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The DigitalMarketer Podcast

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May 27, 2021 • 46min

EP154: The Holistic Approach to Marketing with Mark de Grasse, CEO of MegaMad Websites

The right marketing strategy doesn’t happen on one platform, it happens across several. In this episode, Mark de Grasse, CEO and Chief Creative Officer of MegaMad Websites explains his holistic approach to marketing. Listen to learn how Elon Musk has strategized (or fallen into) his holistic marketing approach, how internet speed is impacting marketing, and using editorialization in your content strategy. Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE It’s Just Marketing: You Can Stop Using the Word “Digital” Now The Top Outsourced Executive Function Will Be THIS in 2021 MegaMad Websites Mark’s Website Mark on LinkedIn Mark on Twitter Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
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May 20, 2021 • 43min

EP153: The Follower Fallacy and Organic Marketing with Alexandrea Harrelson CEO of Harrelson Media

Do you feel like 100,000 followers would help you get more customers? In this episode, Alexandrea Harrelson, owner and CEO of Harrelson Media talks about the follower fallacy and why vanity metrics are leading you down the wrong path. Listen to also learn about Alexandrea's journey to entrepreneurship and how having a family changed her outlook on what it meant to run her business. Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Harrelson Media Harrelson Media on Instagram Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
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May 13, 2021 • 28min

EP152: An Inside Look Into Scalable’s Content Agency with Erin MacPherson General Manager of Scalable Brand Studios

What does it look like to build a content agency from scratch? In this episode, Erin MacPherson General Manager of Scalable Brand Studios explains her philosophy on being a connector and how that leads to great content. As the genius behind the content at Scalable (and DigitalMarketer!), she walks us through monetizing newsletters, podcasts, and content, advertising across media properties, and why you should be using Pinterest—seriously. Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Scalable Brand Studios Scalable Brand Studios Media Kit Erin on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com
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May 6, 2021 • 28min

EP151: Using Marketing Data the Right Way with CEO and founder of Oribi Iris Shoor

Marketing doesn’t exist without data. Data is the foundation that branding and campaigns are built on—but that doesn’t mean it always comes easy. In this episode, Iris Shoor, CEO and founder of Oribi explains how they’ve built the ideal data platform marketers. Listen to learn why data is the cornerstone of your marketing funnel, customer behavior trends Oribi’s seeing right now, and why Iris has chosen to be a hands-on founder.  Our Partners: Start using Vidyard for free (AND get their 2021 B2B Video Trends Guide) Get a month of free blogging with BKA Content BotBuilder’s Free Training: How to Generate Leads and Revenue with an Automated Chatbot RESOURCES MENTIONED IN THIS EPISODE Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Iris’ website Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com
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Apr 29, 2021 • 37min

EP150: Using Clubhouse to Grow an Audience and Drive Sales with Jen Gottlieb Co-Founder of Super Connector Media

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile. Listen To Learn: How to think about Clubhouse when you’re first starting out on the app How to strategize moderating a room and the template to use to keep it interesting The best way to put your guests at ease by showing that you’ve done the hard work for them Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Jen on Instagram Jen on Clubhouse The “Be on TV” Bootcamp Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
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Apr 22, 2021 • 34min

EP149: How To Build a Testimonial Machine with CEO of Joza Marketing Dave Albano

Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions. Listen To Learn: The 6 principles of persuasion and why a great testimonial is perfect for creating influence How testimonials connect to your marketing strategy The TRS Framework for a results-based testimonial Our Partners: Save $700 on your Ad World 2021 Ticket! Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Watch Dave’s Workshop by becoming a member of Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
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Apr 15, 2021 • 38min

EP148: Why an Affiliate Network Could Be Your Best-Ever Traffic Source with Amber Spears of East 5th Avenue

When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started. Listen To Learn: What’s the structure behind a professional affiliate deal? The incentives you can add to your affiliate deals to make it a ‘sweeter pot’ How to properly test an affiliate relationship to make sure you’ll get an ROI Our Partners: Save $700 on your Ad World 2021 Ticket! Build Your eCommerce Website on Wix Get a Free Trial of Oribi and 20% off with code: DigitalMarketer Use Autovation.io for Done-For-You (DFY) Marketing Automation Power Your Profits (the FREE ebook!) Reimagine What Your Agency Can Accomplish with WIX RESOURCES MENTIONED IN THIS EPISODE Get 50% off the Traffic Tribe Membership with promo code DigitalMarketer Download The Know Your Numbers Guide (Free!) East 5th Avenue Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com
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Apr 8, 2021 • 39min

EP147: Launching a New Program or Product From The Ground Up with Program Manager Garrett D’Entremont

If you’ve been dabbling with the idea of starting a coaching program or already have one in the works, take a look inside DigitalMarketer’s coaching program. In this episode, Program Manager of DigitalMarketer’s ELITE Coaching Program Garrett D’Entremont joins me to talk about the details of launching a successful, high-ticket coaching program your audience will love. Listen To Learn: How to build relationships with clients and customers from Day One What ELITE Coaching is all about How to get your program shipped and out into the wild Our Partners: Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround RESOURCES MENTIONED IN THIS EPISODE Take a look inside the ELITE Growth Accelerator Coaching Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo PackGenerate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com
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Apr 1, 2021 • 56min

EP146: An Inside Look at Scalable’s Digital Marketing Strategy with Matt Swan

What’s Scalable’s digital marketing strategy? In this episode, you get a look inside our interview with our very own Head of Growth and Digital Marketing at Scalable during our recent Certified Partner Training Day. Listen To Learn: Where his love for marketing began His biggest takeaways from working with Ryan Deiss, Richard Lindner, and more What’s working right now at DigitalMarketer Our Partners: Get a Free Trial of Oribi and 20% off with code: DigitalMarketer AdWorld Conference RESOURCES MENTIONED IN THIS EPISODE Join DigitalMarketer Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack
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Mar 25, 2021 • 31min

EP145: How To Repurpose Content For More Impact and Revenue with CEO of Repurpose House Shaina Weisinger

Feeling like you’re endlessly running on the content hamster wheel trying to publish new post after new post? Founder and CEO of Repurpose House Shaina Weisinger is here to give you the solution. In this episode, you’ll get to listen to part of Shaina’s recent Lab Workshop where she shared her expert knowledge on repurposing content for more views, engagement, and conversions. Listen To Learn: How to repurpose long-form text content What headlines will stop the scroll The logistics of posting (like post lifecycles, demographic data, and more). Our Partners: Create Chatbots that Deliver Results with BotBuilders Host Your Website on SiteGround AdWorld Conference RESOURCES MENTIONED IN THIS EPISODE Join DigitalMarketer Lab! Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.  Mentioned in this episode:Generate Leads on Instagram via AutomationLearn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

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