaps more ‘boring’ industries such as finance. Does the shotgun approach work (i.e. try everything if you’re just starting out on TikTok)? How do you turn views into subscribers and does it matter to the algorithm if your video looks like an ad? Ylane unpacks this all with Mark in an episode of The DigitalMarketer that, like a great TikTok video itself, is easily digestible and imminently entertaining. If you want to learn more about which lead magnets actually work, and how to turn your quantity of content into quality of engagement, then this episode is right up your alley. Or should that be: top of your algorithm? Please join us. Ylane Duparc is the owner of Probably Agency — ‘Organic Growth on TikTok Made Simple’. A background in theater directing and being an early adopter on the viral video platform himself has allowed Ylane and his team to take some amazing clients from small to huge followings in more traditional spaces. Ylane’s unique approach to problem solution, industry analysis, viewer engagement, and smart sales funnels has enabled him to offer a TikTok video subscription service that could successfully scale your business. Key Takeaways:02:15 Evaluating your audience, assessing what they’re looking for, and creating curiosity04:35 Does the shotgun approach of ‘trying everything’ actually work? 06:10 Is it quantity over quality with regards to the amount of TikTok videos you post? 08:19 How to convert views into subscribers10:00 Advice on turning views into leads and clients (monetizing your funnels)12:46 Will your video suffer if you have too many links that make it seem like an ad?14:37 Do any lead magnets work better than others? Clue: use the same medium16:50 Applying Ylane’s creative background to TikTok19:12 Engagement Tips: talking heads, industry analysis, script writing, and nailing the hook! Connect with Ylane Duparc:-Website - https://probablyagency.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

In a changing digital marketing landscape that is akin to the Wild West in terms of NFTs and 'fair use' when it comes to appropriating someone else's creative work, Rich Goldstein is the sheriff in town. Rich is the author of the American Bar Association's 'Consumer Guide To Obtaining a Patent' and he's helped his clients obtain over 2000 patents in a 25+ year career. Taking that extra, professional step to protect your big idea could be worth millions down the line.So, it's important to see it as an opportunity to maximize your business rather than an external threat that you need to protect yourself from. This starts with understanding the difference between patents, trademarks, and copyright. Rich's strength lies in the simplicity with which he eloquently communicates his message. This is an opportunity to educate and empower yourself as a digital marketer looking for the right IP to give your design drafts that competitive, commercial edge. Understanding the IP process begins here.  Rich has helped his clients obtain over 2000 patents through his company, Goldstein Patent Law (which he founded over 25 years ago). Rich has a natural ability to explain complex legal topics in simple terms. He's still searching for that perfect mnemonic to describe patents for products, copyright for content, and trademarks for branding.Key Takeaways:02:00 Why should any marketing professional be worried about obtaining IP?04:05 What qualifies as something that can be IP?07:50 Understanding the process involved in obtaining IP14:54 How detailed does your description need to be in order to get the copyright?19:48: Accountability with NFTs (it's not the Wild West)24:10: Relying on the system by copyrighting a term and not regretting it later onConnect with Rich Goldstein:Website - https://www.goldsteinpatentlaw.com/The Patent Process - https://www.goldsteinpatentlaw.com/the-patent-process/The ABA Consumer Guide to Obtaining a Patent - https://www.amazon.com/ABA-Consumer-Guide-Obtaining-Patent/dp/1634256077Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Entrepreneurs and business owners are always looking for ways to improve, whether that’s offering better products or implementing more efficient processes. But before you invest too much into your business, make sure it’s the right time to grow. However, growth does not only mean higher sales volume. It also means having a deeper understanding of your client's journey and providing them with the best possible experience so they stay with you for a long time. So how exactly do you take your business to the next level? In today's episode of The DigitalMarketer Podcast, Mark speaks with Digital Marketing Strategist EJ Saunders. Tune in as they talk about weaving your marketing strategy around the different stages of the customer journey and taking your customer to the next level. EJ also shares how he managed to remove himself from his business operations and allow his team to work at their best while he focused on his zone of genius.EJ is a DigitalMarketer Certified Partner and the CEO of Blaze Digital Solutions, an outdoor industry marketing agency focusing on building profitable digital ad experiences through Google, YouTube, Facebook, and Microsoft Ads.Key Takeaways:01:56 - How to take six months away from your business and accelerate your growth06:20 - How EJ built the 5-Level Ad Domination Framework and the time it took him to build it11:41 - The five levels of ad domination and how they work14:57 - Tracking and retargeting through Facebook and other platformsConnect with EJ Saunders and Blaze Digital Solutions:Website - https://blazedigitalsolutions.com/Facebook - https://web.facebook.com/blazedigitalsolutionsInstagram - https://www.instagram.com/blaze.digital/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What is the difference between growth and scale, and how can we as digital marketers set marketing goals based on the numbers rather than just the desire for ‘more clients’? In today’s episode of The DigitalMarketer Podcast, Mark is joined by Damian Papworth, the CEO of  Globital – a global, white label, wholesale digital agency resource partner. Together they are addressing some of the more common barriers to scale as a digital marketer in a global economy, by unpacking what is required to run a successful white labeling global agency. Damian is an expert in helping agencies scale with less. And as we’ll learn, it’s as much about number crunching and turning your fixed costs into variable costs as it is about clever strategies. Damian Papworth has worked with over 250 marketing agencies in 9 countries using 300 international staff to help scale agencies using a proven digital marketing system that is audited – and highly successful. As the CEO of Globital, a global, white label, wholesale digital agency resource partner, Damian is a down-to-earth Australian who understands the ever-changing digital marketing industry better than most – and from quite a high perch!KEY TAKEAWAYS:-04:05 How to set marketing goals based on the numbers rather than the strategy-11:30 How Globital helps agencies scale with less risk-17:55 The ethics of some white label agencies doing what they do as a marketing channel -28:37 How agencies need to go niche ahead of a potential recession Connect with Damian Papworth:-Website - Globital Digital Marketing AgencyBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Is a podcast still a thing in 2023? With over 400 million listeners worldwide, there's definitely room for one more podcast out there. Podcasting is here to stay and will continue to grow. So why not start your podcast today? One of the benefits of podcasting is the opportunity to build real connections who can help you grow your business. If you need help with creating content for your podcast, interviewing people is a great way to do it. But where do you find podcast guests? How will you get people to say YES? Today's episode will give you the answers and more cool tips on starting, growing, and eventually monetizing your podcast. The DigitalMarketer Podcast welcomes Travis Chappell, founder and CEO of Guestio. Travis also hosts the Build Your Network Podcast and Travis Makes Friends Podcast, which exemplifies his passion for building genuine relationships with people. Guestio is a software that allows you to find and book top-level talent to interview for your content, whether it’s a podcast, YouTube channel, or something else.Enjoy the episode!In this Episode:-01:30 Things that recession cannot take away from you-06:41 This is arguably the most important skill that any marketer can learn-08:40 How to get people ready to start a podcast-12:59 Tips on getting people on your podcast-18:19 Why you should stop doing pre-interviews-28:41 How to turn your podcast into a money-making asset-38:22 Nurturing the relationship with guests after the interviewResources:-Guestio: A Better Way to Find and Book Guests - https://guestio.com/Connect with Travis Chappell:-Email - travis@travischappell.com (Mention DigitalMarketer in the Subject Line)-Website - https://travischappell.com/-Facebook - https://web.facebook.com/traviscchappell-Instagram - https://www.instagram.com/travischappell/-Twitter - https://twitter.com/traviscchappellBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/Linkedin: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert